Promotion Activities Research Articles

Pengaruh Inovasi Promosi Media Sosial Instagram dan Tiktok untuk Menarik Pelanggan Baru pada Bube Boba Café

In today’s digital age, social media has become one of the most effective tools for marketing a variety of, including the food and beverage industry. Platforms like Instagram and TikTok provide a great opportunity for to interact directly with their customers like Bube Boba Cafe. As a result, BubeBoba Cafe must maximize both of these platforms in its marketing strategy. The type of research used is qualitative descriptive method. This method is used to provide a more detailed description of the impact of Instagram and TikTok's social media promotion innovations on the recruitment of new customers at Bube Boba Cafe. The sample used in this study is a BubeBoba Cafe customer who uses social media Instagram and tikTok to learn information about products and promo cafes. The data collection technique used in this study is with interviews and study of libraries or written sources such as books, previous research, papers, data collected and then analyzed to find out the impact of Instagram and TikTok social media promotion innovations on the recruitment of new customers at Bube Boba Cafe. Data analysis is carried out using descriptive qualitative analysis techniques to obtain a more detailed description and detail of the results of the research. To run a strategy using social media touch. Bube Cafe uses promotional tools in carrying out its promotional activities, as follows: 1. Advertising The advertising media on the social media of TikTok is the tikTok ads, from which there are several types of ads such as pre-roll asd is the video ad that is started when the user opens tiktok, in-feed ads is the advertising video that appears when the users of tiktok menscroll feed, promoted hastag challenges is video that encourages the users to use special tags, and last branded effects is the filter of special effects to be used by the creators of content in video, these effects are similar to the filters that exist in snapchat and instagram but which is the differentiator is this filter displays special information. 2. Direct marketing is like making interactive videos.

The Impact of Promotional Activities, Product Assessments, and Paylater Features on Product Purchase Decisions on Shopee

The Impact of Promotional Activities, Product Assessments, and Paylater Features on Product Purchase Decisions on Shopee

Promotion Optimization: Effective Strategy to Increase Customer Interest in Gold Pawn at Bank Syariah Indonesia

This research delves into examining how promotional strategies impact customer interest in gold pawning services at Bank Syariah Indonesia KCP Bitung. Given the ever-changing market dynamics and evolving consumer preferences, the adaptability and innovation of Islamic banking institutions play a crucial role. The study concentrates on understanding how promotion influences customer interest in gold pawning, a service offering quick liquidity without requiring the sale of valuable assets. Through quantitative methods, data were gathered from 94 customers via questionnaires and analyzed using simple linear regression. The results indicate that promotional efforts significantly influence customer interest, explaining 61% of the variance. This underscores the significance of employing effective promotional strategies to enhance customer engagement and loyalty. The study identifies various promotional tactics, including advertising, sales promotions (such as discounts and coupons), personal selling (especially through social media influencers), public relations and publicity (e.g., press releases, event sponsorships, CSR activities), and direct marketing (e.g., mail, email, phone, social media). Each strategy's efficacy is supported by recent research, emphasizing the importance of coherent messaging in concise advertising for achieving higher response rates. The findings suggest that bolstering promotional endeavors can markedly increase customer interest and satisfaction, thereby fostering business expansion. Organizations are encouraged to prioritize strategic promotional activities to capitalize on their considerable influence on customer interest.

ChatGPT in supply chains: exploring potential applications, benefits and challenges

