Professional Blogs Research Articles

Exploring the feasibility of using modular technology for construction projects in island areas

Scholars widely agree that modular technologies can significantly improve environmental sustainability compared to traditional building methods. There has been considerable debate about the viability of replacing traditional cast-in-place structures with modular construction projects. The primary purpose of this study is to determine the feasibility of using modular technology for construction projects in island areas. Thus, it is necessary to investigate the potential problems and suitable solutions associated with modular building project implementation. This study is accomplished through the use of qualitative and quantitative methods. It systematically examines desk research based on the wide academic literature and real case studies, collating secondary data from government files, news articles, professional blogs, and interviews. This research identifies several important barriers to the use of modular construction projects. Among the issues are the complexity of stakeholder engagement, limited practical skills and construction methodologies, and a scarcity of manufacturing capacity specialised for modular components. Fortunately, these unresolved challenges can be mitigated through fiscal incentives and governmental regulations, induction training programmes, efficient management strategies, and adaptive governance approaches. As a result, the findings support the feasibility of starting and advancing modular building initiatives in island areas. Project developers will likely be more willing to embrace and commit resources to initiate modular building projects. Additional studies can be undertaken to acquire the most recent first-hand data for detailed validation.

A professional blog as a special structural hypertext unit in the space of Internet communications

The purpose of the study is to identify the hypertext features of a professional blog in the space of the Internet environment. The professional type of blog is a separate unit of the Internet environment and is characterized by a hypertext structure within the framework of Internet communication. The article analyzes the main structural and content characteristics of a professional blog from the point of view of the hypertext organization of the Internet environment. The study is based on the material of the English language. The theoretical significance is determined by the fact that the data obtained make it possible to deepen knowledge about such important aspects of modern linguistics as the linguistic nature of electronic hypertext, its structural and substantive aspects. In addition, the study of hypertext features of professional English-language blogs contributes to the development of the theory of speech genres in the context of Internet communication. The practical significance of the research is reflected in the fact that its results can be used in the process of teaching general language theory, the basics of computational linguistics, sociolinguistics, pragmalinguistics, as well as in the development of elective courses on Internet communication. Using the methods of continuous sampling and description, the study analyzed the text units of 3 professional blogs of large foreign companies conducted in English. As a result, it was revealed that the professional type of blog is a hypertext unit of the Internet environment, representing a frame model with periodically updated author's posts, hypertext links, and comments. Despite the large number of works devoted to the study of hypertext, its organization and genre affiliation, there is currently no single and generally recognized typology of hypertext in the context of the professional variety of blogs, its creation is one of the priorities of modern researchers due to the rapid development of blog technologies. The scientific novelty lies in the approach that was taken to study the structural and content features of hypertext in the context of other types of blogs. In this regard, the basic principles of this approach are analyzed, the defining features of a blog are identified, taking into account its professional variety. Special attention was paid to the structure of electronic hypertext: the functional differentiation of hypertext links and ways of organizing links between hypertexts were considered.

Tools for development of Spanish lexical competence

Teaching tools are the required component of the teaching foreign languages and cultures system in high educational institutions. The authors of this article offer to complete the current typology of teaching foreign language and culture tools with the help of two more groups. The lexical competence that is one of the components of foreign language communicative competence still remains the target to develop at various levels of foreign language learning. The authors of this article perform an analytical review of modern tools that can form lexical competence for prospective Spanish teachers, mainly at the stage of introducing new lexical units to students. Some illustrative material is provided by teaching tools offered by the authors of didactic materials posted on professional blogs which are aimed on teaching Spanish as a foreign language, as well as tools created by the co-author of this article, Prof. Bihych O. The authors also analyze the implementation of gamification as a new trend in the educational process in didactic materials of Spanish methodologists.

Four Basic Postulates Concerning Women and Workplace Bullying in the United States

Responding to Kerri Lynn Stone's "Panes of the Glass Ceiling," this article delves into the pervasive issue of workplace bullying and its nuanced impact on women in professional settings. Stone's book identifies distinct "panes" of gender bias hindering women's progress, with a focus on workplace bullying as a major sub-theme. The essay proposes four postulates, drawing on national surveys by the Workplace Bullying Institute and articles from the author's professional blog, Minding the Workplace. Emphasizing the disproportionate targeting of women, the role of male perpetrators, complexities surrounding female perpetrators, and the potential of anti-bullying laws, the essay contributes to understanding and addressing workplace gender dynamics.

