Media Promotion Research Articles

Pengaruh Promosi Media Sosial dan Word of Mouth terhadap Keputusan Deposan Memilih Deposito Mantap

Based on the results of observations and interviews that underlie this research, the fluctuating number of depositors of deposit products is suspected to be influenced by social media promotion and word of mouth at PT Bank Mandiri Taspen KCP Ujung Berung. This study aims to determine the influence of social media promotion and word of mouth on depositors' decisions to choose deposits at PT Bank Mandiri Taspen KCP Ujung Berung, both partially and simultaneously. The subject of this study is the depositors at PT Bank Mandiri Taspen KCP Ujung Berung. The research is quantitative associative in nature, utilizing primary data. Data collection techniques include observation, interviews, literature review, and questionnaires. The sampling technique employed is non-probability sampling with accidental sampling as the method. The population consists of all depositors at PT Bank Mandiri Taspen KCP Ujung Berung, totaling 259 people, with a sample size of 73 people. The data analysis and hypothesis tests used were determination coefficient analysis, multiple regression analysis, multiple correlation analysis, t-test, and F test. The research results show that social media promotion and word of mouth each have a partial impact on depositor decisions, with an influence of 60.3% and 52.8%, respectively. Simultaneously, there is a significant combined effect of 75.8%.

The effect of a brief intervention video on gambling advertising resistance: Results of a randomized, on-line experimental study.

Gambling advertising is nowadays prevalent in multiple jurisdictions and can take multiple forms, such as TV adverts and social media promotions. However, few independently designed interventions for gambling advertising have been empirically tested. We aimed to measure the effectiveness of an inoculative intervention video for gambling advertising, which was developed based on previous interventions for alcohol and tobacco, and which used input from academics and experts by experience. Between-participants randomised online experiment. UK. UK-based gamblers aged 18-29 years (n = 1200) were recruited via Prolific. Participants either saw a novel inoculative intervention video (7.2 mins) aimed at increasing resistance against gambling advertising strategies (n = 595) or a neutral control video (7.2 mins) on healthy eating (n = 605). Participants completed pre- and post-test measures of gambling advertising scepticism and persuasion knowledge immediately before and after video exposure. They also answered the Problem Gambling Severity Index (PGSI) and reported their past-month engagement with gambling promotional offers. A random subset of participants (n = 797) recompleted these measures at one-month follow-up. The intervention group's post-test scores were statistically significantly higher than control for scepticism [estimated marginal means (EMM) = 40.32 vs. EMM = 34.72; P < 0.001, 95% confidence interval (CI) = 4.90-6.29, ηp2 = 0.17] and persuasion knowledge (EMM = 20.77 vs. EMM = 16.71; P < 0.001, 95%CI = 3.61-4.50, ηp2 = 0.21). One-month follow-up scores also remained statistically significantly higher in the intervention group compared with control for both scepticism (EMM = 38.26 vs. EMM = 34.73; P < 0.001, 95%CI = 2.70-4.36, ηp2 = 0.08) and persuasion knowledge (EMM = 18.63 vs. EMM = 17.21; P < 0.001, 95%CI = 0.88-1.95, ηp2 = 0.03). Within the intervention group, 21% of participants had stopped engaging with gambling promotional offers at one-month follow-up, reflective of a statistically significant reduction compared with control (EMM = 0.48 vs. EMM = 0.87; P < 0.001, 95%CI = -0.53 to -0.26, ηp2 = 0.04). Overall, the control group showed no statistically significant changes in any of their scores throughout the study period. An inoculative intervention video appears to increase young gamblers' resistance to gambling advertising and reduce their self-reported engagement with promotional offers.

Analysis of Promotional Media Strategy for Subsidized Housing Sales Using the Ahp Method in the Startup Property Company Pt Real Estate Teknologi

Analysis of Promotional Media Strategy for Subsidized Housing Sales Using the Ahp Method in the Startup Property Company Pt Real Estate Teknologi

Research on Business Operation and Marketing of Social Media Platforms--Taking RED as an Example

In the current era of information digitization, more and more people are using social platforms, in this context RED stands out among the many social software, it is a social and e-commerce platform, users can share their daily life, food attractions recommended, social interaction and e-commerce shopping on it. This software is especially dominated by the female group, with high quality content and high conversion rate. This paper will analyse the business operation mode and marketing strategy of RED by searching the literature. The business operation strategy of RED includes the creation of a content ecosystem and intelligent e-commerce operation; the marketing strategy includes social media promotion, content marketing and UGC, cooperation with KOL and KOC, and sponsorship of variety shows. This paper will first give an overview of the RED platform, which will also include its financing, then analyse its business operation model and marketing strategy, compare RED with its competitors, and finally put forward challenges and opportunities.

