Professional Discourse Research Articles

Future of Jordanian traditional media in light of AI: A qualitative study

The research aims to investigate the prospective implications of Artificial Intelligence (AI) on traditional media, and to elucidate the conceptualization of AI within the discourse of media professionals, governmental and private media stakeholders in Jordan, alongside media scholars and IT experts. Employing the focus group method, a specialized interview tool distinguished by its purpose, design, and procedures, two distinct cohorts were engaged: media practitioners and officials on one hand, and academics and experts on the other. The investigation revealed the absence of a universally agreed upon terminology concerning AI, attributable to its nascent nature and rapid evolution. Notably, AI, leveraging its diverse and highly proficient tools, demonstrates significant potential for transformative impacts across various facets of the media landscape. These encompass the facilitation of exceptional content production, the empowerment of journalists to express their creative capacities, and substantial reductions in time, labor, and procedural overheads in media product development. Concurrently, the integration of AI within media environments is anticipated to pose formidable challenges to existing institutional frameworks. Additionally, the imperative of curriculum development in academic institutions, both public and private, is underscored to acquaint students with AI methodologies.

Who Veridicts Health? Health Professional Discourses on Performance and Image-Enhancing Drugs (PIEDs), Health, and Masculinity

This article explores the ways in which Australian health professionals performatively constitute the relationships between performance and image-enhancing drugs (PIEDs), health, and masculinity. It draws on the work of Judith Butler, John Law and Bruno Latour to argue that interviews with health professionals stabilize PIEDs, somewhat paradoxically, as inherently dangerous substances that distort and damage “natural” bodies, and as important medical technologies that can reverse this damage when administered “legitimately.” On the basis of interviews with 20 Australian health professionals who, in the course of their work, encounter men who consume PIEDs, we identify some of the mechanisms through which PIED consumers are excluded from health services, and are sometimes enacted as difficult and deceitful. Rather than taking these as reflecting pre-existing truths about PIED consumers, we show how, when framed within the assumed authority of medical expertise, discourses of “the natural,” health and masculinity produce these realities. Through these entanglements, masculinity is performed as natural to the body, and self-guided, experimental and illicit consumption of drugs constitutes the consumer, his body and his masculinity as unnatural, deceptive, and inauthentic. We conclude by arguing that treating men who consume PIEDs as potential co-experts, acknowledging the uses of PIEDs, and having open discussions could improve health outcomes for this group. Such a move, we propose, might also intervene in the iterative practices that work to regulate so-called “real” and “authentic” masculinities to create more expansive possibilities for men.

Writing to learn: creative LD perspectives for Learning Developers and students

Academic writing is a contested area, even more so in times of large language models and artificial intelligence (AI). This writing is tricky to navigate and master especially for newcomers – staff and students. Learning Developers almost uniquely play with writing as a practice of emergence and discovery. Academic writing is a process: we write to become academic. Students write to join their epistemic communities, and Learning Developers write to give birth to an emergent field. Drawing on recent work by Syska and Buckley (2022) and Abegglen, Burns and Sinfield (2022; 2023), we argue that academic writing is an initiation into and participation in wider professional and academic discourses. We ‘write to learn’ rather than ‘learn to write’. In our practice with students, we know that we need to move beyond the ‘mechanics’ of writing and make the process meaningful, engaging, interactive, and fun. Similarly, Syska and Buckley (2022) have explored what makes Learning Developers ‘tick’ with respect to academic writing – revealing how, counterintuitively perhaps, academic writing can become an inclusive Learning Development space: our ‘happy place’. With this presentation, we opened the discussion on academic writing for building the Learning Development community.

Exploring the professional discourse on environmental social work: a descriptive content analysis of selected publications from Germany and the US

Climate change and its disproportionate impacts on vulnerable groups have prompted the social work profession to become increasingly involved in environmental justice issues. Academic discourse on environmental social work has surged in the last decade, but limited studies examine its implementation by practitioners or information dissemination by professional organisations. Translational research highlights the crucial role of professional associations in informing practitioners of new scientific discoveries and practice paradigms. This qualitative content analysis compares a small selection of articles and podcast episodes published through the professional associations of social workers in the US (the National Association of Social Workers) and Germany (the Deutscher Berufsverband für Soziale Arbeit e.V.), respectively, focusing on environmental social work and its implications for the social work profession. The findings suggest that publications from both countries use similar arguments for proving the relevance of climate change issues for the profession but diverge considerably in their focus on how environmental social work should be applied.

