A divide between people in rural areas and in cities contributes to the current wave of populist backlash and the realignment of party systems across Western democracies. Does place-based resentment also exist and influence vote choice in an egalitarian welfare state, and if so, what is its basis? Building on the literature of place resentment and social identities, we examine place-based resentment in the Norwegian context. Employing original survey data, we measure rural-urban resentment by comparing the difference in an individual's in-group and out-group sentiment. We find that rural voters are more resentful of urbanites. Despite extensive redistributive public policies, a sense of unfair resource distribution spurs greater rural resentment than a cultural grievance. In response to current debates in the American and West European scholarship, our findings illustrate that rural resentment can develop in contexts where rural voters are not economically marginalized. Rural resentment also explains voting for the center-left agrarian party. Our work demonstrates the importance of place-based social identities in explaining rural political backlash in advanced democracies. Moreover, rural backlash does not always strengthen the populist right.