Promotion Behaviors Research Articles

The First-Person Effect of Anti-Panhandling Public Service Announcement Messages on Promotional Behaviors and Donation Intentions

This research examines the first-person effect (FPE) of anti-panhandling public service announcement (PSA) messages on promotional behaviors and donation intentions. A survey was administered to 660 participants recruited from Mechanical Turk’s Master Workers. As predicted, respondents rated a greater impact of the messages on all referent others than on themselves. However, as the message desirability of the anti-panhandling PSAs increases, the first-person perception (FPP) was found to become larger. On the behavioral component of FPE, the current study also adds empirical evidence that FPP of PSAs increases the audience’s engagements in donation behaviors as well as promotional behaviors. The effect of FPP on promotional behaviors was stronger than the effect on donation behaviors. Lastly, the effect of message desirability on promotional behaviors was partially mediated through the FPP.

Abstract P6-11-02: Reduced sedentary time intervention for breast cancer survivors: objectively-measured outcomes for activity and metabolism

Abstract Physical activity (PA) promotion and sedentary behavior reduction among cancer survivors is a national priority and the number of PA-based behavioral interventions has expanded considerably in recent years. However, due in part to past limitations related to precise quantitative measurement of sedentary behaviors, there have been relatively few trials focused on reduction of sedentary time among cancer survivors. Additionally, many PA interventions rely on clinic-based coaching, which is both time-intensive and unrealistic for many clinics. The purpose of this study was to investigate the effects of a home-based 6-week reduced sedentary time intervention (RSTI) in breast cancer survivors who had completed primary treatment. Questionnaires, anthropometric measures, fasting blood glucose, lipid profiles and other cancer-relevant biomarkers, and an oral glucose tolerance test to assess dynamic insulin were completed at baseline and post-intervention. Participants wore ActivPALs (on right thigh) for 7 days at baseline and post-intervention. The mailed RSTI included tailored feedback on PA and sedentary habits and provision of personalized visual displays generated from baseline ActivPal data, with specific tips for how to reduce sedentarism through environmental modifications to home and work spaces (example: moving your printer from next to your desk to down the hall). Eligibility criteria included: females ages 20-80; not meeting national exercise guidelines (150 minutes per week); diagnosis of Stage I-III breast cancer treated >6 months and <5 years prior; overweight or obese (BMI >25); no history of diabetes. Sixteen enrolled and 13 completed the study. Average BMI at baseline was 31.9 and all participants' daily step counts were significantly below national recommendations (mean=6190 steps/d, SD: 2086 steps/d). Post-intervention changes from baseline were analyzed using non-parametric statistics. No statistically significant changes in daily bouts of sedentarism, energy expenditure, or total steps were detected, although participants' mean daily steps post-intervention were 6326/d (SD: 2788/d), still well below recommended guidelines. Leptin levels also showed a significant reduction pre/post (p<0.01). Results indicate that similar home-based RSTIs are safe, acceptable to survivors, and feasible to implement by cancer center staff. Further research with larger samples is required to establish efficacy and effect sizes for the intervention. A larger intervention dose may be required to see clinically-meaningful changes in sedentarism, daily activity, and metabolism. Citation Format: Walker RK, Viskochil R, Barham R, Moraitis A, Gagliarducci J, Makari-Judson G. Reduced sedentary time intervention for breast cancer survivors: objectively-measured outcomes for activity and metabolism [abstract]. In: Proceedings of the 2018 San Antonio Breast Cancer Symposium; 2018 Dec 4-8; San Antonio, TX. Philadelphia (PA): AACR; Cancer Res 2019;79(4 Suppl):Abstract nr P6-11-02.

