Product Purchase Intention Research Articles

DIVULGING YOUNG POPULATION’S WILLINGNESS TO PURCHASE GREEN PRODUCTS

The aim of this study is to investigate the influencing factors of consumers’ purchase intention of green products. The population of this study was the young people who are basically students. For this study, data were gathered through a Google Form sent by email, along with a cover letter for respondent convenience. The respondents made up the final sample size of the research. The study collected data from current members of the several e-commerce website users in USA. They were sent invitation to take part in and after their approval, their responses were gathered. Five-point Likert scale has been used where ‘1’ stands for ‘Strongly Disagree’ and ‘5’ stands for ‘Strongly Agree’ to find out the item-wise questionnaire. The final sample size was n=514. Moreover, to evaluate the hypothesis, a 5% significance level and SPSS software was used to analyze the data for research purpose. The outcome of this study shows that health consciousness, environmental awareness, and green product knowledge have a positive and significant impact on consumers’ intention to buy green products. Overall these variables are able to explain 46.80% of the variance in predicting behavioral intentions to buy green products. It is found that among the three determinants, health consciousness ((β = 0.413) had the highest impact on the purchase intention of green products among USA young people compared to other variables. This research might provide significant clues to the manufacturers of green products that can severely influence to consumers to buy green products for their wellbeing.

Effects of temporal features and product image zooming in online time scarcity deals: A construal fit account

Time scarcity deals, which offer time-limited discounts, are prevalent in online shopping. These deals have two temporal aspects: deal time and lead time. Deal time, the remaining duration before the discount expires, signals scarcity and enhances the deal's appeal. In contrast, lead time, the delay between purchase and receipt/consumption, postpones gratification and diminishes the deal's attractiveness. This study proposes that as deal time and lead time fluctuate, they progressively bring consumers psychologically closer to the act of purchase/consumption. Drawing on construal level theory, we contend that firms can use image zooming as a digital tool to generate product images at various zoom levels and align with the psychological distances induced by deal time or lead time throughout the deal's availability. This strategy amplifies the positive effects of deal time and mitigates the negative impacts of lead time. Our research model is validated by data from three experiments. We discovered that (1) product image zooming affects consumers’ psychological proximity to an online deal; (2) when a deal with a short (long) deal/lead time is paired with a zoom-in (zoom-out) product image, deal evaluation and purchase intention increase; and (3) these effects are mediated by consumers’ “feeling right” experience during deal evaluation, which arises from a match between the construal levels prompted by the temporal feature and the product image. Theoretical contributions and managerial implications are discussed.

DIVULGING YOUNG POPULATION’S WILLINGNESS TO PURCHASE GREEN PRODUCTS

Over the past few years, the concern of growing consumer interest in green products has rapidly expanded throughout the world. This study investigates the factors influencing consumers’ purchase intention of green products. The target population of this study is the young users who are basically students from several universities in Framingham, USA. For this study, data were gathered through Google form sent by email, along with a cover letter for the respondents’ convenience. The respondents made up the final sample size of the research. They were sent invitations to participate, and their responses were gathered after their approval. A five-point Likert scale was used where ‘1’ stands for ‘Strongly Disagree’ and ‘5’ stands for ‘Strongly Agree’ to determine the item-wise questionnaire. The final sample size was n=514. Moreover, to evaluate the hypotheses, a 5% significance level and SPSS software was used to analyze the data for research. The outcome of this study shows that health consciousness, environmental awareness, and green product knowledge have a positive and significant impact on consumers’ intention to buy green products. These variables can explain 46.80% of the variance in predicting behavioral intentions to purchase green products. It is found that among the three determinants, health consciousness (β = 0.413) had the highest impact on the purchase intention of green products among young people compared to other variables. This research might provide significant clues to the manufacturers of green products that can severely influence consumers to buy eco-friendly goods for their well-being.

DIVULGING YOUNG POPULATION’S WILLINGNESS TO PURCHASE GREEN PRODUCTS

This study investigates the factors influencing consumers’ purchase intention of green products. The population of this study was the young people who are basically students. For this study, data were gathered through a google form sent by email, along with a cover letter for the respondents’ convenience. The respondents made up the final sample size of the research. The study collected data from current members of several e-commerce website users in USA. They were sent invitations to participate, and their responses were gathered after their approval. A five-point Likert scale was used where ‘1’ stands for ‘Strongly Disagree’ and ‘5’ stands for ‘Strongly Agree’ to determine the item-wise questionnaire. The final sample size was n=514. Moreover, to evaluate the hypotheses, a 5% significance level and SPSS software was used to analyze the data for research. The outcome of this study shows that health consciousness, environmental awareness, and green product knowledge have a positive and significant impact on consumers’ intention to buy green products. These variables can explain 46.80% of the variance in predicting behavioral intentions to purchase green products. It is found that among the three determinants, health consciousness ((β = 0.413) had the highest impact on the purchase intention of green products among USA young people compared to other variables. This research might provide significant clues to the manufacturers of green products that can severely influence consumers to buy green products for their well-being.

