Perceived Product Quality Research Articles

Unraveling consumer behavior: Exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions

AbstractThis narrative review examines consumer ethnocentrism, the preference for domestic products over foreign ones, as a significant factor influencing consumer behavior in both emerging and developed markets. Studies suggest that ethnocentric tendencies are more pronounced in emerging markets, driven by factors like national pride, perceived superiority, and familiarity with local products. This preference for domestic products is often linked to domestic country bias, the general inclination toward goods and brands from one's own country. However, this bias is not absolute and is moderated by product quality perceptions and the perceived capabilities of developing nations to produce high‐quality goods. In contrast, consumers in developed markets, exposed to international brands, may display a greater openness to foreign products, often driven by psychological factors like self‐expression and the symbolic value associated with these brands. Understanding these nuances of consumer ethnocentrism and domestic country bias is crucial for businesses to effectively tailor their marketing strategies and cater to diverse consumer preferences in different markets.

THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)

General Background: The rapid advancement of technology has significantly impacted consumer purchasing decisions, particularly in selecting smartphones. Consumers often consider factors like brand image, price perception, and product quality when choosing products. Specific Background: Among the vast range of smartphone options available, iPhone is a prominent choice, but the specific factors driving consumer interest in iPhone products, particularly in Sidoarjo, remain underexplored. Knowledge Gap: While much research has focused on general smartphone buying behavior, limited attention has been given to the specific interplay between price perception, brand image, and product quality in influencing buying interest for iPhones in regional markets like Sidoarjo. Aims: This study aims to examine the impact of price perception, brand image, and product quality on consumer buying interest in iPhone products in Sidoarjo, using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. Results: From a sample of 110 respondents, the findings reveal that price perception, brand image, and product quality all have a significant positive effect on consumer buying interest. The R-square value of 0.700 suggests that 70% of the variation in buying interest is explained by these three variables. Novelty: This study provides novel insights into the Sidoarjo market, demonstrating that these factors substantially drive iPhone purchase interest, with brand reputation and perceived product quality playing key roles. Implications: The results highlight the importance of enhancing brand image and maintaining high product quality to increase consumer interest, which could inform marketing strategies for smartphone brands targeting regional markets like Sidoarjo. Future studies could explore additional variables influencing buying interest, given that 30% of the variation remains unexplained by the current model.

Pengaruh Persepsi Kualitas Produk, Citra Merek dan Word of Mouth Terhadap Keputusan Pembelian Produk Perawatan Skintific

The purpose of this study was to analyze the effect of perceived product quality, brand image and word of mouth on purchasing decisions for Skintific care products. The population in this study were consumers who had purchased Skintific products with a sample of 130 people with the sampling technique used was purposive sampling. The data collection method used a questionnaire. The data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and determination coefficient test. The results of the analysis state that perceived product quality, brand image and word of mouth have a positive effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. Hypothesis testing obtained that perceived product quality has a significant effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. Brand image has a significant effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. Word of mouth has an insignificant effect on purchasing decisions for Skintific care products through Shopee e-commerce in Surakarta. The F test states that the research model of the influence of the independent variable on the dependent variable is correct. The coefficient of determination test shows that perceived product quality, brand image and word of mouth are able to explain purchasing decisions by 43.2%.

Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions

The level of popularity of Korean music is in line with the increasing number of K-pop fans in Indonesia. Despite K-Pop's increasing popularity in Indonesia, K-beauty's reputation has declined. This study explores the influence of the Korean wave on consumer behavior in Indonesia, focusing on the K-Pop and K-Beauty industries. The research analyzes the effects of audience involvement, celebrity worship, brand awareness, and perceived product quality on purchase and visit intentions using survey data of 221 K-pop fans. Data were analyzed using Partial Least Squares (PLS). Findings reveal that audience involvement positively influences celebrity worship, which, in turn, boosts brand awareness, and sigficantly impacts perceived product quality. This perceived product quality positively affects consumers' intentions to purchase and visit, highlighting the interconnectedness of these factors. These results underscore the substantial role of audience involvement and celebrity worship in enhancing brand awareness and perceived product quality, which are pivotal in shaping purchase and visit intentions. The study offers valuable insights for businesses and marketers in the K-Pop and K-Beauty industries, emphasizing the need to understand and leverage these dynamics within the Indonesian consumer market.

