Promotion Strategies Research Articles

The Impact of Sales Promotion Programs on the Loyalty of Saudi Telecom Company Customers STC

This study investigates the impact of sales promotion programs on customer loyalty in the context of the Saudi Telecom Company STC. Utilizing data from 457 respondents, the research examines the role of different types of sales promotions, the frequency of promotions, promotional communication channels, and seasonal promotions on customer retention and satisfaction. The findings reveal a significant positive relationship between frequent and well-structured sales promotions and customer loyalty, with a β value of 0.914 for the frequency of promotions. While promotional communication channels showed a moderate influence (β = 0.592), seasonal promotions played a strong role in driving repeat purchasing behavior (β = 0.768). Customer retention and interaction with loyalty programs were also shown to be critical intermediary factors that mediate the effect of sales promotions on loyalty. The study confirms that well-designed promotional programs and consistent communication efforts can significantly enhance customer retention and satisfaction. Limitations and recommendations for future research are discussed, including the need for cross-industry studies and the exploration of digital and personalized promotional strategies.

The Inheritance and Development of “Intangible Cultural Heritage ” : A Case Study of Zhejiang Taizhou Embroidery

From the needle boneless lanterns in Xianju during the Tang Dynasty to the unearthed artifacts of Huangyan Lingshi Temple in the Northern Song Dynasty, to the carved embroidery of Haimen in the late Qing Dynasty, the history of embroidery in Taizhou has a long and profound history. After several generations of inheritance, development, and historical and cultural accumulation, Taizhou Embroidery has now become one of the artistic treasures of Taizhou culture and even Chinese culture. This paper then is to discuss how to promote Taizhou Embroidery from Zhejiang by using “big data” under the background of the “national trend craze”, and through research on the awareness of Taizhou Embroidery at home and abroad, it reflects the reasons for the necessity of promotion, the challenges faced by promotion, and the corresponding strategies for promotion.

Adaptation of Parallax Scrolling Effect Technique in LegitCheck Website Interface Development

This research focuses on developing LegitCheck's website interface by applying the Parallax Scrolling Effect technique, which is considered as a potential solution to support the startup's promotional strategy. LegitCheck, as a startup that needs an effective way to introduce its services and business concept to consumers and brands, requires a website that can serve as an attractive promotional medium as well as a comprehensive information center. The purpose of this research is to examine the effectiveness of the Parallax Scrolling Effect technique compared to a website without the effect in increasing the effectiveness of the LegitCheck website as a promotional tool. The research method used includes the design and implementation of the Parallax Scrolling Effect technique on the LegitCheck website, followed by evaluation using the A/B testing method. The results showed that the implementation of the Parallax Scrolling Effect technique provided significant benefits, including improved information accuracy, service quality, user satisfaction, and company net profit. Although there are constraints related to page loading speed, the majority of respondents prefer websites with Parallax Scrolling Effect because it provides a more interactive and engaging experience. The implication of this study is that the use of Parallax Scrolling Effect can be an effective strategy for startups such as LegitCheck to increase interaction with users, strengthen brand image, and increase the effectiveness of the website as a promotional tool, although it is necessary to pay attention to technical aspects such as page loading speed to minimize potential disruptions to the user experience.

Instagram Social Media Management Strategy @Disparbudpora_Bondowoso As A Communication Medium In Promoting Bondowoso District Tourism

This research is motivated by the concern of the Bondowoso Regency Government about falling behind Banyuwangi Regency in promoting one of their top tourist attractions, the Ijen Crater. The Ijen Crater has been recognized as part of the Global Geopark. Currently, many local and foreign tourists consider the Ijen Crater a Banyuwangi tourist destination because it spans two regions. The objectives of this research are first to understand the social media management by the @pariwisata_bondowoso account, and second to assess the impact and results of social media management in promoting tourism in Bondowoso Regency. This research employs a qualitative method. Data Data were collected using observation techniques, direct interviews, and documentation. The conclusion drawn is that the tourism promotion strategy implemented by Disparbudpora is quite good in providing informative and engaging content, but there are challenges in conducting evaluations, which have not been optimal. The impact of Disparbudpora Bondowoso's social media management in promoting tourism in Bondowoso Regency is evident from the followers' responses in the comment section, likes, and the reach achieved by the @pariwisata_bondowoso Instagram account. The result of the social media management by Disparbudpora is that followers receive relevant and high-quality information.