PurposeWhile ChatGPT is gaining popularity, its potential role in supply chains (SCs) remains unexplored. This study explores the potential applications, benefits and challenges of using ChatGPT as a tool in SCs.Design/methodology/approachThe data were gathered through an online survey involving 116 respondents from the academic and industrial sectors who have knowledge of ChatGPT and SC management. These participants were affiliated with the Decision Science Institute (DSI) in the USA and contributed to the published DSI conference proceedings from 2019 to 2022. The survey is structured in three main sections: (1) general information (5 background questions), (2) ChatGPT's potential applications and benefits in SCs (15 pre-determined questions) and (3) potential challenges with using ChatGPT in SCs (5 pre-determined questions). The collected data underwent analysis using IBM SPSS Statistics software.FindingsChatGPT can potentially benefit SC operations in 15 areas. Eight potential benefits received more support than the rest, including enhanced process efficiency, cost reduction, providing sustainability reports, better demand forecasting, improved data analysis, streamlined supplier communication, streamlined customer communication, supported promotional activities and enhanced customer satisfaction, but all were supported. Also, the study identified some challenges and hurdles currently impacting the use of ChatGPT in the SC, including that ChatGPT cannot replace experts, it is not an immediate game changer, its uses may lack accuracy, and ChatGPT may take time to reach maturity.Originality/valueThe study is the first to offer empirically grounded evidence of ChatGPT's potential in SCs. The research enhances academic literature by deepening our comprehension of the potential applications of ChatGPT within SCs. Therefore, the study makes an invaluable contribution to the extant literature on ChatGPT in SCs. It can benefit manufacturers, suppliers, logistics providers and other types of businesses through more efficient procurement practices, supplier management, operations and inventory management, logistics practices and customer relationships. Future research may explore how and why ChatGPT is used in SCs.

Differential Effect of Advertising Frequency on Sales Turnover and Ads to Sales Ratio

This paper analysed the differential impact of repeated advertising on sales turnover and the attendant effect on accounting Ads to Sales ratio. The paper adopts a quantitative approach and collects marketing and promoting expenditure data (as proxy for Ads activity) from Amazon Company for twenty years (2003 – 2022). The data was analysed by using the t-test of mean difference statistics and a simple regression. The t-test analysis showed that the Ads to sales ratio had a significant increase between two periods of comparison (2003-2012 and 2013-2022); in the same vein, there was a significant increase in mean net sales value by up to nine hundred percent – an increase which dwarfs the hundred percent increases in the Ads to sales ratio over the period. Furthermore, a simple regression analysis shows that marketing expenditures (used as proxy for Ads activity) produced a highly significant positive effect on net sales at a P-value of less than P<0.00001. This finding shows that current literature suggestion that increased Ads may wane consumer brand patronage may not be applicable to all industries, rather, this paper’s result indicates that for companies such as Amazon, increased Ads, or marketing and promotion activities may produce high net sales in some companies such as Amazon. The paper contributes by developing a process framework for repeated advertisement, Ads to sales ratio and net sales. It recommends further application of the proposed framework in related companies by future researchers.

College Students Online Love to Participate in the Promotion Activities

With the rapid development of big data, there are more and more consumption ways of online shopping online. As China's e-commerce platforms continue to expand, various e-commerce shopping festivals also emerge. At the same time, the competition among online businesses has become increasingly fierce, and different promotion means emerge in endlessly. Therefore, businesses should seize the opportunity, seize the opportunity, and study the vast consumer group of college students. College students are an emerging consumer group of online shopping software. Many college students will buy on impulse under the stimulation of various promotional activities. For example, after swiping discounts on TikTok, Kuaishou and other video software, they are easy to have the desire for impulse consumption. In addition, college students mainly show the continuity of purchase when buying goods. If they have a good experience in the process of buying goods, they may continue to buy products of the same brand, and will recommend the products to their friends and relatives. College students stand at the front of the consumption concept, easy to contact, but also easy to accept new things, consumption concept ahead and change relatively fast. Secondly, college students should pursue the practical ability brought by commodities more often. College students have now become one of the main forces of consumption. This paper takes the domestic online consumption environment as the research background, and through the review of questionnaires and literature, studies the influence of product promotion mode on the impulsive purchase of product promotion. his paper explores which kind of promotion method that college students love to participate in in online shopping in China. The consumption phenomenon of college students is expected to provide reference for merchants to carry out online shopping promotion.