Is there a place for ‘community’? Transnational governance, post-socialist authoritarianism, and deinstitutionalization in a child protection NGO in Hungary

With a focus on processes of community building from above and deinstitutionalization, the paper explores how concepts of transnational policymaking become localized in particular societal contexts. Specifically, through a case of recent transformations in a child-protection NGO in Hungary, it inquires into professional discourses of ‘deinstitutionalization’ and ‘community-based care’ in the context of post-socialist authoritarianism. The analysis exposes how financial scarcity pressured the management of the NGO to redefine family-community-institution boundaries, to legitimize the downsizing of services and staff, and to reassign childcare duties to less-paid and less-recognized positions. Austerity measures disguised as emancipatory processes of deinstitutionalization have already been described in numerous European contexts. To nuance this picture, we show how discourses of the East-West slope of modernization emerging in Central-Eastern Europe, and recent discourses of familisation and carefare dominating pubic policies in Hungary enhance such discursive shifts. Through our case study we draw attention to the role of professional and political discourses, transnational and national, in reinforcing restricted imaginaries of care. We also formulate the call for empirical analyses on how the caring for children unfold into hybrid – state and civic dominated - contexts, in practice, beyond simplistic and essentialising ideological categorisations of ‘family’, ‘community’ and ‘institution’.

The institutionalization of digital compliance

PurposeThis research paper investigates how companies incorporate digital compliance, particularly data security and protection, as a fundamental aspect of corporate digital responsibility (CDR). We address the gap in understanding the institutionalization of digital compliance as a part of CDR.Design/methodology/approachUsing institutional theory, we assess the impact of coercive, mimetic and normative forces on digital compliance. We used survey data from 162 predominantly large German companies and analyzed it through ordinary least squares (OLS) regressions.FindingsMimetic forces, driven by competitor knowledge, substantially affect digital compliance. Normative forces related to professional knowledge are also influential, while coercive forces exerted by customers have no significant impact on the adoption of digital compliance. In a supplemental analysis, the study highlights the moderating role of organizational agility.Research limitations/implicationsCDR is not limited to digital compliance. Future research should explore higher levels of CDR and consider stakeholders beyond customers. The focus on large German companies may limit generalizability.Practical implicationsThe findings stress the importance of understanding competitive landscapes and professional discourses. Managers should be aware of these institutional forces and incorporate them into strategic planning for digital compliance and CDR.Originality/valueThis research extends institutional theory to digital compliance, offering insights into CDR-related corporate behavior and strategy, emphasizing the importance of competitor awareness and professional norms to manage digital risks.

Emotion regulation as affective neoliberal governmentality.

Emotion regulation is central in many therapy models, including couple and family therapy models. This article draws on poststructuralist governmentality studies and processual affect theory to offer insight into how the therapeutic concept of emotion regulation may reflect and support neoliberal affective forms of self-governance. We suggest that couple and family therapy-through using professional discourses and affect-oriented techniques or interventions-may be another site wherein neoliberal governmentality is implemented and extended in contemporary westernized neoliberalized societies. In facilitating emotion regulation, we argue that there is a risk that therapists may implicitly promote a neoliberal worldview that encourages clients to mobilize neoliberal techniques to become self-improving, entrepreneurial subjects, responsible for their happiness and well-being. Conditions of precarity associated with individualist, neoliberal capitalist ideologies and policies (e.g., unemployment, job insecurity, forced migration, wealth inequalities, mass incarceration, social isolation) generate emotional burdens for people to manage that professional techniques or interventions may normalize as clients' self-management tasks. We theorize emotion regulation as an affective governmentality tactic of power and suggest that couple and family therapy can offer points of resistance to individualization and responsibilization and opportunities for creating or affirming alternative subjectivities and affectivities.

The managerial and future-oriented role of audience data in data-informed news organisations

One sign of datafication in journalism is that newsrooms utilise insights from audience data and related metrics in their decision-making. In professional discourse, this often alludes to the notion of ‘data-informed newsrooms’ in which organisations are managed with the help of data. This article focuses on the managerial role of audience data in such organisations: What types of audience data inform newsrooms, which domains of newsroom management are being informed by data, and what kinds of visions motivate the future of data use in news organisations? These questions are answered based on empirical material from three different research projects (2020–2022) in Finland, including both qualitative interviews and survey results featuring the views of varied journalism professionals on data use. The theoretical framework draws from conceptualisations of anticipatory governance. Professionals’ interpretations of audience data reveal the basic elements of data sources, types, systems and storages that inform the organisations. Such audience data are used for four main management purposes–leading individuals, work processes, the news product, and the audience. The role of audience data in the future preferably includes elements of predictability, fairness, usability, and depth. However, there are discrepancies between the visions themselves as well as the views of the managers and journalists, which results in an ongoing negotiation about the suitable role of audience data in news organisations.

