Prospective Buyers Research Articles

Analysis of Television Advertisements and its Stimulation in Kids’ Environment

Marketers are spending huge amounts of money to advertise their product in various media. Mainly they are investing numerous funds in television media for advertising their product to influence the prospective buyer. Even marketers have started targeting the kids in their advertisement. Though kids’ are not having the ability to purchase the products, marketers are viewing the kids as future customers. Hence they produce their advertisement to attract the kids. Researchers got research questions that whether kids are influenced by the advertisement? Are kids influencing the parents to buy the product? But influencing the parents to buy a product is not an easy task for the kids. Whether advertisements are stimulating the kids and how it affects the environment of kids. To know the answer for these questions, the researcher wants to analyze television advertisements and its stimulation in kids’ environment.

Impacts of Abandoned Housing Projects to the Home Buyers

Despite the fact that the need for homes was growing every year, not all housing projects have been effectively developed and finished. In Peninsular Malaysia, abandoned housing projects were the biggest problem which facing the housing sector. The housing industry's players blame each other and refuse to accept responsibility for the fact that this problem was not yet been resolved. The purpose of this study was to educate prospective home buyers on the impacts of abandoned housing projects. This study intends to provide a solution to the subject of more thoroughly examining the impacts of abandoned housing projects on Malaysian home buyers. This study was conducted due to the perspectives of home buyers about the impacts of abandoned housing projects was limited. The objective of this study was to ascertain the impacts of abandoned housing projects on home buyers. This study adopted a quantitative method research design. Sampling random method was used. The survey forms were distributed to three hundred and eighty-four home buyers at Klang, Selangor with hundred percent of respondent rate. Home buyers deal with a variety of impacts brought on by abandoned housing. The finding obtained was that home buyers were aware of the impacts of abandoned housing projects to the home buyers.

Sistem Informasi Pemasaran Perumahan Pusaka Bumi Menggunakan View 360 Berbasis WEB

Pusaka Bumi Housing which is under the auspices of PT. Istia Jaya Land is located at Jln. Parungkuda Scouts, Parungkuda District, Kab. Sukabumi, West Java Province. PT.Istia Jaya Land is a company engaged in the sale of houses. The housing marketing team still uses conventional methods in marketing the housing, such as still using brochures, which in general, the contents of the brochures are not in accordance, starting from the 3D house drawings, which are different from the unit designs of the original housing, and seem unrealistic, so it confuses many potential buyers. feel disinterested. so researchers designed a Housing Marketing Information System Using view 360. In making this website the aim is for housing marketing in order to increase the attractiveness of prospective buyers and also the competitiveness of the housing. Housing Marketing using View 360 Based on this website can provide unique experience benefits for prospective buyers and will also be more effective. First, by using View 360 Technology, prospective buyers can take a Virtual Tour through the housing website online, without having to physically visit the location. This allows them to view and explore every corner of the room, layout, and housing facilities from the comfort of their own home. The use of view 360 in housing marketing can increase the attractiveness of prospective buyers and the competitiveness of these housing. In a competitive environment, housing with a virtual 360 view tour has an advantage over one that only uses regular photos. This can attract potential buyers, increase the visibility of housing, and speed up the selling process. The results of this information system design are expected to be able to provide convenience in terms of promotion for Bumi Pusaka Housing.

The Muslim Hipster and Consumption Behavior Phenomena in the Shopee Marketplace of Makassar

The research implemented a descriptive quantitative method, aimed to investigate (1) the influence of Muslim hipsters on the buying decisions of Muslim fashion products in the Shopee marketplace, (2) the effect of online customer reviews on the purchasing decisions of Muslim fashion products in the Shopee marketplace. The data used in this study comprised primary data collected through questionnaires. The method used to analyze the data was the multiple linear regression analysis method. The population in this study consisted of students of the Islamic Religious Education and English Language Education Departments, Faculty of Tarbiyah and Teacher Training, UIN Alauddin Makassar, who were users of the Shopee Apps. The sample used in this study was 60 respondents. The results of this study indicate that Muslim hipsters and online customer reviews have a positive and significant effect on the users’ purchasing decisions. These results indicate that a Muslim hipster, with the lifestyle and values it identifies, can attract more buyers, increase sales, and generate greater profits for the business. Online customer reviews can influence purchasing decisions and provide important information to prospective buyers. Both variables can be exploited by business actors in their marketing strategies to enhance their brand confidence and reputation, as well as attract more buyers. In an effort to pay attention to consumer lifestyle trends, preferences, and purchasing behavior, business operators can develop more effective marketing strategies and expand their market share.

