Promotion Strategies Research Articles

Strategies for Building Reputation of Tourism Destinations in Semarang Regency on Social Media

This study aims to analyse the tourism promotion strategy implemented by the Semarang Regency Government through Instagram social media, specifically the @pesona_kabSemarang account. The promotion of attractions through social media is one aspect to support sustainable tourism and increase the number of visitors to the destination. The research method used a qualitative approach by selecting posts based on special features, natural and cultural tourism. The results showed that although there were several promoted events and activities, promotional strategies, there was still a lack of user interaction, such as the number of "likes" and comments. The high tourism potential requires strategic efforts to build reputation and attract tourists to Semarang Regency, especially in optimising social media strategies to increase follower engagement in social media accounts and the effectiveness of tourism destination promotion

Sales Promotion and Pricing Strategy in Nigerian Telecommunications Companies

Sales Promotion and Pricing Strategy in Nigerian Telecommunications Companies

PREVALÊNCIA DE DOENÇAS CRÔNICAS NÃO TRANSMISSÍVEIS E ESTILO DE VIDA ENTRE SERVIDORES PÚBLICOS DA UNIVERSIDADE FEDERAL DO TOCANTINS

Non-communicable chronic diseases (NCDs) are among the leading causes of morbidity and mortality in the Brazilian population. This study aimed to identify the prevalence of self-reported NCDs and lifestyle factors among public servants at the Federal University of Tocantins (UFT) in 2021. A cross-sectional descriptive study was conducted using a semi-structured questionnaire to collect data on self-reported NCDs and health habits of UFT employees. Of the 164 participants, 40.2% reported a diagnosis of NCDs, with systemic arterial hypertension being the most common. Most of these employees reported eating meals at home, had a family history of NCDs, identified as mixed-race (parda), and worked full-time. The high prevalence of NCDs highlights the need for preventive actions. Factors such as dietary habits and family history underscore the importance of health promotion strategies. There is a need to implement health promotion and NCD prevention programs to improve the quality of life of UFT employees.

Fit Effect of Health Regulatory Focus on Exercise and Healthy Diet: Asymmetric Moderating Role of Scarcity Mindset.

Health is an intrinsic goal strongly related to individuals's well-being. Many individuals make efforts to achieve their health goals through different means. Based on the health regulatory focus theory, we proposed a health regulatory fit effect to understand individuals's health behaviors, and further examined the moderating role of scarcity mindset on these relationships. Using a two-wave longitudinal design, our research recruited a sample of 453 adult participants (350 Women, Age = 20.39 ± 2.30 Years) from China via an online survey platform. The results indicated that health individuals with health promotion-focus were more likely to exercise, whereas those with health prevention-focus were more inclined to prefer a healthy diet. Notably, such effect was moderated by scarcity mindset. Specifically, individuals with low promotion-focus were more susceptible to the impact of scarcity mindset, thus exhibiting less health-promoting behaviors. This research suggested a health regulatory fit effect for two health behaviors. Intriguingly, our findings reveal an asymmetric impact of the scarcity mindset on this fit effect. These results hold significant implications for developing health promotion strategies to mitigate the negative impact of scarcity mindset on healthy behaviors.

국내 ESG 경영 우수기업의 지속가능경영보고서에 나타난 DEI 실천 분석

The purpose of this study was to identify the current status and characteristics of diversity, equity, and inclusion (DEI) activities implemented by companies in South Korea and to provide insights into future directions for development. To achieve this, the study analyzed the DEI-related activities of companies consistently rated as excellent in ESG management evaluations, based on their sustainability reports. Texts relevant to DEI from 86 sustainability reports for the year 2023, covering activities from January to December 2022, were collected and analyzed. The results revealed that, first, the term “D&I” is used more frequently than “DEI” in sustainability reports, and DEI is often presented in the context of human rights management. Second, within the Plan (input) - Do (execution) - See (output) framework, categories identified include in the Plan area: the establishment of DEI management principles, setting DEI promotion strategies, and constructing DEI governance; in the Do area: fostering a DEI organizational culture, DEI-based talent development, and DEI-based human resource management; and in the See (output) area: managing human diversity, board diversity, and DEI performance management. Based on the findings, both academic and practical implications were presented, along with suggestions for the future role of HRD in relation to DEI

