Enterprise Product Research Articles

Perancangan Desain Kemasan Produk Kacang Goreng Renyah Panineungan

The Panineungan Crispy Fried Beans brand is the flagship product of the Panineungan company, which is a Small, Micro and Medium Enterprise (MSME) in Sukaraja Regency. These fried peanuts have the advantage of being peanuts that have various additional flavors, but the product is not supported by a packaging design which is considered to lack identity product information, but is only packaged in transparent plastic with a printed sticker label, so it has no appeal to consumers. The aim of designing the packaging for the Panineungan Crispy Fried Beans product is an effort to provide product identity and be able to show the product's image compared to other competitors. The design is carried out by displaying product packaging designs with images for middle and upper middle levels. It is hoped that the production of Panineungan Crispy Fried Beans packaging will be able to strengthen the product's identity as a typical regional souvenir of Sukabumi Regency in order to achieve quality Small Micro and Medium Enterprises (MSME) products.

Optimizing Pricing Strategies for Product Lines and Value‐Added Services: Accounting for Reference Prices and Network Effects

ABSTRACTCustomer choice behavior is increasingly influenced by the reference price effect and negative network effect as customers become more rational and personalized. This study, considering customers as pivotal stakeholders for enterprise development, employs the multinomial logit (MNL) model and develops pricing and strategy optimization models for pure bundling and mixed bundling strategies of an enterprise's product line. The main focus is to analyze how these effects impact optimal pricing and strategy selection. The results indicate that stronger effects lead to lower enterprise profits, and ignoring them can cause substantial losses. Generally, mixed bundling strategies yield higher profits.

СТАТИСТИЧНИЙ АНАЛІЗ БІЗНЕС РИЗИКІВ В УКРАЇНІ В УМОВАХ ВОЄННОГО СТАНУ ТА ШЛЯХИ ЇХ ПОДОЛАННЯ

The article analyzes the main risks faced by business entities in Ukraine with a full-scale Russian invasion of Ukraine in 2022. The modern dynamics of registration of new business entities since the beginning of the full-scale war for March - August 2022 were analyzed. The main problems that made it difficult to do business in Ukraine since the beginning of the full-scale invasion were identified, namely consumer insolvency, a drop in demand for the products of enterprises, and a lack of funding. , destruction of supply chains, long-term power outages due to military attacks on energy facilities, rising costs of raw materials, materials and energy resources, and a shortage of skilled workers. The article also analyzed the rating of doing business in strategic cities of Ukraine, namely Lviv, Odesa, Kharkiv and Dnipro. Preventive measures were also proposed to reduce business risks in Ukraine under martial law.Among the main recommendations: analysis of the insurance policy and the possibility of asset protection; development of crisis management and evacuation plans; strengthening relations with other companies and authorities to provide support in crisis; analysis of risks in the market and adaptation of production in accordance with changes in demand; development of different planning and budgeting scenarios for different market conditions; diversification of supply chains and search for alternative sources of raw materials; monitoring of financial markets and timely response to changes; development of a strategy to reduce currency risks and other financial losses; development of alternative sources of financing and investments; developing an emergency plan and having alternative suppliers of raw materials; ensuring the stability of infrastructure and transport links; monitoring of global events and geopolitical risks to predict possible supply interruptions; development of emergency power plans and backup solutions - to ensure power supply in case of energy shortage; reducing dependence on centralized energy sources and developing alternative energy sources, etc.

