Promotion Stage Research Articles

The Impact of Empathic Marketing on movie Promotion: A Case Study of the Movie Barbie

In movie marketing, the establishment of emotional empathy has always been the key to success. This study explores the concept of empathy marketing and its application in movie marketing, focusing on how Barbie successfully attracts audiences through empathy marketing strategies. Through the case study of the movie Barbie, this study firstly analyzes how empathy marketing stimulates the audience’s interest and clarifies the target audience of Barbie through STP analysis (market segmentation, target market selection, and market positioning). Secondly, this study proposes specific suggestions for applying empathy marketing in the production and promotion stages of the movie. The study shows that empathy marketing can effectively enhance a movie’s marketing effect by capturing the audience’s psychological needs and emotional resonance, expanding the movie’s scope, enhancing word-of-mouth communication, and thus promoting the movie’s successful release. Future research can further explore the specific mechanisms and necessary conditions of empathy marketing and the systematic categorization criteria of the target groups of movie empathy marketing.

Design and Test of Hydraulic Bottom Seal Fracturing Tool for Coiled Tubing

Abstract As the main tool for reservoir reconstruction of Longdong shale reservoir in Changqing Oilfield, the coiled tubing bottom seal drag-segment fracturing tool is currently in the stage of scale promotion, providing tool support for the efficient development of Longdong shale oil. However, in the process of horizontal construction with large water vertical ratio and super long horizontal section, there are construction problems such as natural depth limitation of the tool and difficulty in setting the bottom packer, which seriously affect the construction efficiency and quality. In view of the above problems, this paper carried out the development of pumped coiled tubing hydraulic bottom seal drag-segment fracturing tool. With the technical ideas of pumping cup deepening and hydraulic setting bottom packer, the hydraulic setting type bottom packer, soluble cup pumping sub and supporting tools were designed and developed. By using the method of annular pumping and tubing accompanying injection, the tail cup pumping sub was used to generate throttle and larger cup outer diameter, forming a large hydraulic traction force to carry the tool string to break the depth limit. Without applying drilling pressure, the bottom packer was set by oil injection and displacement, and the setting state was lifted and lifted after the fracturing construction, providing a reliable tool scheme for solving the above engineering problems. The indoor evaluation results show that the traction effect of the bowl pumping short joint with small displacement of water is good, the bottom packer is smooth in the setting and unpacking action at 120°C, and the sealing is reliable under 70MPa pressure. The overall test of the tool string can realize the setting and unpacking action without the intervention of drill pressure. Six well tests were carried out in the field. The pumping depth was 430m under the condition of 740L/min water pumping displacement, and the oil injection displacement was increased to 550L/min. The hydraulic setting was fast and reliable, which effectively improved the construction capacity of the coiled tubing fracturing tool in the ultra-long horizontal well, greatly shortened the time consumption of interlayer conversion, and improved the speed and efficiency significantly.

Intelligent medicine in focus: the 5 stages of evolution in robot-assisted surgery for prostate cancer in the past 20 years and future implications

Robot-assisted surgery has evolved into a crucial treatment for prostate cancer (PCa). However, from its appearance to today, brain-computer interface, virtual reality, and metaverse have revolutionized the field of robot-assisted surgery for PCa, presenting both opportunities and challenges. Especially in the context of contemporary big data and precision medicine, facing the heterogeneity of PCa and the complexity of clinical problems, it still needs to be continuously upgraded and improved. Keeping this in mind, this article summarized the 5 stages of the historical development of robot-assisted surgery for PCa, encompassing the stages of emergence, promotion, development, maturity, and intelligence. Initially, safety concerns were paramount, but subsequent research and engineering advancements have focused on enhancing device efficacy, surgical technology, and achieving precise multi modal treatment. The dominance of da Vinci robot-assisted surgical system has seen this evolution intimately tied to its successive versions. In the future, robot-assisted surgery for PCa will move towards intelligence, promising improved patient outcomes and personalized therapy, alongside formidable challenges. To guide future development, we propose 10 significant prospects spanning clinical, research, engineering, materials, social, and economic domains, envisioning a future era of artificial intelligence in the surgical treatment of PCa.

SpectrumVA: Visual Analysis of Astronomical Spectra for Facilitating Classification Inspection.