A Quality Improvement Project On The Introduction Of A Nurse-Led, Patient Self-Monitored Blood Pressure Telehealth Platform

Abstract Background Telehealth is a strategy for health and wellbeing promotion. Hypertension is a modifiable risk factor in vascular health. Timely, reliable and accessible identification of this risk is important. Working within an interdisciplinary ambulatory neurovascular hub, a nurse-led model of service provided the opportunity to effectively identify and modify this risk through the secondary prevention measure of hypertension management. Methods An interdisciplinary neurovascular service quality improvement group, the “Stroke Big Room”, evaluated service models and telehealth platforms for patient-self monitoring of hypertension. The telehealth “Florence” platform was introduced. An accompanying Patient Information Leaflet was developed with the Communications Team within the Trust. Patients with a blood pressure of 130/80mmHg and a confirmed diagnosis of minor stroke or transient ischaemic attack were offered the “Flo” platform. Results A 20-patient sample found: 50% required no treatment change, 30% were commenced on antihypertensive treatment and 20% required antihypertensive dose increase. In the 2023/24 financial year, 285 patients participated in the Flo platform. Conclusion Timely identification and modification of hypertension is a reversible risk factor for neurovascular disease. A nurse-led service for the provision of, education on and support in use of a telehealth monitoring platform is an effective approach. This service model allows for effective secondary prevention treatment in a rapid and accessible way. The telehealth platform “Flo” was accessible to patients on the basis of patient reported outcome measures. As a result of the use of the platform, pharmacotherapeutic interventions occurred in 50% of participants in this telehealth programme.

Arts, culture and sports engagement and self-rated health: a cross-sectional population-based study in southern Sweden

BackgroundInternational research demonstrates an association between arts and culture activities and health and wellbeing. A similar association exists for sports event attendance and health. The aim of this study was to investigate associations between arts and culture engagement and attending sports events during the past year and self-rated health (SRH).MethodsA cross-sectional study. A public health survey with three reminders was sent to a stratified random sample of the adult 18–84 population in Scania in the southernmost part of Sweden in October-December 2019. The weighted response rate was 44%, and 40,087 total respondents were included in the present study. Analyses were performed in logistic regression models with multiple adjustments for age, education, country of birth, leisure-time physical activity (LTPA), smoking, alcohol consumption, and economic stress.ResultsThe prevalence of poor SRH was 32.8% among women and 27.6% among men. The prevalence of theatre/cinema attendance was 63.2% among women and 55.2% among men, arts exhibition/museum attendance was 41.0% among women and 36.0% among men, and for sports attendance it was 33.8% among women and 48.2% among men. All items included in the final models showed statistically significant associations with self-rated health in bivariate logistic regression models. In the multiple model, adjusted for all covariates including both men and women, the odds ratios (ORs) of poor SRH were statistically significant OR 1.21 (95% confidence interval: 1.14–1.29) for not visiting theatre/cinema during the past year, OR 1.11 (1.04–1.17) for not visiting arts exhibition and OR 1.31 (1.24–1.39) for not visiting a sports event.ConclusionsSignificant associations between arts and culture engagement and sports event attendance, and SRH were observed, although effect measures were comparatively low for arts and cultural engagement. The results may be useful for informing public health promotion and prevention strategies.

Perancangan Model Bisnis Kaki Bukit Coffee Menggunakan Metode Business Model Canvas