The decision to use ShopeePay as a substitute for cash in the cashless era

The aim of this study is to evaluate the convenience, promotion, and security factors associated with the use of Shopee Pay electronic currency by visitors in malls in the Central Jakarta region. The study sample comprises persons who frequent shopping malls in the Central Jakarta Region. This survey includes a group of 103 persons who use Shopee Pay electronic money in the mall area of Centra Jakarta. The sample selection was carried out using the method of incidental sampling. The data used in this study include primary data, especially questionnaires that were distributed to respondents. The study results suggest that the convenience and promotional activities have a positive influence on the decision to use Shopee Pay digital currency. This suggests that the choice to utilise electronic currency is impacted by factors such as convenience and promotional offers. Before proceeding, consumers will evaluate whether a system would streamline their activities, considering the wide array of attractive offers offered by the shopeepay site, as well as compelling marketing about available specials on the platform. Furthermore, security concerns negatively affect the willingness to use Shopee Pay as a digital payment option. This text explores the relationship between security and the choice to use electronic money. Before choosing the Electronic Money platform, customers must ensure that the funds saved in the electronic wallet will be protected and resistant to unauthorised access, therefore reducing the likelihood of unwanted events.

Indole Acetic Acid (IAA) Mediated Plant Growth Promotion Activity of Fluorescent Pseudomonads and Bacillus spp.

This investigation was made to study the involvement of IAA in plant growth promotion and vigor of wheat plants induced with plant growth promoting rhizobacteria. Nineteen isolates of fluorescent pseudomonads and 11 isolates of Bacillus spp. were subjected to germination percentage and seedling vigor index test. These parameters were determined according to recommended methods by ISTA (1985). The IAA production from selected bacterial isolates, which were showing the potential function of plant growth promotion were further subjected to quantitative analysis using Salkowski’s reagent (2% of 0.5 M FeCl3 in 34% HClO4) for Colorimetric detection. The vigor index and plant growth were significantly increased in Pfa-65 (43.36%) followed by B-18 (42.58%), Pfa-77 (40.83%), B-24 (40.68), Pfa-37(38.82%) and B-38 (38.52). The maximum concentration of IAA was detected in the isolate B-24(36.66 µg/ml) followed by Pfa-65(36.16 µg/ml), B-18(35.98 µg/ml) and Pfa-77(35.72 µg/ml). A positive correlation was observed between concentration of IAA produced and germination percentage with PGPR treatments (correlation coefficient was 0.94). The correlation coefficient was 0.96 between IAA produced and percent increase in vigor index with the treatments. Our data suggests that IAA, a growth promoting hormone, might be the key factor to promote the plant growth directed by the rhizobacteria

Boosting Employee Performance through Communication, Teamwork, and Discipline in Indonesia

This study examines the impact of brand ambassador, product quality, and price on consumer buying interest in Lemonilo noodles among Sidoarjo residents. Using a quantitative approach with 96 purposively sampled respondents, data was collected via Likert scale questionnaires and analyzed with SPSS 26. The findings reveal that all three factors significantly influence buying interest. Employing NCT Dream as a brand ambassador effectively attracts consumers, the product quality meets expectations, and the pricing is appropriate for the market. PT Lemonilo should maintain these strategies while exploring additional promotional activities to expand their market reach. Highlights: 1. Effective communication fosters a harmonious and organized work environment.2. Strong teamwork significantly enhances employee performance and outcomes.3. Work discipline ensures efficient and effective work processes. Keywords: Communication, Teamwork, Work Discipline, Employee Performance, PT. Zeger Indonesia

Factors associated with utilisation of staff clinic services by nurses at Parirenyatwa Group of Hospitals, Zimbabwe. A cross-sectional study

