Product-service Integration Research Articles

Technology roadmapping for technology-based product–service integration: A case study

Today, since a single product is no longer sufficient to cope with the dynamic market environment, firms are trying to provide the integrated offering of products and services. However, despite the importance and utility of product-service integration, a limited approach has been conducted regarding the planning of the strategic management of integrated offering. To deal with this issue, this paper firstly suggests the concept and typology of technological interface in product-service integration. Based on the technological interface, a generic structure of product-service integrated roadmap is developed. Extended from the generic structure, this paper finally proposes the typological configurations of integrated roadmap according to the technological interface and investigates the usage, characteristics, and roadmapping processes.

The New Service Model: a review, a critique and a way forward

The paper contributes to the debate on the New Service Model by focusing on the theoretical and practical implications that it calls for. The discussion seeks to take stock of the development of the idea of product-service integration, which is central to this New Service Paradigm, and provides a review and critique of the key principles that underpin this new business model. It is argued that if the New Service Model is to have longevity and deliver its promise of enhancing organisational growth, then it is critical to develop a strong theoretical account and an equally strong appreciation of the practical implications.