Marketing Strategies and Sales Performance of a Manufacturing Company

This study was carried out to investigate how marketing strategies, consisting of product, price, place, and promotion strategies, affected the sales performance of a food and beverage manufacturing company. A review of extant literature indicated the need for studies, in this regard, in Nigeria’s food and beverages industry. The study adopted a survey research design. Two hundred and seventy four employees of a food and beverage manufacturing company in Lagos State were studied. Data were collected on a four-point scale ranging from strongly disagree, 1, to strongly agree, 4. Mean and standard deviation values of statements relating to marketing strategies were obtained from descriptive statistics while inferential statistics based on multiple regression analysis produced results that determined the effects of marketing strategies on sales performance. The results indicated statistical significance [F(4,269)df = 4783.108, p < .05)] for the effect of marketing strategies on sales performance. Product (β = .478, t = 5.588, p < .05), place (β = .454, t = 5.360, p < .05), and promotion (β = .075, t = 1.773, p > .05) strategies had positive effects on sales performance while price strategy indicated insignificant negative effect (β = -.023, t = -.626, p > .05) on sales performance. Marketing strategies explained 98.6 percent variation in sales performance. The conclusion of the study indicated a need for the managers of the company to increase the tempo of premium-pricing promotion strategy and advertisements in the social and electronic media as well as reevaluate the pricing strategy of the company as a means of improving its effectiveness by increasing the chances of achieving the objectives of cost recovery and meeting the needs of customers.

Mumbai to Dubai: Promotional strategies and the celluloid journey of Bollywood films to the UAE

In recent years, the cinematic migration of Bollywood films from Mumbai to Dubai has captivated attention, prompting a focused investigation. This study aims to scrutinize the promotional strategies used in distributing Bollywood films in the United Arab Emirates (UAE) through meticulous analysis of questionnaire responses. Executing an extensive survey for UAE moviegoers and industry professionals, the research seeks quantitative data on the efficacy of diverse promotional strategies. The study underscores the importance of cultural variables in Bollywood-UAE film promotion, examining cultural similarities between India and the UAE, portraying UAE culture in Bollywood films, and using cultural festivals for marketing. Economic factors driving this collaboration, including box office success, coproductions, and the impact of Bollywood tourism on the UAE economy, are systematically analyzed. The study explores technological advancements in film promotion—social media, internet streaming, and virtual reality—and their impact on the relationship between Bollywood and the UAE. The survey investigates audience preferences, advertising impacts, and awareness levels by examining specific advertising tactics in the UAE, such as premieres, endorsements, tours, and participation in festivals and award shows. In addition to providing a comprehensive understanding of the promotional environment, the questionnaire data analysis identifies trends influencing the trajectory of Bollywood films in the UAE, offering empirical support to film studies and marketing. The hypothesis is tested on the Chi-square, Pearson Correlation, and Mann‒Whitney. The research’s conclusions contribute to understanding the globalization of the Bollywood film industry, guiding producers, marketers, and researchers in cross-cultural film promotion and global industry partnerships.

Key Determinants to Drive Motor Insurance Customer Acquisition in Western Province, Sri Lanka: A Focus on the Marketing Mix