Exploring the Impact of Ethnocentrism, and Country of Origin on Consumer Purchase Intentions: A Case Jingdezhen Blue-and-White Ceramics

In China, the native people living in the society have great enthusiasm for their country and they always prefer using and consuming their homeland-manufactured products. Moreover, Chinese have their own culture in which they possess different arts and creative commodities consumption and purchasing to follow their traditional norms. This study investigates the patriotic nature of Chinese customers, who have a strong preference for their home-made products and cultural heritage. The research uses an empirical model to examine the relationship between animosity, ethnocentrism, country of origin, and country knowledge, as well as perceived warmth as a mediator. The study used a positivist philosophy with a deductive approach, using the S-O-R theory as the empirical support. Quantitative primary data was collected from 280 customers of blue and white ceramic products, with a total sample size of 280. The SEM technique revealed that country of origin and ethnocentrism significantly influences customer purchase intentions for ceramic products. Furthermore, the mediation analysis revealed that customer ethnocentrism indirectly impacts purchase intentions through perceived warmth. The study concludes that Chinese customers have a high devotion to their mother country's products, and the behavior of native sellers and general society people is crucial in stimulating their purchase intentions.

URGENSI DAN PENGARUH INOVASI PRODUK TERHADAP MINAT BELI PADA KUE NENEK MOYANG PEMATANG SIANTAR

Abstract - This study aims to examine and understand the influence of product innovation on purchase intention at Kue Nenek Moyang in Pematang Siantar. The approach used includes literature and field research, with 55 consumers as the sample. The data used in this study are qualitative and quantitative, sourced from primary and secondary data. Data collection was carried out through questionnaires, interviews, documentation, and observations. Validity and reliability tests were applied to the research instruments, and data were analyzed using normality tests and qualitative and quantitative descriptive analyses. The study results indicate that: 1) product innovation and consumer purchase intention are considered good; 2) there is a positive influence of product innovation on purchase intention; 3) there is a strong relationship between product innovation and purchase intention, where the level of purchase intention is influenced by product innovation; 4) the hypothesis test shows that H0 is rejected, confirming a positive and significant influence of product innovation on purchase intention at Kue Nenek Moyang in Pematang Siantar.

How do online reviews moderate effects of country image on product image and purchase intention: cases of Korean and US products in Vietnam

PurposeThis paper examines the moderating effects of online reviews on the relationship between country image, product image, and purchase intention of products from two developed countries in Vietnam.Design/methodology/approachThis current research used a cross-sectional design. Data was collected via questionnaires, and 305 responses were left after refining. The collected data were analyzed using exploratory factor analysis, confirmatory factor analysis, structural equation modeling, and multi-group analysis methods.FindingsAffective country images do not directly affect purchase intention when online review quality and positivity are high. Cognitive country images still directly affect purchase intention when online review positiveness is low. However, online review quantity does not moderate the effects of country images on product images and purchase intention.Research limitations/implicationsCognitive country image consistently affects purchase intention through the central route independent of online reviews. In contrast, the affective country image will likely affect purchase intention through the peripheral route when online reviews are insufficient for customers.Practical implicationsFirms can mitigate the adverse effects of country image, especially cognitive country image, in foreign markets by improving online review quality and positiveness.Originality/valueOur study extended existing literature by providing a better understanding of the nature of country image and the roles of country image dimensions in shaping product image and purchase intention in the context of the increasing popularity of online reviews.

