Non-oxidative propane dehydrogenation (PDH) to propene is the basis of various large-scale processes suffering however from high costs or environmental incompatibility of currently applied Pt- or Cr-containing catalysts. Herein, we demonstrate that active and selective catalysts can be obtained from cheap and commercially available Zr- or Ti-based supports and ZnO without producing any liquid or solid waste. Catalytically active species formed in situ under PDH conditions are composed of isolated ZnOx as concluded from X-ray absorption spectroscopic analysis. The kind of support affects the geometry of such species that is probably decisive for catalyst activity. ZnOx on the surface of LaZrOx revealed the highest Zn-related TOF of propene formation. However, the following activity order in terms of space time yield of propene formation (STYC3H6) at 550 °C and about 50% equilibrium propane conversion using a feed with 40 vol% propane was obtained: ZnO//TiZrOx > ZnO//SiZrOx > ZnO//LaZrOx > ZnO//TiO2. The best-performing catalyst showed STYC3H6 of 2 kg kgcat−1 h−1 and was durable in 8 PDH/regeneration cycles. Temporal analysis of products with submillisecond resolution suggests that H2 formation should be the rate-determining step in the course of the PDH reaction.