In recent years, the world community has largely formed the foundations of the ideology of world development for the coming decades, which are expressed in the paradigm of sustainable development through the introduction of ESG principles into the activities of the most companies in various sectors of the national economics. The interpretation and use of these principles in the activities of the most conservative industry of the Russian Federation, to which, according to most scientists, construction belongs, are not fully regulated, which makes it difficult to fully apply them and indicates the need to transform the operational activities primarily of development companies. The article analyzes the publications of independent research agencies that regularly analyze Russian companies for compliance with international standards of sustainable enterprise development, as well as directly development companies in Russia that are actively applying ESG principles in their operational activities at the moment. At the same time, special attention was paid to the problems of applying the sustainable development strategy in practice and ways to solve these problems. Moreover, the recently come into force standard of "green" construction for the evaluation of residential buildings GOST R 70346-2022 "Green Standards" was reviewed, as well as the current and proposed potential transformation processes of a development company at hierarchical levels, according to the ESG 2.0 strategy. The transformation processes of a development company proposed in the article on hierarchical levels are aimed at introducing the concept of ESG principles at each stage of the development project life cycle. That will provide a synergetic effect by defining new development priorities, economic, technological and cognitive sovereignty of development in the Russian Federation, as well as regulatory control over compliance with these principles not only during the construction of a building, but also at the stage of its operation.