Promotion Of Rural Tourism Research Articles

Rural Tourism and Homestays in India: Impact on Local Economy, Culture and Ecology

Purpose of the study: This study explores rural tourism as a sustainable form that encompasses environmental preservation, entrepreneurial opportunities, and the preservation of traditional village customs, values, and practices. Methodology: The research methodology employed a literature review approach, focusing on secondary data sources. The search utilized the Google Scholar database as a search engine, with the initial 500 results sorted by relevance to ensure comprehensive coverage of relevant scholarly sources. Finally, 31 articles were selected for this study. Principal Findings: Operating homestays can provide alternative accommodation options and catalyze the promotion of rural tourism, benefiting the local community, economy, and regional art and culture. A well-executed marketing plan in rural tourism can bring significant societal advantages by channeling resources from urban to rural areas and curbing rural-urban migration. Applications of the study: This study can be helpful in the tourism and hospitality industry. It is instrumental in promoting rural tourism and supplementary accommodation like homestays in India, thus boosting the local economy and promoting local culture and tradition. Novelty/Originality of the study: Tourism and related industries substantially impact employment due to the sector's labor-intensive nature. Village tourism can generate income and employment and contribute to rural development, preventing rural-urban migration and promoting sustainable revenue generation.

Assessment for the Sustainable Development of Components of the Tourism and Recreational Potential of Rural Areas of the Aktobe Oblast of the Republic of Kazakhstan

The assessment of sustainable tourism development in the rural areas of the Aktobe oblast of Kazakhstan involved thoroughly analyzing multiple dimensions. Environmental, socio-economic, and cultural sustainability aspects were considered to comprehensively understand the region’s tourism potential. The study began by evaluating the available tourism resources in rural Aktobe. This included assessing natural attractions such as landscapes, wildlife, and geological features, as well as cultural heritage sites and infrastructure like accommodation facilities and transportation networks. A crucial aspect of the study was to analyze the environmental impact of tourism activities in rural areas. This involved evaluating the effects on ecosystems and natural resources. The measures for conserving these resources were also identified. Another focus was on the socio-cultural aspects of tourism development. The study aimed to preserve local traditions, cultural heritage, and community identity amidst tourism growth. Strategies for achieving socio-cultural sustainability were devised. Ranking methods were employed to identify key factors influencing rural tourism development. These methods helped prioritize areas for improvement and resource allocation. A balanced approach was adopted to assess the interaction between different dimensions of sustainability. This ensured that environmental, economic, and socio-cultural aspects were considered equally to achieve overall sustainable tourism development. ArcGIS 10 was used for data analysis and visualization. Maps and charts were created to represent spatial and statistical information, aiding in identifying trends and patterns. The study findings were crucial for identifying priority areas for infrastructure development and formulating strategies and programs for rural tourism promotion. The study aimed to ensure that tourism development aligns with the principles of sustainable development, benefiting both the local communities and the environment. The study provided valuable insights into the current status of rural tourism in Aktobe oblast and offered recommendations for sustainable development, contributing to the region’s long-term prosperity.

Rural revitalization mechanism based on spatial governance in China: A perspective on development rights

The effective allocation of rural development rights is crucial for achieving the ambitious goal of rural revitalization. However, China's current urban-rural spatial development rights system, with its differentiated allocation logic, has suppressed rural development rights, hindering the successful implementation of rural revitalization policies. In response to these challenges, there is a pressing need to innovate the rural spatial governance model. This paper aims to construct a comprehensive framework for analyzing rural development rights, grounded in the spatial governance concept of “matter-organization-ownership”. It explores the implementation path for rural development rights, encompassing spatial development and utilization rights, spatial value dominance rights, and spatial self-development rights. To illuminate the internal mechanisms driving the realization of rural development rights within a rural spatial governance context, this study focuses on empirical research conducted in Houwei village, Nanjing, China. The findings reveal that Houwei village has effectively mobilized diverse stakeholders, encouraging their active participation in the rural spatial governance system, particularly through the promotion of rural tourism. This innovative approach has integrated “top-down” spatial control transmission with a “bottom-up” spatial innovation model, catalyzing rural spatial development and utilization rights. Furthermore, the comprehensive governance of multidimensional space in Houwei village has clarified property rights over space, fostering the appreciation, realization, and circulation of rural space values, thus enhancing rural spatial value dominance rights. Additionally, the strengthened spatial relationship system has empowered local farmers to engage in self-organized learning, innovation, and development. By advocating for a comprehensive approach to rural spatial governance, this paper outlines an implementation path towards realizing rural development rights. It aims to provide valuable insights for refining rural revitalization strategies and practices, contributing to the overarching goal of sustainable rural development.