Transforming the print media business in the digital age

Background: Building a digital marketplace is one of the most important things a company must do if it wants to dominate. Businesses that can survive in the digital age will have the power of digital at their fingertips. This includes, but is not limited to, Media Companies.
 Purpose: this study aims to provide an overview of the existing phenomena of franchiseglobal.com business strategy in transforming its print media.
 Design and methods: This research uses a qualitative descriptive research approach. The method of collecting data and information is interview. The data analysis method is descriptive analysis.
 Results: FranchiseGlobal.com, as an online media portal focused on franchising, licensing and partnership companies, is implementing a digital branding strategy using the digital branding triangle concept with a focus on SEO, social media and website development. FranchiseGlobal.com is attracting an increasing number of visitors (prospective franchise buyers) to its website, namely more than 100,000 monthly visitors or more than 1.2 million per year and 1,460 inquiry forms (business interest forms) in the past year. FranchiseGlobal.com's digital marketing strategy has the involvement of the company's entire management team and teams from different parts of the company. In order to determine the direction of the company, the strategy also uses the marketing mix theory and SWOT analysis.

HOUSE PRICE PREDICTION USING MACHINE LEARNING

Machine Learning (ML) has profoundly impacted various domains, including speech recognition, healthcare, and automotive safety. Acknowledging its pervasive influence, our project aims to harness ML's capabilities for housing price prediction. In the volatile real estate market, prospective buyers strive to make informed decisions within budget constraints, often hindered by the absence of reliable future market trend forecasts. Our project's primary goal is to provide accurate house price predictions, mitigating potential financial losses. To achieve this, we are developing a housing cost prediction model employing ML algorithms such as Linear Regression, Decision Tree Regression, KMeans Regression, and Random Forest Regression. This model empowers individuals to invest in real estate without intermediaries. Our research highlights Random Forest Regression as the most accurate model, offering a promising avenue for confident real estate investment.

The Effect of Augmented Reality on Glasses Purchasing Decisions Using the Structural Equation Model Method

Development of information technology in the business sector can be seen with many business people marketing the sale of their services or products by utilizing social media platforms and also e-commerce because it can make it easier for buyers to get the desired information anywhere and anytime. The optimization of social media and e-commerce has been implemented by Fifan Glasses Store to sell their products. Generally, buyers will try on the frames one by one until they decide to buy them. But, online buyers cannot try on the frames and can only see the frames based on the pictures in the catalog provided by Fifan Glasses Store. For this reason, an Android-based Augmented Reality eyeglass frame application will be built at Fifan Glasses Store. The purpose of building this application is to facilitate online buyers in trying on the frames that have been provided and minimize the occurrence of damage to eyeglass frames by prospective buyers. This research uses the Rapid Application Development (RAD) method in building the application and this research will also analyze the effect of the application of Augmented Reality glasses frames using the Structural Equation Model (SEM) method. The final results of the analysis of the effect of Augmented Reality on eyeglass frames by testing the outermodel, inner model, and hypothesis show that Augmented Reality has a positive effect on purchasing decisions for glasses at Fifan Glasses Store.

The Mediating Role of Attitude on the Effect of Online Information Sources on Used Car Purchase Intention

This study examined the effect of online information sources from electronic word-of-mouth (e-WOM), neutral websites, and manufacturers’ websites on the intention to buy used cars, which was aimed at the citizens of Banda Aceh, who used online information sources to find information about vehicles before purchasing. The respondents were prospective car buyers. The sample used was selected through non-probability sampling with a purposive sampling technique. Two hundred questionnaires were distributed to respondents, and then the data was processed using SmartPLS 3.0 software. The results of this study indicated that sources of information from electronic word-of-mouth (e-WOM), neutral websites, and manufacturers’ websites significantly influence consumer purchase intentions.