Implementasi Teknologi Interactive Projection Sebagai Media Tampilan Produk UMKM

To increase the attractiveness of promotion for small &amp; medium enterprises, the use of exhibition booths is an effective tool to promote a product or service. With a limited booth size, it can limit the number of products or information that can be displayed. The number of participants at an exhibition makes booth owners have to compete hard to attract visitors' attention. The use of immersive technology through interactive booths is an innovative solution that answers marketing challenges in today's digital era. This study develops an interactive booth using Interactive Projection technology to create a new experience for visitors. This interactive booth creates an environment that seems real and allows visitors to interact directly with the product. Creating product information content that is presented in an interesting and interactive way can attract visitors' attention. The Villamil-Molina method is used in development, where this method is one of the popular methods in multimedia software development. The stages of this method consist of: development, pre-production, production, post-production, and delivery. The results show that interactive booths can be used as a realistic and attractive small &amp; medium enterprises product promotion media for visitors, and can increase engagement, and provide an immersive experience. This technology can be used as a promotional media, as well as supporting the introduction of modern technology to the wider community. Thus, interactive booths have the potential to be an efficient alternative solution for small &amp; medium enterprises in strengthening their brands and expanding their market reach.

A Sociological Study about Effects of Global Media on Youth Culture in Dera Ghazi Khan

The study employs quantitative techniques to support the theory, using a structured approach to forecast causal relationships, measure variations and describe population characteristics. Conducted in Dera Ghazi Khan, the research targets 300 university students selected through a two-stage sampling process. In conclusion, the findings highlight the significant impact of global media on various aspects of culture, including food preferences, music, language, and dressing styles. The majority of respondents acknowledge that global media influences their culture with Chinese cuisine being most prominently promoted, and the widespread appeal of Pop &amp; Rock music. Furthermore, global media's promotion of foreign cultural practices is seen as encouraging the adoption of such practices, especially among the youth. Additionally, there is a clear association between the promotion of global media dressing styles and the perception of cultural changes. The preference for fast food over home-cooked meals and the increasing use of English in academics, influenced by global media's promotion of certain accents, further emphasize the growing influence of global media on lifestyle choices. Recommendations for future research could explore strategies to balance global media influences with the preservation of cultural heritage, especially in educational and community settings.

A study of the Impact of AI and New Media on Trade Development in the Retail Sector and Coping Strategies

The rapid advancement of global information technology is transforming industries at an unprecedented pace, with emerging technologies becoming integral to our daily lives and reshaping traditional business models. The retail industry, in particular, has witnessed a significant evolution over the past three decades. What once relied solely on face-to-face interactions has now shifted through the e-commerce revolution and into a highly sophisticated model powered by artificial intelligence (AI) and big data. These technological breakthroughs have redefined the retail landscape, enabling businesses to harness data-driven marketing strategies and leverage the growing influence of social media for promotion. As a result, geographical barriers are no longer a limitation, and retailers can reach a global audience with ease. However, this transformation also brings new challenges, such as increased competition and the need for product differentiation in a crowded marketplace. The evolution of retail not only reflects the broader impact of global technological advancements but also highlights the opportunities and complexities of operating in the digital age. By exploring these cutting-edge technologies, this paper can better understand the forces shaping modern retail and gain valuable insights into this rapidly changing era.

EVALUATION OF FIVE FLAGSHIP PROGRAMS OF BAZNAS USING INSTAGRAM SENTIMENT ANALYSIS

This study aims to analyze the effectiveness of promotional activities for the flagship programs of the National Amil Zakat Agency (BAZNAS) through Instagram and to evaluate the challenges encountered, such as promotional imbalance and low public trust due to a lack of transparency and consistency in communication. A quantitative text-based approach was employed, utilizing a sample of 135 captions from the BAZNAS Instagram account (@baznasindonesia) collected through web scraping. The analysis techniques included text mining, topic analysis, and promotional effectiveness evaluation based on keyword distribution. The findings revealed a promotional imbalance, with the "Indonesia Peduli" program dominating over others, such as "Indonesia Takwa" and "Indonesia Sehat." Additionally, analysis of BAZNAS’s fundraising reports indicated significant disparities in fund allocation, with the majority concentrated on the "Indonesia Peduli" program. The study concludes that BAZNAS's social media promotions need improvement to ensure a more balanced representation and effective zakat fundraising by enhancing transparency and consistency in communication to restore public trust.

