In this paper, we explored the nonlinear optical (NLO) properties of Bismuth (Bi) doped titanium dioxide (TiO2) nanoparticle (NP) colloids in ethanol, with laser pulses of duration ∼ 150 femtoseconds (fs). The Bi-doped TiO2 NPs were synthesized via the chemical route, sol-gel method. The increased photo response of TiO2 upon doping it with metals has become a burning issue to extend the applications of metal-doped TiO2 NPs as integral parts in solar cells, catalysts, phototherapy, etc. The bandgap of anatase TiO2 NPs was observed to be reduced to 2.89 eV upon doping Bi. The modified band structure of the Bi-doped TiO2 NPs demonstrates novel chemical, mechanical, and optical properties. NLO studies were conducted on Bismuth-doped TiO2 NPs submerged in ethanol employing femtosecond laser input pulses with incoming wavelengths 700, 750, 800, 850, 900, and 950 nm. It has been detected that open aperture (OA) studies performed at an input peak intensity of 100 MW/cm2 on Bi-doped TiO2 NPs in ethanol were exhibiting complex NLO behavior, i.e., reverse saturable absorption (RSA) in saturable absorption (SA) and SA in RSA with mostly effective two-photon absorption (1 + 1) coefficients. Particularly, at ∼800 nm, the behavior observed was so complex, i.e., RSA in SA in RSA in SA, with an effective 3 PA (2 + 1) co-efficient (γ) ∼6.5 × 10−24 m3/W2. The closed aperture (CA) studies at ∼37 MW/cm2 exhibited self-defocusing effects, i.e., an intensity-dependent refractive index (n2) with a negative signature.