Products Andservices Research Articles

Comparative investment decisions in emerging textile and FinTech industries in India using GARCH models with high-frequency data

The domestic textiles and apparel industry stood at $152 billion in 2021, growing at a CAGR of 12% to reach $225 billion by 2025. The textiles and apparel industry in India has strengths across the entire value chain from fibre, yarn, and fabric to apparel. On the other hand, many FinTech companies gained enough importance and attention during the Demonetization and COVID-19 pandemic situation where most people are dependent and prefer cashless payments and receipts over hard cash payments and receipts. Due to the growth of FinTech companies in India, consumer lending FinTech companies in India make up 17% of total FinTech enterprises. Many angel investors are coming forward to invest in such FinTech companies as this industry has much potential to grow in future. As there is enough scope for the expansion of FinTech companies in India, retail investors come forward to invest in the stocks of listed FinTech companies. As retail investors always look forward to returns either in the form of dividends or appreciation of stock prices, it is also necessary to analyse and model the stock price volatility of FinTech companies in India before investing. Hence, this research study is an attempt to use high-frequency data i.e. 1-minute closing prices, to formulate suitable GARCH (Generalised Autoregressive Conditional Heteroscedasticity) models for stock price volatility of listed textiles and FinTech companies that could also capture the asymmetric volatility if it exists due to third phase of COVID-19 pandemic and Russia-Ukraine war. The results concluded that there is a presence of positive shocks which might be due to the third wave of the COVID-19 pandemic that might have again shot the demand for financial products and services of these FinTech companies namely Paytm and PolicyBazaar and there is no negative shock of Russia-Ukraine war.

JOMO and FOMO in tourism as seen by university students

Today, the tourism industry offers a broad variety of innovative products andservices, and witnesses the emergence of FOMO and JOMO as an interesting phenomenon.These concepts provide strict guidelines for defining new products and services intended foruse by the tourists. Hence, this paper attempts to describe both of these behaviors in thecontext of tourism.It also focuses on presenting selected results of research carried out with a group of studentsof the Poznań University of Life Sciences. The study provides grounds for concluding that thestudents are inclined to spend their holidays in quiet offline places. While they find it attractiveto stay in a location with no Internet connection, they also believe that holidays with no accessto social media can take no longer than 1–2 days.

PELATIHAN BAHASA INGGRIS UNTUK PEREMPUAN WIRAUSAHA DI KAMPUNG HERITAGE KAJOETANGAN, KOTA MALANG

City tourism is one of the attractions that can be visited by local and foreign tourists. City tourismhas various types of attractions, one of which is a tourist village. Tourism villages can improve thelocal community's economy and have the competitiveness to become the leading tourism in a city.Kajoetangan Heritage Village, which is located in Malang City, has tourism potential because it hasthe characteristics of a row of houses with Dutch colonial architecture that are still original andwell preserved. In addition, in this tourist village there are also entrepreneurs who are dominatedby women. This business has the potential to boost the economy by selling superior products andservices to tourists. This training aims to improve the English language skills of womenentrepreneurs in offering and selling their products to foreign tourists. As a result, participants areable to demonstrate skills in conducting conversations in English to sell and offer products andservices.
 

Theoretical Guidelines for Social Media Marketing Communication

Social media (user-generated content) create many innovative opportunities for those organisationsthat realise that electronic word of mouth (eWOM) can be powerful in an online environment. eWOMis now considered to provide an organisation’s online marketing communication with a competitiveedge since consumers know and trust their friends’ recommendations regarding products andservices. Social media provide organisations with an opportunity to create consumer experiencesfor consumers by making available social media tools. Organisations are interested in brandonline communities because of their ability also to build brand equity and product differentiationin the long term. Although organisations realise the huge potential of social media for eWOM andestablishing an organisation’s brand, there are no clear theoretical guidelines for social mediamarketing communication. This article proposes theoretical guidelines in terms of which socialmedia marketing communication can be considered. These guidelines are evaluated by means ofa case study of a recent social media marketing communication campaign in South Africa.