Identifying student needs in english for information technology at the post-secondary level

Mastering English language skills has been indispensable in every sphere of life and in every profession, and Information Technology (IT) as a field is no exception as it perpetually develops and changes. This is a survey study aiming at identifying English language needs of IT specialists working both domestically and abroad, by involving 85 alumni form three Kazakhstani IT institutes. The data were collected through a needs analysis questionnaire for post-secondary level ESP course and were analysed through descriptive percentages. The results of the study revealed that reading, listening, and speaking were the most essential skills for IT professionals for successful performance at work. Reading technical documentations and professional blogs aids specialists in solving common challenges in their industry, whereas listening and watching professionally oriented videos increases their qualification. Additionally, the study implies that there may have been a mismatch between university-level ESP curricula and professional English language proficiency.

Використання соціальних мереж у професійному розвитку педагогічних працівників

The article shows that the pedagogical workers of the new generation need to create innovative conditions that meet the demands of the time for professional development and personal development. It was found that social networks provide the teacher with a number of new opportunities for improving professional skills and self-realization. The practical issues of using social networks in the professional development of pedagogical workers are revealed. The concept of “social network” in the perspective of the professional development of pedagogical workers has been clarified, namely: a social network is a tool for building an open informational and discussion space, within which specialists of various fields can exchange experience; accumulate ideas and identify problematic issues of science and education, find common ways to solve them; find or generate points of contact of their professional interests. The directions of using social networks in the professional development of pedagogical workers are highlighted: participation in online professional associations, communities of interest, groups; maintenance of online professional blogs, thematic pages, professional portfolio sites; creation and use of digital educational content. The practical issues of the use of social networks in the professional development of pedagogical workers in each of the highlighted areas are characterized, which will contribute to the formation of a complex of theoretical knowledge and practical skills for the productive use of social networks among specialists in various fields. Prospective areas of further scientific research are the preparation of pedagogical workers for the use of educational social networks in pedagogical practice.

A WEBPAGE DEVELOPMENT OF ECOTOURISM DESTINATIONS IN A PHILIPPINE PROVINCE

The study aimed to create a website on the interesting places that travelers want to visit for leisure, business, and other related purposes within the province of Southern Luzon, Philippines. This contains gathered information on developing a webpage of ecotourism destinations in the province. This practical study was designed for ecotourists so they will have easy access to reading, locating, and experiencing the Quezon Province. This provides the necessary information that travelers and even students need in visiting a tourist destination which is considered the product information of each particular destination. This research employed analysis of the available data from the government offices, academic institutions, professional blogs, and responses gathered from online surveys participated by tourism students, travelers, residents, tourism office personnel, and local government officials to perform the profiling, designing, and developing the framework of this research and development study. As a result, the researchers developed a webpage as an output of this study. The appropriate design was based on the areas of usability, speed, aesthetics, contents, contact information, maintenance availability, and mobile-friendly features which are highly considered in this research project.

Integration of web 2.0 tools in specialty and health topics sites for the development of virtual communities of practice in the Infomed network

The aim of this work is to identify the behavior of specialty and health topics sites of the Infomed network, in terms of the integration of Web 2.0 tools to develop communities of practice in virtual environments. A descriptive study was carried out, which included all Infomed specialty and health topics sites, in the period January-October 2022. The variables used were: type of website; presence of discussion/distribution list, blog, forum, comments; time of publication of the site; editor's work time. Eighty-seven sites were studied. The integration of Web 2.0 tools in the development of these sites is still insufficient. Although approximately six out of ten sites (58,6 %) already have the possibility of comments, slightly less than half contain a discussion list (49,4 %) and the inclusion of professional blogs reaches only one fifth of the total. The elements to be considered in the design of a strategy for the development of virtual health practice communities were identified. The Infomed websites of specialties and health topics constitute the logical scenario for the construction of virtual communities of practice for the management of health knowledge in the Cuban context

Prevalence of high risk of ADHD among adult users of Instagram in Russian Federation