Kaki Bukit Coffee is a coffee shop located in West Bandung Regency, precisely on Jl. Maribaya No.16, Kayuambon, Lembang District, which was founded on December 16 2018. This coffee shop offers various types of drinks, both hot and cold, such as Basic Coffee, Flavored Coffee, Freshener, and Tea. However, Kaki Bukit Coffee faces several challenges, including not achieving its revenue target. This challenge is caused by several factors such as lack of employee capability, limited space capacity, lack of product innovation, many competitors, the influence of rainy weather, less than optimal promotional strategies, and limited use of promotional media only via Instagram. This research aims to identify and overcome the problems faced by Kaki Bukit Coffee through evaluating and designing a new business model using the Business Model Canvas (BMC) method. The improvement process begins with collecting data regarding the current condition of the business model, including customer profiles obtained through questionnaires and analysis of the business environment through literature studies. Next, a SWOT analysis is carried out to understand the strengths, weaknesses, opportunities and threats from internal and external aspects, as well as identifying the value proposition canvas to formulate the right strategy. Several proposals were put forward to solve problems such as in the Value Proposition block, proposals included increasing product variations, offering variations in glass sizes and toppings, as well as providing bundling packages. In the Customer Segments block, the focus is on increasing the number of Lembang customers. For Channels, proposals include increasing the use of online food delivery applications such as GoFood, increasing promotions via social media such as Instagram, adding the ShopeeFood and TikTok platforms, as well as displaying menu lists and linktr.ee on Instagram profiles. In the Customer Relationship block, proposals include offering discounts and promos, providing special promotions for local residents, as well as providing WiFi connections. In the Key Activities block, increasing sales and marketing activities, adding training and HR development programs, as well as improving indoor and outdoor facilities are priorities. In the Key Partners block, namely increasing cooperation with raw material suppliers. Meanwhile, in the Cost Structure block, the proposal includes additional costs for improving indoor and outdoor facilities, training and human resource development costs, as well as costs for WiFi connections. Lastly, in the Revenue Streams block, the focus is on increasing product sales offline and online.

Beyond information: The power of personalized nudges in promoting vegetable purchases

This study explores the impact of providing general health-related information and personalized nudges aimed at modifying cognitive biases on enhancing vegetable purchases and consumption. We conducted a four-month natural field experiment and analyzed daily purchase records of 942 households using receipt scanner data. While merely explaining the loss-framed health benefits of vegetables did not significantly alter the overall vegetable purchasing habits, we observed a notable decrease in meat purchases, attributing this to the indirect effects of vegetable information. Additionally, when the status of relative vegetable purchases amount was provided based on personal purchase histories, individuals who initially purchased more vegetables demonstrated an increased buying volume. This effect was more pronounced in households with children than in those without. The nudging interventions had long-term effects beyond the experiment’s duration, possibly driven by an altruistic concern for children’s health within the household. Therefore, while nudges alone are not a complete solution, their ability to effect long-term changes in household purchasing patterns suggests that they can be a valuable addition to policy tools promoting sustainable and healthy food choices, as well as traditional mass-targeted promotion strategies.

Decision Support Systems adoption in pesticide management

This paper presents the findings from a survey on factors influencing the adoption of agricultural Decision Support Systems (DSS). Our study focuses on examining the influence of behavioural, socioeconomic and farm specific characteristics on DSS adoption. Using two structural equation models, we investigate how these factors influence the willingness to pay (WTP) and willingness to adopt. Our analysis reveals nuanced insights into the user and farm-specific factors that influence the decision-making process of DSS adoption and WTP. Notably, farm size significantly influences both adoption and WTP, with larger farms more likely to adopt and exhibit higher WTP. To promote adoption, it is important to adapt promotion strategies, with a focus on productivity benefits for large-scale farms and addressing price barriers for smaller ones. Additionally, the main crop type grown impacts WTP and adoption, with arable crop farmers exhibit a lower WTP but more likely to adopt, especially in large-scale operations. Conversely, small-scale arable farmers exhibit higher WTP but lower adoption rates due to scale constraints. Farmer characteristics such as experience and attitudes also play a crucial role, with experienced users and those perceiving productivity improvements due to DSS showing higher WTP. In addition, adoption is also influenced by ease of use and pricing, underpinning the importance of user-friendly designs and clear cost justifications. DSSs with user-centric designs and clear cost justifications can enhance adoption rates.