Analyzing Interaction Patterns on Dating Sites: A Generic Structure Potential Approach

Online dating has become a popular stage to find a romantic partner. In such context, interlocutors must employ language carefully to reveal their intentions, attract attention and as well sustain intimacy with their potential partners. While previous studies have explored aspects such as self-disclosure and linguistic strategies in impression formation, there remains a gap in understanding the structured interactions that occur between potential partners on dating sites. This study, therefore, investigated the linguistic elements and interactional structures characterizing online dating discourse, focusing on two popular platforms, Tinder and Tagged. Adopting Halliday and Hasan’s Generic Structure Potential framework, the study examined conversations of thirty participants (potential partners) whose relationship ranges between two weeks to three months. Findings revealed seven key stages: Discourse Initiation (DI), Introduction (INTR), Question and Response (QAR), Request (RQ), Admiration (AD), Declaration of Dating Intention (DDI), and Topic Formation for Conversation (TF). Each stage is marked by specific linguistic features and serves unique functions within the communication process. DI involves friendly greetings and endearments to initiate conversation and signal interest. INTR often includes declarative statements that provide personal information, establishing familiarity and a good first impression. QAR facilitates information exchange through questions and responses. RQ, predominantly by males, involves polite modal verb constructions to move the conversation to more personal platforms or obtain further information. AD includes compliments and positive affirmations to express appreciation and create a positive interaction tone. DDI features direct and indirect questions about relationship status to clarify the intent behind the interaction and define the nature of the potential relationship. Finally, TF sustains conversation with statements and questions about daily activities and interests. This study contributes to the broader understanding of professional discourse by analyzing the structured linguistic strategies and interactional patterns employed in online dating, demonstrating how individuals strategically use language to manage impressions, negotiate intentions, and build relationships – skills also crucial in professional communication.

A Road to Success in Language Olympiads: A Comprehensive Analysis of EFL Olympiad Tasks in Russia from Inception to 2023

Language Olympiads have been effectively used by Russian universities for enrollment purposes for years. Consequently, secondary and high school students are often coached to participate in these Olympiads to improve their chances of university admission. This research aims to trace the development and transformation of tasks used in EFL Olympiads over the past decade to identify the most common types, thereby providing school English language teachers with a clear framework to better prepare students for these competitions. Both quantitative and qualitative methods were used to analyze past Olympiad papers from 2015 to 2023. An in-depth analysis of the tasks in top language Olympiads revealed the predominance of tasks focusing on receptive skills, integrated skills, and cultural knowledge, in contrast to those assessing productive and creative skills. While tasks aimed at evaluating productive skills are largely absent in the elimination rounds, they account for more than 50% of the total score in the final rounds. Speaking tasks for secondary and high school students are minimally represented among the Olympiad tasks. Additionally, there is a noticeable trend toward assessing participants’ knowledge of the history, literature, and culture of English-speaking countries, both directly and indirectly, while testing both receptive and productive skills. Moreover, tasks assessing integrated skills, which were previously the least common, are now gaining prominence. The findings suggest that preparation should focus more on skill development rather than on individual tasks. This shift would facilitate simultaneous preparation for multiple EFL Olympiads and improve students’ performance in the short term. This study also contributes to the field of professional discourse and the teaching of English for Specific Purposes (ESP) by highlighting how the evolving nature of EFL Olympiad tasks can inform the development of targeted ESP curricula that better align with the communicative and cultural competencies required in academic and professional spheres.

Family Concept Representation in English and Chinese Media: A Cognitive Matrix Modelling Approach

This article examines the representation of the FAMILY concept in English and Chinese newspapers. The research material was gathered from ten information sources and included 200 news articles, selected through continuous sampling using the keyword FAMILY / 家庭. The articles were analyzed to identify relevant issues and categorized based on their thematic content. In each article, key content elements—words and phrases that carry significant semantic meaning—were identified and used for cognitive matrix modeling. The findings reveal cognitive asymmetry in how the FAMILY concept is portrayed in English and Chinese media. In English-language media, the concept is centered on fundamental semantic components that form the cognitive core of the FAMILY concept, such as family members and their relationships. The representation also extends to areas like family activities, children, finances, employment, family pets, and legal issues. In contrast, Chinese media emphasizes the government’s role in educating the younger generation on family behavior, fostering a new generation of families that adhere to the country’s ethical norms, traditional cultural values, and moral standards. The central aspect of the FAMILY concept in Chinese media is the significant governmental support and societal focus on family needs and moral education, with family being viewed within the broader context of societal relations. The observed asymmetry is attributed to cultural, economic, social, and political differences. In capital-oriented social systems, the family is seen as an independent unit capable of self-sufficiency without substantial government intervention. This study is particularly relevant for understanding the role of professional discourse in shaping public perceptions of family across different cultures, highlighting how media narratives reflect and influence broader societal values and professional communication practices.