Part that social media plays in advertising MSMEs goods in Patas 1 Village, Gunung Bintang Awi District, South Barito Regency

This study discusses the role of social media in marketing products of Micro, Small, and Medium Enterprises (MSMEs) in Patas 1 Village, Gunung Bintang Awai District, South Barito Regency. MSMEs are an essential sector in the village's economy, with various businesses such as culinary, handicrafts, and traditional weapon production. Social media platforms like Facebook and WhatsApp have helped some MSME actors expand their markets and increase product sales. However, some MSMEs have yet to utilize social media due to limited knowledge fully. This study aims to evaluate the effectiveness of social media use in MSME marketing and provide appropriate strategy recommendations. The evaluation methods used were interviews and direct observation. The study's findings indicate that social media significantly expands market networks, builds consumer interactions, and increases product sales. However, challenges such as lack of creativity and competition from similar products remain. Therefore, training and socialization on social media use for MSME actors are necessary to maximize their marketing potential in the digital era

Kazakhstani village: the need for radical transformation

Purpose - the tendencies of development of rural areas of Kazakhstan are shown. Methods - economic analysis, statistical methods were used in analyzing the data on the number of rural population in dynamics, graphical - for structuring the information and its visual presentation. Results - the article outlines the current trends and prospects of rural settlements (RS) of the republic, considers demographic processes, economic factors, migration flows. Special attention is paid to the state support initiatives aimed at improving the living standards of rural residents. The authors highlight the stages of building up the resources of rural areas of the country in the context of the implementation of state programs, each of which has specific goals and objectives aimed at improving the lives of rural residents, reducing their outflow from rural to urban areas caused by limited employment opportunities, low standard of living, insufficient access to quality services: education, health care. It is noted that in 20 regions of Kazakhstan adapted and implemented the program "One Village - One Product" (OVOP), focused on the production of the most promising products with high market potential, the creation of sustainable value chains of agricultural products for agricultural enterprises and farmers, promoting saturation of the domestic market with high-quality competitive food products. Conclusions - solving the problems of strengthening rural areas is in direct dependence on the effective policy of the state in the sphere of agro-industrial complex. Currently, emphasis is placed on the future of the Kazakhstani village, its modern infrastructure. Organizational, managerial and economic approaches, digitalization in agriculture allows to accelerate the pace of integrated socio-economic development of RS, increase the income of the rural population, stabilize the demographic situation and increase the investment attractiveness of territories.

Technology entrepreneurship in innovation ecosystems: features of functioning and forms of support

Developing a business based on innovative ideas, technology entrepreneurship plays a leading role in achieving the goals of sustainable development of the national economy. At the initial stage of development, technological startups need resource support to transform into an innovative company. Such support can be provided by innovation ecosystems and technology entrepreneurship ecosystems. Government support for the activities of small innovative enterprises is an important factor in the development of technology entrepreneurship. The purpose of the study is to develop an organizational and functional model of technology entrepreneurship. The level of development of technology entrepreneurship at the federal level and at the level of the constituent entities of the Russian Federation was assessed using indicators of the share of small enterprises in the total number of organizations, the share of innovative products of small enterprises in the total volume of manufactured products, expenditures on innovative activities, and internal costs of research and development. The author used data from the Federal State Statistics Service. An organizational and functional model of technology entrepreneurship is proposed, the main elements of which are the business community, investors, scientific and educational organizations, innovative enterprises, innovative and technological infrastructure, support institutions. It is shown how a startup, scaling a business model, can turn into an innovation business, what forms of support can ensure this, how intercompany interaction is organized within the innovation process. It is recommended to develop forms of cooperation between the business community and universities, stimulate innovative enterprises in the regions, support technological startups, and improve forms of government support for technology entrepreneurship. For the growth and development of startups in the innovation ecosystem, mechanisms for productive interaction of all its elements and effective forms of support for technology entrepreneurship are needed.

