Prospective Buyers Research Articles

Penyelesaian Sengketa Rumah Susun Yang Masih Terikat PPJB Oleh Pengembang Nakal Yang Melakukan Wanprestasi

The high demand for housing and the lack of human income causes the construction of flats to increase, because the cost is cheaper and usually many buyers can only afford a down payment or down payment. Because the purchase cannot be carried out, the party can make a binding agreement as a preliminary agreement for the sale of flats. PPJB is carried out in a condition where the building is not completely finished, which is 20%. Sales through PPJB cause many laws that harm prospective buyers, one of the problems is facing the sale and purchase binding deed because the developer is in default. It is said to be in default because the developer did not heed the agreement. To minimize the loss of potential buyers, there must be clear and definite law enforcement that can provide justice and legal protection. The purpose of this legal research is to determine the protection aspect of land law due to default. This study uses a normative juridical legal research method with a conceptual and legal application approach to fulfill views and doctrines as the basis for legal arguments on legal issues that must be investigated. Results Based on the research, it is known that the making of PPJB for Houses/Condos made by a notary based on PERMENPUPR Preliminary System for Sale and Purchase of Houses/Sarrusun Reflects as legal certainty and the Notary is obliged to make a PPJB deed in accordance with what has been determined in PERMENPUPR Preliminary Agreement System for Sale and Purchase of Houses/Sarusun, with still refer to Article 38 of the Law on the Position of Notary and its Amendments

THE EFFECT OF VISUAL COMMUNICATION ON “CANTIK FEST” IN TOKOPEDIA TOWARDS BUYING INTEREST OF FEMALE CONSUMER IN JAKARTA

Humans are facilitated by technological advances where consumers can do online shopping anywhere and anytime through the E-Commerce platform. Tokopedia has one of the biggest campaigns, namely “Cantik Fest” and creates a visual communication, one of that is through banners in Tokopedia application which is related to how prospective buyers will be interested in shopping online. The purpose of this research is to find out and get an idea about the effect of visual communication "Cantik Fest" which is expressed in the form of a banner on the homepage of the Tokopedia application towards buying interest of female consumers in Jakarta. This study uses a quantitative method with a sampling technique that is purposive sampling. The data collection technique was through distributing questionnaires to female residents in the Jakarta area who had the Tokopedia online shopping application as many as 99 respondents. The results obtained from the data analysis test in this study indicate that the visual communication affects the variable Y (buying interest), declared that there is an influence of visual communication "Cantik Fest" on Tokopedia towards buying interest of female consumers in Jakarta. This is indicated by the results of the study of visual communication variables affecting the buying interest variable by 88.9%. The conclusion of this study by testing 99 respondents to female residents in Jakarta who have the Tokopedia application, it is stated that there is an effect of "Cantik Fest" visual communication conducted by PT. Tokopedia towards buying interest of female consumers in Jakarta.

Advanced product review summarization in e-commerce marketplaces: elevating beyond tf-idf and lexrank method

In the fiercely competitive domain of online product sales, wherein engendering trust among prospective buyers assumes paramount significance, the role of product reviews cannot be understated. However, a prevailing issue in online marketplaces resides in the presence of product reviews that do not consistently align with the overall product rating. Furthermore, the sheer abundance of comments often leads potential consumers to confine their scrutiny to the initial comments, thus leaving a substantial volume of reviews unexplored. To rectify this challenge, this study introduces an automated text summarization system for product reviews, leveraging the LexRank methodology. This system underwent rigorous evaluation using the Rouge metric, with results manifesting substantial promise. At a threshold of 0.1, Rouge-1 exhibited an accuracy of 16.67%, while Rouge-2 scored 3.01%, and Rouge-L reached 16.50%. At a threshold of 0.2, Rouge-1 yielded a score of 16.08%, Rouge-2 registered 2.64%, and Rouge-L scored 16.57%. The second evaluation, performed with a distinct test dataset, notably excelled, emphasizing the system's competence. Specifically, at the 0.2 threshold, the system displayed superior performance, underscoring its efficacy in refining product review summarization within online marketplaces

PENGARUH ASIMETRI INFORMASI, PERTUMBUHAN PERUSAHAAN DAN LEVERAGE TERHADAP NILAI PERUSAHAAN

Company value is the price that prospective buyers are willing to pay if the company is sold. The purpose of this study was to determine the effect of information asymmetry, company growth, and leverage on firm value. The population of this research is all Property and Real Estate Sector Companies listed on the Indonesia Stock Exchange for the 2018-2020 period, which are 40 companies. The samples used were 120 samples. The sampling technique used purposive sampling technique. The data used is secondary data, namely the company's financial statements. Data analysis in this study is multiple regression analysis. The results showed that information asymmetry and company growth had no effect on firm value. Leverage has a positive effect on firm value. Keywords: information asymmetry; company growth; benefit; the value of the company