A Review of the Impacts of Reverse Logistics on Retailers of Fast Moving Consumer Goods

Companies worked hard to stay ahead of the competition in the market by providing high quality products and services to satisfied customers. This goal was met with the development of Supply Chain Management (SCM) strategies, which improved business coordination between the supply and demand sides of operations. Reverse Logistics (RL) is the process by which damaged goods from the forward flow of products from suppliers of Fast-Moving Consumer Goods (FMCGs) to end-customers are amassed and returned to suppliers. The purpose of this research was to identify the effects of RL on the top FMCGs merchants in South Africa. The study's theoretical underpinnings were the notions of sustainability and competitive advantage, and it used a qualitative studies technique based on the constructionist research methodology. Thirteen people were questioned through a non-probabilistic sampling technique. Atlas ti.8 was used for the transcription, translation, coding, and analysis of the interviews. The research found that retailers benefited from RL because damaged items were replaced, competitiveness and sustainability were enhanced because of continual value recovery, and waste reduction contributed to a cleaner environment. Recovering damaged goods via the RL process boosted business competitiveness by providing value-added resources that increased profits. Continuous processing with few byproducts guaranteed.

The Development of Marketing Strategy of Community Enterprise in Sa Kaeo Province

This research had the following objectives: 1) To study the general characteristics and levels of importance ofcommunity enterprise in Sa Kaeo Province 2) To study components for community enterprise development 3) To developmarketing strategies for community enterprise and 4) To evaluate marketing strategies for community enterprise. The targetpopulation was 337 community enterprise’s entrepreneurs in Sa Kaeo Province. Composition analysis was used to group thevariables and test for accuracy and conduct a qualitative study to analyze and evaluate SWOT and then developed a marketingstrategy including evaluating the marketing strategy in the next step. The findings were as follows: The general characterizationof the surveyed community enterprises showed that the total 337 respondents, with the majority of respondents being female.Most of the respondents were aged 31-35 years and had an education level lower than a bachelor's degree. It was found that themajority of respondents had 5-10 years of experience in community enterprise entrepreneurship. Among the total of the samples,most respondents had the type of product or service which showed the largest number of fabric products. For the results of theanalysis of the level of importance from the opinions of the community enterprise entrepreneurs in Sa Kaeo Province, it wasfound that community enterprise entrepreneurs had opinions on marketing mix factors at a high level overall Including productsand services, price, service location, distribution channel, promotion, personal marketing, physical aspects and processes. Theresults of the synthesis of the development of community enterprise marketing strategies in Sa Kaeo Province. A proactivestrategy was to create a unique product. A modified strategy was to increase distribution channels. Preventive strategies includedpromoting education and passive strategies such as relationship building

Evaluation of International Trade Finance using WPM Method

International Trade Finance For a variety of stakeholders, including importers, exporters, and trading companies, the International Trade Fund (ITF) offers a complete method of organizing complex trade transactions. From most secure to least safe, there are five main ways to pay in international trade: payment in advance, letter of credit, documented collection or draught, open account, and consignment. Trade financing enables businesses to lower the risks involved in importing or exporting products and services, promoting predictable and secure global trade. Technology disparities, variations in resource availability, variations in demand, the presence of economies of scale, and the existence of government regulations are the five fundamental drivers of international commerce. Typically, only one trade motivation is included in any trading model. The study of monetary interactions between two or more countries is known as international finance. Foreign direct investment and currency exchange rates are two topics that international finance primarily examines. The significance of international finance has grown as a result of increased globalization. The purpose of trade finance is to remove supply risk and payment risk from deals by involving third parties. Trade financing gives the exporter receivables or contractual payments, and credit can be given to the importer to fulfill their trade order. International commercial transactions and import and export activities are made easier by trade finance. Both businesses big and small can use it. to have access to many different financial products. To obtain working cash, small and medium-sized businesses use trade finance instruments. The macro-economic ties and financial exchanges between two countries are the subject of international finance, a subfield of financial economics. This area of finance includes ideas like interest rates, exchange rates, FDI, FPI, and currency in commerce. This paper is the weighted product for solving the routing decision problem Model (WPM) used. Every dynamically assign weight to criteria this proposed scheme considers the relevant valuation method for the European Bank for Reconstruction and Development (EBRD), International Finance Corporation (IFC), Inter-American Development Bank (IDB), Asian Development Bank (ADB), and Number of transactions, Trade credit lines, Issuing banks, Confirming banks. European Bank for Reconstruction and Development (EBRD), International Finance Corporation (IFC), Inter-American Development Bank (IDB), and Asian Development Bank (ADB). A number of transactions, Trade credit lines, Issuing banks, and confirming banks. Inter-American Development Bank (IDB) is got the first rank whereas Asian Development Bank (ADB) has the lowest rank.