Pengaruh Promosi, Kualitass Produk dan Persepsi Harga Terhadap Keputusan Pembelian Tepung Beras Rose Brand

This research aims to determine the influence of promotion, product quality and price perception on purchasing decisions among consumers of Rosebrand Rice Flour in DKI Jakarta. Type of quantitative research. The population in this study is unknown. The sample used in this research was 97 respondents, with a direct to project sampling system method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 27 program and Microsoft Excel 2021. The research results showed that simultaneously promotion, product quality and price perception had a significant effect on purchasing decisions. Partially promotion has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and partially price perception has a significant effect on purchasing decisions.

Product Quality, Price Perception, Customer Loyalty on IM3-Indosat SIM Card's Users

This study aims to examine the impact of Product Quality and Price Perception on Customer Loyalty. The research is quantitative and employs a survey methodology. The sample consists of 100 respondents. Primary data was analysed using SPSS version 26 for evaluation. The analysis results indicate that both Product Quality and Price Perception have a positive and significant influence on Customer Loyalty, with a significance value of 0.000 less than 0.05 and F-count of 146.348 greater that F-table 3.09. The coefficient value shows that 75.1% of Customer Loyalty is explained by Product Quality and Price Perception. These findings confirm the initial hypothesis, demonstrating a positive and significant effect of Product Quality and Price Perception on Customer Loyalty at 75.1%.

The Mediating Effect of Consumer Brand Relationship Quality and Perceived Product Quality on Ethical Marketing Behavior and Brand Loyalty of Software Companies in China

This study examines the impact of ethical marketing practices on consumer-brand relationships, product quality perceptions, and brand loyalty within the software industry. Through a quantitative research approach, data from 352 respondents were analyzed to assess various dimensions of consumer perceptions and behaviors related to ethical marketing. Findings indicate that software companies perceived as prioritizing ethical practices benefit from stronger consumer-brand relationships, higher perceived product quality, and enhanced brand loyalty. Strategic implications suggest personalized marketing approaches, continuous product innovation, integration of ethical considerations across operations, transparent pricing strategies, and truthful communication in promotional activities as key drivers of consumer trust and loyalty.

Identifying and Prioritizing the Factors Affecting Online Marketing Strategies Based on Competitive Intelligence in Iraqi Telecommunication Companies

The business climate is changing quickly and continuously these days due to the advancement of technology and the expansion of global trade. Accordingly, businesses have had to modify their marketing plans to fit this new environment in order to stay competitive, and E-marketing has become a popular alternative. In order to accomplish this, the study will look into the variables influencing internet marketing tactics in the Iraqi telecom sector and rank them according to competitive intelligence. In-depth, semi-structured interviews with 12 academic specialists and marketing managers from Iraqi telecommunications companies were also conducted as part of this study to determine the fundamental elements of competitive intelligence and important internal and external factors influencing online marketing strategies. The researchers employed the Analytic Hierarchy Process (AHP) technique to rank the most important variables identified by the quantitative analysis. The strategic standing of competitors is determined to be the most important external component in internet marketing strategies, based on study findings and expert opinions. Perceived product quality is the most significant internal component of online marketing strategy, according to experts. The most significant sub-criterion in the "competitive intelligence" criterion is "technological intelligence," out of the five sub-criteria. However, the research yields significant information that telecommunication firms in Iraq may utilize to improve their decision-making procedures, allocate resources optimally, and create online marketing strategies that are competitive environment-responsive.