Promotion strategies of food delivery O2O supply chain with anti-food waste regulation

This paper connects food waste with food delivery service and aims to explore the impacts of the anti-food waste regulation on food waste generation and the selection of promotion strategy in an Online-to-Offline (O2O) supply chain. Using a game-theoretical approach, we focus on three prominent promotion strategies—a no-promotion strategy (N strategy), a price discount strategy (D strategy), or a volume-based price discount strategy (S strategy). Our research results indicate that the restaurant’s choice of promotion strategy is almost independent of the intensity of anti-food waste penalties. However, the optimal strategy of the platform and the amount of waste are influenced by it. Under certain conditions, restaurants and platforms were able to achieve a win-win situation through promotion strategies. In the case of the relaxation of anti-food waste regulations, both restaurants and platforms tend to adopt the D strategy. In contrast, when penalties are stronger, platforms may be forced to accept D or S strategy because of the proactive behaviors of restaurants, even if they would prefer not to adopt promotion strategies. Overall, the government should consider bringing restaurants under regulation to protect platform revenue and effectively reduce food waste.

Teacher support promotes the classroom engagement of mathematically poor students: a moderated mediation model

Mathematically poor students exhibit poor academic performance, as well as increased mental illnesses and behavioural issues; however, the learning dilemma faced by mathematically poor students and the factors affecting their classroom engagements remain unclear. To address this issue, the Perceived Maths Teacher Support Scale, Classroom Engagement Questionnaire, Maths Anxiety Scale and Academic Self-Efficacy Scale were administered to 486 junior school students in Henan Province, China. After determining the differences between the mathematically poor students and a matched control group, a moderated mediation model was constructed to examine the internal influence mechanisms of the mathematically poor students’ classroom engagement. The results demonstrated that, compared with the control group, the mathematically poor students exhibited higher maths anxiety and lower classroom engagement, academic self-efficacy and maths teacher support. Moreover, the interaction between the environmental (maths teacher support) and personal factors (academic self-efficacy and maths anxiety) affected the mathematically poor students’ classroom engagement. These results enrich the research on mathematically poor students and further elucidate the effective promotion strategies for improving their classroom engagement.

Dalihan na tolu as a marketing strategy in attracting customer interest:Case study of PT Sipirok Nauli Medan branch

<p>This research aims to explore and gain a deeper understanding of the marketing strategies employed by PT. Sipirok Nauli Express in attracting customer interest. This research method used is descriptive qualitative, with data collection techniques involving in-depth interviews, observations, and documentation studies. The research informants consist of the Head of the PT Sipirok Nauli Express Medan Representative Office, ticketing staff, agents, warehouse staff, and 8 loyal customers of PT Sipirok Nauli Express Medan. Informants were selected using the snowball sampling technique. Based on the research findings, to increase the number of customers, the promotion strategy applied by the PT Sipirok Nauli Express Medan Representative Office focuses on three stages of marketing communication strategies. These strategies include the implementation of marketing communication objectives utilizing both conventional and digital promotional media; the implementation of segmentation and targeting through direct marketing strategies using local approaches such as local greetings (e.x., <em>ipar</em>, lae, <em>oppung</em>, <em>bapak uda</em>, <em>amangoru</em>, and <em>anggi</em>) to create familiarity, build familial and emotional relationships through regional approaches; and the implementation of differentiation and positioning. Amidst technological innovations and service improvements aimed at attracting customer interest, PT Sipirok Nauli Express adopts a unique approach by leveraging regional approaches to attract and retain customers.</p>

Pengaruh Strategi Promosi dan Harga terhadap Minat Beli Indihome di Wilayah Jakarta Utara

The purpose of this study was to determine the promotion strategy and price on Indihome buying interest in the North Jakarta Region. This research uses validity test, reliability test, classical assumption test, normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression, t test, F test, and coefficient of determination with the help of SPSS 23 program. The sample taken is 110 respondents. This study uses quantitative research methods, and with the aim of testing the hypotheses that have been set and can determine the effect of the independent variable on the dependent variable. The method that will be used by researchers for data collection is obtained by giving several questions to respondents through questionnaires. using a Likert scale to measure each statement. The results showed that the Promotion Strategy had no and significant effect on Buying Interest, Price had an effect on Buying Interest, and Promotion and Price Strategy had an effect on buying interest in the North Jakarta area.Keywords: Promotion Strategy, Price, Buying Interest.

