Despite its impressive economic growth, Bangladesh faces a persistent malnutrition challenge, costing over US$1 billion annually. The broiler industry plays a vital role in addressing nutritional needs by providing essential protein through meat and eggs. However, small and medium enterprises (SMEs) in this sector struggle with high feed prices, impacting their profitability and growth. Black Soldier Fly Larvae (BSFL) offers a sustainable and cost-effective alternative to conventional poultry feed, addressing both rising costs and environmental impacts. This study examined different aspects of BSFL, such as broiler feed, and farmers' perceptions of them in some selected areas of the Sylhet region of Bangladesh. A total of 60 respondents from three subdistricts in Sylhet district were selected using the purposive sampling technique. Data were analyzed through descriptive statistics, discriminative power value, binary logistic regression model, and profitability equation. Among the respondents, 70% (42) had a favorable attitude toward BSFL, and 30% (18) had a highly favorable attitude towards BSFL. Among eight socioeconomic attributes examined for the likeliness of adopting BSFL as broiler feed, the respondents' average income (p < 0.01), years of schooling (p < 0.05), and years of broiler farming experience (p < 0.01) were found to be significant. Further, farms using 50% BSFL and 50% traditional feed had a net return of BDT (Bangladeshi Taka) 35,045.67 (USD 419.71), higher than those using traditional feed, which had a net return of BDT 29670.67 (USD 355.38). Further, farms using 50% BSFL and 50% traditional feed had a benefit–cost ratio (BCR) of 1.16, compared to other farms with a BCR of 1.11. The study also found some problems causing slow growth in the adoption rate of BSFL in the study region, such as lack of training programs, extension campaigns, the uncertainty of input supply, and financial assistance. The study suggests making adequate measures to raise awareness about the profitability of BSFL as broiler feed, conducting training at the root level, and making inputs easily available to farmers.