Social Media Marketing Influence Analysis Brand Image: Product Quality Perception and Trust in Consumer Buying Interest in Mie Sedap Cup Products

This research was conducted on Sedaap cup noodle products produced by PT. WingsFood. From the data above, it shows that there has been a decline in the Top Brand Index for Mie Sedaap Cup products, especially from 2019-2022 or the last 4 years. This indicates that consumer buying interest is inconsistent and tends to decline, so it is of course interesting to research what factors influence consumer buying interest in Mie Sedaap Cup products. This research aims to find out the influence of social media marketing, brand image, product quality and trust on consumer buying interest in purchasing Mie Sedap Cup products. The sample for this research was 115 respondents, using purposive sampling or judgmental sampling techniques, namely a method of taking samples using criteria. The criteria that can be used as samples in this research are consumers who have purchased Sedaap Cup noodle products, are at least 17 years old and live in the city of Semarang. The data analysis method used in this research is multiple linear regression. The research results found that social media marketing had a positive and significant effect on consumer buying interest, brand image had a positive and significant effect on consumer buying interest, product quality had a positive and significant effect on consumer buying interest and trust had a positive and significant effect on consumer buying interest.

The Role of Country Origin and Product Knowledge in Wuling Electric Car Purchase Decision in Indonesia

In today's competitive marketing landscape, understanding factors influencing consumer purchase decisions is crucial. This study examines the impact of country-of-origin image and product knowledge on the purchasing decisions for Wuling electric vehicles in Indonesia. Employing a descriptive quantitative approach with a sample of 104 respondents, the research uses literature reviews and questionnaires to gather data. Multiple linear regression analysis reveals that both country-of-origin image and product knowledge significantly affect purchasing decisions, with positive coefficients indicating their substantial influence. Specifically, a favorable perception of China's technological advancements and product quality, alongside strong product knowledge, plays a vital role in shaping consumer choices. The findings suggest that Wuling should focus on enhancing its country image and leveraging social media to increase brand awareness. Future research could expand to include additional variables and countries for a broader understanding of purchase decision factors

Unlocking Consumer Choices: The Impact of Halal Labels, Brand Image, Quality, and Price on Buying Decisions

This research aims to determine whether there is an influence of the Halal Label, Brand Image, Product Quality and Price Perception on Purchase Decisions for Cempaka Putih Mixue Ice Cream and reviews in Islam. The population of this study were consumers who had purchased Mixue Ice Cream at the Cempaka Putih branch at least once, with a total of 100 respondents. The sampling technique uses a non-probability method, with a purposive sampling technique through distributing questionnaires. The research results show that the halal label has no influence on purchasing decisions, brand image influences purchasing decisions, product quality influences purchasing decisions, price perception influences purchasing decisions. Managerial Implications The findings of this research indicate that factors such as halal labels, brand image, product quality, and price perceptions play an important role in influencing consumer purchasing decisions. For company managers, especially those operating in markets where most consumers are Muslim, this emphasizes the importance of ensuring products have clear and reliable halal certification, because this can increase customer trust and loyalty. This paper contributes to understanding the dynamics of food product purchasing decisions in Muslim markets and provides practical insights for companies to increase their competitiveness.

Guaranteed-selling service of online used-car reselling platform: Feasibility and applicability compared with conventional resell and agency resell

Information asymmetry in the used-car market causes inconsistent product quality and price perceptions between buyers and sellers. Third-party reselling platforms with expertise can play a positive role in resolving this asymmetry. An emerging guaranteed selling (GS) service is a reselling service developed on online platforms, where the seller is offered a guaranteed selling duration and purchase price before the transaction begins. During this period, sellers can trade directly with buyers. After this period, the platform purchases the unsold used car at the agreed guaranteed purchase price. Although the GS service can reduce sellers’ trading uncertainty and guarantee revenue, it remains unclear whether this emerging service model is feasible. Hence, we verify the feasibility and optimal pricing policy of the GS model. It generates profits by extending the guaranteed selling duration within a threshold limited by the agency rate. Furthermore, we identify the optimal application scenario for the GS model. It is more profitable than the conventional and agency resell models, considering different consumer preferences. By extending the GS duration and reducing the agency rate within certain limits, the GS model can divert market shares of the conventional resell model and exclude the agency resell model from the platform’s model selection. The interaction between the GS duration and agency rate determines these limits. This study provides valuable insights and managerial guidelines for used-car reselling platforms.