Develop Social Media Strategy to Build Parent's Brand Awareness and Purchase Intention of Children's Educational Product Through Advertisement Approach

Develop Social Media Strategy to Build Parent's Brand Awareness and Purchase Intention of Children's Educational Product Through Advertisement Approach

INTEREST IN PURCHASING PRODUCTS WITH BRAND CONTENT LOVE AND COMMUNITY ENGAGEMENT ON SOCIAL MEDIA

Objective: The objective of this study is to examine the influence of brand love, fostered by social media content, on the desire of consumers to engage with brand communities on social media, ultimately leading to purchase intentions. Method: The research employed a non-probability random sampling procedure for data collection. Structural Equation Modeling (SEM) was utilized to test research hypotheses through models formulated using R Studio. Result and Discussion: The findings indicate that both brand passion and brand affection significantly affect social media engagement and brand purchase intention. Brand affection notably influences brand purchase intention through engagement with social media brand communities, while the impact of brand passion on brand purchase intention through such engagement was found to be insignificant. Research Implications: The research underscores the pivotal role of brand love in stimulating transactional desires through engagement within social media communities, thereby providing valuable insights for brands to enhance their future social media marketing strategies. Originality/Value: To enhance brand purchase intention for skincare products in Makassar City, Indonesia, this research found that brand passion must be elevated first. This can be achieved by creating positive experiences in every interaction between the brand and consumers. Consequently, brands need to build social media communities that resonate with the affections of skincare consumers. Managers should concentrate on identifying relevant consumer expectations to cultivate an appropriate social media environment for the target audience.

Rahasia di balik pembelian: Bagaimana E-WOM dan brand image mempengaruhi keputusan pembelian Skincare di Shopee

This study aimed to determine the effect of electronic word of mouth (E-WOM) and brand image on the purchase intention for Avoskin skincare products on the Shopee marketplace. The participants in this study were active female students at the Faculty of Economics and Business, Makassar State University, for the Class of 2020. The sample comprises 100 respondents. A questionnaire was used for data collection. The data analysis technique used was multiple linear regression analysis using the Statistical Product and Service Solution (SPSS). The results of this study indicate that electronic word of mouth and brand image both partially and simultaneously have a positive and significant effect on purchase intention. The novelty of this study was the focus on the effect of electronic WOM and brand image on the purchase intention of Avoskin skincare products on Shope using a sample of female students at Makassar State University. The theoretical implications enrich the literature on the factors that influence purchase intention on e-commerce. Practical implications help Avoskin develop effective marketing strategies for Shopee by managing positive reviews and building a strong brand image. Keywords: Electronic word of mouth, brand image, purchase intention

Green Marketing and Purchase Intention for Fore Coffee Products

Green marketing for coffee products is explored for its role on purchase intention. As concern on environmental matters is raising, green marketing becomes an important part to drive customers purchase intention, more over it is in the trending business in Indonesia like coffee product. This is an explanatory research with quantitative approach that used dichotomous data and logistic regression to measure and analyze Guttman’s scale. The data used in this study are primary data obtained through questionnaires distributed directly to coffee drink consumers in Malang Raya, involving 216 respondents. The results show that green marketing simultaneously affects the purchase intention of Fore coffee drinks by 24.5%. All three variables are significant in encouraging purchase intention including green product, green promotion, and green place. Yet, green price as assumed to be more expensive is required to remain affordable. The implications of these findings are expected to deliver theoretical contribution on green marketing as price remains sensitive for customers; in addition, it also provides practical contribution on how a green company should address this issue.

Exploring the Mediating Effect of Social Media Perception on Green Beauty Products Purchase Intention: The Evidence from Indonesia

Exploring the Mediating Effect of Social Media Perception on Green Beauty Products Purchase Intention: The Evidence from Indonesia

The Influence of TikTok EWOM on Purchase Intentions for The Originote Skincare Products

The aim of this research is to examine the impact of electronic word-of-mouth (eWOM) on TikTok regarding consumer purchase intentions for The Originote skincare products. The research targeted TikTok users interested in The Originote skincare products, with the total population being unknown. Utilizing the Cochran formula, the study sampled 273 respondents through purposive sampling to complete the questionnaire. The raw data were processed and analyzed utilizing SPSS version 23. The results reveal that The purchase intention for The Originote skincare products is significantly influenced by the quality of eWOM on TikTok. Similarly, the credibility of electronic word-of-mouth influences purchase intention, and The volume of electronic word-of-mouth on TikTok also exerts a significant influence on consumers' purchase intentions, Furthermore, the quality, credibility, and quantity of electronic word of mouth on the TikTok application collectively exerts a simultaneous influence on the purchase intention for The Originote skincare products. Given the rapid expansion of Indonesia's skincare industry and the growing importance of social media platforms such as TikTok, understanding how eWOM quality, credibility and quantity influence purchase intentions for The Originote skincare products, is critical.