Correlation between voice behavior and nursing practice environment among nurses

Objective To explore the influence of voice behavior of nurses on nursing practice environment so as to provide a reference for clinical nursing managers to improve nursing practice environment. Methods From January to May 2017, we selected 300 nurses from three ClassⅢ Grade B hospitals in Ningbo City as subjects by convenience sampling. The questionnaire survey was carried out with the Voice Behavior Scale (VBS) and the Practice Environment Scale of the Nursing Work Index (PES-NWI) to understand the status of nurses' voice behavior and nursing practice environment and to explore the correlation between them. A total of 300 questionnaires were sent out and 292 valid questionnaires were collected with 97.3% for the recovery rate. Results Among 292 nurses, the total score of PES-NWI was (76.67±13.34) . Nurses' voice behavior had a positive correlation with the nursing practice environment (r=0.328, P<0.01) . Hierarchical regression analysis showed the main influencing factors of nursing practice environment of nursing included promotive voice behavior and prohibitive voice behavior after controlling demographic variables. Conclusions The voice behavior of nurses remains to be improved and has preferences. Clinical managers should formulate targeted intervention according to the deficiencies of nurses' voice behavior to improve nursing practice environment. Key words: Nurses; Voice behavior; Nursing practice environment

A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education

ABSTRACTResearch on promotional behavior within higher education has exploded over the last two decades, spurred on by the intensification of student recruitment. To date, studies have focused on mapping the content of conventional promotional texts (e.g. viewbooks, web sites), to identify how institutions depict themselves through them. By comparison, recruitment events, such as exhibitions or fairs, have received limited scholarly attention. This study aims to ameliorate this gap within the present literature, using observational methods and collaborative auto-ethnography to analyze branding strategies and broader social dynamics within a prominent Canadian university fair. Using such methods, this study identifies (i) variance in the uptake of ‘house of brands’ and ‘branded house’ strategies, (ii) diverging degrees of student interest across institutional types, along with (iii) ‘niche’-oriented marketing tactics across information booths. Observed patterns are theorized from the standpoint of contemporary research within the field of organizational sociology and higher education marketing.

Flame Propagation Enhancement by Dielectric Barrier Discharge-Generated Intermediate Species

ABSTRACT The interaction between nonthermal plasma (NTP) and fuel-air mixtures was studied both experimentally and by means of simulations, to elucidate their promotional effect on flame propagation. A promotional effect on flame propagation velocity was experimentally observed by generating a dielectric barrier discharge (DBD), prior to spark plug ignition of an n-heptane mixture in a high-pressure and -temperature environment, using a rapid compression and expansion machine (RCEM). A novel method of concentration calibration for mass-spectral analysis was conducted, to determine the intermediate species in the fuel-air mixtures passing through the DBD plasma. The effect of the intermediate chemical species on flame propagation was examined numerically using the PREMIX code, with the observed species being considered as initial additives in the calculations. The promotional effect was reproduced numerically with the addition of alkyl hydroperoxide to an n-heptane/air mixture; and the higher the temperature and leaner the mixture in the parameter region, the more pronounced was the effect. The promotional behavior was examined using reaction path analysis, on the basis of which enhanced low-temperature oxidation reactions, due to the dissociation of the alkyl hydroperoxide, were determined in pre-flame region.

Promotions as competitive reactions to recalls and their consequences

Firms may profit from responding to competitors’ product recalls, but relatively little is known about the nature and efficacy of these reactions. The authors empirically (1) test the link between a major recall (by Toyota) in the automobile context and competitors’ promotional responses and (2) assess the effectiveness of promotional responses and how it varies across brand tiers. They find that though Toyota recalls induced competitive promotions of approximately $850 on average, the competitive promotional reactions did not significantly affect sales on average. However, the results differ substantially by brand tiers. While 50% of premium brands increased promotions, only 36% of nonpremium brands did so. Among premium brands, 86% benefited from promotional reactions; in contrast, the effects of promotions on sales were nonsignificant or even negative for most nonpremium brands. These findings suggest that well-established results on promotional behaviors and their effectiveness may not hold in the context of recalls.