Introduction: Nurses, as gatekeepers of health, are expected to seek formal healthcare services, reflecting the advice they give patients. However, squalid working conditions, long hours, and heavy workloads expose them to occupational health hazards, limiting their ability to care for themselves. Properly implemented employee clinic services can help nurses address health problems, promote well-being, and reintegrate them into the workforce. Objective: This study sought to determine factors associated with the utilization of staff clinic services by nurses at Parirenyatwa Group of Hospitals. Materials and Methods: The study used an analytical cross-sectional design conducted in May 2023. A consecutive sampling method selected 50 participants. Data were collected via a structured questionnaire and presented as numbers and percentages. The questionnaire was divided into sections as follows: Participant demographic information (Age, gender, marital status, religion etc.); uptake of staff clinic services (Screening, treatment, awareness services etc), and factors associated with uptake of staff clinic services among nurses. Chi-square test or Fisher’s exact test to evaluate significant differences for unpaired data. Statistical analysis was performed using STATA 16. Results: Among the 50 participants, 66% were female. The study results show that the uptake of staff clinic services was low, with only 54% of the participants visiting the clinic on rare occasions. The most common barriers to utilizing the staff clinic were lack of time to go for screening (16%), fear of stigma (14%), and uncertainty about confidentiality (14%). Most participants utilized the acute illness treatment service (62%). Age was a significant factor associated with the utilization of the staff clinic (p = 0.021), with younger nurses using the clinic more often. Perceived benefits were also significantly associated with utilization (p < 0.05). Discussion: The utilization of staff clinic services by nurses remains suboptimal despite high knowledge and awareness of these services. Utilization was mainly associated with age, perceived benefits of accessing the staff clinic services, and reasons for not utilizing some of the services. There is need to strengthen promotional activities for the utilization of staff clinic health services as this has been proven to increase productivity and health outcomes of clinical staff.

Celebrity Endorsement, Quality, and Pricing Boost Noodle Sales in Indonesia

This study examines the impact of brand ambassador, product quality, and price on consumer buying interest in Lemonilo noodles among Sidoarjo residents. Using a quantitative approach with 96 purposively sampled respondents, data was collected via Likert scale questionnaires and analyzed with SPSS 26. The findings reveal that all three factors significantly influence buying interest. Employing NCT Dream as a brand ambassador effectively attracts consumers, the product quality meets expectations, and the pricing is appropriate for the market. PT Lemonilo should maintain these strategies while exploring additional promotional activities to expand their market reach. Highlights: 1. Significant Impact: Brand ambassador, product quality, and price influence consumer buying interest.2. Effective Endorsement: NCT Dream attracts significant consumer interest for Lemonilo noodles.3. Strategic Pricing: Lemonilo's pricing aligns well with perceived product quality. Keywords: Brand ambassador, Product quality, Price, Consumer buying interest, Lemonilo noodles

The Influence of Brand Image Brand Awareness and Promotion on Purchase Decisions for Ubiquiti Brand IT Network Devices in Indonesia

The background of this research is the increasing demand and competition in the wireless network device industry. Ubiquiti, as one of the major players in the industry, needs to understand how brand image, brand awareness, and promotional activities influence consumers' purchasing decisions. This study aims to analyze the influence of brand image, brand awareness, and promotion variables on purchasing decisions on Ubiquiti brand IT network products. Data were collected from 97 respondents, and analysis was conducted on the demographics of respondents, product use, and the influence of independent variables on purchasing decisions. Research analysis method using SPSS. The results showed that the majority of product users were men aged 25-29 years who worked as employees and used the product for less than 1 year. Statistical analysis revealed that the three variables of brand image, brand awareness, and promotion significantly influence purchasing decisions. Brand awareness has been shown to have the most influence, followed by brand image and promotion. This finding is reinforced by brand awareness's largest adjusted R square value (96.8%). The main conclusion is that brand awareness has the most significant influence on consumer purchasing decisions Ubiquiti brand IT network products, followed by brand image and promotion. The implication of this study is the importance of companies in designing effective marketing and branding strategies to improve consumer purchasing decisions. The research provides valuable insights for Ubiquiti and other companies in the wireless networking industry to better understand the factors driving consumer buying behavior, so they can develop targeted marketing strategies and increase their market share.