"No Innovation Without Cooperation" - How Switzerland Innovation Promotes Cooperation Between Industry, Research and Startups.

Switzerland Innovation, the Swiss innovation park with its five branches, is facilitating collaborations for companies, startups, and universities to find solutions to some of the world's most pressing challenges in the fields of health and the life sciences, in particular in the areas of chemistry, biochemistry, biomedicine, biotech, medtech and digital health. Together with its numerous and diverse partners, Switzerland Innovation creates an ecosystem for universities and research-based companies, accelerating the transformation of research results into marketable products and services.

"No Innovation Without Cooperation" – How Switzerland Innovation Promotes Cooperation Between Industry, Research and Startups

Switzerland Innovation, the Swiss innovation park with its five branches, is facilitating collaborations for companies, startups, and universities to find solutions to some of the world's most pressing challenges in the fields of health and the life sciences, in particular in the areas of chemistry, biochemistry, biomedicine, biotech, medtech and digital health. Together with its numerous and diverse partners, Switzerland Innovation creates an ecosystem for universities and research-based companies, accelerating the transformation of research results into marketable products and services.

TECHNICAL, INFORMATION AND INNOVATION RISKS OF INDUSTRY 4.0 IN SMALL AND MEDIUM-SIZED ENTERPRISES – CASE OF SLOVAKIA AND POLAND

The implementation of Industry 4.0 concept brings many risks mainly for small and medium-sized enterprises (SMEs). The objective of the study is a diagnosis and comparison of the perception of selected risk issues connected with Industry 4.0 implementation in Slovak and Polish SMEs, which have knowledge or experience with cluster cooperation. This category of SMEs is specific due to the fact, that not all of the SMEs have experience with cluster cooperation or know this form of doing business. For this purpose, the questionnaire survey of 787 respondents was conducted, focused on the risks of Industry 4.0 that are the most important for SMEs included in three categories: technical readiness, risks of innovation and risks of information. The statistical analysis of the survey results with the application of software STATISTICA and Social Science Statistics calculator leads to the conclusion that, except for the kind of risk of “New products and services”, all the observed risks are perceived as higher by Slovak SMEs than by Polish SMEs. The novelty of this research and its contribution to the body of knowledge lies in identification and evaluation of most important risks for specific group of SMEs related to Industry 4.0 implementation compared in two countries. The results of this research provide useful information for the practical fine-tuning of the policy aimed at transfer to Industry 4.0 in specific field – cluster cooperation, depending on the size of the enterprise.

ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS

The importance of consumption in the construction and negotiation of motherhood identity following pregnancy has been expressed in several studies (see Clarke, 2004: 55; Ogle et al., 2013: 136; Andersen et al., 2008: 94). Women receive help from a variety of products and services to facilitate the transition to motherhood identity. Consumer self-control can be evaluated in different areas such as food consumption, emotional responses, consumer spending etc. (Tuk et al., 2015). It is expected that the analysis of self-control in expenditures of mothers, an important consumer group, will reveal important findings for the extremely large and still developing mother-child market. In this context, the aim of the research is to determine how the consumption self-control of consumers varies in different situations (eg for the person and the child). The mothers were found to be a promising sample for clarifying the research question due to the fact that they spend for both themselves and their children. It can be stated that the most important contribution of the study to the literature is that it shows that the consumer behaves differently in terms of spending self-control and sub-dimensions depending on the context.

