One of the aims of our Society, and the one stated first in our Laws, is the stimulation of public interest in Geological Science. I wish for a few minutes to look at this aim. What do we mean by ‶public interest in geological science″? At what level is this ‶public″ interest? Eminent geologists have within recent years deplored the neglect of the results of geological research by Governments and Government Departments, so that at this high level there seems a want of public interest. It is not, however, of public interest at this level that I wish to speak. I am taking public interest as being the interest expressed by the man in the street, the ordinary intelligent citizen. Apart from professional geologists, teachers of geology and those with an inborn interest in the natural sciences, what appeal does Geology make to the ordinary citizen in these days? With newspapers, weekly magazines and the radio continually telling him that Science is everything that matters, and that we live in the Atomic Age, what chance has an unspectacular science like Geology of appealing to him? The tendency to identify Science with Physics and Chemistry—a tendency deplored by many men of science—has long been apparent, but for a time, just before the war, this tendency seemed to be on the wane. Recent developments, however, in Chemistry and Physics have, I think, lifted these subjects back into a position of pre-eminence, and more than ever, to the ordinary man, Science means Chemistry