On the Reality of Signaling in Auctions

Over the last two decades, auctions have become an integral part of e-commerce and a promising field for applying artificial intelligence technologies. The use of signals has been studied extensively in the existing auction literature. Specifically, it has been shown that when an external strategic entity (such as an information broker) is present, it can be beneficial to use signaling as a preliminary step before offering to sell information. However, these results apply only in cases where all auction participants are completely rational agents. However, in many real-life scenarios some of the participants are humans, and hence are easily affected by external factors, i.e., their rationality is bounded. In this paper, we offer a thorough investigation of a case in which the prospective information buyer is a human auctioneer. Using a set of MTurk-based experiments with people, we tested 10,000 independent auctions with diverse characteristics, and were able to identify a varied set of practical insights regarding human behavior. Real-life strategic information brokers could potentially use these insights to achieve a better understanding of how humans operate, paving the way for optimizing the benefit obtainable from the information they own.

Sistem Pendukung Keputusan Pemilihan Rumah Terbaik Di Daerah Medan Johor Menggunakan Metode SMART

<p>House is one of the most basic human needs where house is a place for shelter and ongoing activities as well as an investment. Selection of houses needs to be done in order to get the best alternative houses that match the criteria of prospective buyers, selection of houses based on many aspects such as price, land area, house space, public services, environment, location, road access, facilities and other aspects. Therefore, in this study, a web-based decision support system application was built to decide the best house based on decided aspects. The decision support system was built using the SMART (Simple Multi Attribute Rating Technique) method. This method has a working method based on the theory that each alternative consists of several criteria that contain a number of sub-criteria that have a value and each criterion has a weight to describe how important its value is compared to other criteria. The results obtained in this study are the obtaining of the best house alternative based on the criteria and weight values that have been determined by the user using a decision support system that has been built.</p><p> </p><p><strong>Keywords</strong>: <em>House, Decision Support System, SMART, Web, Criteria</em></p>

“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information

Imagine you are a real estate agent and are showing a prospective buyer a house with a lake view, but it is foggy, and the view is less than ideal. Are you inclined to tell the prospective buyer, “Unfortunately, it is foggy outside. If it were not foggy, the view would be even better!”? Eight studies, spanning diverse domains, reveal a novel discrepancy: most presenters (e.g., the seller) choose to communicate such upward counterfactual information (UCI) to experiencers (e.g., the prospective buyer), believing it will enhance experiencers’ impressions (e.g., of the house)—yet UCI actually worsens their impressions. This discrepancy arises because presenters insufficiently account for the fact that they possess more knowledge about the presented target than experiencers do; they fail to realize that noting an imperfection reveals it. Accordingly, when experiencers are knowledgeable about the target, either because the imperfection is obvious or because they can easily envision the upward counterfactual, the discrepancy attenuates. Finally, the presenter–experiencer discrepancy occurs only when the counterfactual information is upward, such that presenters do not overcommunicate downward counterfactual information, which rules out a desire to share any information as an alternative mechanism for presenters’ communication decisions. Together, this research highlights the prevalence and costs of sharing UCI.

Impact of Forest Landscape on the Price of Development Plots in the Otwock Region, Poland

Building plots, understood as land properties intended for development, are an important object of commercial transactions. Their prices are determined by several factors, such as location, state of development, distance from important urban centres, and proximity to green areas. It is certain that, especially with regard to building plots intended for single-family housing, the proximity of natural areas, especially forest areas, is becoming increasingly important. The Otwock region, with a forest cover of more than 30%, has numerous undeveloped lands that are or could be development plots. This article concerns an analysis of transactions involving undeveloped development land of selected communes in the Otwock region. On the basis of an analysis of prices of real estate transactions from 2011 to 2016 from four municipalities of the Otwock region and a spatial visualisation of the plots, the relationship of price (m2) with physical characteristics (technical development, shape, area), distance from a large city (Warsaw), and distance from a railroad line stop and landscape values (landscape type, distance to the forest, number of landscape components) was determined. Statistical analyses used regression and correlation analysis. The preferences of 519 people interested in buying/selling real estate in the Otwock region were also investigated, and for this purpose, we cooperated with real estate offices and municipal offices. The results of the survey strongly indicate that forest landscapes increase the attractiveness of building plots, which in turn leads to higher prices on the market. The results of the study show that there is a relationship between the price of a property and its distance to the forest, the nature of the forest boundary, and the number of landscape elements. The forest landscape is one of the most important factors determining the attractiveness of a building plot. Proximity to a forest, especially forests under a form of protection, is an important value for prospective land plot buyers. The views of respondents varied considerably due to socio-demographic characteristics, mainly the age and education of respondents.