RANCANGAN DAN PENERAPAN MEDIA SOSIAL INSTAGRAM @PITEK_NDESO SEBAGAI MEDIA PROMOSI PADA PITEK NDESO CATERING TUBAN

In this digital era, technology and information have become an integral part of Indonesian life. This opens up new opportunities for businesses, including culinary businesses, to carry out effective and efficient promotional strategies. One example is Pitek Ndeso Catering in Tuban, which utilizes Instagram social media to reach consumers widely. Pitek Ndeso uses various Instagram features such as feeds, stories, and highlights to promote its products. However, the Instagram feed design used by Pitek Ndeso is not yet able to support Pitek Ndeso's brand promotion activities online. The purpose of this research is to design digital promotional media in the form of Instagram feeds and stories to increase brand awareness of Pitek Ndeso Catering. The research method used is qualitative using the Marketing 5.0 approach. in the design process, it is carried out through three stages of visualization, namely, sketching, editing, and final design. The results of this research are in the form of 12 Instagram feed designs, 5 Instagram stories and insight data after implementing a content design strategy. The content used in the design includes product content, interesting facts, minigames, and filler content. Copyright © 2024 by Authors, Published by Jurnal Bisnis Terapan. This work is licensed under a Creative Commons. Attribution-ShareAlike 4.0 International License

Pengaruh Brand Image, Promosi Media Sosial dan Electronic Word of Mouth (E-Wom) Terhadap Keputusan Pembelian Produk Ceramella Sunscreen The Originote Pada Pengguna Tokopedia

The beauty world is currently an industry that is in great demand by young and adult populations, so many companies can produce domestic beauty brands that can compete with foreign brands. Using skin care products is one of Indonesian women's most popular trends. Products that assist keep skin healthy and shield it from too much sun exposure are known as skin care products. The Originote brand, Ceramella Sunscreen the Originote, is one of the brands that is presently in competitionThis study sought to ascertain whether Tokopedia users' purchases of Ceramella Sunscreen The Originote products were influenced by brand image, social media advertising, and electronic word-of-mouth. This study takes a descriptive and exploratory approach while using a quantitative research methodology. The study's population consisted of all 138,800 Originote brand followers on the Tokopedia marketplace. One hundred respondents made up the sample, and a Google Form with a Likert scale was utilized to collect the data. The study's findings show that while the t-test and electronic word-of-mouth do not significantly influence consumers' decisions to buy Ceramella Sunscreen The Originote products, the brand image and social media promotion of these products have a positive and significant partial impact. Brand image, social media advertising, and electronic word-of-mouth all significantly influence purchasing decisions, either simultaneously or through the f test.

Innovation Trends: Untilization of Social Media and Interective Video in Leprosy-Related Health Promotion

Leprosy is an infectious disease caused by Mycobacterium Leprae. This disease has become a health problem in several countries, one of which is Indonesia. The impact of leprosy is physical, economic and psychological disability. Health promotion is an effort by individuals and communities to increase their abilities in several factors that influence health so that they can improve their health. Health promotion activities regarding leprosy are carried out by making videos regarding education the prevention of leprosy using promotional media in the form of Instagram. The method used is qualitative content analysis from educational videos related to leprosy which are posted on the Instagram page @komkes.ikmb.22. There are 2 processes in this activity: 1) formulation of material and content ideas related to leprosy prevention; and 2) creating leprosy health promotion media. Leprosy education using social media can be done by disseminating accurate and educative information about leprosy through social media platforms and not causing discrimination against leprosy sufferers. Instagram can be used as a means of health promotion and health communication tool to fight leprosy. Instagram is effective medium, because it is widely used and has a large number of active users. The Indonesian Ministry of Health stated that there are still a number of challenges in eliminating leprosy cases in Indonesia. Therefore, an effective solution is needed to overcome this. Through social media, especially Instagram, it is hoped that efforts to deal with leprosy in society will become more systematic, comprehensive and effective

Analysis of Marketing Strategies for New Products

Choosing the marketing strategy analysis of a new product as a topic is an interesting and practical option. It will not only help me to understand consumer behavior and psychology, but also help me to study market research and positioning. As well as exploring branding and communication strategies at a deeper level. The purpose of this thesis is to analyze the marketing strategy of a new product and explore its positioning and promotion effect in the market competition. First, the target market and product differentiation advantages are identified through market research and consumer demand analysis. Then, the choice of multiple marketing channels is examined, including online and offline advertising, social media promotion, KOL cooperation, and content marketing. The paper also evaluates the impact of pricing strategies, promotional activities, and brand positioning on consumer purchase decisions. Ultimately, case studies and data analysis validate the effectiveness of the selected strategies and suggest further optimization to increase market share and brand awareness.