Efficacy of mHealth-based Workplace Health Promotion Strategy in improving Cardiorespiratory Fitness in a Healthcare Setting: A Randomized Controlled Study.

To test the efficacy of a mHealth based workplace health promotion strategy in improving cardiorespiratory fitness in a healthcare setting. Seventy-seven female nurses (age: 30-45 years) meeting the inclusion criteria underwent baseline assessment and received either a 12-week mHealth or awareness intervention based on their workplace. Changes in peak oxygen consumption (VO2), fasting blood sugar and physical activity were compared within and between the groups at the end of the intervention. Thirty-seven and 33 participants in the mHealth and awareness arms respectively, completed the 12-week intervention. Peak VO2 (1.6 mL●kg-1●min-1, 7%), physical activity and step counts improved significantly in the mHealth arm. However, between-group differences were not significant. mHealth interventions offer unique opportunities to improve physical activity and cardiorespiratory fitness among health professionals in their workplace.

Implementasi Media Sosial Instagram Sebagai Strategi Promosi Bagi Pengembangan Pemasaran Wisata New Sekipan KPH Surakarta Di Tawangmangu

This study was conducted to examine the implementation of the use of Instagram social media as a promotional strategy in the current digitalization era. This study aims to explore the implementation of the use of Instagram social media utilisation as a promotional strategy in an effort to increase the visibility and sales of products or services. In today's digital era, Instagram has become one of the most popular and effective platforms for marketing and promotional activities. Through a qualitative approach, this study collects data from various businesses that actively use Instagram for promotion, and analysed the strategies and results achieved. This research method uses a descriptive analysis approach as a qualitative method to understand and describe the use of social media as a marketing medium. Marketing activities in this case are the use of Instagram social media as a medium to introduce tourist attractions to reach the wider market. With the right promotion strategy, Instagram can be a very effective tool to attract customers' attention and build brand awareness. Focusing on content quality, audience engagement, and maximum use of Instagram features will help businesses achieve their marketing goals and grow their business better.

Analysis of Public Sentiment Towards Celebrity Endorsment On Social Media Using Support Vector Machine

Analysis of public sentiment towards celebrity endorsements on social media is very important to understand the public's response to promotional campaigns involving celebrities. In this study, we combine the VADER labeling method with the Support Vector Machine (SVM) method to analyze public sentiment toward celebrity endorsements on social media. Data is taken from various social media sources such as Twitter, Instagram, and Facebook. The data is pre-processed to ensure data accuracy and relevance and then labeled with the VADER method to determine the positive, negative, or neutral sentiment of the text. The labeled data is then extracted for features and used to train the SVM model. The trained SVM model is then validated using test data to measure its accuracy and performance. The results of the analysis provide useful insight into public sentiment towards celebrity endorsements on social media and can provide recommendations for stakeholders regarding this matter. Overall, combining the VADER labeling method with SVM in analyzing public sentiment towards celebrity endorsements on social media shows more accurate results and can provide practical benefits in marketing and promotional strategies. The results shown using the Support Vector Machine method with a ratio of 80:20 can provide average precision results of 77%, recall of 100%, f1-score of 87%, and accuracy of 76.92%. Twitter application user sentiment shows that 77% (338 data) of Twitter user reviews provide positive sentiment and 23% (119 data) provide negative sentiment reviews from a total of 517 data. Suggestions from researchers are that in future research they can add more data to make modeling easier to provide higher accuracy values. Using other classification and performance evaluation methods, such as Naive Bayes, Decision Tree, Fuzzy, or Deep Learning. Use other data processing tools, such as RapidMiner, Jupyter Notebook, RStudio, or others.