The Influence of Social Media Marketing , Product Quality and Price Perceptions on Purchasing Decisions for Some Skincare Products

There are several common problems in the beauty industry related to these variables. In social media marketing, the level of competition is very high, with many brands vying for consumer attention. Small brands may struggle to stand out among the big brands. Products that don't suit a consumer's skin type or concerns can lead to negative experiences and damage a brand's reputation. Consumers' experiences influence their reviews and recommendations, which can have a positive or negative impact on the company (Susanti & Gunanto, 2022) .This research aims to identify the influence of social media marketing, product quality, and price perceptions on purchasing decisions for Somethingnc skincare. The sample was determined using a purposive sampling technique with a total of 100 respondents. The validity and reliability of the questionnaire were tested using the SPSS 23 tool. The results of this research show that social media marketing, product quality, and price perceptions have a significant positive influence on purchasing decisions.

Peran Kinerja Produk terhadap Kepuasan Pelanggan PT. Aceplas Indonesia

This research aims to determine the role of product performance which is measured based on product quality perceptions on customer satisfaction at PT. Aceplas Indonesia, and the role of product performance which is measured based on service quality on PT customer satisfaction. Aceplas Indonesia. This research approach uses a qualitative approach. The subjects of this research were 1 head of marketing, 1 head of planning, 1 head of production and 2 consumers. In this research, the methods used in collecting data were interviews and documentation. The data analysis technique uses the analysis model from Miles & Huberman. This analysis includes data collection, data reduction, data presentation, and conclusions. The data validity technique uses source triangulation techniques. The research results show that perception of product quality of PT. Aceplas Indonesia has an impact on customer satisfaction, and PT service quality. Aceplas Indonesia has an impact on customer satisfaction.

The Influence of Service Quality, Product Quality, and Price Perception on Purchase Intention through Consumer Satisfaction as an Intervening Variable (Case Study at the Sinar Mas Karanganyar Electronic Store)

The Influence of Service Quality, Product Quality, and Price Perception on Purchase Intention through Consumer Satisfaction as an Intervening Variable (Case Study at the Sinar Mas Karanganyar Electronic Store)

Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences

PurposeThis study investigates how consumers perceive the packaging of Philippine coffee social enterprise products and how this impression affects their willingness to purchase based on sensory expectations, brand attitude, product quality perception, and price perception.Design/methodology/approachFollowing a positivist research philosophy, this study used empirical methods, surveying 263 coffee consumers. The coffee packaging prototypes varied across material and graphic designs. The data was analyzed statistically using the Friedman test and Spearman correlation.FindingsIt was found that packaging elements elicit an equal share of emotional responses. Graphics have a greater impact than materials. Females are more affected by visuals, while materials influence males more. Further, packaging design correlates positively and significantly with consumer impressions and willingness to buy.Research limitations/implicationsThe sampling methodology limits generalizability. Future studies can use integrated models to analyze the effects of additional packaging variables like color and shape.Practical implicationsCoffee enterprises should focus on graphic rather than material elements. Paper packs with patterned graphics are most attractive to consumers. Targeted gender-sensitive packaging designs are needed. Standardized packaging can help build the Philippine coffee social enterprise industry and support small-scale farmer livelihoods. Environmentally sustainable materials should be prioritized.Social implicationsThe findings contribute to the success and growth of small-scale farmers and social enterprises in the Philippines. These businesses can attract more consumers, increase their market share, and ultimately generate more significant social impact by implementing packaging design strategies that effectively communicate product quality, sustainability, and social value.Originality/valueThe study uniquely integrates diverse methods to provide holistic insights into jointly analyzing the effects of packaging materials and graphics. It proposes an expanded conceptual role of packaging in shaping product perceptions using the affective response framework and Kansei approach.

Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Toko Kopi Bersaudara

This research aims to find out: (1) the influence of product quality on customer loyalty at a Toko Kopi Bersaudara, (2) the influence of service quality on customer loyalty at a Toko Kopi Bersaudara, (3) the effect of price perceptions of customer loyalty at a Toko Kopi Bersaudara, and (4) the influence of product quality, Service quality, and price perception of customer loyalty at a Toko Kopi Bersaudara. This research is a quantitative descriptive study with a customer population at a coffee shop. Samples taken as many as 100 people with the survey data collection method using a questionnaire as a research instrument. Data analysis in this study includes validity test, realiability test, multiple linear regression analysis, F test (simultaneous test), T test (partial test), and analysis of coefficient of determination (R²). From the results of this study indicate that the variable of the product, service quality, and price perceptions have a positive and significant influence on customer loyalty at a Toko Kopi Bersaudara. The results of the research obtained based on the F test are Fcount> Ftable (64,535> 3,090) and the value of the sig. 0,000 <0.05 so the product quality variable, customer quality and price perception simultaneously have a positive and significant effect on customer loyalty (Y) at a Toko Kopi Bersaudara. Service quality is the most dominant variable affect customer loyalty at the Toko Kopi Bersaudara.

Pengaruh Kualitas Produk, Kualitas Pelayanan, Lokasi dan Persepsi Harga terhadap Keputusan Pembelian di Steak Moen-Moen Depok Jawa Barat

This research was designed to investigate product quality, service quality, price perceptions, and location at the Moen-Moen Steak restaurant located in Depok, West Java. The research population involved regular and potential consumers of Steak Moen-Moen in Depok. Through this research, it is hoped that in-depth insight can be gained into consumer preferences and perceptions of the key aspects that influence their experience at this restaurant. The data collection method used was accidental sampling with the application of the Roscoe technique, and the number of samples involved reached 100 respondents. The results show that the variables product quality, service quality, location and price perception influence purchasing decisions simultaneously. Partially, the two variables, service quality and price perception, influence purchasing decisions. However, the other two independent variables, namely product quality and location, do not influence purchasing decisions.

“I Am Who I Am, But I Am Complicated”: The Mediating Role of Ambivalence on Country of Origin (COO) Between Consumer Self-Positioning and Willingness to Buy

This paper examines the intricate relationship between consumer identity, COO (Country of Origin) perceptions, and purchasing intentions. Utilizing a quantitative approach, it collected survey data from a survey of 521 participants in China, offering a comprehensive view of consumer attitudes and behaviors, by adopting Structural Equation Models. A key finding is the mediating role of ambivalence toward COO in the relationship between consumer self-identity and purchasing willingness. This ambivalence, influenced by factors like nationalism, product quality perceptions, and ethical concerns, divided into animosity and admiration on COO, is shown to influence purchasing propensity. The study underscores the fluid nature of consumer identity, shaped by personal, cultural, and global influences, particularly under globalization where exposure to products from diverse COOs leads to varied responses. Recognizing and strategically responding to this ambivalence can enhance consumer engagement and willingness to buy. This research contributes to global consumer behavior studies by emphasizing the complex interplay between consumer identity, COO perceptions, and purchasing decisions, offering insights for developing effective international marketing strategies.

Celebrity Endorsement, Quality, and Pricing Boost Noodle Sales in Indonesia

This study examines the impact of brand ambassador, product quality, and price on consumer buying interest in Lemonilo noodles among Sidoarjo residents. Using a quantitative approach with 96 purposively sampled respondents, data was collected via Likert scale questionnaires and analyzed with SPSS 26. The findings reveal that all three factors significantly influence buying interest. Employing NCT Dream as a brand ambassador effectively attracts consumers, the product quality meets expectations, and the pricing is appropriate for the market. PT Lemonilo should maintain these strategies while exploring additional promotional activities to expand their market reach. Highlights: 1. Significant Impact: Brand ambassador, product quality, and price influence consumer buying interest.2. Effective Endorsement: NCT Dream attracts significant consumer interest for Lemonilo noodles.3. Strategic Pricing: Lemonilo's pricing aligns well with perceived product quality. Keywords: Brand ambassador, Product quality, Price, Consumer buying interest, Lemonilo noodles