Halal advertising on YouTube: a case study of fast food brands in Malaysia

The Halal concept is one of the most important concepts in terms of Muslim societies. They guide their lives according to this line. They determine the standards of their lives and daily life activities according to it. This situation also plays a significant role in the consumption of goods and services and the process of purchasing. Emerging technology and the changing world have provided many Halal products and services. Growing Muslim populations have manufacturers to produce this type of product development. Increasing consumer satisfaction levels over time and rapidly changing preferences, product variety and development, fashion and similar factors have enabled Halal products and services to exist in different forms in the market. It represents not only a brand element or religious phenomenon but also is a symbol of life and culture. Like every symbol used in everyday life, Halal, and Islamic symbols can turn into an object that becomes desire commodity and can lose its meaning. This paper addressed and analyzed the advertising content in terms of Halal advertising and Islamic Advertising through YouTube ads. Besides that, the frequencies of major fast-food brand’s (KFC, Burger King, McDonald’s, Subway) were identified. Methodologically, the paper utilized both qualitative and quantitative approaches. The literature reviews the contents of the advertising text were analyzed. Also, the signs used in advertising were investigated in this study. The findings showed that the advertising content appeared to be consistent with each other. Also, the Halal emphasis in advertising differs according to brands.

Digital Marketing Techniques in Social Media

The purpose of thіs article is to review the marketing techniques in social media (SM),with an assessment of how suitable it are for using by Ukrainian marketers, as well as to review the trendsof the last year in social media marketing. Nowadays, using different marketing methods to promote productsand services in the market, the modern marketer resorts not only to classic tools Particularly importantfor business units is SM Marketing (SMM) as part of the overall digital marketing used to drive traffic andpromote products in social media. Methodology of research. The solution of the tasks posed in the articlewas carried out using such general scientific and special research techniques: method of an analysis andsynthesis, methods of systematization and generalization, method of classification. Findings. The articlerevealed that the principles of relationship marketing determined the current trends of digital marketing insocial media. It was prove that now the main characteristic feature of social media marketing techniquesis the orientation to a person, the «revitalization» of content and work methodology. The analysis of thegroups of methodological support of digital marketing in social media permitted to identify promising andmost used of them in Ukraine. Also there are those who do not integrate well with the national mentality,for example, the relationship with brand activists. But in general, the analysis showed that working with thetarget audience in social media today is the most promising form of marketing, the capabilities of which areextremely expanded by modern communication Internet technologies. Practical value. The article substantiatesthat the methodological support of marketing in social media is closely related to their technologicaldevelopment and customer focus of modern marketing work in companies, including Ukrainian ones.A few scientific conclusions of this article can be used in the practice of domestic companies interested inpromoting of their goods and services, including via Internet. Keywords: techniques, marketing, social media, digital marketing, SM-marketing. REFERENCES 1. SMM-trendy 2019 goda: luchshie biznesinstrumentydlja socsetej [Jelektronnyjresurs]. – Rezhim dostupa: https://smm-blog.com/smm-trends-2019/ (data zvernennia:10.08.19.). – Nazva z ekrana. 2. MakKonell, B. Jepidemija kontenta. Marketingv social'nyh setjah i blogosfere/B. MakKonell, Dzh. Huba. – Moskva :Vershina, 2008. – 192 s. 3. Halilov, D. 100 instrumentov SMM-prodvizhenija[Jelektronnyj resurs] / D. Halilov.– Rezhim dostupa: http://www.cmsmagazine.ru/library/items/internet-marketing/smm-100-instruments-to-promote/ (data zvernennia:11.08.19.). – Nazva z ekrana. 4. Halilov, D. Marketing v social'nyh setjah/D. Halilov. – Moskva : Izdatel'stvo Mann,Ivanov i Ferber, 2013. – 240 c. 5. Personalnyi bloh Billa Heitsa v Instagram[Elektronnyi resurs]. – Rezhym dostupu: https://www.instagram.com/thisisbillgates/?utm_source=ig_embed (data zvernennia: 10.08.19). – Nazva z ekrana. 6. Sait ukrainskoi IT-kompanii SoftServ [Elektronnyiresurs]. – Rezhym dostupu: https://www.softserveinc.com/uk-ua/ (data zvernennia:10.08.19). – Nazva z ekrana. 7. Bloh ukrainskoi IT-kompanii SoftServ[Elektronnyi resurs]. – Rezhym dostupu:https://www.softserveinc.com/uk-ua/blog/(data zvernennia: 10.08.19.). – Nazva z ekrana. Published: 2020-03-26