IntroductionThe problem of diagnosis and treatment of ADHD in adults in the Russian Federation remains very relevant. Unfortunately, very little time is devoted to the topic of adult ADHD in standard and advanced training programs. In connection with these problems, it is important to study the prevalence of ADHD in the Russian population.ObjectivesTo determine the prevalence of an increased risk of adult ADHD on the example of Russian Instagram users.Methods In the professional blog of one of the authors of the article in Instagram (@gentlepsydoc), a link was posted to an anonymous survey conducted using Google docs, in which patients filled out the Adult ADHD Self-Report Scale (ASRS v1.1) in the author’s translationResultsA total of 144 people took part in the screening, 87.5% of them were women, the average age of the participants was 35.5±12.3 years (from 20 to 56). An increased risk of ADHD according to the indicators of the ASRS scale was detected in 13.2 % of participants.ConclusionsAmong Instagram users, the prevalence of an increased risk of ADHD was higher than according to epidemiology data. This indicator could be influenced by a sample of patients, mainly consisting of subscribers of a professional blog of a psychiatrist, as well as the prevalence of women among the participants. In any case, these data speak in favor of the importance of diagnosing this condition in the Russian population, as well as including information about adult ADHD in training programs for mental health professionals.DisclosureNo significant relationships.

Assessing the Accuracy, Quality, and Readability of Online Patient Resources on Tarsal Coalition

Category:Other; HindfootIntroduction/Purpose:The internet is an inexpensive and convenient source for health information. However, without regulation, the quality and accuracy of the information is unknown. Tarsal coalition is a common cause of pediatric foot pain and disability. We hypothesized that the online patient information on tarsal coalition is of low accuracy, low quality, and of poor readability. Additionally, we hypothesized that sources found on the first search page were of higher quality, greater accuracy, and more readable.Methods:A cross-sectional review of the internet was performed using the term 'tarsal coalition' on the 3 most popular search engines. Unique sites were categorized based on authorship and search result order. Websites were evaluated using a novel content score based on the AAOS OrthoInfo site on tarsal coalition (max score: 20), JAMA Benchmark and DISCERN scores for quality, and Flesch-Kincaid Grade Level (FKGL) and Flesch Reading Ease (FRE) for readability.Results:A total of 47 unique websites were evaluated. They ranged from professional organization/society websites to websites for individual practices and professional blogs. The average content score was 13.1 (range: 4-20). The average DISCRN score was 34.2 (range: 19-57.5). We did find a positive correlation between the content score and DISCERN scores of the included resources (p=0.04). The average 11.4 (range 8.5-15.5). Only 2 of the websites (4%) were written at or below an 8th grade reading level, which has been documented as the average reading level of the general population in the United States. Websites that were authored by physicians had greater DISCRN and readability scores compared to academic and private practice websites (DISCERN 40.4 vs 32.3 (p=0.001) and 31.7 (p=0.01), respectively, FKGL 13.0 vs 10.4 (p=0.002) and 11.1 (p=0.03), respectively, FRE 31.5 vs 48.7 (p=0.0001) and 45.2 (p=0.025), respectively).Conclusion:Online patient resources on tarsal coalition are of low quality, inaccurate, and too complex for the average reader. Physician authored websites may serve as better resources compared to academic or private practice sites. Physicians should caution patients using the internet for information on tarsal coalition.

ASSESSING THE ACCURACY, QUALITY, AND READABILITY OF ONLINE PATIENT RESOURCES ON TARSAL COALITION

Background:The internet is an inexpensive and convenient source for health information. However, without regulation, the quality and accuracy of the information is unknown. Tarsal coalition is a common cause of pediatric foot pain and disability.Hypothesis/Purpose:We hypothesized that the online patient information on tarsal coalition is of low accuracy, low quality, and of poor readability. Additionally, we hypothesized that sources found on the first search page were of higher quality, greater accuracy, and more readable.Methods:A cross-sectional review of the internet was performed using the term “tarsal coalition” on the 3 most popular search engines. Unique sites were categorized based on authorship and search result order. Websites were evaluated using a novel content score based on the AAOS OrthoInfo site on tarsal coalition (max score: 20), JAMA Benchmark and DISCERN scores for quality, and Flesch-Kincaid Grade Level (FKGL) and Flesch Reading Ease (FRE) for readability.Results:A total of 47 unique websites were evaluated. They ranged from professional organization/society websites to websites for individual practices and professional blogs. The average content score was 13.1 (range: 4-20). The average DISCERN score was 34.2 (range: 19-57.5). We did find a positive correlation between the content score and DISCERN scores of the included resources (p=0.04). The average 11.4 (range 8.5-15.5). Only 2 of the websites (4%) were written at or below an 8th grade reading level, which has been documented as the average reading level of the general population in the United States. Websites that were authored by physicians had greater DISCERN and readability scores compared to academic and private practice websites (DISCERN 40.4 vs 32.3 (p=0.001) and 31.7 (p=0.01), respectively, FKGL 13.0 vs 10.4 (p=0.002) and 11.1 (p=0.03), respectively, FRE 31.5 vs 48.7 (p=0.0001) and 45.2 (p=0.025), respectively). Finally, we noted that websites which appeared on the first page of the search engine results were not of higher quality than those that appeared on later pages (DISCERN 32.6 vs 39.8, p=0.002).Conclusions:Online patient resources on tarsal coalition are of low quality, inaccurate, and too complex for the average reader. Physician authored websites may serve as better resources compared to academic or private practice sites. Physicians should caution patients using the internet for information on tarsal coalition.