Marketing Communication Strategy In Housing Area Grand Puri Bunga Nirwana Jember Regency

Appropriate marketing communications can prevent companies from losses caused by ineffective and efficient promotional activities. In marketing studies, effective and efficient promotion activities can be included as a concept in the marketing communication mix. The speed of the housing business is now growing which is driven by urgent demands for housing needs as a place to live. Grand Puri Bunga Nirwana Jember, a property company developed by PT. Cipta Adi Perkasa which sells housing ranging from subsidized to commercial types. The approach used in this research is descriptive qualitative. The results of the study indicate that marketing communications are carried out by the housing company Grand Puri Bunga Nirwana Jember through several communication tools such as newspapers, online marketing (Google Adds, Instagram Adds, Facebook Adds), external media marketing (banners, banners, brochures) which can make the community arises brand trust in the products offered. In addition, there are also many prospective buyers who get information from previous buyers, so they have more trust and confidence in the products owned by the housing. This can be proven by the large number of home buyers who make repeat purchases and recommend them to their closest relatives.

Memanfaatkan E-Commerce Dalam Meningkatkan Pemasaran Kopi Desa Belitar Seberang kecamatan Sindang Kelingi Kabupaten Rejang Lebong Provinsi Bengkulu

The development of technology, communication devices that make everyone who has a smartphone connected to the internet makes it easier for prospective buyers to find the desired item through their communication device. a very promising opportunity to be developed. The implementation of this community service aims to apply e-commerce to the sale of these coffee products. In the application of e-commerce to coffee products, it is necessary to provide insight to business actors to maintain product quality because it relates to buyer trust, providing complete and fast information, openness to information from customers and the existence of coupons and discounts for regular customers Transparency of product delivery information, trace the existence of the goods sent and good cooperation between the seller and the buyer must be maintained properly. Vigilance against online fraud is also information that needs to be given to business actors in the implementation of this community service. So that at the end of the implementation of this community service, understands online business opportunities, can compete healthily, gain the trust of its customers. the creation of social media accounts and e-commerce interfaces. The product marketing process went quite well as indicated by the addition of the number of visitors on social media accounts after 2 months. Marketing continues to be carried out by utilizing other social media.

Consumer Preferences for Residential Real Estate Properties among Interested Buyers in Laguna Province, Philippines, before and during the COVID-19 Pandemic

Purpose – This study assessed the consumer preferences for residential real estate properties among interested buyers in Laguna, Philippines, before and during the COVID-19 pandemic. Design/Methodology/Approach – Interested property buyers in Laguna were randomly selected and characterized based on their socio-demographic and economic characteristics, and their COVID-19 experiences were described. Consumer preferences for different aspects of housing units were examined descriptively and using McNemar’s test, changes in preferred attributes of residential units before and during the pandemic were compared. Findings – Single-detached economic housing with three bedrooms was the most preferred type of unit of interested buyers. It was found that the higher the monthly income of respondents, the higher the property value they preferred to purchase. Los Baños is the preferred municipality to live in because of its proximity to the metropolitan capital. The preferred mechanism of ownership is either rent-to-own or via a loan. Those earning a monthly income of PhP 131,484 (USD 2,708.77) to PhP 219,140 (USD 4,514.63) preferred to purchase residential property in cash. As for attributes, proximity to highways, proximity to community services, proximity to houses of family and friends, presence of swimming pool, presence of sense of community, secured and guarded community, quiet surroundings, presence of panoramic views, and pet-friendly home and community are statistically significantly different. Research Implications – Residential real estate developers should respond to various differences in consumer preferences. To continue satisfying prospective buyer demand and successfully close sales, it is vital to consider these consumer preference changes relative to residential projects.