ADAPTATION STRATEGY OF TRADITIONAL MARKET TRADERS IN RESPONSE TO DIGITALIZATION COMPETITION

This research discusses how traditional market traders in Pasar Hongkong Medan City adapt to the competition of digitalization. With the increasing penetration of the internet and the popularity of e-commerce, traditional markets face great challenges in maintaining their relevance. The research used a qualitative method with in-depth interviews to traders in three accessories shops as the research subjects. The results showed that the merchants experienced diverse impacts of digitalization. Certain shops successfully utilized technologies such as WhatsApp for digital marketing and transactions, while others faced a decline in revenue. Adaptation efforts involved strategies such as price adjustments, use of social media for promotion, and digital payment systems. This study recommends digital literacy training, market infrastructure improvement, and collaboration with digital platforms to help traditional traders survive in the digital era.

Sosialisasi “LITERASI DIGITAL: Membangun Desa Melalui Media Digital” di Desa Tewaowutung, Kabupaten Lembata

This socialization aims to provide benefits to the community of the importance of social media as social media as information media and media as marketing media to be able to develop and introduce tourism, typical meaning, and potential in the village of Tewaowutung itself. In the community service activities carried out in Teawaowutung Village, the socialization process was carried out in two stages, namely material presentation and discussion which was attended by weaving, culinary, chicken, and pokdarwis UMKM groups. From the results of socialization with material on the understanding of digital literacy, digital media strategies, types of social media, social media as information media, social media as marketing media. Can provide benefits and advantages to the community from promotion through social media. The speaker also made a tik tok for the village so that it could become a promotional media for Tewaowutung village, to introduce tourism in the village and become a product produced by MSMEs in Tewaowutung village.

Exploring the Impact of Video and Poster Media on Leprosy Education: a Study on Instagram

Introduction: Leprosy is a chronic infectious disease caused by Mycobacterium leprae that causes damage to the peripheral nerves. Leprosy prevalence data in Indonesia in 2020-2022 did not increase significantly. So secondary prevention is needed to minimize disability because the disability rate of leprosy in Indonesia is high. Methods: Health promotion activities regarding leprosy were carried out by making posters and educational videos related to leprosy and uploaded on Instagram. This activity was carried out by Public Health Science students offering B State University of Malang online through the Instagram account @komkes.ikmb22. Results: There is a significant difference in insight from health promotion media using videos and posters. The use of video media is preferred and reshared by the public compared to posters. Factors that support video health promotion media are preferred by the public because of the presence of images and sound so that it creates interest in learning and knowing information. Conclusion: video media is preferred than poster media because there are images and sounds that play at one time so that the audience is more interested in seeing and watching it and the information is easy to understand.

Pemanfaatan Brosur Sebagai Media Promosi Wisata Spiritual Pura Tirta Empul Apuan Bangli

The spiritual tourism of Tirta Empul Apuan Bangli Temple has great potential, but limited promotions result in low tourist visits. As a religious destination rich in culture, Tirta Empul Apuan Temple needs to be encouraged to be better known through an effective promotional strategy. One way that can be done is by using print media, such as brochures, which can provide brief but interesting information for visitors. This service activity aims to develop brochures as informative promotional media using the ADDIE (Analysis, Design, Development, Implementation, Evaluation) method. At the analysis stage, the identification of appropriate promotional needs is carried out, followed by the design and development of a brochure that includes elements relevant to the characteristics of Tirta Empul Apuan Temple. The implementation of the brochure is carried out by distribution in strategic locations, both in physical and digital form. The evaluation showed that this brochure was effective in increasing tourist awareness about Tirta Empul Apuan Temple, as evidenced by the increase in the number of visits after the distribution of the brochure. These results show that the use of brochures as a promotional medium has succeeded in attracting more visitors, both directly and through digital platforms, thus supporting the growth of the spiritual tourism sector in Bali.