Purpose: There is a significant need for a comprehensive insurance policy for all vehicle owners, especially considering the growing emphasis on health and safety, and public protection. The substantial preference for 3rd party insurance over comprehensive policy covers has created a hurdle for insurance companies, both in terms of acquiring new customers and retaining existing ones. This prevailing trend has presented a significant challenge to the growth potential of general insurance firms in the market. The main purpose of this study is to investigate how factors such as product, price, promotion, and distribution network influence the customer purchase intention towards motor insurance. Design/methodology/approach: This was a cross-sectional study using a deductive research approach. Data were gathered from 412 policy holders in Sri Lanka using a self-administered structured questionnaire. Multiple regression analysis was used to determine the most influencing factor among product, price, promotion and distribution network influencing customer purchase intention towards motor insurance. Findings: Based on the analysis, the insurance service [product], insurance premium [price], promotion and distribution network have a significant relationship with the customer purchase intention towards motor insurance policies in Sri Lanka. Among the factors tested, distribution network and insurance service have the most significant impact on customer purchase intention with reference to motor insurance segment. Originality: This study provides a unique contribution by highlighting the critical role of the distribution network, particularly the combination of Place and People elements, in driving motor insurance customer acquisition in Sri Lanka. Unlike prior studies that emphasize price and promotional strategies, this research focuses on the integrated influence of accessibility and personalized service. The findings demonstrate that a well-established distribution network outweighs traditional marketing factors in influencing purchase decisions, offering a new perspective on consumer behavior in the Sri Lankan motor insurance industry. Implications: The findings of this study will pave the way for a paradigm shift where, insurance firms could understand and develop relevant strategies to improve services provided to the existing and potential motor insurance customers. By analyzing what truly matters to Sri Lankan drivers, both insurance service providers as well as regulatory authorities can ally and develop a holistic insurance policy that comprehensively covers all aspects of vehicle ownership, filling the void in the current market. According to the findings, it can be advised that the insurance corporations should focus more on providing a product with more unique features and invest in creating a solid network of branches across the country which are fortified with skilled and service-oriented personnel who could persuade the customers in buying comprehensive insurance covers. Future researchers can also focus on income and educational level as moderators since both of which have an impact on consumer behavior as suggested in prior literature. Also, there is a possibility of widening their scopes by considering other types of insurance products and expand the geographical area as well.

Sodium alginate improves phytase stability and enhances soil phosphorous utilization

A plant growth-promoting endophytic strain Bacillus sp. WR11 produces high-level phytase. Phytase degrades phytate, which is the major form of organic phosphate in soils that cannot be readily utilized by plants. To strengthen the strain or its phytase for cost-efficient biodegradation of phytate, we compared the impacts of different chemical additives on phytase production and preservation. Phytate degradation ability in soils and growth promotion effect in wheat were evaluated. To ensure safe application, potential pathogenicity of the strain was also predicted. Phytase activity assay suggests that sodium alginate (SA) significantly improves phytase production to as higher as 2.21-fold, but has little influence on the growth of WR11 during liquid fermentation. During liquid storage of cell-free supernatant (CFS) at room temperature, SA maintains 68% phytase activity indicating significantly improved stability within four weeks. Determination of water-soluble P and phytate-P indicates Bacillus sp. WR11 and CFS effectively degrade 20.17–38.55% phytate in soils. Quantification of biomass, phosphorus and iron contents shows positive effect of WR11 and its CFS on wheat growth. Particularly, the degradation ability (63.2%) and growth promoting effect of CFS is much stronger in the presence of 0.8% SA. Genomic prediction demonstrates strain WR11 has a large number of genes in the databases of Pathogen-Host Interactions, Virulence Factors of pathogenic bacteria, Antibiotic Resistance Genes, and the Comprehensive Antibiotic Research Database, respectively. In conclusion, SA significantly improves phytase production and phytate degradation. Phytase accompanied with SA may be an alternative strategy for phytate degradation and plant growth promotion, when microorganisms have safety issues.

Comment on, "A randomized controlled trial of social media promotion in neurosurgical publishing".

The study titled "A randomized controlled trial of social media promotion in neurosurgical publishing" by Vieli et al. (2024) evaluates the impact of social media on citation counts, website visits, and PDF downloads in neurosurgical publishing. Through a rigorous randomized controlled trial, the authors provide valuable insights into the influence of social media in academia, an area with limited prior research. Despite the study's strong design, the modest social media intervention-limited to a single Twitter/X post per article-may have contributed to the lack of significant differences observed between the intervention and control groups. The study also did not account for engagement levels across different platforms or follower counts, limiting its generalizability. Future research should explore more intensive, multi-platform promotion strategies, and consider the influence of follower engagement. Expanding research to other medical fields would help to confirm the broader applicability of these findings.

Oral care in the ICU as an efficient health promotion strategy for geriatric patients: a critical analysis

Oral care in the ICU as an efficient health promotion strategy for geriatric patients: a critical analysis

Estimating community-wide indirect effects of influenza vaccination: triangulation using mathematical models and bias analysis.