Assessing tourism potential for rural tourism development: Promoting SDGs and economic opportunities to the B40 community—A mixed method approach

<p>This research explores the untapped tourism potential of three tranquil villages in Bukit Tengah, Penang, Malaysia. Its overarching strategy is to foster sustainability and economic growth, particularly in the B40 communities of the area. Employing mixed-methods research, the study evaluates tourism products through systematic weighted scoring, questionnaire surveys, and interviews with key informants and tourism stakeholders. The sustainable development theory is used in this study as a conceptual framework for rural tourism development, emphasising the integration of economic, social, and environmental dimensions to ensure long-term viability and benefits for local communities. The results indicate the latent potential for rural tourism development in the three villages, contingent upon garnering local support and collaborating with tourism stakeholders. The study highlights the capacity of rural tourism promotion in generating additional income for the local population, thus promoting both environmental sustainability and community well-being. These findings align with the state government’s goal of achieving balanced tourism growth between the island and Seberang Prai regions. Moreover, this research also aligns with Sustainable Development Goals (SDGs) 8 and 11, recognising the role of tourism in achieving goals such as poverty reduction, environmental sustainability, and community well-being, all of which are relevant to rural tourism development.</p>

Rural tourism promotion policy and rural hospitality enterprises performance: Empirical evidence from Japan

AbstractIncreased tourism demand provides an opportunity to boost rural development. This paper examines the impact of rural tourism policy reform on hospitality and restaurant enterprises in rural areas in Japan. In early 2016, the Japanese government introduced a policy to encourage the participation of nonfarm enterprises in the rural hospitality industry. Using a nationally representative dataset of rural hospitality enterprises in Japan, we employ the difference‐in‐differences method to assess the causal effects of the policy on the sales value, number of business days, and labor productivity of hospitality enterprises and restaurants in rural areas. We find that this reform resulted in a 15.6% increase and a 5.1% decrease in the sales value of nonfarm‐owned and farm‐owned homestay enterprises, respectively. Moreover, changes in the number of business days and labor productivity can be associated with the policy effect. We also find a significant policy effect on nonfarm‐owned restaurants. [EconLit Citations: Q12, Q13].

Long-Term Survival of Investments Implemented under Endogenous Rural Development Programs: The Case Study of La Vera Region (Extremadura, Spain)

One of the main objectives of rural development programs is the economic diversification of rural areas. In the context of the European Union, the application of the Leader Initiative (referred to today as the Leader Approach) is perhaps the best example of this type of policy. Based on the case study methodology, the objective of this work is to analyze the viability of the projects promoted by this type of program. A long-term scenario is taken as a reference, and this is precisely one of the main methodological innovations of this research in relation to most of the analyses focused on the impacts of rural development programs. The results of the research show (a) an orientation of the development strategy towards the promotion of rural tourism and (b) differences in the survival of the projects according to the type of productive measure under which they have been implemented: agricultural valorization and marketing projects offer better results than those promoting rural tourism or the promotion of SMEs and crafts and services. These results call into question the notable concentration of investment in projects aimed at creating tourist accommodation.

College Students’ Perceptions of and Place Attachment to Rural Areas: Case Study of Japan and China

Rural areas are facing increasing challenges including declining populations, advanced aging, and a lack of successors. This study aimed to investigate the perceptions of rural areas among Chinese and Japanese university students living in urban areas and analyze the determinants influencing their rural attachment and willingness to reside there. A total of 259 students (126 Japanese students in Chiba and 133 Chinese students in Zhengzhou) were surveyed using the place attachment scale, and asked to describe their past experiences in rural areas. Semantic analysis was employed to further explore issues related to their previous rural visit experiences. The results revealed that students’ place of birth, visiting experience, satisfaction with rural areas, interaction with local people, and convenience of accessing rural areas all influenced their attachment and willingness to move to rural areas. Chinese students expressed greater concerns regarding hygiene issues, while Japanese students were more concerned about safety. This study offers some recommendations: promoting educational resources in rural areas and addressing hygiene issues, such as unclean restrooms, in China. In Japan, the focus should be on continued promotion of rural tourism, providing more education on safe driving and environmental safety for university students, and enhancing more access to rural areas through student transportation discounts.

