Professor Of Marketing Research Articles

Lessons on Teaching from a Legendary Marketing Professor

Lessons on Teaching from a Legendary Marketing Professor

Interview with Dr. Chris Hackley on Critical Theory, Social Constructionism and Marketing

Chris Hackley, PhD MSc BA BSc PGDip PGCE MBPsS is a Professor of Marketing, School of Business and Management at Royal Holloway University of London. Dr. Hackley’s research, teaching and supervisory interests include advertising and promotion, critical marketing and qualitative research methods. We reached out to Dr. Chris Hackley and conducted a comprehensive interview on Critical Theory, Social Constructionism and Marketing. At the end of the interview, you will find a bibliography of some of the sources that Hackley refers to and/or that will help to deepen the discussion.

Employee (Mis)Behavior: What Directors Need to Know About Behavioral Economics

Roger A. Bailey is clinical assistant professor of marketing and director of the full‐time MBA program at The Ohio State University. Roger D. Blackwell, Ph.D., is retired from The Ohio State. In this article, they discuss behavioral economics and how it applies to common challenges facing corporate boards.

Unmuted: An Indigenist truth-telling provocation

This article is different, in a good way. This article draws inspiration from Australian Indigenous scholar Nakata’s (2007) theory of the cultural interface—the touchpoint between Western knowledge systems and Indigenous knowledge systems. Come with me, and let me tell you a story about Indigenous methodologies and other acts of research sovereignty using an Indigenous storytelling methodology. Let me tell you about my reflections as an Aboriginal marketing professor, and be warned, I will challenge you with provocative questions designed to shock you into new thinking and truth-telling. I will also provide guidance to improve your market research practice.

How Can We Help You Get Your Paper Accepted?

How Can We Help You Get Your Paper Accepted?

Advertising, DEI, and HBCUs: An Interview with Teneshia Warner

Abstract: This article presents an open conversation between Teneshia Jackson Warner, the CEO of the advertising agency EGAMI Group, and Yvette Lynne Bonaparte, a marketing professor at North Carolina Central University, an HBCU. The two discuss diversity, equity, and inclusion within marketing and advertising, and the unique role that HBCUs can play in helping to develop talent for the industry. The discussion highlights the impact of the summer of 2020 and the murder of George Floyd as a painful and pivotal event for EGAMI Group. As a multicultural agency with a track record of success, EGAMI during this time was able to establish intentional partnerships with clients committed to developing authentic and sustainable advertising strategies and programs to address social justice concerns through purpose-driven marketing campaigns.

A research agenda to reflect reality: On being responsive

A research agenda to reflect reality: On being responsive

Looking Back and Looking Forward: (Re)Interpreting Consumer Insights in a Time of Transition

Looking Back and Looking Forward: (Re)Interpreting Consumer Insights in a Time of Transition

Cass Bayes Business School: Rebranding Due to Slavery Links

Abstract Interview with Caroline Wiertz, Professor of Marketing and Deputy Dean, Bayes Business School The killing of George Floyd by a police officer in June of 2020 led to an outcry in the U.S. and across Europe and put the spotlight on brands with any history of racial injustice. One of these brands was Cass Business School, part of City, University of London, and named after the Sir John Cass’s Foundation when it made a gift in 2002. It turns out that the Foundation’s, and thus the school’s namesake, Sir John Cass was a 17th Century merchant and a major proponent of the slave trade. He was involved in the Royal Africa Company and had direct contact with slave agents in Africa and the Caribbean. A high-profile debate ensued, pitting those who considered the name change a moral imperative against others who feared the change would dilute the school’s brand value. The university’s Council ultimately decided to drop the name, and the school is now rebranding as Bayes Business School, named after Thomas Bayes and his famous theorem. In this interview, Caroline Wiertz, Professor of Marketing and leader of the name change project group, gives an insider view of how Cass used an open innovation process to manage the highly complex task of rebranding a premier institution.

Managing College Students’ COVID-19 Vaccine Hesitancy

With nearly half of students in one university's survey saying they would not get vaccinated or aren't sure if they would because they feared the unknown and needed more information, a marketing professor offers ideas for administrators to help more students make the best decision for public health.

Conhece Tapacurá?

O objetivo deste artigo é mostrar que é possível gerir uma marca (branding) com recursos escassos, usando práticas simples mas teoricamente fundamentadas. Os autores – uma gestora de comunicação, um professor arquiteto e um professor de marketing – viram-se envolvidos na escolha de uma identidade – nome e logo – para uma reserva ecológica. Os recursos de dinheiro, tempo e meios técnicos eram escassos. Com base numa rápida abordagem semiótica, envolveram os públicos da marca na cocriação da sua identidade e conseguiram assim evitar uma escolha meramente estética que poderia ser difícil de implementar.

Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Halal issues in processed food: Misuse of the Halal logo

Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam. She is a prolific writer and researcher in the areas of Halal food marketing and branding, Islamic tourism and strategic management. Her passion in Halal branding lends her an important role as the Director of iHalal Management and Science, FBM, UiTM.
 Dr Azlina Hanif is a senior lecturer of Economics from Arshad Ayub Graduate Business School, Universiti Teknologi MARA. Her research interest is in the areas of International Trade and Islamic Economics. She is currently doing research on the research performance of universities in South East Asia under the ERASMUS+ program.

Editorial and News

Editorial and News

Editors-ElectJanuary 1, 2018–December 31, 2020

On behalf of the Policy Board of the Journal of Consumer Research, I am delighted to announce the journal’s next team of editors. Professor Jeff Inman will serve as editor in chief, and professors Margaret (Meg) Campbell, Amna Kirmani, and Linda Price will serve as co-editors. Their three-year term will start January 1, 2018, when they will begin overseeing all new manuscript submissions. The current editor team will continue to process all revised manuscripts until April 1, 2018. J. Jeffrey Inman is Associate Dean for Research and Faculty, Albert Wesley Frey Professor of Marketing, and Professor of Business Administration at the University of Pittsburgh’s Katz Graduate School of Business. Margaret C. Campbell is Professor of Marketing and Associate Dean for Graduate Programs at the University of Colorado Boulder’s Leeds School of Business. Amna Kirmani is Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business. Linda L. Price is Philip H. Knight Chair and Professor of Marketing at the University of Oregon’s Lundquist College of Business.

What Do We Know about Word of Mouth?

![Figure][1] With this issue, we welcome Dr. John B. Ford as the new Editor-in-Chief of the Journal of Advertising Research ( JAR ). Professor of Marketing and International Business and Eminent Scholar at Old Dominion University's Strome College of Business, Dr. Ford has served as Academic

Russ Belk, autobiographical reflections

PurposeBy tracing something of my history in becoming a marketing professor and conducting research, I hope to demonstrate that if I can flourish without compromising my ideals or losing my enthusiasm for research, so can anyone.Design/methodology/approachI attempt to show my trajectory, emphasizing the little turns along the way that have sent me in certain directions. I also discuss several of my most cited articles and discuss how they emerged.FindingsI emphasize reading broadly, working with interesting co-authors, learning from my students and breaking free of narrow disciplinary boundaries as ways that have helped to stimulate and inspire me. The implicit message here is to take a chance and dare to do something different from what seems to be the mainstream.Practical implicationsThere is certainly no single way to pursue a successful career. But I hope that by showing how I happened to get to where I am, I may give support and encouragement to those who may feel they are outside the academic mainstream in marketing or that their ideas don’t quite jell with those of colleagues.Originality/valueThe story and opinions here are mine alone. Together with others’ biographies and autobiographies (Shaw and Wilkinson, 2011), hopefully the reader can find a range of possibilities.

Introduction to Special Issue on the Science of Hedonistic Consumption

Introduction to Special Issue on the Science of Hedonistic Consumption

The construction of qualitative research articles: a conversation with Eileen Fischer

ABSTRACTEileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business at York University, has published research on entrepreneurs, consumers, and markets in several leading management and marketing journals. Professor Fischer has served on the editorial review boards of Consumption Markets & Culture; Entrepreneurship: Theory and Practice; Family Business Review; Journal of Business Venturing; and Journal of Small Business Management and is a current co-editor of the Journal of Consumer Research. In preparation for this conversation, the interviewers invited questions about the construction of qualitative research articles from multiple junior scholars in the field of consumer culture theory (CCT). This invitation yielded dozens of questions that were whittled down to the final questions you see here.

The Great Wall of FERPA: Surmounting a Law's Barrier to Assurance of Learning

Journal of Legal Studies EducationVolume 33, Issue 1 p. 129-164 Article The Great Wall of FERPA: Surmounting a Law's Barrier to Assurance of Learning Henry Lowenstein, Henry Lowenstein Professor of Management and Law, Baxley Applied Business Professor, Coastal Carolina University. The author expresses grateful appreciation to Dr. Mark Mitchell, Chair and Professor of Marketing, and, Dr. Michael Latta, Professor of Marketing at Coastal Carolina University for their assistance in the conduct of this research.Search for more papers by this author Henry Lowenstein, Henry Lowenstein Professor of Management and Law, Baxley Applied Business Professor, Coastal Carolina University. The author expresses grateful appreciation to Dr. Mark Mitchell, Chair and Professor of Marketing, and, Dr. Michael Latta, Professor of Marketing at Coastal Carolina University for their assistance in the conduct of this research.Search for more papers by this author First published: 22 January 2016 https://doi.org/10.1111/jlse.12037 Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Volume33, Issue1Winter 2016Pages 129-164 RelatedInformation