Abstract
Abstract: This article presents an open conversation between Teneshia Jackson Warner, the CEO of the advertising agency EGAMI Group, and Yvette Lynne Bonaparte, a marketing professor at North Carolina Central University, an HBCU. The two discuss diversity, equity, and inclusion within marketing and advertising, and the unique role that HBCUs can play in helping to develop talent for the industry. The discussion highlights the impact of the summer of 2020 and the murder of George Floyd as a painful and pivotal event for EGAMI Group. As a multicultural agency with a track record of success, EGAMI during this time was able to establish intentional partnerships with clients committed to developing authentic and sustainable advertising strategies and programs to address social justice concerns through purpose-driven marketing campaigns.
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