MEASURING ICT PROFICIENCY AND EVALUATING HINDRANCE AMONG RURAL INHABITANTS OF SELECTED RURAL TOURISM (PONG DAM WETLAND) SITES OF HIMACHAL PRADESH

Measuring host community (rural community) proficiency and hindrances in effective use of ICT for promotion and marketing of rural tourism is an important area of research in the current context. The contemporary research is directly indebted to the development goals set by the state government in State Tourism Policy (2019) to bridge socio-economic disparity gap from the state using tourism and ICT as main drivers for change. Envisioning the vision of the government, current research is largely dedicated to evaluate responses from 200 respondents directly or indirectly engaged with tourism in specific areas of Kangra district of Himachal Pradesh. Respondents were also participant in training programme conducted by Infrastructure Development and Investment Program for Tourism (IDIPT) in the study area. The results depict local community expression of interest in increasing ICT trainings with tourism as a concept in the rural area for removing digital disparity. Community actively engaged in the training programmes with ICT and rural tourism embraced the basic terminology with ICT for promotion of rural tourism. The suggestive and corrective measure at micro level to create community of learners along with resource indexing and tunnel vision approach for Bottom of Pyramid could lead to achievement of goals to contemplate multidimensional sustainable local tourism enterprises.

Tourism Development in the Framework of Endogenous Rural Development Programmes—Comparison of the Case Studies of the Regions of La Vera and Tajo-Salor (Extremadura, Spain)

The promotion of rural tourism is one of the measures that has aroused most expectations in the application of the endogenous rural development programmes promoted by the European Commission at the beginning of the 1990s. Using the case study methodology, this research aims to compare the implementation of the aforementioned measure in two regions which, according to their characteristics, could be considered as antagonistic examples: one, La Vera, has all the conditions to successfully develop its tourism sector; the other, Tajo-Salor, with an adverse climate, lacking in outstanding tourism resources and far from the main centres of demand, could be considered the opposite. The results of the research show the risks inherent in an excessive specialisation in tourism within development strategies. Paradoxically, in La Vera, the concentration of investment in the tourism sector has resulted in a higher number of failed and transferred projects, as well as the dissatisfaction of most of its tourism promoters with the viability of their businesses. In contrast, in Tajo-Salor, the results are more positive, despite the fact that this region has given less relative importance to the tourism sector.

Project approach to the development of rural tourism

The authors of the article provide an overview of scientific approaches to the definition of the essence and role of event and gastronomic tourism against the backdrop of the rural tourism promotion currently carried out. The interrelation between all the aforementioned types of tourism and the expediency of their joint development are substantiated. The necessity of holding events in order to smooth out the seasonality of rural tourism and attract tourists interested not only in standard services of rural guest houses but also in entertainment events is proved. Special emphasis is placed on the application of the project approach to the process of creating events. A description of the festivals held in the Vologda region is provided. The main problems of the implementation of project management at the municipal level are identified. The possibility of holding gastronomic festivals within the clusters operating in the region is considered. The example of the «SyrFest» gastronomic festival is used to demonstrate a possible project structure designed for such event.

Repensar la promoción del turismo rural como estrategia en las políticas de comunicación para el cambio social

The tourism industry represents a great engine of sustainable development for the markets of the 21st century, so that it is a promising industry where a differentiated set of actors and factors interact: the State, the business sector, organized communities and tourists. The objective of the research is to rethink a coherent public policy for the promotion of rural tourism in general, with special emphasis on communication for development and social change. The documentary research methodology and the SWOT analysis technique were used as a condition of possibility to visualize the strengths, opportunities, weaknesses and threats that the implementation of a policy such as the one proposed would have in a specific context. The authors conclude that, in any imaginable scenario, political communication always enters into the equation for the formulation of tourism sector policies: (rural tourism + sustainable development = social change), as a space of synthesis that articulates in the collective imagination, ideas, concepts, feelings and objectives that create and recreate the conditions for social change, as a higher stage of sustainable development in the 21st century.

Rural tourism product promotion: a comparison of message framing techniques

ABSTRACT Drawing on construal level theory, this study aims to examine the effects of construal level (high vs. low) and benefit type (self-benefit vs. other-benefit) on tourists’ purchase intention regarding main (package tour) and supporting (homestay) rural tourism products. Utilizing a mixed between-/within-group methodology with a 2 × 2 scenario-based experimental design, the analysis of 352 survey responses revealed that a message describing self-benefit with low construal outperformed other messages in two temporal scenarios (long vs. short distance). These results enrich our understanding of rural tourism promotion, laying theoretical foundations for future studies and providing practical implications for the tourism industry.