Ethnic and National Identity in Russian Research: A Scoping Review

This scoping review aims to provide a comprehensive overview of the contemporary studies regarding ethnic and national identities written in the Russian language. The study reveals major contexts and patterns of the operationalization of the concepts. The scoping review is based on the framework outlined by Arksey and O’Malley, with qualitative content analysis as its primary method. Samples from 114 papers were analyzed to find existing approaches to identity studies and conceptualization. Explicit and implicit identity definitions and identity attributes were mapped and coded. The research found that scholars tend to provide original definitions and relate identity to consciousness. Implying the idea of a person’s uniqueness, identity is often regarded as rooted in memory, hence the number of mentions of memory studies and memory politics in the reviewed articles. Another finding is that multiple and/or complex identities are widely investigated, and these identity types are given original names, mostly compound. With a great number of identity types, there is still a common understanding of identity as a constructed, dynamic phenomenon. The study concludes that identity is a common value-charged notion for Russian academic discourse, with national and ethnic identities being at the heart of the ongoing studies. The paper concentrates on identities of large groups, which is viewed as a politically sensitive issue, closely intertwined with the view of identity as a factor and resource of the development of society. Main topics are politics, history, representation, dynamics, plurality, communication, cultural factors, and territory. The analysis of the identity studies contributes to professional discourse by illuminating how concepts of ethnic and national identities are operationalized and communicated in the Russian-language academic community, thus enhancing cross-cultural understanding and facilitating more effective professional communication in related fields. Given the limitations, the findings identify the main patterns of concept usage, point to research gaps, and provide a basis for future research.

Family Concept Representation in English and Chinese Media: A Cognitive Matrix Modelling Approach

This article examines the representation of the FAMILY concept in English and Chinese newspapers. The research material was gathered from ten information sources and included 200 news articles, selected through continuous sampling using the keyword FAMILY / 家庭. The articles were analyzed to identify relevant issues and categorized based on their thematic content. In each article, key content elements—words and phrases that carry significant semantic meaning—were identified and used for cognitive matrix modeling. The findings reveal cognitive asymmetry in how the FAMILY concept is portrayed in English and Chinese media. In English-language media, the concept is centered on fundamental semantic components that form the cognitive core of the FAMILY concept, such as family members and their relationships. The representation also extends to areas like family activities, children, finances, employment, family pets, and legal issues. In contrast, Chinese media emphasizes the government’s role in educating the younger generation on family behavior, fostering a new generation of families that adhere to the country’s ethical norms, traditional cultural values, and moral standards. The central aspect of the FAMILY concept in Chinese media is the significant governmental support and societal focus on family needs and moral education, with family being viewed within the broader context of societal relations. The observed asymmetry is attributed to cultural, economic, social, and political differences. In capital-oriented social systems, the family is seen as an independent unit capable of self-sufficiency without substantial government intervention. This study is particularly relevant for understanding the role of professional discourse in shaping public perceptions of family across different cultures, highlighting how media narratives reflect and influence broader societal values and professional communication practices.

Ethnic and National Identity in Russian Research: A Scoping Review

This scoping review aims to provide a comprehensive overview of the contemporary studies regarding ethnic and national identities written in the Russian language. The study reveals major contexts and patterns of the operationalization of the concepts. The scoping review is based on the framework outlined by Arksey and O’Malley, with qualitative content analysis as its primary method. Samples from 114 papers were analyzed to find existing approaches to identity studies and conceptualization. Explicit and implicit identity definitions and identity attributes were mapped and coded. The research found that scholars tend to provide original definitions and relate identity to consciousness. Implying the idea of a person’s uniqueness, identity is often regarded as rooted in memory, hence the number of mentions of memory studies and memory politics in the reviewed articles. Another finding is that multiple and/or complex identities are widely investigated, and these identity types are given original names, mostly compound. With a great number of identity types, there is still a common understanding of identity as a constructed, dynamic phenomenon. The study concludes that identity is a common value-charged notion for Russian academic discourse, with national and ethnic identities being at the heart of the ongoing studies. The paper concentrates on identities of large groups, which is viewed as a politically sensitive issue, closely intertwined with the view of identity as a factor and resource of the development of society. Main topics are politics, history, representation, dynamics, plurality, communication, cultural factors, and territory. The analysis of the identity studies contributes to professional discourse by illuminating how concepts of ethnic and national identities are operationalized and communicated in the Russian-language academic community, thus enhancing cross-cultural understanding and facilitating more effective professional communication in related fields. Given the limitations, the findings identify the main patterns of concept usage, point to research gaps, and provide a basis for future research.