승진, 공정성 인식, 조직시민행동 - 자기효능감과 자기향상 동기의 조절효과 -

승진, 공정성 인식, 조직시민행동 - 자기효능감과 자기향상 동기의 조절효과 -

An Analytics Framework for Augmented Reality Applications

Analytics is a well-known form of capturing information about the user behavior of an application. Augmented reality applications deal with specific data such as the camera pose, not being supported by popular analytics frameworks. To fill such gap, this work proposes an analytics framework solution for augmented reality applications. It supports both markerbased and markerless augmented reality scenarios, collecting data related to camera pose and time spent by the user on each position. Besides the multiplatform capture tool, the framework provides a data analysis visualization tool capable of highlighting the most visited 3D positions, users main areas of interest over the marker plane, the 3D path performed by the camera and also a recovery of the content viewed by the user based on the collected camera pose information. Tests were performed using as case study a promotional campaign scenario and user behavior information was extracted using the proposed visualization tools.

What Makes Customers Buy on Impulse: Evidence from Pakistan

The old and redundant shopping styles are no longer in practice in Pakistan and have been duly replaced by the advanced style of shopping. Marketers are aware of the emerging change and are very eager to attract as many customers as possible. The purpose of the research was to know about the influence of in-store sales promotion on the impulsive buying behavior of the readymade garment buyers. With the help of available literature in the area, a theoretical framework has been formulated. The data collected from the Centaurus Mega Mall of Islamabad shows that in-store sales promotion has an impact on impulse buying behavior. Further, the urge to buy impulsively plays the role of mediation. The study shows a full mediation making urge to buy impulsively the ultimate mediator between in-store sales promotion and impulse buying behavior. These findings have a collision with previous studies. Lastly, the paper also draws conclusions, discusses implications, and suggests a direction for future research.

Evaluating Actors’ Behavior on Social Media

While social networks have become primary promotion platforms for TV series, it is crucial to provide reliable measurements of promotion effectiveness for actors, which can guide them to select better promotion strategies when they post microblogs. In this paper, influence indexes are proposed to measure the influence of microblogs, and some measurements on actors’ microblogs also indicate and reveal some useful patterns in their promotion behaviors. Then, a propensity score-matching method is applied to these data to identify effective promotion strategies at two promotion periods. In experiments, the proposed model is shown to be significant by [Formula: see text]-test evaluation and the model is demonstrated to be adequately specified by balance diagnostics. We also do sensitivity analysis to analyze how hidden covariates impact conclusions. With this application of microblog data, the causal effects between promotion strategies and promotion results can be assessed. Finally, we treat not only baseline covariates, but also the promotion strategies as features and predict the influence of promotion microblogs. With these features, we can acquire a more accurate prediction effect.

An Assessment of Eighth Grade Students’ Health Promotion Behaviours

This study aims to assess the health promotion behavior of eighth grade students. The population of this research includes 2791 students who were eighth grade in Primary School, Gaziantep. The research aimed to reach the entire population, yet ended with 2476 students. Mean age average of the adolescents involved in the study was 14.00±0.57, and their overall AHPS score was 139.21±25.12. Assessed by sex, female students scored meaningfully higher than the male students (p&lt;.05). The children, whose parents are high school graduates or higher, performed better than the other parents’ children. Moreover, monthly income also predicted the students’ scores. Adolescents’ AHPS scores are not at the desired level. Findings show that school health nurses should organize training programs that also include the families and school staff. This program should be based on sociodemographic data and cover nutrition, exercise, stress management, and health responsibility

ANALISIS PENGARUH PROMOTION MIX TERHADAP BEHAVIOR INTENTION DENGAN RELIGIOUSITY SEBAGAI VARIABEL MODERASI (STUDI PADA KONSUMEN KOSMETIK WARDAH DI KOTA MATARAM)

