This article examines the market for property insurance within the central core area of our major cities from the supply side, emphasizing the importance of cost as a detennining factor. The results of a survey of businessmen in the Los Angeles and Long Beach central core areas show that considerable difficulty is encountered by many in obtaining property insurance through conventional market channels. A simple simulation model is employed to analyze the effect upon the operating results of a firecasualty company of a central core city area riot under various types of reinsurance arrangements. Since the market price for the service may still be prohibitive, the possibility of a direct subsidy is considered. An alternative to the HUD plan is suggested. Under this program, a number of large fire-casualty insurers would be chosen on a bid basis to administer a special urban core area property insurance plan on a cost-plus basis. The central core areas of many of our major cities have recently been the scene of violence unprecedented in American history. Waves of burning and looting have erupted in one urban area after another, leaving in their wake untold numbers of smashed storefronts and streets lined with smoldering rubble. This civil vio,lence and unrest have served to dramatize the problems of the central core city. Neighborhoods have deteriorated into ugly blights on the landscape. The upkeep of homes and apartments has lagged. In this setting, owvners of homes and J. J. Launie, Ph.D., is Associate Professor of Finance and Law at San Fernando Valley State College. Dr. Launie formerly served on the staff of the Bureau of Business and Economic Research at the University of Nevada and on the staff of the California Assembly Revenue and Taxation Committee. This paper was presented at the A.R.I.A. 1968 Annual Meeting. This stuLdy was made possible by a research grant from the American Risk and Insurance Association. businesses are confronted with grave risks of the destruction of their property by the perils of fire and looting. Property insurance, written through private insurance carriers, has been the traditional means of transferring these risks for the property owners. This paper represents an attempt to determine the present conditions existing in the private property insurance market within the central core area of one of our largest cities, Los Angeles. Factors Influencing Supply This study concentrates upon the supply side of this market because there is little question concerning the demand for the service of fire insurance. The elasticity of the demand function is of some importance, however, and will be considered in detail below. In classical economic theory, the supply function for any good or service indicates the relationship between the amount of the service the producers of the good or service are willing to supply and the