Do We Need a New Leadership Paradigm Due to Covid-19?

Explores whether the changing context of COVID-19 requires new leadership skills in organizations and, perhaps even, a new context-specific leadership theory. Fourteen professional blogs and reports related to leadership skills and practices in response to COVID-19, published in the professional online literature during the height of the pandemic (March 16 - December 20, 2020) were reviewed in terms of suggested new leadership style dimensions and contrasted with the tenets of existing academic leadership theories. The proponents of an emerging leadership style advocate that in dealing with the pandemic, leaders must be able to manage their organizations in turbulent times, lead a distributed workforce of individuals and teams, and become a resilient leader themselves. Synthesis: The analysis suggests the leadership dimensions called for during the pandemic were already present in transformational leadership theories (e.g., authentic, shared feminine, servant and crisis leadership theories) but that the pandemic provided the structural break accelerating the existing transformational leadership paradigm. COVID-19 also confirmed leadership matters and the command-and-control leadership style—still prevalent in many of our top-down bureaucratic organizations—is outdated.

КОМПОЗИЦИОННЫЕ, СТИЛИСТИЧЕСКИЕ И ЛЕКСИЧЕСКИЕ ОСОБЕННОСТИ ИНТЕРНЕТ-КОММУНИКАЦИИ (НА МАТЕРИАЛЕ АНГЛОЯЗЫЧНЫХ БЛОГОВ ПРОФЕССИОНАЛЬНОЙ НАПРАВЛЕННОСТИ)

The article considers the discursive characteristics, structure and special pragmatic orientation of a professional blog, which is a special virtual framework providing an individual with the possibility for self-expression and interaction with the society. Professional blogs of the American blogosphere served as the research material. The study focuses on communicative means, which are tools to achieve the author’s communicative goals. The paper identifies the peculiarities and principles of electronic communication in blogosphere at compositional, stylistic and lexical levels.

O komunikowaniu się na blogach poświęconych poprawności językowej – uwagi wstępne

This article has reviewed blogs about language correctness, classified by the following types: expert blogs (written by the scientists, language and communication researchers), professional blogs (whose authors are editors and proofreaders – people working with language) and amateur blogs (written by people interested in language, dealing with it not scientifically or professionally but as a hobby). The aim of this paper is to show how the authors of these blogs communicate with the readers.

“Keep moving forward. LEFT RIGHT LEFT”: A critical metaphor analysis and addressivity analysis of personal and professional obesity blogs

Blogs are a valuable information source for health researchers and individuals managing chronic conditions such as obesity. Yet, there is little research on obesity blogs with existing studies focusing on specific obesity-related issues or examining blogging as a weight loss tool. Even less is known about how the overall obesity experience is conceptualised by blogging individuals and medical experts (particularly via metaphor - a device that aids discussions of sensitive issues) or the addressivity and self-presentation strategies employed on an interactive platform which affords tailored identity construction. This study analysed 343 posts from six (personal and professional) obesity blogs using critical metaphor analysis and addressivity analysis. The preferred source domain of metaphors in both blog types was Journey - with potentially positive implications for doctor-patient communication. Across blogs, Journey metaphors were recruited to highlight similar aspects of obesity in ways that challenged the mainstream before-after weight loss narrative. In personal blogs, Journey metaphors were employed to present the authors as travellers; in professional blogs, as guides. Metaphors thus contributed to self-presentations consistent with traditional views of the doctor-patient relationship. Finally, while individuals used various addressivity strategies, medical experts preferred those that project professionalism.

Professionalism, social media, and the Orthopaedic Surgeon: What do you have on the Internet?