Perceptions and reality: How National Forest System employee views correlate with frequency of unsold timber offerings

When National Forest System (NFS) tracts of timber are offered for sale and do not receive any bids from prospective buyers, mandated sales targets may be missed, additional costs can be incurred to the agency, and there is potentially lost opportunity for sustainable forest management. We validated NFS employee perceptions of unsold or “no-bid” offerings against observed no-bid sales. Using ordinary least squares, we regress three different definitions of timber sales against proximate and underlying factors influencing no-bids. We found statistical significance for some proximate factors, including small tree diameter at breast heigh, seasonal restrictions, and low volume sales. However, the sign of the coefficients for seasonal restrictions and low volume sales were not what we would have expected. Furthermore, we found statistical significance for underlying factors, including perceptions regarding market information and unplanned road costs with coefficient signs in the direction expected. Moreover, we provide some detailed suggestions for future data collection and other avenues for research. Although our data have some limitations, these findings further our understanding of public timber sales.

Sistem Pendukung Keputusan Rekomendasi Pembelian Perumahan Menerapkan Metode MOORA

Housing is a secondary need. For the selection of the right housing, it must be adjusted to the wishes of consumers. When selecting housing or determining where to live, consumers must look for brochures and visit housing sales sites, and do not choose housing at random just because friends or other people offer it, because this can cause regret because it is not in accordance with which are desired. To assist prospective buyers in making housing buying decisions, we need a decision support system that will assist prospective buyers in choosing the desired housing. In order to get the best results, we need a system that can help determine the house in such a way that consumers are satisfied. Multi-Objective Optimization on the basis of Ratio Analysis (MOORA) is a method provided by SPK to facilitate housing selection because this method has good selectivity in determining different goals and criteria. After carrying out the calculations of the MOORA method, the final result is obtained which shows that the alternative with the highest Yi value is A1 with a Yi value of 0.282. In the second rank, there is alternative A2 with a Yi value of 0.277, while the third rank is occupied by alternative A5 with a Yi value of 0.263. Therefore, based on predetermined criteria, alternative house A1 can be considered as the best option.

Improving Consumer Understanding of Short-Term Health Insurance: An Experiment.

Short-term health insurance policies-made available with longer durations during the Trump Administration-offer substantially fewer consumer protections than do Affordable Care Act ("ACA")-compliant policies. Federal regulations require short-term policies' sellers to disclose possible ACA noncompliance to prospective buyers. This controlled experiment finds, however, that the federally required disclosure does not substantially improve consumer understanding of these policies' coverage limitations. The experiment also finds that an enhanced disclosure greatly improves this understanding. Importantly, consumers' preferences for ACA-compliant policies also increased with their comprehension of the coverage differences. Thus, the study demonstrates not only that easily implemented changes in the federally required disclosure would improve consumer understanding of the coverage differences but also that the improved understanding matters to consumers. However, even the enhanced disclosure left many respondents mistaken about some key limitations of short-term policies, suggesting that policymakers should consider other strategies to protect buyers of short-term health insurance.

Website-Based E-Market (E-Patali) Application For Gorontalo City Central Market

The rapid growth of technology has an impact on the world of marketing, marketing trends are switching from offline to online. The level of consumption of Gorontalo people continues to increase, but the market will only look crowded on any given day or ahead of the religious big day. The current condition, the quiet interest of prospective buyers due to the easy access of technology in online shopping should be used as an opportunity to increase sales of market traders. In addition to selling conventional merchandise can also sell online. The purpose of this research is to produce a website-based e-market application that allows traders in the central market to sell online and increase revenue and reduce operational costs.
 An e-commerce app called E-market. This e-market itself is not the first time because already e-markets that work with BRI that can be accessed https://e-pasar.bri.co.id/ but after being searched deeper into the website the Central market is not included in the digital market. The results of this study were later implemented in Gorontalo Central Market traders to increase their sales through online transactions, by not leaving the old sales system (Offline).

The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets

The study uses the consumption perceived value (CPV) framework to investigate factors impacting buyers’ perceptions of battery electric cars (BEC). It also investigates the role of emotions in moderating relationships. The importance of anticipated positive emotions in consumer attitude formation has received less attention in emerging market electric automotive studies. We used PLS-SEM to test the proposed conceptual model with 251 prospective buyers in Indian cities. As per the findings, conditional, functional, and epistemic values positively impact attitude formation, while social value has no significant effect. The study provides marketers with insights by concluding that consumers’ emotional connections with (a) the greenness of BEC and (b) supportive government policies play a significant role in their purchasing inclinations.