In astronomical spectral analysis, class recognition is essential and fundamental for subsequent scientific research. The experts often perform the visual inspection after automatic classification to deal with low-quality spectra to improve accuracy. However, given the enormous spectral volume and inadequacy of the current inspection practice, such inspection is tedious and time-consuming. This article presents a visual analytics system named SpectrumVA to promote the efficiency of visual inspection while guaranteeing accuracy. We abstract inspection as a visual parameter space analysis process, using redshifts and spectral lines as parameters. Different navigation strategies are employed in the "selection-inspection-promotion" workflow. At the selection stage, we help the experts identify a spectrum of interest through spectral representations and auxiliary information. Several possible redshifts and corresponding important spectral lines are also recommended through a global-to-local strategy to provide an appropriate entry point for the inspection. The inspection stage adopts a variety of instant visual feedback to help the experts adjust the redshift and select spectral lines in an informed trial-and-error manner. Similar spectra to the inspected one rather than different ones are visualized at the promotion stage, making the inspection process more fluent. We demonstrate the effectiveness of SpectrumVA through a quantitative algorithmic assessment, a case study, interviews with domain experts, and a user study.

Things, practices & policies: relationality and the early stages of the international promotion of Dutch design, 1920s–1970s

ABSTRACT This article takes a practice theory approach to explore the little-known history of the Dutch government practices that, between the early 1920s and mid 1970s, preceded explicit Dutch international cultural policy in organizing the promotion of the Dutch arts abroad. Advancing from an understanding of international cultural policy as a ‘hybrid’ (socio-material) practice of meaning production, it examines how those government agencies defined ‘Dutchness’ and ‘design’, and how the specificities of the things being promoted influenced those definitions. From this detailed empirical study, I propose a theorization of the relationship between policy, practices, and things as relational, meaning the understanding of things and policy as both shaping – and being shaped by – practices of international promotion. This theorization has broader relevance to cultural policy research since it suggests that policies and practices promoting different domains of culture may develop differently depending on the specificities of the artefacts that they seek to disseminate, and vice-versa.

MANAJEMEN PEMASARAN PENDIDIKAN: MENINJAU PROSES PROMOSI LEMBAGA SMP IT DARUL MUTA’ALLIMIN MEULABOH

SMP IT Darul Muta'allimin, as a new institution, can attract public interest by enrolling their children in this school. Since 2017, the first year of the establishment until 2023, SMP IT Darul Muta'alimin has had an increasing number of students. The article aims to describe how SMPT IT Darul Muta'alimin carries out the institutional promotion process. This study used qualitative methods, including interviews, observation, and documentation data collection techniques. The subjects in this study were the head, Vice Principal of public relations, Vice Principal of student affairs, two teachers and five students. Analytical techniques use qualitative analysis techniques. The results showed that promotional activities began with the planning stages of institutional promotion carried out through committee work meetings that discussed the type of promotion, the amount of costs and the target area of education promotion. Education promotion activities are carried out in several forms: 1) visits to elementary schools / MIN, 2) distribution of brochures and installation of banners, 3) digital promotion through social media, 4) holding school events, 5) public relations activities, and 6) word of mouth promotion. Furthermore, promotional activities are evaluated through evaluation meetings. In the evaluation process, the team looked at the level of success achieved and the shortcomings of educational promotion activities. The lack of education promotion this year is an input for the next period of promotional activities

The scientific articles within the information flow: Adapting to the new trends

The presentation of research outcome is a stage of new knowledge promotion and researcher’s academic development. Today, scientists enjoy the widest communication opportunities, in particular, through publications in academic periodicals as the priority communication chanel. Despite somewhat conservative attitude toward articles as a way of communication, one cannot deny the changing methods of article assessment. These methods are too innovative to assess their potentiality and viability. Then, increasing information content of published articles stipulates continuous search for the instruments to assess content value and relevancy. The study resulted in specification of informative characteristics of scientific articles that influence significantly their representation in the rising flow of scientific information. The authors emphasize that through their well-balanced application, they will increase scientometrical indexes and altmetrics as calculated by the information analytical databases. The authors argue that comprehension of the value of scientific articles in the context of the national science and various disciplines, as well as of the economy-wide informatization, is one of the academic competencies. Within the study, the analysis of scientific articles is based on the publication activity data for the educational organizations of the RF Ministry of Internal Affairs accessible through Science Index system.