Unprofessional conduct is detrimental to the Orthopaedic Surgery profession. Currently, no formal guidelines exist to define online professionalism other than the protection of patient confidentiality. This study will extract a random but statistically significant number of practicing Orthopaedic Surgeons and review their online postings. We observed the Internet content posted by 1,021 Orthopaedic Surgeons that were randomly selected from the American Academy of Orthopaedic Surgeons 2013 member directory. Each surgeon's name was entered into the Google.com search engine and on Social Media sites including Facebook.com, Twitter.com, LinkedIn.com, and YouTube.com. The content was evaluated and recorded where it was encountered. Unprofessional content was recorded and reviewed by a panel for appropriateness. Of the 1,021 Orthopaedic Surgeons sampled, 82% have professional websites, 4% have professional blogs, 21% have professional Facebook accounts, 14% have professional Twitter accounts, 26% have professional LinkedIn accounts, and 14% have professional YouTube accounts. Unprofessional content was identified in 3.5% of all surgeons sampled who have some form of content on the Internet. Every Orthopaedic Surgeon should be aware of the content posted on the Internet. Our recommendation is for surgeons to routinely evaluate content posted on publically available venues for professionalism.

Distillation of News Flow Into Analysis of Stock Reactions

The gargantuan plethora of opinions, facts, and tweets on financial business offers the opportunity to test and analyze the influence of such text sources on future directions of stocks. It also creates though the necessity to distill via statistical technology the informative elements of this prodigious and indeed colossal data source. Using mixed text sources from professional platforms, blog fora, and stock message boards, we distill via different lexica sentiment variables. These are employed for an analysis of stock reactions: volatility, volume, and returns. An increased sentiment, especially for those with negative prospection, will influence volatility as well as volume. This influence is contingent on the lexical projection and different across Global Industry Classification Standard (GICS) sectors. Based on review articles on 100 S&P 500 constituents for the period of October 20, 2009, to October 13, 2014, we project into BL, MPQA, LM lexica and use the distilled sentiment variables to forecast individual stock indicators in a panel context. Exploiting different lexical projections to test different stock reaction indicators we aim at answering the following research questions:Are the lexica consistent in their analytic ability?To which degree is there an asymmetric response given the sentiment scales (positive v.s. negative)?Are the news of high attention firms diffusing faster and result in more timely and efficient stock reaction?Is there a sector specific reaction from the distilled sentiment measures?We find that there is significant incremental information in the distilled news flow and the sentiment effect is characterized as an asymmetric, attention-specific, and sector-specific response of stock reactions.

Teacher collaborative inquiry in the context of literacy education: examining the effects on teacher self-efficacy, instructional and assessment practices

This case study research reports on elementary (grade 8) and secondary school (grade 9) teachers’ participation in job-embedded, professional learning and engagement in collaborative inquiry. Teachers constructed an inquiry-oriented media literacy unit following the collaborative inquiry model. The current study sought to investigate how collaborative inquiry influenced their self-efficacy in literacy instruction, instructional and assessment practices. Qualitative data sources included researchers’ anecdotal notes, teacher interviews, and professional learning blog conversations. Inductive analyses of the data generated six major themes comprising enhancements to teachers’ literacy instructional and assessment practices, which were evident in their adoption of the backward-design model, use of success criteria, and greater emphasis on diagnostic and formative assessment. With respect to teachers’ self-efficacy, data analyses also revealed increased levels of intrinsic motivation, professional satisfaction, and reflective practice. This study provides evidence for the transformative potential and characteristics of school-based teacher collaborative inquiry and the resultant impacts on teacher learning.