Investigating Influential Factors in Scarlet Product Purchases through Global Marketing insights

This study investigates the determinants influencing the purchasing decisions of scarlet skincare and bodycare products among users in Sidoarjo City, Indonesia. Utilizing a quantitative approach, data was collected from 100 respondents through online questionnaires. The findings reveal that product quality, brand image, and promotional activities significantly impact purchasing decisions, with product quality being the most influential factor, followed by brand image and promotional strategies. These insights provide valuable guidance for scarlet product manufacturers and marketers to tailor their strategies effectively, ultimately enhancing customer satisfaction and brand loyalty in the competitive skincare and bodycare market. Highlights: 1. Investigates factors influencing scarlet product purchases.2. Product quality, brand image, and promotions significantly affect decisions.3. Insights aid scarlet product marketers in enhancing brand loyalty. Keywords: Scarlet products, purchasing decisions, skincare, brand image, promotional strategies.

Learning afforded to student paramedics in a rural health promotion activity

Learning afforded to student paramedics in a rural health promotion activity

Analisis Studi Kasus Produk Indomie di Nigeria: Positioning, Promotion, dan Channel Management

This research discusses an organization that is involved in global marketing, which focuses its resources on global market opportunities and threats. The research object is Indofood with its product Indomie. The problems discussed relate to Indofood's marketing strategy for Indomie brand noodle products in Nigeria, seen from how Indomie shapes perceptions in the minds of the Nigerian people (positioning), how Indomie carries out promotional activities in Nigeria to encourage sales, and how Indomie is distributed in various remote areas in Nigeria. This type of research is descriptive with case study research techniques, which uses primary and secondary data. Indomie in Nigeria has successfully dominated the market and continues to develop as the strongest instant noodle brand through the right combination of good product strategy and affordable prices, the right positioning, integrated promotions and aggressive distribution. The company is expected to continue to strengthen its business through creating competitive advantages. This research is specific, where it only focuses on a few small parts of marketing strategies or activities, which can be followed up and developed further in the future.

Ten years promoting health of young people in Bourgogne-Franche-Comté: A review of the Pass'Santé Jeunes program.

BackgroundPass’Santé Jeunes (PSJ), initiated in 2013, addresses high-risk behaviors among young people in Bourgogne-Franche-Comté, France. The program, supported by the Agence Régionale de Santé and Promotion Santé Bourgogne-Franche-Comté, combines digital resources with local partnerships to promote healthy choices among youth. ObjectivesThis article reviews the comprehensive health promotion approach of PSJ, aiming to identify key deployment strategies that could serve as a model for other regions or health promotion organizations. ResultsPSJ offers validated health resources through a website tailored to different age groups and includes content for parents. The program employs a robust digital marketing strategy, enhancing visibility and engagement through social media. Collaborations with regional athletes have significantly increased outreach, with website traffic growing from 1,000 to 31,000 monthly visitors and social media reach exceeding 450,000 in 2023. Over 20,000 professionals have been trained or sensitized, fostering a network of local actors dedicated to youth health. The program's participatory and community-led strategies effectively mobilize various life environments to support health promotion. ConclusionsPSJ exemplifies a successful regional health promotion model. Its comprehensive approach, integrating digital tools and local partnerships, addresses the complex determinants of youth health behaviors. Ongoing evaluation and adaptation are crucial to maintaining the program’s relevance and effectiveness. Future efforts should focus on bridging regional disparities, enhancing youth engagement, and ensuring long-term support for local actors to sustain health promotion activities.