The evolution of the ambidextrous innovation synergy strategy of new entrants from the perspective of key core technology monopoly

Ambidextrous innovation synergy is an effective way for new entrants and R&D entities to break the blockade of key core technologies. This paper constructs a tripartite evolutionary game model of new entrants, the R&D entity, and monopoly enterprises under the monopoly situation of key core technologies, discusses the dynamic equilibrium process of how new entrants cooperate with the R&D entity to carry out the ambidextrous innovation synergy strategy, and extends the model to the policy subsidy situations of different development stages of key core technology. The results show that the monopoly of key core technologies enhances the original innovation search ability of new entrants and promotes the evolution of enterprise imitation innovation to the exploratory innovation strategy. In the basic research stage of key core technology, the exploratory innovation strategy of new entrants is more sensitive to the cost of network embedding and the original innovation knowledge search. New entrants prefer the imitation innovation strategy, and policy subsidies have no significant effect on exploratory innovation. In the promotion stage of the key core technology market, fiscal and tax subsidies can more easily promote the evolution of new entrants from the imitative innovation strategy to the exploratory innovation strategy than R&D subsidies, and network embeddedness can induce enterprises to carry out exploratory innovation only when a certain threshold is reached. In addition, this paper discusses the influence mechanism of monopoly enterprises' suppression intensities and key core technology breakthrough probabilities on the evolution equilibrium of new entrants' ambidextrous innovation synergy strategies.

Comprehensive assessment of rocky desertification treatment in Southwest China karst

AbstractRocky desertification is a prominent ecological issue in Southwest China's karst region, ranking among the nation's three primary ecological challenges alongside soil erosion and desertification. The government initiated the Rocky Desertification Treatment Program in 2008, lacking a comprehensive evaluation of its benefits. This study evaluates the program's impact on ecosystem services over the last two decades using remote sensing, ecosystem models, and field data. The results indicated a continuous net decrease of rocky desertification, 48% in the eight southwestern provinces from 2005 to 2021. The average annual growth rate of vegetation cover reached 2.54% in key counties for rocky desertification control, significantly higher than that of all the 451 rocky desertification counties from 2016 to 2020. Additionally, ecosystem productivity increased by 35.8% in rocky desertification counties from 2000 to 2020, which is 1.34 times greater than that observed in non‐rocky desertification counties. It was found that the ecosystem service promotion after the net reduction of rocky desertification area in 2010–2020 is more significant, especially the carbon sequestration in 2010–2020 of key counties for rocky desertification control is 2.7 times than that in 2000–2010. It indicates that the rocky desertification treatment enters the stage of ecosystem service promotion on the basis of achieving rapid “greening,” leading to significant improvements in ecosystem structures and services in the karst region of Southwest China. To mitigate the risk of rocky desertification, tailored measures must be implemented considering local climate, lithology, landform types, and human–land relations for effective treatment zoning and classification.

Features of business ecosystems promotion

The article is devoted to the tools for promoting business ecosystems in Russia in 2023. The purpose of the study is to determine the tools. The methodological basis of this study was formed by the main works on business and business ecosystems promotion. In the course of the research, the follo wing sources were examined: the Internet resources of Russian companies and the object in question, mass media sources in the field of marketing, advertising and public relations, as well as the works of Russian and foreign authors. The main tools of business promotion with the help of geo-services, influencers, and electronic mail are considered, and their features, application specifics are described. The following directions that Russian business ecosystems are already using to promote their goods and services are analysed: management of their own media, large-scale rebranding, which affects positioning and visual component, holding various events aimed at achieving a company’s goals. The article also predicts the direction of trends in business ecosystems promotion. They can be included by new business ecosystems when building their own marketing strategy. Further research in this field may be connected to work on determining the stages of business ecosystems promotion, understanding how this can be done with consideration to the specificity of a particular company.