Rural tourism activities in mass tourism destinations: residents vs non-residents perspectives

Actividades de turismo rural en destinos de turismo de masas: Perspectivas de residentes vs no residentesResumenObjetivo Este trabajo examina las preferencias del turismo rural como nicho de mercado alternativo a los destinos turísticos de masas. El análisis discute las diferencias en las percepciones y la disposición a pagar por varios paquetes de actividades de turismo rural en la isla de Gran Canaria entre residentes y no residentes.Diseño/metodología/enfoque El análisis se basa en una muestra de conveniencia de potenciales clientes jóvenes que están familiarizados con las actividades recreativas al aire libre en la naturaleza. El estudio considera un experimento de elección discreta que incluye el tipo de alojamiento, así como cuatro tipos de actividades de turismo rural: activo, pasivo, cultural y acuático. El grado de preferencia por los atributos considerados se obtiene a partir de la estimación de diferentes modelos de elección discreta.Resultados Los resultados revelan que la inclusión de los atributos investigados en los paquetes vacacionales aumenta la utilidad de los turistas, lo que motiva la promoción del turismo rural para jóvenes residentes y no residentes. Las diferencias más significativas en las percepciones de los atributos entre residentes y no residentes se encontraron en las actividades de buceo/snorkel y observación de estrellas, así como en el tipo de alojamiento y el precio del paquete.Originalidad Hasta donde los autores saben, este es el primer estudio que evalúa la disposición a pagar por paquetes de turismo rural como una alternativa más sostenible en destinos de turismo masivo y que tiene en cuenta las percepciones de los residentes frente a los no residentes.Implicaciones prácticas El estudio contribuirá a una mejor comprensión de un mercado turístico alternativo que ayudará a los principales agentes del sector turístico a atender mejor este importante segmento de la industria y a fomentar un turismo más sostenible en el futuro.

STORYNOMICS DESA WISATA: PROMOSI DESA WISATA MUNGGU BERBASIS NARASI STORYTELLING

Storynomics tourism is one of the strategies in promoting tourism, especially rural tourism. The cultural heritage in Munggu Tourism Village has historical stories and cultural values that are still believed by the local community, so the concept of storynomics tourism can be developed in promoting digital-based rural tourism by still maintaining local wisdom in the form of verbal traditions. The storynomics concept of Munggu Tourism Village is a form of promotion of digital storytelling-based rural tourism with the concept of storytelling in a creative content in which there is a concise description of verbal traditions in two language versions, that are bahasa Indonesia and English. This study analyzed the storynomics tourism which is directed as a new way to promote the uniqueness of tourist attractions in Munggu Tourism Village by telling verbal traditions including the history and cultural values of the local wisdom contained therein. This study aimed to apply the concept of storynomics tourism in Munggu Tourism Village in creating creative content by revealing verbal traditions as a medium for the promotion of rural tourism. The relevant research approach used in this study is a qualitative approach. The theory used in this research is storynomics tourism. This study concludes that Munggu Tourism Village has natural and cultural tourist attractions that keep the history and verbal traditions that have been believed by the local community for generations. Natural and cultural tourist attractions in the Munggu Tourism Village which are narrated for the promotion needs of the Munggu Tourism Village are The Tradition of Mekotek, The Traditional Swing, Munggu Beach, and Pancoran Pule, as well as the creative economy, namely Balinese traditional foods and paintings.
 Keywords : storynomics tourism, literary tourism, rural tourism, tourism promotion.

A study on Financial Inclusion for Rural Development in India with reference to Tourism Sectors

Financial inclusion has been recognized as being a critical means of poverty reduction amongst underprivileged persons living in rural India and a way of providing them with inexpensive and ready access to financial services as well. However, despite a plethora of financial inclusion schemes, the fact is that large numbers of people in rural areas are not benefited by them. The aim of this research was to examine the causes of the failure of financial inclusion schemes in India and to identify what needs to be done to give impetus to financial inclusion initiatives in the country. 100 rural folks were interviewed and the primary data was analysed. It was found that apathetic implementation of schemes, lack of awareness, disbursed funds being used for non – developmental / personal purposes and a lack of adequate distribution of banking facilities are the main reasons for limited success of financial inclusion schemes. The respondents indicated that there is an urgent need to diversify financial product offerings to beyond the current loan-based schemes. Similarly, the distribution networks and the modes of disbursement of financial inclusion schemes need to be urgently broadened. Technology plays a vital role in facilitating financial inclusion and the respondents have indicated several ways in which this may be done. Promoting financial literacy and ensuring safety and security of technology based financial instruments are other ways of facilitating financial inclusion. Perhaps the biggest stimulator of financial inclusion is the promotion of rural tourism as this provides the village people with a continuous and stable source of income in addition to agriculture. Finally, it may be noted that financial inclusion is not just providing village people with a wide range of financial services but providing them with the understanding of what these services are, how these products may be leveraged, with guidance and counselling on money management and awareness of the existence of these schemes and facilities as well.