Pemilihan Perumahan Idaman dengan Penerapan Metode Weighted Product

Home is a basic need for every human being. Each house will function as a place to live or as a place to rest and a place of protection from various outside disturbances. Based on the needs of every human being for the house, developers compete in providing houses with their respective advantages and disadvantages in order to attract consumers or buyers to buy the house, and prospective buyers are also faced with various choices, including house prices, house locations, and house models. And various choices that will affect the choice of a dream home. With the existing problems, it is necessary to design a decision support system that is designed with an incremental model. The method used in order to provide a recommendation is the weighted product method. With the existing problems, this study aims to provide recommendations for which housing to be chosen by consumers. The results obtained in this study in the form of calculations using the weighted product method, it was found that a company named PT Berkah Prosperous as a housing company had the highest preference weight value of 7.35852. With these results obtained, the first recommendation for determining the ideal housing was chosen from the company PT Berkah Sejahtera.

Information Technology of Credit Collaterals That Will Be Auction Based on Google Maps

Collateral is an asset owned by the borrower that is promised to the lender if the borrower is unable to repay the loan. If the borrower defaults, the lender can have the collateral at the beginning of the loan. The lack of dissemination of information, and the lack of informativeness of the media for delivering information on credit collateral that will be auctioned off to the general public has resulted in low competitiveness among buyers of collateral to be auctioned off. To solve this problem, an approach is needed in delivering information that is informative and on target. The purpose of this study is to increase prospective buyers, thereby triggering competitiveness against nominal bid prices, the process of delivering information to be more efficient and effective by implementing new innovations in advertising credit collateral information that will be auctioned. The methodology used in this paper is a Mind Map, flowmap and S.W.O.T analysis by developing a Geo-Location application for Credit Collateral that will be auctioned. By using this application, the company's revenue growth increases compared to not using the application.

Pengaruh Promosi dan Lokasi terhadap Minat Beli Pada Pizza Hut Karawang Cental Plaza Dimasa Pandemi Covid-19

This study aims to examine and determine the effect of both partially and simultaneously Promotion and Location variables on Purchase Interest at Pizza Hut Karawang Central Plaza, using quantitative and technical methods of data analysis used is path analysis. The population in this study are prospective buyers and consumers of Pizza Hut Karawang Central Plaza and the sample is 100 respondents who are taken using a finite population with the slovin formula. The results showed that there was a correlation between promotion and location at the Pizza Hut restaurant, Karawang Central Plaza, which was 0.800 with a very strong correlation value. There is a partial effect of Promotion on Purchase Intention of 47.1%, this indicates that Promotion has a positive effect on Purchase Intention. There is a partial effect of Location on Purchase Intention of 32.8%, this indicates that Location has a positive effect on Purchase Intention. There is a simultaneous influence of Promotion and Location on Purchase Interest at Pizza Hut Restaurant Karawang Central Plaza of 57.7%, this shows that Promotion and Location have a contribution to Buying Interest of 57.7% while the remaining of 42.3 % is the contribution of other variables not examined in this study.

Tinjauan Atas Prosedur Sistem Kredit Kepemilikan Rumah Pada Kantor Pusat Developer Property Syariah Bogor

The needs of human life are divided into three principles, namely clothing, food and shelter. The rapid growth rate has caused the need for clothing, food, housing to increase, especially in meeting primary needs such as housing, so there is a mortgage system that helps residents to obtain basic/primary housing needs. 
 This study aims to determine the financing model or procedure used by the Sharia Property Developer Head Office in providing Non-Bank Sharia Home Ownership Loans to the public. Non-bank Sharia Home Ownership Loans are basically home loans for prospective home buyers who do not use banks in practice. 
 The results showed that the financing model for non-bank Sharia Home Ownership Loans was not the same as Sharia Ownership Loans that used banks. The results of this study are that Sharia Home Ownership Credit at Sharia Property Developers uses the concept of bankless credit, without fines, free of usury, without confiscation and without problematic contracts, so that sharia mortgages at Sharia Property Developers are in accordance with the principles of sharia mortgages in Islam.
 Keywords: Review of Food Needs, Sharia Home Ownership Loans, Sharia Property Developers