Exploring coevolution in the diffusion of green products between consumers and enterprises—An agent-based model of two-layer heterogeneous networks

China has implemented comprehensive low-carbon policies to promote the widespread adoption of environmentally friendly technologies. However, the complexity of interdependent consumer and enterprise decisions poses challenges to this process. In this study, we propose a new approach that combines complex networks and agent-based modelling (ABM) to develop a framework for the collaborative evolution of consumer and enterprise responses to green product promotion. We also innovatively include social factors in our model. This study investigates the impact of various factors on the adoption of green products, including consumer subsidies, government education and propaganda and carbon pricing. The results show that consumers and enterprises exhibit similar strategic evolutionary trends due to their interdependence and mutual influence. Consumer subsidies can effectively stimulate the widespread adoption of green products. Government education and propaganda activities in the initial stages of promotion can effectively drive the proliferation of green products at a relatively low cost. Carbon pricing plays a dual role in promoting the proliferation of green products. Lower carbon pricing has a minimal influence on the overall equilibrium proportions between traditional enterprises and green product enterprises. Higher carbon pricing can act as a catalyst for enterprise-level transformation, encouraging businesses to transition towards greener practices. Sensitivity analysis reveals that consumer subsidies remain the most critical factor in promoting green products, even in the presence of social factors. Demand-side policies can more effectively facilitate the promotion of green products.

Investment benefit analysis of coal-to-hydrogen coupled CCS technology in China based on real option approach

As a zero-carbon energy, hydrogen energy is widey recognized as playing an important role in reducing carbon emissions and addressing climate change. Considering the resource and industrial conditions in China, the coal-to-hydrogen coupled with carbon capture and storage (CTHCCS) may be a necessary choice in the early stage of low-carbon hydrogen energy development. This study used real option models to analyze the investment benefits of the representative CTHCCS technology at the national and regional levels in the current and future development scenarios in China, and discusses the impact of uncertainties in carbon price, technological progress, and policy incentives on the CTHCCS investment. The results show that (1) The opportunity for immediate investment in the CTHCCS is not available in China unless the cost of carbon capture and storage (CCS) technology decreases and the carbon price increases significantly. (2) The current CTHCCS investment critical carbon price is 353.3 RMB/t, which will decrease by 45.0%, 73.9% and 57.3% when using the initial investment subsidy, carbon emission reduction subsidy and clean fuel subsidy, respectively. (3) The CTHCCS presents a relatively high investment benefit in Xinjiang, Inner Mongolia, and Shaanxi, highlighting that these areas are key pioneers for “blue hydrogen” production in China.

Испанская конкиста как культурная травма: легитимация травмирующего события в испанской прессе

The article examines the process of legitimation of the conquest in the Spanish mass media political discourse. The study appears to be relevant due to the recent intensification of controversy surrounding the justification of Spanish colonization, as well as the process of delegitimization of this historical event in the Latin American media. The scientific novelty of the paper lies in that it provides an analysis of cultural traumatization and legitimation as interconnected sociological processes that are linguistically represented in the Spanish political media discourse. The study is carried out on the basis of written and oral discourse of Spanish politicians and public figures legitimizing this traumatic event. In the course of the work, it was established that the process of legitimation of the conquest is most clearly manifested at the stage of theorization of the object of legitimation aiming to objectify its adequacy and is implemented through the strategy of moral assessment and the substrategy of analogy: the unpleasant facts of Aztec imperialism are described, there are references to the British, Arab and Dutch conquests, the expediency of which is not questioned by society. Where the Conquest is rationalized with the use of a predictive substrategy and a result-oriented substrategy, there are indicated potential negative consequences of the absence of Spanish conquest as well as the benefits of civilization that appeared in the conquered territory after the arrival of the colonizers. At the promotion stage, a strategy of appeal to authority is implemented – there are presented opinions of authoritative political and public figures and historical figures legitimizing the conquest and denying all accusations as well as the need to apologize to the former colonies. At the stage of final rooting, the conquest becomes a habitual social context.

