In the context of the globalization of the economy, the development of pig breeding enterprises is possible based on the highly efcient production of livestock products. A constraining factor for development is the lack of innovative technologies in most enterprises and the insignifcant impact of the introduction of innovative activities on improving production efciency. There is an important need to implement innovative transformations that would improve the economic performance of pig breeding enterprises, saturate the market with domestically produced products, and satisfy the social demand for cheap pork. The innovative model of pig production development ensures the competitiveness of enterprises in the industry, increases the level of food security of the state, and helps to solve problems related to environmental pollution and uncontrolled use of various additives in pork production. These issues necessitate substantiation of approaches to innovative development of enterprises in the pig industry and improvement of their efciency. The experience of domestic enterprises and foreign pork producers shows that in times of economic instability, it is important to be prepared for changes in the meat market. Such readiness is ensured by the planning and implementation of innovative approaches to the pig industry at enterprises. The innovative activity of enterprises in modern conditions should be aimed at social and economic satisfaction of the population's needs and environmental safety. The article focuses on theoretical and methodological aspects of the innovative development of the pig industry. The issues of modern technologies, innovations, and innovative activity are highlighted, and the defnition of "innovative development of enterprise" is analyzed. The article analyses the direction of development of competitive pig farms, taking into account the level of technological development of production and changes in the market share of enterprises. A special approach to the formation of the development of pig enterprises based on the transition to an innovative model of ensuring their competitiveness and modernisation of production according to the criteria that meet the capital replenishment, satisfaction of market demand for pork, and a slight negative environmental impact on the environment is noted. Key words: innovations, innovative activity, innovative development of pig breeding enterprises, economic indicators, innovative approaches, pork market, food security, environmental pollution, environmental safety.