This research is aimed at analyzing the correlation between promotion mix and behavior intention with regularity as moderating variable of Wardah consumers in Mataram. This research is quantitative study. The populations are women users of Wardah cosmetics in Mataram. the samples are 190 woman respondents selected through purposive sampling. The data were analyzed using Moderated Regression Analysis or interaction test as the hypothesis test with the special multiple linear regression in which the regression equation consists of interactional elements (dual or more multiplication of independent variables).The research showed that promotion mix had some significant effects on the behavior intention which meant that the better the promotion mix, including advertisement, sales promotion, publicity, personal selling, and direct marketing was, the better the behavior intention reflected through loyalty, propensity to switch, willingness to pay more, external response to problem, and internal response to problem was. Religiosity moderated the correlation between promotion mix and behavior intention. This meant that the higher the religiosity was, the stronger the correlation between promotion mix and behavior intention was. Religiosity was a moderating variable that cannot be an independent variable. Keywords: promotion mix, behavior intention, religiousity.

Parameter Study and Method for Processing an Adhesion Promoter for Manufacturing Sandwich Sheets

Next to the electrification of the powertrain, lightweight design plays an important role in automotive industry. Within the last few years an increasing amount of new materials have been used in automotive structures. One type belonging to this new generation of materials is sandwich materials with sheet metal cover sheets and an inner thermoplastic core. The link between the metallic sheet and the thermoplastic core is achieved with the use of an interface layer made of an adhesion promoter. In the present research, the polyamide 6 based adhesion promoter Evonik Hylink was used. To analyze the thermal behavior of the adhesion promoter a DSC analysis was performed. Based on the DSC analysis, a process window is established and verified by mechanical tests. Furthermore, the mechanical properties of the adhesion promoter are characterized with single lap shear tests in dependence to different process parameters temperature, compression time and layer thickness. With the presented method, a process window for processing the adhesion promoter can be established in relation to the varied parameters.

Leader-Member Quality Relationship, Perceived Organizational Support and Employee Voice Behavior: Moderating Role of Core Self-Evaluation

Abstract— The purpose of this research is to investigate the impact of relational exchange and individual differences on the employee voice. In the light of social exchange theory, the present study proposed the relationship between Leader-member quality relationships and employee voice. This study explains ‘how’ this relationship establishes and ‘why’ this relationship keeps carrying on. It has been proposed that perception of organizational support mediates the association between leader-member quality relationships and employees’ promotive and prohibitive voice behaviors. Moreover, personality trait is another important factor which is inseparable from developing perceptions and behaviors. The perceptions about organizational support and the strength of raising voice can be highly predictable by individual’s personality traits. So, this study has undertaken core self-evaluation as personality trait and explores people having different core self-evaluation (CSE) shows different strengths for promotive and prohibitive voicing based on leader-member quality relationships (LMQR) and perceived organizational support (POS). &#x0D; &#x0D; Index Terms-- Leader-member relationship, perceived organizational support, employee voice, core self-evaluation and social exchange theory

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

The umbrella term encompasses a spectrum of computational systems, technologies, and methods of advertising and promotional behaviors and decision-making activities. The guest editors of this special issue on computational advertising discuss the field in general and the highlighted articles in particular.

Effects of Group Counselling on Health- Promoting Behaviours in Mothers During Postpartum Period: A Randomised Controlled Trial

Effects of Group Counselling on Health- Promoting Behaviours in Mothers During Postpartum Period: A Randomised Controlled Trial