PENDAMPINGAN PROMOSI PARIWISATA DESA SUMBER REJO PURWOSARI PASURUAN (JEMPINANG RAFTING)

In an era of pandemics like this, tourism everywhere is subject to the same impact, a significant drop in the number of visitors and also the large losses experienced by tourism managers make it a big pr to continue to improve. In experiencing a pandemic like this, promotions must be carried out so that visitors continue to come to these tours and also the stability of managers and traders in tourist attractions remains prosperous. Therefore, the authors carry out Real Work Practices (PKN) in assisting rural tourism promotion that focuses on social media including Facebook, Instagram, Tik Tok, and news media. So that the jempinang rafting tour will be better known by people throughout Indonesia. From the use of these three media, Instagram is more dominant for promotion on social media because many social media users have created new interests, namely promotion through social media. The second is occupied by the Tik Tok application and the third is the news media.

Digital cultural heritage of rural tourism facilities in Poland

PurposeAt the turn of 2018 and 2019, a certain era in the history of Polish Internet came to an end. Most of the websites of rural tourism facilities hosted on free servers no longer exist; however, the very phenomenon has significantly distinguished itself in the promotion of rural tourism in Poland. The paper presents archaic websites or rural tourism facilities in Poland as digital cultural heritage assets. Its purpose is to propose attributes potentially indicative of content or phenomenon being part of digital cultural heritage.Design/methodology/approachIn total, 211 websites of rural tourism facilities in Poland, hosted on free servers, were analysed. The study investigated digital artefacts, i.e. only the websites that no longer exist but whose archival copies are found at the Internet Archive (IA).FindingsThe structure of most websites of rural tourism facilities was based on tables. None of the websites were responsive. The graphics of 132 websites (65%) were never changed, with the oldest recorded copies dating back to 2001 and the newest ones to 2018. On many websites, components that are relatively rarely found these days were noted, e.g. “marquee”-type “floating” objects or online surveys.Originality/valueThe phenomenon of using free-of-charge hosting services by rural tourism facilities in Poland in the years 2004–2012 is part of the history of Polish Internet and an example of digital cultural heritage. Archaic websites of rural tourism facilities in Poland are digital artefacts but not all of them have cultural values. In total, three groups of attributes are proposed that can be important for determining whether a website, content or phenomenon can be considered digital cultural heritage assets.

Community Welfare and Rural Tourism

Growth in the number of villages from year to year shows a significant increase. One of the reasons is the high number of village expansion plans. Since the promulgation of Government Regulation Number 72 of 2005 concerning Villages has had an implication on the increasing demands for village expansion. The main purpose of the division of villages is to prosper the community. To accelerate the process of improving the welfare of the village community the government changed the status of the village into a rural tourism. This study tried to analyze the welfare of the people of Sumberbrantas Village after the village division and was determined as a rural tourism and the factors that influence it. The welfare of the people of Sumberbrantas Village after the village division and being designated as a rural tourism has shown good progress due to the development of economic activities and adequate road infrastructure. However, more serious attention needs to be paid to improving education and health services and the promotion of rural tourism.

A Study of Rural Tourism Promotion Based on Intelligent Tourism Platform

Rural tourism depends on the environmental natural resources in suburb, using the difference between countryside and city to provide leisure service and rural experience for urban residents. Since traditional form of rural tourism cannot meet the needs of the current tourism market, it is necessary to build an intelligent tourism platform with the new information technology as the support, so as to boost the transformation and upgrading of rural tourism development in countryside and promote the comprehensive, coordinated and sustainable development of rural tourism.

Sustaining Rural Areas, Rural Tourism Enterprises and EU Development Policies: A Multi-Layer Conceptualisation of the Obstacles in Greece

The main lever for the development and promotion of rural tourism in Greece has been, and continues to be, through specific EU programmes. Rural tourism in Greece began with a long delay compared to other European countries. The development philosophy was (and still is) to increase rural incomes as a complement to agricultural and livestock production, not by degrading them. This theoretical paper presents previous research studies in rural tourism and EU development programmes and it describes how European financial tools intended for rural tourism were implemented in Greece. Furthermore, it describes the challenges faced by rural people involved in the development of rural tourism in seeking European funding through a multi-layer approach on the obstacles in the EU funds absorption capacity. The analysis shows that the legislation, design of the programmes, processes from local governments, bureaucracy and malpractices create constraints in the absorption of EU funds and the results in the rural tourism development are not the expected ones. It concludes that there is a need for reforms in the national institutional framework and structures along with a different philosophy in approaching the EU funding initiatives in rural areas.