СТРАТЕГІЧНЕ ПОЗИЦІОНУВАННЯ ПРОДУКЦІЇ АГРАРНИХ ПІДПРИЄМСТВ В УМОВАХ КОНКУРЕНЦІЇ

The article is devoted to the problem of strategic positioning of products of agrarian enterprises in conditions of competition. The global and domestic experience of strategic positioning is analyzed. General definitions of the "positioning" category are given. The main components of positioning are highlighted: idea, strategy and implementation of the plan. The main features of positioning as an idea, as a strategy and as a set of certain practical actions are proposed. The importance of diversification as one of the effective elements of marketing strategies is substantiated. On the basis of the studied author's methodical approaches of marketing classics regarding the strategy of positioning enterprises in the conditions of competition, a certain plan for developing the concept of strategic positioning is proposed, namely: research; quest; justification; programming; correction. It was determined that elements of marketing strategies are at the basis of positioning, in particular: diversification, market segmentation, cooperation, globalization, differentiation, specialization, cost reduction. Diversification is an important element of the company's marketing strategy. Using diversification as a strategy to improve the enterprise, the problem of expanding the types of activities and protection against economic risks of this enterprise is solved. The enterprise strives to develop and manufacture new types of products using the same technology and available resources. The goal of diversification is to increase the company's stability and competitiveness on local and global markets. The study showed that solving the problem of strategic positioning of the products of agrarian enterprises is one of the priority directions of the development of strategic marketing of the enterprise. Positioning determines the development of the enterprise in the long term and the nature of its relations with interested parties.

The Efficient Applicability Limits of Social Entrepreneurship

The efficiency of social entrepreneurship depends on the ability of social enterprises to be sustainable. So, this paper implies deriving the efficient applicability limits of social entrepreneurship in terms of their sustainability. The more sustainable a social enterprise is, the wider its efficient applicability limits are. So, it's a novel approach towards studying the efficiency of social enterprises and the limits of their efficient applicability. The case study approach is used to estimate these limits, and three social enterprises are taken for this analysis, namely, APOPO, Benetech and Conserve. The insights of this paper suggest that the burden on social enterprises should be dosed, because their viability depends, in most part, on implementing the respective social policy. Under the excessive burden on social enterprises they could be destroyed, whereas under the insufficient burden some of their capacities could be idle, and that would suggest that they are inefficient. Eight factors of increasing the efficient applicability limits of social entrepreneurship (namely the state support of social enterprises, the aid provided for social enterprises by the private sponsors, the support for social enterprises provided by the international organizations, the support for social enterprises provided by the external sources of loan and emission financing, creation of special economic zones in different innovation centres, in which social enterprises are formed, using social enterprises as sub-contractors of the private business in the process of social outsourcing, the position of public opinion towards social entrepreneurship, the strategy of designing and marketing the products of social enterprises) were derived. The measures of the state support, enlarging the efficient applicability limits of social enterprises are provided. Also, the creation of special economic zones in the innovation centres, in which social enterprises are formed, is proposed, as well as the mechanism of subsidizing social enterprises by the state and creating some special conditions for the microfinance and social stock markets as the main external sources of financing social enterprises are suggested.

Local Wisdom and Product Competition Model of MSMEs Rambutan Tangkue Based on Intellectual Property In Curugbitung Sub-District, Lebak District

Local wisdom is a view of life and also knowledge in which there are various life strategies which have a form of activity carried out by local communities which certainly helps to answer various problems, especially in meeting community needs. This research aims to determine the competition model in selling products for micro, small and medium enterprises in rambutan tangkue fruit, as well as to determine the concept of developing local wisdom (local wisdom), especially in micro, small and medium enterprise products for rambutan tangkue in Curugbitung District, Lebak Regency. This research uses qualitative methods with an empirical juridical approach. The data used includes primary data, secondary data and tertiary data. This research shows that the competition model for MSMEs rambutan tangkue products in Curugbitung District usually prioritizes cooperation with each other in achieving profits and superiority of rambutan tangkue fruit and the concept of developing local wisdom of rambutan tangkue fruit using the concept of production response, innovation-friendly processes and marketing strategies creative one.