Operations in ISO 9001:2015

Purpose:The aim of the paper is to analysethe problems connected with operations realised 5within an organisation in the ISO 9001:2015 implementation process.6Design/methodology/approach:Critical literature analysis. Analysis of international literature 7from main databases and Polish literature and legal acts connected with the researched topic. 8Findings:The most important first part of the building operation system in the company is9build this systemaccording to ISO 9001:2015 requirements. An organisation, in this case,10should plan, implement and control the processes needed to meet the requirements for the 11provision of products and services.The organisation need to ensure that outputs that do not 12conform to their requirements are identified and controlled to prevent their unintended use or 13delivery. The whole organisation should take appropriate actionsbased on the nature of the 14nonconformity and its effect on the conformity of products andservices.15Originality/value: Detailed analysis of all subjects related to organisation of operationsunder 16the ISO 9001:2015standard.17Keywords: quality management, ISO 9001:2015, ISO 9001, operations, product management, 18service management.19Category of the paper:literature review.

Impact of Covid-19 on Sponsorship Marketing

Due to Covid-19, every expert in the industry is predicting the future. Some researchers are expecting changes in the market-place. However, the scorching issue is the impact of Covid-19 on existing sponsorship contracts. In the Marketing domain, accountability of sponsorship and its Return on Investment is a widely discussed topic. A domain that was already facing issues of accountability and measurement of the Covid-19 crises further enhanced the ambiguity. For sponsorship beside measured the celebrity selection parameters for products and services are also changing. Due to the Lockdown and popularity of other platforms such as YouTube and Tik Tok, the influencers are coming from other areas besides movies, TV shows, and sports. In the research papers, the author has investigated recent developments in sponsorship and provide their perspective based on literature about the impact of Covid-19 on sponsorship Marketing. In the end, the paper also provides recommendations from Practitioners to handle existing contractual obligations of sponsorship.

Pengaruh Daya Tarik Pesan Iklan Layanan Masyarakat di Youtube dan Tingkat Pengetahuan Masyarakat Terhadap Keputusan Menggunakan Vaksin Measles dan Rubella (Mr) pada Anak (Studi Eksplanatif pada Subscribe Iklan Layanan Masyarakat Vaksin Measles dan Ru

Social media is the target of advertisers to advertise various products andservices. Similarly, public service advertisements use social media to advertise.The selected social media varies depending on needs. Public serviceadvertisements about MR vaccines are available on various social media, one of which is on Youtube, with many versions. In this study took public serviceadvertisements about the long version of the MR vaccine. It is expected that publicservice advertisements can provide knowledge for users to know that MR vaccinesare important for children's development, and not contrary to any religion. Thisresearch uses the theory of Computer Mediated Communication. The paradigmused positivism with quantitative approaches, the nature of explanatory researchand survey research methods. The population is to subscribe to 2146 publicservice advertisements as of January 2018 with a sample of 96 respondents takenusing purposive sampling. The results obtained from the relationship of theattractiveness of public service advertisements and the level of knowledge withuse decisions are 0.494. F count test> F table is 15,768> 3,099, it can beconcluded that there is a simultan eous influence of the attraction of MR vaccinepublic service ads and the level of knowledge on the decision to use MR vaccine.