Pengaruh Edukasi Pendidikan Gizi Terhadap Perilaku Anak Sekolah Kelas V di SDS IT Al Wahdah Kendari Tahun 2024

Multiple nutrition is still a major problem for most Indonesians, including school-age children, which affects the quality of human resources. School-age children are a nutritionally vulnerable group that requires a diverse food intake to support rapid growth and development. This study aims to determine the effect of nutrition education on behavior (knowledge, attitude, motivation and action) of fifth grade school children through the book media “My Nutrition Diary.” at SDS IT Al Wahdah Kendari in 2024. The type of research used is Pre-experimental with One Group Pre test - Post test Design. The population of this study were fifth grade students of SDS IT Al Wahdah Kendari Year 2024 totaling 54 people, the sampling technique was purposive sampling with a sample size of 35 respondents. Data collection using a questionnaire given to respondents before and after being given education with promotional media for my nutrition diary. Data analysis using paired test. The results of the study, there is an effect of education with the media promotion of my nutrition diary book given by students to increase students' knowledge, attitudes, motivation and actions about balanced nutrition, namely knowledge p value (0.000) &lt; ? (0.05), attitude p value (0.000) &lt; ? (0.05), student motivation p value (0.000) &lt; ? (0.05). and student action p value (0.000) &lt; ? (0.05).

Strategi Pemasaran Klinik Pratama Mutiara Bunda Tabanan berbasis SWOT untuk Meningkatkan Kunjungan Pasien

This study aims to evaluate the marketing strategy of Klinik Pratama Mutiara Bunda Tabanan to increase patient visits and strengthen the clinic's position in the local market. The clinic faces challenges in capitalizing on external opportunities despite having strong internal strengths and suboptimal marketing strategies. The research employs SWOT analysis, IFE and EFE matrix mapping, and interviews with clinic management and staff. Based on the SWOT analysis, the clinic is positioned in Quadrant II, indicating potential for growth if internal strengths are fully leveraged and challenges are addressed. The study recommends strategies to increase patient visits, including combining social media promotions with direct outreach, improving service quality by hiring specialist doctors, and forming partnerships with BPJS (the Indonesian National Health Insurance Program). These measures are expected to expand the market, enhance patient satisfaction, and strengthen the clinic's position in the local healthcare sector. The study concludes that Klinik Pratama Mutiara Bunda has the potential to overcome external challenges by improving service quality and implementing more effective marketing strategies, enabling the clinic to increase its competitiveness and long-term performance.

BUSINESS INTELLIGENCE FOR DETERMINING PROMOTIONAL MEDIA

Abstract—In 2021-2022, SMK Dirgantara Putra Bangsa experienced a decrease in the number of prospective students who registered. This condition encourages schools to innovate and be creative in choosing effective promotional media in disseminating information on New Student Admissions (PPDB) to the public widely and routinely, with the aim of attracting more new students. This promotional effort involves the use of various types of promotional media. Business intelligence plays a role in processing organizational data into useful information to improve performance, by analyzing historical data which is then used to support decision making and planning. The K-Means algorithm is one of the clustering methods that is often used because of its ease of implementation and its ability to minimize the sum of squared error (SSE) value between data and the specified centroid. The collaboration between Business Intelligence and K-Means clustering is expected to help SMK Dirgantara Putra Bangsa in choosing the right promotional media and creating new innovations in disseminating PPDB information to the public.Keywords— PPDB, Business intelligence, K-Means clustering, Media Promosi

Point of View (POV) Promotion of View and Hearing through Virtual-Based Tourism as a Stimulus for Tourists' Interest in Visiting

Point of view (POV) of virtual-based tourism as the perspective of each individual on virtual-based tourism. Following the era of development, promotional media are very diverse and can be chosen according to needs. One way of promotion is visual promotion through virtual-based tourism in the form of videos that display the conditions of tourist attractions in a visual-auditory display so that viewers can see what is in the tourist attraction. Tourism products are service products that are in great demand by tourists to relieve fatigue from all daily activities. Taman Kebon Rojo Blitar is a tourist attraction that can be an alternative choice for tourism that provides a combination of flora, fauna, and artificial tourism in the form of play areas and culinary delights located around the park. The eye-catching atmosphere of the Taman Kebon Rojo tourist spot is very much needed to make the appearance of the audio-visual video attractive and can be a stimulus for tourists' interest in visiting. The objective of this research is to analyze whether the point of view of the audio-visual promotion through a virtual-based tourist display could provide a stimulus for video viewers to visit the tourist spot directly. The research method used a quantitative method by employing a survey through a questionnaire and showing a video of the Taman Kebon Rojo Blitar tourist spot to respondents. After that, it is calculated by applying multiple linear regression to determine whether the audio-visual promotion in the form of a video could provide a stimulus for tourists' interest in visiting. The results prove that virtual promotion which consists of promotional objectives (X1) and tourism promotional mix (X2) is able to significantly increase tourist interest in visiting (Y) both partially and simultaneously for 58,9%.