Understanding whether influenza vaccine promotion strategies produce community-wide indirect effects is important for establishing vaccine coverage targets and optimizing vaccine delivery. Empirical epidemiologic studies and mathematical models have been used to estimate indirect effects of vaccines but rarely for the same estimand in the same dataset. Using these approaches together could be a powerful tool for triangulation in infectious disease epidemiology because each approach is subject to distinct sources of bias. We triangulated evidence about indirect effects from a school-located influenza vaccination program using two approaches: a difference-in-difference (DID) analysis, and an age-structured, deterministic, compartmental model. The estimated indirect effect was substantially lower in the mathematical model than in the DID analysis (2.1% (95% Bayesian credible intervals 0.4 - 4.4%) vs. 22.3% (95% CI 7.6% - 37.1%)). To explore reasons for differing estimates, we used sensitivity analyses and probabilistic bias analyses. When we constrained model parameters such that projections matched the DID analysis, results only aligned with the DID analysis with substantially lower pre-existing immunity among school-age children and older adults. Conversely, DID estimates corrected for potential bias only aligned with mathematical model estimates under differential outcome misclassification. We discuss how triangulation using empirical and mathematical modelling approaches could strengthen future studies.

IMPLEMENTASI DIGITAL MARKETING PADA BUMDES MEKAR SEJAHTERA DENGAN CRITICAL SUCCESS FAKTOR DAN VALUE CHAIN

The implementation of Digital Marketing in Village-Owned Enterprises (BUMDes) Mekar Sejahtera aims to improve marketing performance and business competitiveness through the implementation of Critical Success Factors (CSF) and Value Chain. The study identifies and analyzes the key elements that influence the successful implementation of digital marketing strategies, as well as integrating them in a structured framework. In this study, data collection was carried out using two types of data: primary data and secondary data. Primary data was obtained through direct interviews and surveys with managers of Mekar Sejahtera BUMDes, while secondary data was obtained through analysis of relevant literature and similar case studies from other BUMDes that have implemented digital marketing. The research method used in this study is a qualitative method, which is a research approach used to understand social phenomena in a deep and descriptive way, focusing on the meaning contained in it. The results of the study show that there are several important factors that greatly affect the success of digital marketing in BUMDes Mekar Sejahtera, including: adequate technological infrastructure, competent human resources, effective content management, and appropriate promotion strategies. In addition, the integration of the value chain, starting from raw material procurement, production, distribution, to customer service, also plays an important role in improving the efficiency and effectiveness of digital marketing. The implementation of good digital marketing can increase the visibility of BUMDes Mekar Sejahtera products, expand market reach, and increase sales. However, the challenges faced include budget constraints, resistance to change, and the need for ongoing training for managers. Therefore, strategic recommendations include the development of adequate digital infrastructure, increasing the capacity of human resources through training and mentoring, and strengthening collaboration with external parties such as the government and the private sector. This study concludes that the application of CSF and Value Chain in the development of digital marketing in BUMDes Mekar Sejahtera can have a significant positive impact, as long as it is carried out with careful planning and consistent execution. This research is expected to be a reference for other BUMDes in adopting effective and sustainable digital marketing strategies. Keywords: Critical Succes Factor, Value Chain, Digital Marketing.

Patient Health Engagement Model (PHE) in Affecting Patient Activation and Self-efficacy Among Cardiac Patients

Background: Heart patients must be able to actively manage and take care of their disease, medication, and symptoms. On the other hand, following self-management recommendations also requires patient activation. Objectives: This study assessed the relationships of patient health engagement model (PHE) with self-efficacy and activation in cardiac patients. Methods: This descriptive-analytical study is cross-sectional. The sample size was determined to be 207 cardiovascular patients. Subjects were randomly selected from a list of patients referred to a government hospital in the south of Iran. The data collection tools included the Patient activation measurement (PAM-19), health promotion strategies (SUPPH), and Patient Health Engagement Scale (PHE-S). Data were analyzed using descriptive tests, linear regression, optimal scaling, correlation test, and categorical principal components analysis (CATPCA). Results: All subjects were in the third stage of the PHE model (median = 3). A total of (49.5%) of subjects had good self-efficacy, and 39.7% of patients had a good activation score. The PHE model predicted self-efficacy (P < 0.001, R = 0.264) and patient activation (P < 0.001, R = 0.252). Patient Health Engagement had stronger predictive power for the active participation dimension (P < 0.001, R = 0.222). Conclusions: It seems that PHE is shaped according to the patients' level of activation and self-efficacy. However, more studies need to be conducted. By focusing on the emotional states, mental processes, and behavior of the patients, the PHE model can enhance their engagement in the chronic disease care process. Nonetheless, further research is necessary.