ETHICAL ISSUES IN MARKETING

In this era of cut-throat competition, a lot of companies are exclusively focusing on the bottom-line (profitability) neglecting ethics altogether. One of the functional areas where there is a gross neglect of ethics is that of marketing. The companies just want to sell their product by hook or by crook. In this context, it is extremely important to understand various issues in marketing ethics so as to ensure consumer-welfare. 
 Marketing ethics relates to ethical methods adopted by companies while marketing their products. Marketing ethics means convincing the potential consumers to buy company’s products using ethical means. It is all about providing ‘correct’ and ‘complete’ information to the potential buyers about the product and its price. It requires avoiding deceptive and misleading information to prospective buyers about the company’s product. 
 The main objective behind the current paper is to describe various issues in marketing ethics. In other words, the paper tries to bring out different unethical means adopted by modern companies for marketing their products.
 The paper has been divided into four sections. The first section provides various definitions of the term ‘marketing-ethics’ and describes the objectives of the paper. The second section describes various ways of unethical marketing adopted by modern companies to boost their sales. The third section suggests measures to ensure ethics in marketing. The last section highlights the long-term benefits which the companies will reap by adopting marketing ethics.

Pengaruh Service Quality dan Empathy terhadap Purchase Intention di Pasar Tradisional Melalui Word of Mouth:

Purchase intention or purchase intention is something that is directly related to prospective buyers. This cannot be separated from the prospective buyers themselves who will decide to buy what is offered or not. This purchase intention can be influenced by several things, such as service quality, empathy, and word of mouth. All three have their respective roles in influencing a person's purchase intention. Departing from this statement, the author conducted a study with traditional markets as the object of this research, especially traditional markets in the Bantul Regency area. The objectives of this study are (1) whether service quality has an effect on WOM on purchase intention in traditional markets in Bantul Regency, (2) whether empathy has an effect on WOM on purchase intentions in traditional markets in Bantul Regency, (3) whether WOM has an effect on purchase intention in traditional markets in Bantul Regency. In this study service quality and empathy as independent variables, which will affect the dependent variable indirectly through the intervening variable. While word of mouth as an intervening variable that will be influenced by the independent variable and will affect the dependent variable directly. The results of this study indicate that service quality and word of mouth have a positive and significant effect on purchase intention. While empathy has a negative and insignificant effect on purchase intention through word of mouth.
 Keywords: service quality, empathy, word of mouth, and purchase intention.

Analisis Strategi Pemasaran Agen Asuransi Melalui Komunikasi Pemasaran Personal Selling Dalam Penjualan Polis Asuransi pada PT Pudential Syariah Binjai


 Insurance is a product of goods or services that are visible and there is no clarity on the goods, therefore many people do not trust insurance for various reasons. Some of the most common reasons found related to insurance are procedures that are considered difficult to process claims, and premium rates that are too high. Sales of insurance products is one of the product sales whose development is largely determined by the company's efforts in marketing its products to the public. PT. Prudential Syariah Binjai conducts personal selling with the aim of explaining the products offered. Personal Selling is one of the promotional mix which is an oral presentation by the company to one or several prospective buyers with the aim that the goods or services offered can be sold. The data analysis method used is descriptive method with qualitative data that has been obtained through direct data from the company. The results showed that the personal selling activities carried out by PT. Prudential Syariah Binjai not only provides presentations or explains in detail but also provides seminars and training to prospective customers.
 Keywords: Insurance, Personal Selling, Product

House purchase intention during pandemic COVID-19 in Surabaya, Indonesia

PurposeSince the COVID-19 occurred, large-scale social restriction (Pembatasan Sosial Berskala Besar-PSBB) has taken place, and that has led family members to carry out their activities at home. This condition impacts both directly and indirectly the intention of house purchase, as a result of lifestyle changes during the pandemic. A house now serves as a residence, office, as well as school. This study aims to determine the influences of physical attributes, neighborhood preferences, financial concerns, financial risk preferences, health risk preferences, and COVID anxiety towards house purchase intention.Design/methodology/approachThis associative study was carried out from February to May 2021 in the residents of Surabaya aged 20–34 years old as prospective first-home buyers, with relatives at risk of contracting COVID-19 (belong in the susceptible group or live with a family member who is prone to the COVID-19 virus, including having a comorbidity, elderly (= 60 years old), having a low immune system or autoimmune disease, obese). Data were gathered using online questionnaires from which 226 respondents were acquired. Data were analyzed using the PLS-SEM 3.0 technique.FindingsThe results showed that physical attributes, neighborhood preferences, financial concerns, financial risk preferences, and COVID anxiety significantly influence house purchase intention. Furthermore, neighborhood preferences, financial risk preferences, and COVID anxiety as moderating variables also significantly influence house purchase intention.Practical implicationsThis study was carried out in Surabaya as the second-largest city after Jakarta with the highest COVID-19 mortality rate, which is useful for exploring the lifestyle changes and property demand as a result of the pandemic; Developers gain a business opportunity by offering properties that are multifunction and health-oriented.Originality/valueThe COVID-19 pandemic becomes a trigger for a change in the property market that needs to be studied further.