Towards a sustainable coffee supply chain: the role of digital platform capability in increasing organisational agility

ABSTRACT The increasing demand for coffee in Indonesia and abroad, accompanied by value creation from applying sustainability principles for coffee brands or outlets, leads to potential opportunities for coffee product entrepreneurs. Through the development of an online platform that entrepreneurs can directly access to eliminate links in the supply chain, coffee entrepreneurs have the opportunity to compete through national and international markets. Therefore, this study examined the effectiveness of digital platform applications in increasing the supply chain competitiveness of agricultural micro, small, and medium enterprises (MSME) products in Indonesia, especially coffee products. The conceptual model in this study examines the relationship between digital platform capability and organisational agility, specifically addressing when and how digital platform can help MSME exporters increase their organisation’s agility. This research uses theory of capability dynamism and the partial least squares structural equation modelling (PLS-SEM) method to test the proposed model and estimate the relationship between constructs. Consequently, this research develops strategies for the supply chain stakeholders using the why-how-laddering method for managerial implications. The study’s findings show that organisational agility can be supported by improving digital platform capability, and nine strategic recommendations can be applied to increase coffee exporters’ digital platform capability and organisational agility, respectively.

Improving Digital Marketing Skills of MSMEs in Legok Village through a Community Service Program

There are several problems in marketing the products of Micro, Small and Medium Enterprises (MSMEs) in this digital era. Problems such as limited access to technology and lack of knowledge and expertise in managing digital platforms or tools. To overcome these problems, Community Service (PKM) activities are carried out. This PKM is focused on improving marketing skills for MSME players in Legok Village, Tangerang, Banten by Universitas Multimedia Nusantara (UMN). Specifically, this solution is in the form of training with the theme of digital marketing management, market trend analysis, customer preferences, and strategies to increase customer interaction on e-commerce platforms and social media. The materials in this PKM activity are market trend analysis and the use of digital marketing tools where there are 19 participants from different MSME players. The results of this training showed that 100% of participants stated that the training delivered provided new insights or ideas to improve their business, especially in terms of marketing management. Thus, MSMEs in Legok Village are expected to be able to compete better in the digital market, which in turn can encourage local and national economic growth.

Small and Medium Enterprises’ Brand Personality and Customer Satisfaction: The Mediating Role of Product Quality

The purpose of this study was to examine the influence of Tsitsou’s brand personality scale on customer satisfaction and the mediating effect of product quality on the relationship between brand personality dimensions and customer satisfaction. Data were gathered from 240 customers of Small and Medium Enterprises (SMEs) products and services through the use of a cross-sectional survey. Data analyses were done by descriptive statistics and inferential statistics by the use of SPSS Version 23 and Smart PLS-3 which was used for structural equation modelling. The results of the study revealed that all the dimensions of Tsitsou’s brand personality model (competitiveness, prestige, morality, authenticity, and credibility) had significant positive relationships with customer satisfaction. Product quality indirectly mediated the relationships among competitiveness, prestige, morality, authenticity, credibility and customer satisfaction. The results have substantiated that Tsitsou’s brand personality scale can be applied to SMEs with particular reference to developing economies. Therefore, it can be recommended that business practitioners employ brand personality traits to market their products and services to boost customer satisfaction.

The Role of Open Records Accounting Technology to Improve the Value of Products for Industrial Enterprises An analytical exploratory study of the opinions of a sample of workers in industrial companies in Sulaymaniyah Governorate

The Role of Open Records Accounting Technology to Improve the Value of Products for Industrial Enterprises An analytical exploratory study of the opinions of a sample of workers in industrial companies in Sulaymaniyah Governorate

Adaptive and Robust Query Execution for Lakehouses at Scale

Many organizations have embraced the "Lakehouse" data management paradigm, which involves constructing structured data warehouses on top of open, unstructured data lakes. This approach stands in stark contrast to traditional, closed, relational databases and introduces challenges for performance and stability of distributed query processors. Firstly, in large-scale, open Lakehouses with uncurated data, high ingestion rates, external tables, or deeply nested schemas, it is often costly or wasteful to maintain perfect and up-to-date table and column statistics. Secondly, inherently imperfect cardinality estimates with conjunctive predicates, joins and user-defined functions can lead to bad query plans. Thirdly, for the sheer magnitude of data involved, strictly relying on static query plan decisions can result in performance and stability issues such as excessive data movement, substantial disk spillage, or high memory pressure. To address these challenges, this paper presents our design, implementation, evaluation and practice of the Adaptive Query Execution (AQE) framework, which exploits natural execution pipeline breakers in query plans to collect accurate statistics and re-optimize them at runtime for both performance and robustness. In the TPC-DS benchmark, the technique demonstrates up to 25× per query speedup. At Databricks, AQE has been successfully deployed in production for multiple years. It powers billions of queries and ETL jobs to process exabytes of data per day, through key enterprise products such as Databricks Runtime, Databricks SQL, and Delta Live Tables.