Heat-Excitation-Based Triboelectric Charge Promotion Strategy.

The surface charge decay is observed at high temperatures due to thermionic emission, which, however, may not be the only mechanism contributing to the surface charge variation. Here, a triboelectric charge promotion strategy due to the heat-excitation effect of hot electrons near the fermi level is demonstrated, while the final charge is determined by the balance between thermionic emission and the heat-excitation effect. It is demonstrated that metals with lower work function exhibit a better heat excitation capability, and polymers with lower fluorine content in molecule chains further boost the charge output, where metal/Kapton pairs demonstrated a charge promotion of over 2 times at the temperature of 383K with good durability during 90min measurement. The heat-excitation effect and charge durability in sliding freestanding-triboelectric-layer (SFT) mode triboelectric nanogenerator (TENG) is demonstrated as well, where the energy is promoted by over 3 times and the capacitor charging speed is doubled as well, with an energy promotion from 109.34 to 373µJ per cycle to successfully trigger a discharger. This work suggests a promising future of the heat-excitation effect as a new charge promotion strategy for TENG toward different applications in high-temperature environments.

Japanese Restaurant Business Plan In New Capital Nation of Indonesia

Plan the capital of Indonesia has moved being in East Kalimantan Province, providing opportunities and chances promising business-like Japanese Restaurant. This addressed for give planning and feasibility business on Japanese Restaurant in East Kalimantan Province. Japanese Restaurant This own potency big for success with superiority material standard easily available, unique taste, diverse menu, location strategic, and halal food, as well as promotional strategies through social media and delivery services. SWOT analysis shows strengths and opportunities that can be utilized, as well necessary weaknesses and threats overcome. Planning finance with capital of IDR 750,000,000 shows projection sale positive with a target of IDR 9,720,000,000 in five years, IRR 27.47%, and NPV IDR 324,787,595. With a strong marketing strategy and proper management, restaurants This expected Achieve planned sales and profit targets.

Pengaruh Promosi terhadap Tingkat Pendapatan Toko Pakaian Pasar Baru Kecamatan Panyabungan Kabupaten Mandailing Natal

This research aims to determine the effect of promotions on the income of clothing businesses in Pasar Baru Panyabungan, Mandailing Natal Regency, North Sumatra. Data collection was carried out through a survey of 56 respondents consisting of market traders, where 35.71% of the respondents were men and 64.29% were women. The majority of respondents were aged between 26-40 years (35.71) and had a high school education or equivalent (62.50%). The results of simple linear regression analysis show that promotion has a significant influence on income, with a regression coefficient of 0.484. This means that every one unit increase in the promotion variable has the potential to increase revenue by 0.484 units. The regression model obtained is Y= 82.586 + 0.484 The validity test shows that all statement items are valid with a calculated r value greater than r table (0.2221), while the reliability test with Cronbach alpha shows a value of 0.685 for promotion and 0.839 for income, which means the instrument used is reliable. In addition, the classical assumption test ensures that the data is normally distributed and there is no heteroscedasticity. The research also identifies challenges such as intense competition and environmental issues in the market. These findings emphasize the importance of effective promotional strategies, supported by government policies that encourage sustainable economic growth in traditional markets.

Satyadarshan Technologies & Services: revolutionizing urban mobility?