The Role of E-Trust and E-Service Quality in Building E-Loyalty and E-Satisfaction

The development of the internet in the modern era has an impact on changing people's lifestyles, including in terms of shopping, namely online shops. With the presence of this online shop, people originally preferred to shop directly facing the seller and see the goods they wanted to buy, now people are starting to switch to using online shopping facilities so that with internet-based technology, buyers and sellers do not need to meet face to face in carrying out the transaction process. The presence of e-commerce people easily promote their products through social media, but there is a drawback to this online shopping activity, where sellers and buyers do not meet in person, so trust is very important in determining whether or not transactions occur. In talking about marketplaces and e-commerce, the main thing that must be considered is e-trust. This is because there is no direct interaction between sellers and prospective buyers when shopping online on a marketplace and e-commerce sites. In connection with improving services by internet networks, the development of e-service quality was carried out. E-service qualiy is the development of the capabilities of a site in order to realize the effectiveness and efficiency of shopping, purchasing and product distribution facilities. Satisfaction with good service quality will be achieved if the reality is in accordance with consumer expectations. E-satisfaction is an assessment of the good and bad of the seller's service in meeting consumer expectations, which is carried out after the use of the product. Buyback of a product often occurs in consumers who assess the online shop site positively, conversely, if the assessment is lacking, the possibility of consumers changing brands is even greater. In online maintenance, consumers today really see all aspects related to products and services so that they don't just buy. The higher the level of satisfaction on an e-commerce site, the higher the loyalty that occurs. E-trust and e-service quality are the main keys in building e-satisfation and e-loyalty

MARKET COMMUNICATION: Speech Styles and Language Use in the South Tangerang Traditional Market

The use of language in everyday life has many forms and styles, depending heavily on demographics, people's habits, and conditions. So you can often find a variety of language styles and ways of pronouncing them, because actually there is an emotional message to be conveyed, so that the meaning can be understood. One example of where the use of various languages ​​is often found is the market. The market is a place for interaction between traders and sellers, so in the context of selling their products, traders in interacting with prospective buyers instinctively carry out various developments in the use of words and language styles, in order to attract the attention of prospective buyers. This study aims to describe the model of communication between sellers and buyers in traditional markets. To answer these objectives, a qualitative approach is used with descriptive methods. The object of research is the Ciputat traditional market, South Tangerang. In the process of collecting data, observation techniques were used, namely seeing, recording, listening, and interacting with traders and buyers at the Ciputat market. The results of the study show that there is a tendency to use certain languages ​​and speech styles, according to their respective regions of origin. This is done as a form of natural adaptation with the aim that there is an emotional bond, resulting in buying and selling transactions.

Creating a Web-Based Distro Clothes Sales Information System to Expand Market Share

The high competition in the clothing distro industry increasingly requires effective solutions to expand market share and increase sales. Along with the rapid development of information technology, the use of web-based sales information systems can be the right solution in facing this challenge. This research aims to develop a Web-based Clothing Distro Sales Information System to expand market share. This research uses applied research methods, while data collection techniques are carried out by observation, interviews and literature studies. The results showed that a web-based distro sales information system can help expand the distro's market share by increasing accessibility for potential buyers. With a web-based information system, prospective buyers can easily access information about products sold, prices, and available payment and shipping methods. In addition, this system can also provide convenience for buyers in making purchase transactions, such as online payments or ordering directly through the system and reaching more consumers from various regions that were previously difficult to reach.

How the information asymmetry determine firm value?

Firm value is the price that prospective buyers are willing to pay if the company is sold. The purpose of this study is to determine the effect of information asymmetry on firm value. The population of this study are all Property and Real Estate Sector Companies listed on the Indonesia Stock Exchange for the 2020-2022 period, namely 40 companies. The samples used were 120 samples. The sampling technique used purposive sampling technique. The data used is secondary data, namely the company's financial statements. Data analysis in this study is multiple regression analysis. The results of the study show that information asymmetry has no effect on firm value.