Development of the information system for managing the output volume of a manufacturing enterprise considering demand

This paper examines the integration of information systems for optimizing the management of production output volumes at manufacturing enterprises, considering demand. The research highlights the critical role of integrated information systems in enhancing the operational efficiency, decision-making processes, and overall competitiveness of manufacturing companies. Ultimately, an integrated information system ensures effective dissemination of valuable information throughout the organization, leading to increased efficiency and profitability for manufacturing companies. The paper emphasizes the importance of integrating demand forecasting, production, warehouse planning, and advertising to optimize operations in industries facing cyclical demand fluctuations. By simultaneously addressing these aspects, companies can minimize costs, improve decision-making consistency, and enhance overall efficiency. The research addresses the issue of planning production volumes, ensuring warehouse resource availability, and stimulating demand through advertising activities, often considered separate business functions. However, all these functions aim to achieve the commercial enterprise's goal of maximizing profit. In modern conditions, any enterprise is a complex system characterized by emergent behavior and interdependence of its components. To maximize the profitability of a manufacturing enterprise, its sales volumes must match the demand, which depends, among other factors, on the effectiveness of demand stimulation through advertising. The ability to meet demand is determined not only by production volumes, which may vary over time, but also by warehouse stock levels, which depend on the available capacity of owned and rented warehouses. The paper proposes an integrated optimization of production output and advertising using economic and mathematical models. The research object is the production and sales activities of an enterprise. The research tasks include forecasting demand for the enterprise's products, determining optimal warehouse capacity, evaluating the effectiveness of advertising campaign elements in influencing demand, optimizing the set of advertising campaign elements, optimizing production output, and developing an integrated information system to support these optimization processes.

The Impact of Digital Transformation on Product Innovation - Mediated by Business Model Innovation

Based on the dynamic capability theory, this paper proposes a moderated mediation model to examine the role mechanism of digital transformation affecting enterprise product innovation and its boundary conditions. By empirically analyzing 123 survey data from new energy automobile enterprises, the results show that there is a significant positive impact of digital transformation on product innovation; business model innovation plays a mediating role between digital transformation and enterprise product innovation; and knowledge sharing plays a moderating role in the mechanism of this process. The conclusions of the study provide new insights into the relationship between digital transformation and enterprise product innovation, as well as a new contribution to the theoretical study of business model innovation, and also provide theoretical support and practical reference for enterprises to further construct digital transformation, innovative business model frameworks, and to build knowledge sharing platforms.

Повышение ресурсного потенциала древесного сырья

According to the strategy for the development of the forestry complex of the Russian Federation until 2030, approved by Order of the Prime Minister of Russia no. 312r dated February 11, 2021, the contribution of the forestry industry to the country’s economy should increase by 2 times, including through deep wood processing. To this end, enterprises for deep processing of wood raw materials will be actively developed. Consequently, there will be a shortage of wood raw materials, which will lead to an urgent need to expand the raw material base of these industries. Despite this, as the analysis of the practical experience of modern logging enterprises has shown, today, during logging operations, only the stem part of the tree is removed from the cutting area, and the rest of the biomass in the form of stumpwood, branches, twigs and tops is burned or buried, although these parts of the tree are valuable raw materials for the production of many types of products of wood processing enterprises. This state of affairs is due to the lack of effective technology for processing potential raw materials in the places of their formation and a complex of mobile machines for its implementation. As a result, a technology for the production of wood and coniferous flour, technological chips and semi-finished wood-fiber products, as well as mobile equipment for its implementation, has been proposed for the processing of logging waste in the form of tops, branches and twigs. The article presents technological solutions and equipment models built in the SolidWorks computer-aided design system. The introduction of the proposed technologies, machines and mechanisms will increase the share of harvested raw materials per unit area, reduce the environmental load from the logging process, and increase the efficiency of the industry.