ВЫБОР МОДЕЛИ УПРАВЛЕНИЯ ЗАПАСАМИ В РОЗНИЧНОЙ ТОРГОВЛЕ

The organization of effective product distribution in retail trade is based on the choice of a flexible production program for the production of products, the correct distribution channel and coordination of the work of transport units and warehouse facilities at all stages of product promotion in the retail network. First of all, the effective interaction of transport and warehouse is achieved by choosing the appropriate inventory management strategy in warehouses in the finished product distribution system. The article discusses the issues of choosing an effective inventory management model for organizing a transit form of goods movement in retail trade. Using the example of organizing the delivery of alcoholic beverages from the wholesale warehouse of Siberian Vodka Company LLC in Kemerovo (SVK LLC) to the stores of the Begemag retail chain, the effective interaction of the transport and warehouse subsystem of commodity movement is analyzed. The uneven delivery of products to Begemag stores is shown, which is explained by uncoordinated actions between transport and warehouse departments. Based on statistical processing of information, a linear relationship is established between delivery times and consumption volumes in Begemag stores, which, in the future, is the basis for determining the projected volumes of product deliveries and time intervals between regular deliveries, reducing the level of insurance stocks in the warehouses of the retail chain and leveling the uneven volume of deliveries to the places of sale of goods. Using the example of four stores of the Begemag retail chain, the effectiveness of the application of the inventory management model considered in the article is shown, which allows to free up more than 2 million rubles per year due to coordinated interaction of departments of the transport and warehouse subsystem of commodity movement management.

Удосконалення маркетингової діяльності підприємства засобами цифрових комунікацій у соцмережах

Attention in this article is focused on the substantiation of the applied principles of building long-term relationships of interaction between customers and enterprises in the face of modern challenges. The aim of the study is to substantiate and develop recommendations for improving the marketing activities of enterprise by means of digital communications in social networks. To achieve this goal, formal, dialectical and specific methods were used, in particular structural and logical analysis, desk research, content analysis. The article consistently reveals the mechanism of the process of promoting goods/services through digital channels of social networks. The stages of promotion of goods/services through digital channels of social networks are systematized. To carry out monitoring and analytics, it is proposed to use a combined approach, using marketing services and built-in Instagram analytics. The features of the application of the main engagement metrics of the target audience in the Instagram social network are described: ER (engagement rate) and ERR (involvement in the post). Approbation of marketing tools in social media on the example of a manufacturing enterprise has been carried out. The tools for building digital communications in social media are studied. The relationship between personal sales (in salons), sales promotion through an Instagram business account, the launch of paid targeted advertising and the use of influencers or industry experts for cooperation is substantiated. Recommendations for improving marketing activities have been developed. The main directions of improving the marketing activity of enterprise by means of digital communications in social networks are presented. Among them, the following are identified: the closest interaction with their customers through the development of digital communication channels; finding solutions that can affect competitiveness through the formation of a value proposition for a specific product; increasing the recognition of the enterprise’s products in the market, which will allow you to reach a wider audience and gain the trust of consumers.

Стратегические направления и перспективы развития в РФ логистической информационной платформы LOGINK

The directions of digital transformation of unimodal and multimodal freight transportation are being studied within the framework of the Superservice 22 project, the state information system of electronic transportation documents (GIS EPD), the automated ETRAN system, and the INTERTRAN project. The strategic goals of creating a national digital transport and logistics platform in Russia are determined. The experience of the phased construction of the LOGINK transport and logistics public information platform in China is summarized and investigated. Three stages of the development of the LOGINK information platform are distinguished and characterized: the stage of internal standardization; the stage of regional integration; the stage of international promotion. The types and flows of information exchange on the LOGIN transport and logistics platform are identified. The dynamics of the development of the LOGIN platform's international cooperation with seaports, leading shipping companies and global logistics operators is considered. The cooperation of the LOGINK transport and logistics platform with international organizations and institutions that set standards in the field of logistics and freight transportation is being studied. Strategic directions for using the LOGINK platform are being established within the framework of the “One Belt, One Road” initiative in order to increase China's influence on international freight transportation and global supply chains. Proposals are being developed to change the strategy of “international promotion” of the LOGINK platform and enhance its cooperation with logistics operators of alternative container transportation routes and cross-border transit routes, in particular with Russian ports, rail carriers and leading logistics companies in Russia. The stages of the implementation of the strategy of “international promotion” of the LOGINK information platform in the Russian market of transport and logistics services are determined and characterized in a meaningful way. The expediency of combining the LOGINK information platform with the ecosystem of digital transport corridors of the Eurasian Economic Union is substantiated.