Use and Adoption of Website and Social Media Marketing: Insights from Homestay Business Owners

This qualitative inquiry delves into the transformative impact of digital technology adoption, specifically websites and social media, on the operational and promotional strategies of homestay business owners in Negeri Sembilan within the burgeoning technology-driven tourism sector. It critically examines the integration of these digital tools into marketing and communication frameworks, evaluates their role in enhancing business visibility and shaping public perceptions, and offers comprehensive insights into the associated benefits and challenges. Initial results indicate that the adoption of websites has significantly redefined marketing paradigms by broadening customer outreach and intensifying engagement, while social media has been instrumental in increasing visibility and improving interactive communications with prospective clients. However, this digital transition also poses challenges, including the need for continuous content development and bridging the digital skills gap.

Augmented Reality-Based Car Showroom Application as a Promotional Media at Alya Motor Car Showroom

In today's fast-paced world, transportation is crucial in facilitating the movement of people and goods. As a popular means of land transportation, automobiles have continuously evolved with advanced technologies to enhance fuel efficiency and driving safety. Established in 2014, Alya Motor has served hundreds of customers using social media platforms for marketing. However, innovative marketing strategies are essential to enhance the shopping experience, especially amidst declining purchasing power. This research aims to design, implement, and test a car showroom application based on Augmented Reality (AR) as a promotional medium for Alya Motor. An Android application was developed using Blender, Unity 3D, and Vuforia to offer an interactive car viewing experience. The research followed the Multimedia Development Life Cycle (MDLC) methodology, ensuring a user-centric approach. The application was successfully tested, achieving an 86% acceptance rate in User Acceptance Testing (UAT). The AR-based application significantly improves the promotional strategy by providing potential buyers with an engaging and effective shopping experience.

Abstract B002: Cancer health equity and research advocacy program among immigrant communities

Abstract Introduction: In an effort to ensure an all-inclusive initiative that would close the disparity gap among the immigrant communities in Florida, we developed a pilot project under the Inclusive Cancer Care Research Equity (iCCaRE) for Black Men Consortium with generous support from the Mayo Clinic Comprehensive Cancer Center (MCCCC). The objective is to train cancer advocates to engage their communities and develop and implement cancer prevention and screening navigation programs. The central hypothesis for this program is that community-driven cancer advocacy will significantly improve cancer awareness, knowledge, prevention, risk reduction, screening uptake, and early detection among Black immigrants. Methods: We collaborated with immigrant communities’ leaders to brainstorm on the current state of healthcare access and disparities experienced by Black immigrants and to set program and research priorities through listening sessions. Cancer advocates were trained to engage their communities to (1) develop and implement cancer risk reduction and education programs using train-the-trainer approach, (2) mobilize the resources within the community for cancer health promotion, prevention, and screening strategies, (3) partner with key stakeholders to accomplish targeted objectives; (4) raise funds to support advocacy activities; and (5) develop and successfully organize community-centered programs. Results: We are currently working with 10 Black immigrant organizations, including immigrant churches across different ethnicities, including Nigeria, Ghana, Cameroon, Liberia, South Africa, Haiti, Jamaica, and across different cities in the United States. Eighteen community cancer advocates, including breast and prostate cancer survivors, caregivers, and community influencers, were trained to engage the immigrant communities in cancer risk reduction and research in Florida using multiple channels, including in-person community programs and online engagement approaches. We have engaged 720 immigrants in cancer risk reduction education and the need to participate in research during advocate-led in-person community outreaches. We currently have 26 immigrants who have volunteered in the Mayo Clinic Community Research Registry. The program is ongoing, and we anticipate that more than 750 will be engaged, and 100 will volunteer to be registered in the Mayo Clinic Community Research Registry. Conclusion: Advocate-led advocacy in immigrant communities will provide evidence for compelling arguments about the feasibility and availability of the Black immigrant population for robust and sustainable research and program engagements to eliminate disparity and advance cancer health equity. Citation Format: Opeyemi O. Bolajoko, Caleb Ramirez, Shannon Pressey, Noreen A. Stephenson, Vinessa A. Gordon, Binta Onyibe, Kingsley Efe, Austin Okaiwele, Mubo Oloruntobo, Brittany M. Norris, Folakemi T. Odedina. Cancer health equity and research advocacy program among immigrant communities [abstract]. In: Proceedings of the 17th AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; 2024 Sep 21-24; Los Angeles, CA. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2024;33(9 Suppl):Abstract nr B002.