Pricing strategy and buyer's considerations for house: Central government area vs tourism centre area

The purpose of this study is to propose Pricing Strategy. First, this study determines the dominant factors that influence the number of housing prices in Denpasar as the Capital city of Bali Island, a center of tourism in Indonesia and Jakarta as the Capital City and central government of Indonesia. This study uses a multiple linear regression test; the sample was 115 houses data, 60 houses in Denpasar, and 55 in Jakarta. Second, this study will propose a strategy for determining house prices. The survey results will show what factors are dominant in determining the number of housing prices in Denpasar and Jakarta. This research is helpful for home sellers to determine the cost of the house to be sold. This research is also helpful for prospective home buyers to determine the reasonableness of the house price they will buy. This study also covers the discussion regarding the consideration of homebuyers in terms of taxes.

Balik Nama Pada Sertifikat Yang Mengandung Unsur Perbuatan Melawan Hukum

This study uses empirical research methods, by analyzing the data collected through interviews and literature studies, then analyzed qualitatively and presented descriptively. The results show that the responsibility of the Land Office in this case the South Jakarta City Administration Land Office is to receive reports from the original owner of the land title certificate whose land has been transferred to a prospective buyer with a fake PPJB made by a fake PPAT so that an illegal act is indicated. The Land Administration of South Jakarta City then checks the validity of the transfer process as a responsibility in the event of a dispute or conflict over land rights, then accepts the request for cancellation of the land rights certificate which begins with blocking the certificate for 30 (thirty) days. Furthermore, the legal protection of the owner of the certificate by the Land Office of the City of South Jakarta Administration then blocked the certificate of land rights based on physical data and juridical data owned by the applicant, because the mortgage has been charged by the Nusantara Savings and Loans Cooperative. If done by the seller, the debt will be charged to the buyer, then the South Jakarta Administrative City Land Office records every legal action taken by the applicant in the land book certificate in question and conducts a field title to review the location of the disputed object and then the results will be submitted to the South Jakarta BPN Regional Office. to issue a Certificate of Cancellation of Certificate then the certificate will be crossed out and returned to the original owner

The effects of floor plan representations on preferences for apartments

In the real-estate industry, floor plans are commonly used to communicate spatial layouts of housing alternatives to house hunters. Using the method of stated preferences, this research investigates whether lay-individuals’ preferences for layout attributes differ when floor plans versus text descriptions are used to measure preferences for build-to-rent apartments. The study involved 417 student respondents evaluating four hypothetical apartments twice, with the apartments varying in two focal attributes, layout orientation, and dining space status. Findings from the experiment indicate that floor plan representations of apartments are rated higher overall than text representations; however they also suggest that the effects of the two focal attributes on apartment preferences are larger for text than floor plan formats. Further, effects of the attributes on apartment preference ratings are shown to depend on the participants’ user goal and on their level of attribute knowledge. The main contribution of this research is that it demonstrates how representation format influences housing preferences, and further, how lay-individuals’ judgements of layout attributes depend on the individual’s goals and their knowledge of the attributes. These findings are relevant for future stated preference studies and for real estate agents and property developers when considering what information to provide to prospective buyers and renters of sight-unseen residential property.

Value Proposition Design Testing for Developing Fashion Business

In 2019, 90% of start-ups fail with 42% of businesses failing due to a lack of demand for their product or service. The absence of an appealing value proposition that would compel prospective buyers to take a purchase action was the reason for a new business or start-up's failure. Due to the massive fierce competition, a company should have unique characteristics upon its value offered for its existence to be accepted and perceived by the market. As a new business, Olwité, a women's clothing from Indonesia, has not articulated a value proposition because there is no evidence that the jobs, pains, and gains stated actually matter to the customer; additionally, there is no evidence that the products add value to the customer. Thus, value proposition hypotheses were developed. To test the hypothesis, three stages of testing were conducted based on the hypotheses: Interest Validation, Preference Validation, and Willingness to pay Validation through Facebook Ads tracking actions. The result of the test is value related sustainability of the brand becomes the most compelling value proposition with the highest willingness to pay.