Abstract The European Commission recently authorised the inclusion of insect meal in poultry feed. Black soldier fly larvae meal (BSF) has comparable nutritional value to soybean meal (SBM) and higher calcium content, making it an attractive alternative protein source for laying hens While a few studies have explored this objective, inconsistent results have been reported, likely due to variations in hen age, breed, husbandry systems, and sunflower meal composition across studies, making it difficult to draw clear conclusions. We hypothesised that partial or complete replacement of SBM with BSF has no adverse effects on egg production and quality in laying hens at the initiation of laying (22-30 weeks of age). This study consisted of three dietary treatments and nine replicates per treatment. Diets were a control diet, and two diets containing 5% (BSF5%) and 10% (BSF10%). The experimental unit was a pen (100 × 200 × 200 cm) of 14 Brown Nick laying hens resembling an aviary setting. We found that complete replacement of SBM with BSF10% in the diet of laying hens improved feed efficiency attributed to a lower feed intake in comparison to laying hens fed the BSF5% or the control diets, while production performance, body weight, and egg quality were maintained and the colour of the egg yolk increased. Therefore, replacing SBM with up to 10% BSF in brown laying hens in aviary pens at the initiation of laying had no adverse effects on production performance, chemical and physical characteristics, and sensory attributes of eggs. Maintaining production and egg quality with a lower intake of nutrients requires further investigation.