Medical Tourism Motivations: The Driving Force

Medical tourism industry has witnessed a tremendous growth in last few years especially in developing countries such as India, Malaysia, Singapore and Thailand. Although, there has been an increase in medical tourism traffic, there is a continuous need to evaluate travel motivations among medical tourists. This study highlights the driving force in the field of medical tourism which motivates medical tourists to travel overseas for treatment and wellbeing. The study adopts pull-push framework and discovers that among major pull motivations are low cost, less waiting time, extensive treatment range & quality care, favorable socio-cultural factors, tourists’ attractions, technology and personalized services. Major push forces noticed as affordability, adjournment, unavailability of specific treatment, inferior health services, lack of insurance coverage, privacy concerns and legal liability associated with medical tourism. From the case study of National Capital Region (NCR) in India. The main travel motivations among tourists to this region are quality & range of services, zero waiting time, eye catching treatment cost, technical advancement, large pool of health professionals, facilitation, tourist attraction and language proficiency. The study recommended to develop products and services and adopt appropriate marketing communications tools for the growth of medical tourism.

The Application of the Integrated Direct Marketing and Internet Communications in Tourism Industry

This research involves a number of key connotations, namely Internet marketing, marketing communications, theelements of direct marketing, Web sites, as well as lodges.The technique in which these key terms have been defined for the tendency of this study is considered below.The study considers direct marketing to be: “…a system of marketing by which organizations communicate directlywith target customers to generate a response or transaction”. This response may take the form of an inquiry, apurchase, or some other form of action on the part of the targeted recipient category (Belch & Belch, 2004).Internet marketing can be expounded and described in a number of ways. This study employed the definition byImber and Betsy-Ann (in Ngai, 2003:24) who define Internet marketing as: “…the process of building andmaintaining customer relationships through online activities to help and simplify the exchange of ideas, products andservices that satisfy the goals of both buyers and sellers”.

Impact of Inventory Management and Procurement Practices on Organization’s Performance

To remain competitive among other competitors in todays’s market, organizations have been compelled to lower their costs, increase revenue while maintaining highest quality of their products and services that are delivered to their customers. Procurement management serves as an important strategy for organizations to remain competitive for both present and future. In this competitive business environment costs control serves as an important instrument to remain competitive in the market. In such environment, inventory management ensures control over customers demands thereby resulting to customer satisfaction and increase financial performance. The purpose of this research work is to examine inventory management and procurement practices and their impact on organizational performance. The performance measures examined in thie research are financial performance and customer satisfaction. The method used is secondary data collection by gathering information relating to inventory management and procurement practices form different articles, journals and books of various researchers. The results of this study found that automated procurement practice like e-product enhance organizational performance; implementation of world class procurement practices also enhance organizational performance. The study also found that inventory management enhance organizational performance.

Designing and providing integrated product-service systems – challenges, opportunities and solutions resulting from prescriptive approaches in two industrial companies

Due to customer pressure and growing competition, industrial companies are increasingly moving towards providing integrated offerings of products and services (PSS). Despite this trend, literature providing a deep understanding of the challenges associated with this transition is limited, while publications discussing approaches that focus on overcoming these challenges are particularly lacking. This article is based on a multi-case study of two Swedish industrial companies undergoing the transition to designing and providing PSS. It reports on the challenges identified at the case companies as well as opportunities arising from and solutions to these challenges. Subsequent to initial research on the challenges, prescriptive approaches such as a life cycle costing method and a PSS design method were applied in the case companies over an extended time frame. On the one hand, these prescriptive approaches provided both a deeper understanding of the challenges, which include a persistent product centred mindset, a lack of adjustment to changed incentive structures and the separation of product and service design. On the other hand, they also led to effective solutions such as focusing on customer value and introducing a PSS transition facilitator for the design team. These solutions were adapted to the situations in the respective companies and they partly went beyond the prescriptive measures first introduced. Therefore, the article shows the applicability of prescriptive approaches and methods to detect, understand and alleviate the challenges of PSS design and provision. Further, the article provides broadly applicable learning for industrial companies undergoing this process.