Methodology for promoting online educational services using Internet marketing tools

The article is devoted to the research and development of methods for promoting online educational services using Internet marketing tools. The modern features of the promotion of online educational services are clarified (using the example of a driving school). The comparison of various Internet marketing tools for the promotion of online educational services of a commercial online driving school is carried out, which indicates the high efficiency of such tools as a website, mobile application, social networks, SEO and SERM optimization, contextual advertising, webinars and email newsletters. The conceptual algorithm and structure of the stages of promotion of online educational services of a driving school are substantiated. Based on the results of the study, it is concluded that the presented methodology allows taking into account multiple factors–features when preparing a strategy for promoting online educational services using Internet marketing tools. In the activities of a commercial driving school, this technique can be reproduced with reference to the previously presented Internet marketing tools and indicators of their application, as well as specific services. Focusing on the use of a bunch of tools allows you to achieve a synergistic effect and get a high result.

The Concept of Arabic Language and its Development in Tarbiyatu Muallimīn Al-islāmī Prenduan

This scientific research aims to characterize and promote the Arabic language at the Institute of Islamic Teacher Education in Burandwan. The researcher used a descriptive qualitative research methodology through interviews, observation, and documentation. So you get the fact that the Arabic language and its promotion in that institute are divided into two stages, the first of which is the foundation stage and the second is the implementation and promotion stage. Establishment stage: This stage goes back to the time of the founding of this institute in the year 1971 AD, with the efforts of Kayahi Haj Muhammad Idris Johari, hand in hand with Kayahi Hajj Muhammad Tijani Johari, who improved the sound structures and correct methods after coming from Mecca (1989 AD) until this stage was achieved with the title Success and paving the way in educating and teaching the Arabic language. The implementation and promotion stage: The process of the Arabic language as a language of communication and teaching may accelerate teacher education to its maximum extent for its employees, until the implementation and promotion stage has become as if it were facilitated in an instant, and elements of a) building a solid Arabic language teaching entity were formed in this stage, b) sending some distinguished cadres. And their enrollment in universities in Mecca and Medina in the Arabic language specialization, c) The large number of teachers who excel in the Arabic language and are effective in the fields of teaching it, d) Managing the implementation of linguistic and Arabic activities and educating them outside the classroom, e) The effectiveness of the linguistic and Arabic teams in forming cadres who excel in the Arabic language.

Discussion on the Current Situation and Future Development of Unmanned Smart Farmland

At present, unmanned smart farmland in China is in the early stage of demonstration and promotion, and technological research mainly focuses on single machine intelligent control technologies such as autonomous driving and precision operation. However, related technologies such as multi machine collaboration, host machine and machine operation collaboration, as well as collaboration between agricultural production scenarios and autonomous agricultural machine operation, are insufficient. Building unmanned smart farmland is an important way to alleviate the shortage of rural labor and promote the modernization of agriculture and rural areas. It provides precise planting, visual management, and intelligent decision-making for agricultural production, and also allows agriculture and rural areas to share the achievements of technological development in the era.

Aqueous extracts of Ocimum gratissimum mitigate colitis and protect against AOM/DSS-induced colorectal cancer in mice.

In this study, we explored the in vivo effects of Ocimum gratissimum aqueous extracts (OGE) on colorectal cancer (CRC) development provoked by azoxymethane/dextran sodium sulfate (AOM/DSS). The results showed a significant reduction in the tumor load and tumor number for the OGEH group that received continued administration of OGE compared to the AOM/DSS group, with P values of <0.01, but this was not observed in the OGEHs group that received separated administration of OGE. All groups except the control group exhibited aberrant crypt foci (ACF) and adenocarcinoma of lesion pathology in colon, and both conditions were significantly reduced in the OGEH group (P < 0.01) as compared to the AOM/DSS group. Subsequent investigation into whether OGE exhibits eliminative effects on DSS-induced severe colitis (SC) in mice showed that the disease activity index score was significantly reduced in the OGE-treated groups (P < 0.01), also colon colitis histological score was reversed. These data suggest that OGE may be potentially effective in preventing CRC when administered throughout the promotional stages of carcinogenesis by inhibiting inflammatory SC.