Resources Designed to Promote Professional Discourse

Resources Designed to Promote Professional Discourse

Enhancing safety and reliability in multistory construction: A multi-state system assessment of shoring/reshoring operations using interval-valued belief functions

Ensuring safety and reliability in multistory concrete construction necessitates rigorous assessment methodologies capable of addressing the inherent uncertainties of the construction process. This paper introduces a novel reliability assessment methodology for shoring/reshoring (S/R) operations, framed within a multi-state parallel-series system (MSS). Our approach innovatively combines concrete slab capacities, forming system strengths, and construction quality, integrating cost and time efficiencies. Central to our method is the use of Interval Universal Generating Functions (IUGF), which leverage Dempster-Shafer (D-S) theory and interval analysis to robustly estimate system reliability under uncertainty. For instance, the model considers concrete strength ranging from 0.72 × 2.1D to 0.96 × 2.1D at different curing stages, producing a system reliability index between 0.63 and 0.76, against a desired threshold of 0.8. This methodology produces interval-valued belief functions that capture a comprehensive range of potential system states and their likelihoods, offering a refined perspective on system safety. An illustrative case study demonstrates the practical application of this methodology in optimizing formwork removal and S/R schedules, significantly enhancing decision-making in construction operations. This paper aligns with the core themes of reliability engineering and system safety by addressing critical safety and reliability issues in complex technological systems through advanced probabilistic safety assessment methods. It significantly enriches the professional discourse by presenting a robust method that can be adapted across various engineering fields facing similar reliability challenges.

Family mediation: problems of negotiability and domestic violence in the focus of professional discourse (on the materials of sociological research)

Family mediation: problems of negotiability and domestic violence in the focus of professional discourse (on the materials of sociological research)

Living the liquid life: Gender, precarity, and journalism in the post-#metoo era

Abstract Despite a long-standing trend of increasing women in the profession, masculine norms and gender inequality persist in media work. During the #metoo movement, Swedish journalists launched the #deadline campaign, shedding light on the connection between gender and worsening working conditions. Increasing demands for flexibility have institutionalised temporary contracts, eroded job security, and expanded job precarity, with women and young journalists disproportionately affected. In this article, we explore gendered journalistic precarity and systemic inequalities, challenging the assumption of professional homogeneity in the field of journalism. We conducted 23 interviews with Swedish journalists on temporary contracts, applying a feminist analysis to understand how power dynamics affect their experiences. Five years post #metoo, gender issues have faded from professional discourse. However, the interviews reveal continued gender discrimination and harassment, exacerbated by factors such as age, class, and position in the labour market.

Caracteristicile limbajului de lemn în comunicarea economică și tehnică

Wooden language, a complex phenomenon in economic and technical communication, represents a significant issue in the field of professional discourse. This study investigates the origin, evolution, and characteristics of wooden language, highlighting the need for clarity and conciseness in technical and economic communication. By analyzing examples and arguments, the research focuses on the impact of this type of jargon on understanding and communication efficiency. The results of this study make significant contributions to improving professional communication, emphasizing the importance of eliminating confusion and veiled expression in the use of abstract terms. This research proves to be a valuable tool for professionals in the economic and technical fields, promoting more efficient and accessible communication in these domains.

Theorizing MacGyver: Entrepreneurial action in the face of environmental turbulence

Sometimes, entrepreneurial action is driven by necessity. Whether global pandemics, climate change, or the oxygen system failure in Apollo 13, time-constrained and high-stakes decisions increasingly confront entrepreneurs and managers. Yet, our literature tends to favor intendedly rational and practiced approaches to entrepreneurial action in the face of perceived uncertainty. This study views entrepreneurial action from the other side of the mirror – imposed opportunities (not created), high time pressure, and limited resources (no trove access to resources and an inability to leverage contingencies). Using a mixed-methods approach and drawing upon data from the empirical setting of professional chefs and discourse from popular media, we explore these unique forms of entrepreneurial action through the lens of MacGyvering – a term developed from a 1980's hit television show where seemingly impossible odds and idiosyncratic challenges are routinely overcome. Our findings suggest that MacGyvering does not map neatly onto any single established concept of entrepreneurial action. Instead, it integrates some aspects of effectuation, causation, bricolage, and improvisation while explicitly adapting and eschewing others. Our insights can help entrepreneurs and managers act expeditiously to create new value in the face of environmental turbulence.