Mengoptimalkan Promosi yang Efektif untuk Penerimaan Siswa Baru Sekolah Kuncup Melati di Semarang

Kuncup Melati School consists of Kindergarten, Elementary School and Junior High School is one of the private schools located in the middle of the city which is quite strategic and very easy to access and in a densely populated area. In addition to being in a strategic and densely populated location, this school is a private school that does not charge any fees to its students. Funded by a Khong Kauw Hwee Foundation.Every year like other private schools, it opens registration opportunities, but even though the school is free, there are not many students, especially the community in the school environment, the school already has social media which is a means of information and promotion of activities and activities from the school, but registrants who enter this school sometimes do not meet the quota provided by the school. On this occasion, the Community Service Team will carry out activities with the theme of optimizing effective promotional media that can help achieve the target of students who register at Kuncup Melati School. , namely with promotional activities other than social media can be done with other media. The hope is that with this promotional optimization activity, it can increase public interest in entering school at Kuncup Melati.

성별에 따른 미혼 청년의 결혼의향 요인 연구

Objectives This study analyzed the factors affecting the marriage intention of unmarried young people by gender. Methods For this purpose, 1,691 unmarried young people (947 men, 744 women) between the ages of 18 and 34 conducted by the Korea Youth Policy Institute were selected as research subjects, and personal characteristics, parental factors, workplace factors, and policy factors were used as independent variables. Marriage intention was selected as the dependent variable. Results The main research results are: First, personal factors had a significant effect only on men in terms of age (the younger the age, the higher the intention to marry). Second, parental factors had a significant effect on the mother's education level only for men (the higher the mother's education level, the higher the intention to marry). Third, as for workplace factors, job welfare level and work values had a significant effect only on women (job The lower the welfare level and the higher the value of work, the higher the intention to marry). Fourth, in terms of poli-cy factors, only men had a significant effect on training/career policy and childbirth/childcare policy (the higher the training/career policy, the higher the childbirth/childcare policy, the higher the intention to marry). Conclusions As there is a clear difference between men and women in the intention to marry among unmarried young people, customized support should be provided for each factor that can increase the intention to marry. Through this, the government and local governments should carry out various promotional activities and activate programs for single young men and women.

Aplikasi Digital untuk Mendukung Penanggulangan Stunting dalam Lingkup Kegiatan Academic Health System (AHS)

Stunting is a national health problem and has become an issue and concern for all parties. Stunting is chronic malnutrition characterized by a short body. Stunting sufferers are generally vulnerable to disease, have low intelligence levels, and have low productivity. The government's efforts to prevent stunting include making Presidential Regulation llllllll72 of 2021 concerning the acceleration of stunting reduction. Academic Health System (AHS) Faculty of Medicine, Public Health, and Nursing (FK-KMK) Universitas Gadjah Mada participates in supporting the stunting reduction program. Stunting is one of the priority program themes of the Academic Health System. The purpose of writing this article is to explain the development of eLib FKKMK as an application to integrate stunting information sources to support the activities of the AHS FK-KMK UGM network. eLib FKKMK is a digital platform application containing a collection of books, audiobooks, and videos with stunting. eLib FKKMK can be accessed using the latest Android, PC, or iOS technology. Users within the AHS network can easily use eLib FKKMK—the addition of stunting content increases in the number of books, audiobooks, and videos. eLib FKKMK can provide a source of stunting information that can reduce stunting in the AHS FKKMK UGM network hospital. Socialization or promotion activities for library users at the AHS FK-KMK UGM network 7 hospitals should always be carried out so that many can use the eLib.

Digital Marketing Drives MSME Sales Growth in Indonesia

This study investigates the impact of marketplace effectiveness, social media use, and promotional activities on the sales of Micro, Small, and Medium Enterprises (MSMEs) in Sidoarjo District. Using primary data from 67 MSME actors selected through simple random sampling, we applied descriptive statistical analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis, and t-tests with SPSS version 26. The findings reveal that effective marketplace utilization, strategic social media use, and targeted promotions significantly enhance MSME sales. These insights suggest that MSMEs should leverage digital tools and strategic marketing to improve their sales performance. Highlights: 1. Marketplaces and social media boost MSME sales.2. Proper promotions increase sales performance.3. Digital tools are essential for MSME growth. Keywords: MSMEs, marketplace effectiveness, social media, promotion, sales growth