Partnering on the PRAISE Program: Putting Health Equity into Practice

Purpose: The purpose of Preventive Health Education Resulting in Action Inspiring Success for Everyone (PRAISE) was to develop a community-driven program to encourage and support churches in sustainable health promotion and assessment efforts to improve African Americans' health knowledge and behaviors in Asheville, North Carolina.Methods: The PRAISE program provided technical support toward gaining recognition and an award for health promotion activities to 10 churches in year 1 and 5 additional churches in year 2. The Results-Based Accountability© (RBA) framework involved documentation of church health promotion activities and surveys of a convenience sample of congregants at nine churches before (presurvey, n=270) and after (postsurvey, n=241) the intervention. Differences in frequency of conduct of and participation in church health promotion activities and in congregant health knowledge and behaviors were assessed in 2015 and 2016.Results: Fourteen of the churches engaged in at least one health promotion activity and more than half offered healthier foods at gatherings, offered exercise opportunities, and held at least three health education activities. Seventy-two percent of congregants reported participating in at least one church health activity at postsurvey compared with 58% at presurvey. The proportion of congregants who had personal health knowledge and the proportion that rated their health as good or better were higher at postsurvey.Conclusion: Building on years of trust and collaboration among churches, local community organizations, and an academic partner, PRAISE in its first 2 years suggests that a community-driven approach can support health promotion and healthy behaviors, advancing health equity efforts.

Stochastic properties of phage promoter

Transcription Full understanding of regulated gene expression requires characterization of stochastic variation in the activity of individual promoters. To avoid cell-to-cell variability and variation between the activity of specific gene copies, Sepulveda et al. investigated the behavior of the lysogeny maintenance promoter of phage lambda in individual Escherichia coli cells. They measured the concentration of transcription factor and the actual number of mRNAs produced, and used mathematical modeling to discern the stochastic activity of the regulated promoter. The promoter underwent switching between configurations that occurred more rapidly than the lifetime of mRNA molecules produced, and individual copies of the same gene functioned independently in the same cell. Such studies can reveal new aspects of systems that have been well studied by more conventional techniques. Science , this issue p. [1218][1] [1]: /lookup/doi/10.1126/science.aad0635

Study of the Factors affecting Behaviors for the Promotion of Dementia Prevention

Study of the Factors affecting Behaviors for the Promotion of Dementia Prevention

Sağlığı Geliştirici ve Koruyucu Davranışlar Ölçeğinin Geliştirilmesi: Metodolojik Çalışma

Amaç: Bu çalışmanın amacı, sağlığın geliştirilmesi ve korunması davranışlarını saptamaya yönelik geçerli ve güvenilir bir araç geliştirmektir. Gereç ve Yöntemler: Metodolojik tipteki çalışma 2013-2014 güz döneminde bir üniversitenin Sağlık Yüksekokulunda öğrenim görmekte olan 117 öğrenci üzerinde gerçekleştirilmiştir. Çalışma altı aşamada yürütülmüştür. Bunlar; (i) madde havuzu oluşturma, (ii) içerik geçerliği (uzman görüşü alma), (iii) ölçeği uygulama, (iv) madde-toplam korelasyonları, (v) yapı geçerliği (doğrulayıcı faktör analizi), (vi) iç tutarlılık belirleme aşamalarıdır. Bulgular: Ölçeğin madde-toplam korelasyonlarında elde edilen korelasyon katsayıları 0,25-0,56 arasındadır. Çalışma kapsamında yapılan doğrulayıcı faktör analizi sonuçlarına göre, ölçek için oluşturulan modele uygun uyum iyiliği indeksleri (RMSEA=0,05, χ2/df=1,38), ölçek için önerilen modelin uygun olduğunu göstermektedir. Sağlığı geliştirici ve koruyucu davranışlar ölçeği fiziksel, psikososyal ve korunma olmak üzere üç alt boyuttan ve 24 maddeden oluşmaktadır. Cronbach alfa katsayısı alt boyutlarda 0,61-0,76 arasında ve ölçeğin geneli için 0,83 olarak saptanmıştır. Sonuç: Sağlığı geliştirici ve koruyucu davranışlar ölçeğinin kabul edilebilir düzeyde geçerlilik göstergeleri olduğu ve yeterli güvenirlilik katsayılarına sahip bir ölçme aracı olduğu görülmektedir.