Learning outcomes After reading and analyzing this case study, students will be able to describe the challenges of creating an electric vehicle (EV) start-up with the objective of zero-carbon emissions, identify opportunities and challenges for Satyadarshan Technologies & Services (STS) in enhancing the B2B customer base and sales volumes in the EV market, identify and assess government incentives to reinforce STS’s existing EV business and compose an understanding of and determine an ability to use various industrial marketing and promotion strategies for STS in the present environment. Case overview/synopsis STS was launched in 2020 to provide environmentally conscious urban commuting. Himanshu Purohit, the founder of STS, commenced an e-bicycle assembly unit and produced the first advanced electric drivetrain technology. The vision was to transform how people viewed mobility and make EVs the standard for a healthier globe. Nurturing a start-up with zero-carbon emissions was tedious due to limited infrastructure, high costs, low market acceptance and supply chain constraints. With the relentless pursuit of excellence, STS constantly pushed the boundaries and crossed the break-even ceiling in the year 2022. As a budding player in the souk, the company expected to gain a strong presence in the EV market with particular attention to the B2B customer segment. At the same time, the company aimed to ensure business sustainability by leveraging government incentives. The company needed to expand its corporate sales volume and craft a sustainable competitive advantage. Purohit recognized various challenges to the sustainability of STS that stood between the company's goals and their realization, particularly in achieving a sustainable move in the EV segment. Consequently, Purohit found himself at a critical juncture to pave the path toward the growth of the start-up. Eventually, analysis of the company's business challenges, industrial marketing and promotional strategies required strategic planning to appraise and evaluate the business model. Complexity academic level This case study is designed for new-age Master of Business Administration and executive management programs. It should be used in entrepreneurship and strategic management courses to discuss small innovative e-bike start-ups. This includes conducting a competitive analysis and self-assessing a firm's market-oriented strategies. Prima facie, undergraduate and postgraduate students are beneficiaries of this case. This case study may also be conducive to teaching how to initiate a sustainable and green vehicle business. This case study guides students entering the EV business, addressing industry-specific challenges and conducting market analysis. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.

Novel members of the order Picornavirales identified in freshwater from Guarapiranga reservoir in São Paulo

The global challenge of water resource availability is exacerbated by anthropogenic influences that promote the emergence of pollutants. Among these pollutants are microbiological agents, including viruses, which are ubiquitous in the biosphere and play a pivotal role in both ecological balance and the occurrence of diseases in animals and plants. Consequently, monitoring viruses in water sources becomes indispensable for the establishment of effective prevention, promotion, and control strategies. Within this context, the study focuses on the identification of novel viruses belonging to the Picornavirales order in freshwater from the Guarapiranga Reservoir in the state of São Paulo, Brazil. The samples were subjected to viral metagenomics. Our analysis led to the characterization of four distinct sequences (GinkV-05, AquaV_10, MarV_14, and MarV_64), which exhibited significant divergence compared to other members of the Picornavirales order. This remarkable diversity prompted the identification of a potential new genus within the Marnaviridae family, tentatively named Ginkgonavirus. Additionally, we characterized four sequences in a very distinct clade and propose the recognition of a novel family (named Aquaviridae) within the Picornavirales order. Our findings contribute valuable insights into the previously uncharted diversity of Picornavirales present in water sources, shedding light on an important facet of viral ecology and evolution in aquatic environments.

The Effect of Celebrity Endorsers and Green Perceived Value on Purchase Behavior Mediated by Green Trust Variables

Celebrity endorsers are an important part of a product's promotional strategy and marketing campaign. The hope is that the image or quality of the celebrity will be transferred to the product and stimulate sales to increase the Purchase Behavior of consumers. The purpose of this study is to determine the effect of celebrity endorsers and green perceived value on purchase behavior mediated by the green trust by consumers at Easy Peasy Salad Bar & Healthy Catering. The method used in this study was causative correlational research involving 175 samples. The questionnaire became an instrument in this study using 19 indicators from each variable. The results of this study show the influence of Celebrity Endorsers and Green Perceived Value positively and significantly; Green trust is directly stated to have an influence and significance in mediating the influence of Celebrity Endorsers and Green Perceived Value on Purchase Behavior, as well as green trust have a positive and significant influence on Purchase Behavior in consumers at Easy Peasy Salad Bar &; Healthy Catering.

Strategi Bauran Promosi Lokananta Surakarta untuk Meningkatkan Kunjungan Wisatawan Lokal

Competition in the industrial sector is getting tighter, but on the other hand, there is an imbalance in the increase in visit numbers. Business competition is a challenge and threat to survival. Lokananta Surakarta carries out several strategies because this has a crucial role in encouraging an increase in the number of visitors. This research is a qualitative descriptive research, with data collection methods using interviews and observation. The aim of carrying out this research is to find out and explain the promotional mix strategy used by Lokananta Surakarta to increase the number of local tourists. The results of this research show that there is a promotional mix used to increase visitors, namely advertising, sales, direct marketing, sales promotions and public relations. Sales promotion activities carried out include discounts, packages and merchandise which most persuade people to be more interested in visiting.