PECULIARITIES OF BUSINESS ACTIVITIES OF HERITAGE AND CULTURE-BASED EXPERIENTIAL TOURISM ENTERPRISES IN THE REPUBLIC OF ARMENIA

The article presents the peculiarities of business activities of enterprises operating in the Republic of Armenia (RA) offering heritage- and cultural-based experiential tourism (HCBET) products and services. The article proposes the content of an integrated Business Canvas Model for enterprises engaged in similar activities. The integrated business canvas is based on the study of the cases of the enterprises selected within the framework of the research, according to the following key factors: Thematic areas, Activities/services, Marketing approach, Financing methods, Key success factors and challenges, and Potential for future development. Enterprises, operating in this field, are considered key cells of this kind of tourism development in the RA. Those enterprises are considered social organisms, which, if properly managed and provided with appropriate support, can become the basis for the long-term development of this kind of tourism in the RA. Therefore, it is necessary to systematically present the system of tourism services and products of enterprises included in the HCBET and the generalized model of business activity. It is important to emphasize that HCBET in the RA mainly includes hotel and restaurant businesses that mainly offer experiences based on Armenian intangible cultural heritage.

ASAS PENGAYOMAN DALAM SISTEM JAMINAN PRODUK HALAL DI KABUPATEN ACEH BARAT

Aceh Qanun No. 8/2016 on Halal Product Guarantee System is based on the principle of protection. The principle of protection is a function of the Government of Aceh to protect the lives of all people, not only Muslims, but all other religious communities. In this case, the Government of Aceh tries to provide a guarantee of legal certainty for products consumed by the community. Based on the data found, there are 94 MSMEs in West Aceh Regency, but only 30 MSMEs have halal certificates. Based on this, there are two problems, namely the implementation of the principle of protection in the halal product guarantee system and how the form of Local Government supervision of the halal product guarantee system in West Aceh Regency. The research method used is empirical juridical which produces descriptive data regarding the Principle of Protection in the Halal Product Guarantee System in West Aceh Regency. The result of the research found that the implementation of the principle of penayoman by the Government of Aceh to provide legal certainty guarantees for products consumed by the public has not been maximized. This can be seen from the number of Micro, Small and Medium Enterprises that do not have halal certificates that are still many. The application of the principle of protection that has not been maximised is also influenced by the supervision system that has not been maximised either. Supervision involves several institutions in the West Aceh District Government such as the Ministry of Religion and the Health Office. The main obstacle that occurs is the lack of funds allocated for this limited supervision so the supervision of halal products for Micro, Small and Medium Enterprises in West Aceh is not optimal

СОВЕРШЕНСТВОВАНИЕ МЕТОДОЛОГИИ ОЦЕНКИ КОНКУРЕНТОСПОСОБНОСТИ ПРОДУКЦИИ КАК ИНСТРУМЕНТ ПОВЫШЕНИЯ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ ПРЕДПРИЯТИЯ

The article shows the importance of effective product competitiveness management to ensure the economic security of the enterprise. A conceptual scheme for assessing the competitiveness of products and methods of its application are presented, competitiveness indicators are determined, complex qualitative and economic indicators and an integral indicator of competitiveness are calculated using the example of products of enterprises of the leather industry. Based on the analysis of competitiveness indicators, the place of the products of the studied enterprise among similar products of competing firms is determined. The developed algorithm for assessing the competitiveness of products, the proposed approaches, methods and tools are of great practical importance and can be recommended for use in various industries when determining the place of a company's products in a specific market segment and subsequent development of a competitive development strategy in order to ensure the economic security of the organization.