Purpose. Development of an algorithm for the formation of price-lists for raw amber, taking into account its individual consumer characteristics, which is based on the principle of inheritance of properties. Methodology. In the course of the study, general scientific and special research methods were used: analytical, dialectical, comparative-evaluative, gemmological-economic, comparative-legal, systemic-structural. The main part of the work is based on the practical results of previous studies and expert assessments. Findings. A critical analysis of modern gemmological terminology, which is used in the geological, mineralogical and expert-evaluative study on the individual characteristics of raw amber samples, is carried out, and its content has a direct impact on its further pricing. The specifics of the relationship between the raw, appraisal and consumer amber markets, the subjective features of the gemmological interests of the manufacturer (seller), expert (appraiser) and consumer (buyer) are disclosed. The authors’ method of establishing the relationship of individual consumer characteristics between raw materials and products is proposed, which is based on the principle of inheritance of decorative, geometric and weight characteristics of raw amber. The concept of “individual consumer characteristics of amber” is formulated. Originality. An algorithm for the formation of price-lists for raw amber has been developed, taking into account the individual consumer characteristics of samples, which is based on the principle of inheritance of amber properties formulated by the authors, according to which its natural decorative characteristics are related to direct criteria for evaluating amber, whereas the transformable geometric and weight characteristics of samples are indirect. Practical value. The practical significance of the results obtained lies in the fact that they can be used in research and educational activities by scientists and applicants of higher education, business and financial-and-economic activities of subjects of gemmological relations, law-making and law enforcement activities of public authorities in the process of improving national legislation.