Where Social Media Meets AAC

You have accessThe ASHA LeaderGet Social1 Jul 2015Where Social Media Meets AACThe tech-heavy world of augmentative and alternative communication is well-suited for social media sharing. Vicki ClarkeMS, CCC-SLP Vicki Clarke Google Scholar More articles by this author , MS, CCC-SLP https://doi.org/10.1044/leader.GS.20072015.np SectionsAbout ToolsAdd to favorites ShareFacebookTwitterLinked In The families in our clinic pushed me into the world of social media several years ago. After a little investigation, we jumped wholeheartedly into online socializing with a Facebook page, Twitter and Tumblr accounts, Pinterest boards, an updated blog, secondary blog and, more recently, Instagram. Although social media has its share of selfies, dessert pictures and complaints about traffic, it’s also a wonderful source of information, resource sharing and connections for speech-language pathologists interested in augmentative and alternative communication (AAC). As professionals and families enjoy better access to AAC through mobile technology, the need for support, advice and resource-sharing also increases. AAC specialists are in short supply and demand is growing. Social media allow specialists to quickly share information with parents, SLPs and teachers. Clients and pros can find information on AAC in a variety of social media formats. There are blogs, video/photo-sharing, link shares and chats. Each has its advantages, so let’s take a look! Blogs By far, blogs give the most detailed information about techniques, equipment, apps and concepts. Some of my favorite bloggers are parents of children using AAC. These writers bring us distinctive views into the realities of raising AAC users. We celebrate, empathize and learn with these parents as they discuss daily experiences. My favorites: Kreed’s World Uncommon Sense There are wonderful professional blogs as well—my top three: PrAACtical AAC Teaching Learners With Multiple Needs Speak For Yourself Twitter Twitter users typically share links, photos and brief tips. Look for resources from our sister specialties of assistive technology and special education, which often also are relevant to AAC. I follow people from a variety of these related specialties. People highlight posts through hashtags, so search #augcomm or #aac to find pertinent tweets. #WeSpeechies posts frequently about AAC as well. Here are some “peeps” I follow: Kate Munro @speechiekate. ISAAC @ISAAC_AAC. US Society for AAC @USSAAC. Bronwyn Hemsley @BronwynHemsley. Gail Bennell @gailbennell. Jeremy Legaspi @azspeechguy. Facebook Facebook users post prolifically about AAC. Families, companies, individuals and AAC users themselves post pictures, videos, links, articles and personal stories. There are also Facebook groups that support AAC users, families and professionals. Here are a few to look up: Augmentative Communication Resources & Help AAC Language Lab AAC for the SLP There are also specific groups for AAC users, including: AAC Users! AAC- Alternative Awesome Communicators Instagram and YouTube Instagram is a photo- and video-sharing site where AAC families and professionals post materials, ideas, successes and equipment. I just started dabbling on Instagram and find it a great place to share quick videos of techniques and materials or brag on my patients and their families. AAC doesn’t yet have a significant presence on Instagram, but I see value in expanding topical knowledge to a broader audience through Instagram, which also uses hashtags. Search for #augcomm, #aac and #ashaigers. YouTube offers a wide variety of videos about AAC. AAC users and their families share stories, professionals give technique tips, and manufacturers and application developers offer training on products. Type a topic of interest into the search field to find videos. Pinterest Pinterest allows users to organize images with captions and links according to customizable “boards” or topics. You can follow “pinners” or specific boards. It’s also easy to search for AAC pins, enthusiasts or topics. Some pinners I follow include: Lauren Enders PrAACtical AAC ASHA Community The ASHA community provides the opportunity for SLPs to ask and answer specialized questions about AAC-related subjects. In the platform’s discussion area for ASHA Special Interest Group 12, Augmentative and Alternative Communication, SLPs can collaborate, troubleshoot and share regarding AAC. Social media offer easy access to a lot of AAC knowledge from and for professionals and consumers. Various sites better serve different learning styles, so check them all out. Most professionals and families sharing on social media use several different sites. You can expand your resources by finding favorites on one site and seeking them out on other social media, exploring their followers and the people they follow, too! Author Notes Vicki Clarke, MS, CCC-SLP, owns Dynamic Therapy Associates, a private practice specializing in AAC in Kennesaw, Georgia. With more than 25 years in the AAC world, she also evaluates, treats, trains and consults at schools, conferences and hospitals. [email protected] Advertising Disclaimer | Advertise With Us Advertising Disclaimer | Advertise With Us Additional Resources FiguresSourcesRelatedDetails Volume 20Issue 7July 2015 Get Permissions Add to your Mendeley library History Published in print: Jul 1, 2015 Metrics Current downloads: 530 Topicsasha-topicsleader_do_tagasha-article-typesleader-topicsCopyright & Permissions© 2015 American Speech-Language-Hearing AssociationLoading ...

Creating a Professional Blog

This article provides marketing educators with a blogging activity that allows students to add to their marketing expertise as well as enhance their communication skills. Specifically, we propose an activity that incorporates the necessary steps for experiential learning to be achieved. Furthermore, the effectiveness of this activity is examined by individuals who participated in the blog activity as well as individuals who analyzed the blog contributions. The results suggest that participants perceived that this activity was effective in aiding their learning, but differences in learning effectiveness were detected based on participants’ learning style and gender.