Effect of product recommendation type and focal goal importance on consumer purchase intention

Purpose: The product recommendation type is attracting attention from both the retail and academic communities. However, there is no consensus on the effectiveness of set recommendation versus separate recommendation. This research investigates the interaction effect of product recommendation type and consumer’s focal goal importance on initial product purchase intention and cross-buying intention.Design/methodology/approach: Four studies were used to examine the hypotheses, including three experimental studies with general participants and a field study with student participants.Findings/results: An empirical analysis confirms an interaction relationship between product recommendation style and focal goal importance on enhancing purchase. When focal goal importance is high, set recommendation has a more positive effect on purchase intention. When focal goal importance is low, the separate recommendation has a more positive effect on purchase intention.Practical implications: Research findings provide guidance for sellers on which product recommendation type to use with different customers. Sellers should be flexible in determining different product recommendation types through different consumers’ focal goals.Originality/value: Findings reveal the congruency effect between product recommendation type and consumer’s focal goal importance, which indicates an interaction effect on initial product purchase intention and cross-buying intention. In addition, this research expands the application of regulatory focus theory and analyses the underlying mechanism by exploring the role of perceived incompleteness and cognitive load.

Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products

Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products

What drives responsible consumption in collectivistic developing countries? An analysis of Vietnamese consumers' motivations with value–belief–norm theory

AbstractThis study explores the motivations driving responsible consumption in Vietnam, a collectivistic and populous Asian developing country. Specifically, on the basis of value‐belief‐norm (VBN) theory, it focuses on the direct effects of personal values (biospheric, altruistic, and egoistic values) on green product purchase intent. The empirical collectivistic cultural context of Vietnam was utilized, with data collected from 806 consumers across 35 cities. The study reveals that biospheric values predominantly drive purchase intent for green products; however, the magnitude of egoistic values, particularly health concerns, varies significantly across product categories. Regarding altruistic values, they do not appear to be salient among Vietnamese consumers. Additionally, the environmental motive can act as a mediator between health motive and purchase intent. This indirect effect is particularly strong in the case of organic food. Based on these findings, the authors derive managerial and academic implications.

The impact of digital advertising on purchase intention for green products in the Kingdom of Saudi Arabia: a field study

The study addresses the critical need for effective and transparent digital marketing strategies to build trust among Saudi consumers and encourage the purchase of green products. This involves understanding how digital advertisements influence consumer behavior, particularly in promoting sustainable purchasing habits. The study aimed to assess the impact of digital ads on the intention to buy green products in Saudi Arabia, focusing on the level of trust and credibility these ads generate, the factors influencing this trust, and offering recommendations to enhance digital marketing strategies for greater effectiveness and transparency. A descriptive analytical approach was employed, utilizing a questionnaire administered to adult consumers in Riyadh and Medina. The results indicated that the impact of digital advertisements on purchase intentions had an average score of 3.6 out of 5, with a relative weight of 72%. Trust in these advertisements had a slightly lower average score of 3.4, with a relative weight of 68%. Factors affecting trust and credibility were rated higher, with an average score of 3.8 and a relative weight of 76%. The study concluded with several recommendations, including aligning green product marketing with Saudi Arabia's Vision 2030 initiatives and leveraging social media's significant role in the lives of Kay words: Digital Advertising - Green Products - Consumer

Analyzing the Influence of Viral Marketing on Increasing Purchase Intention of High-End Cosmetic Products

Analyzing the Influence of Viral Marketing on Increasing Purchase Intention of High-End Cosmetic Products

Determinants of Green Product Buying Intention: A Developing Country Case Study

People are now concerned more about environmental issues and desire to buy eco-friendly products. As awareness of green products has expanded, a growing focus has been on green product consumption. Therefore, this study aims to determine the factors influencing consumer buying intention towards green products in Bangladesh. In this regard, we developed a research model with the concepts of environmental awareness, green product awareness, green product price, green promotion, and health concerns. We collected empirical data through an online survey of 313 respondents interested in green product consumption. The suggested relationships in the proposed model were examined using the structural equation model. The data was analyzed using SPSS 25.00 and Smart PLS 3.0. The results of this study show that environmental awareness, green product awareness, and health concerns significantly influence the attitude towards green products, which, in turn, influences green product buying intention. The findings also indicate that health concern is the most significant factor in predicting users' attitudes towards green products. The findings suggest that this comprehensive model can improve green product purchase intention, boost sales, and influence this area favourably.

Diversity in gender and age, but not in race, enhances food purchase intentions in Japan

Team diversity must be promoted in many societies. While prior studies have emphasized the consequential impact of diverse teams on businesses, particularly in Western countries known for their racial and gender diversity, there is a notable gap in research exploring the role of team diversity on consumer evaluations among non-WEIRD (Western, Educated, Industrialized, Rich, and Democratic) consumers. Drawing upon signaling theory, our research aimed to investigate the influence of team diversity on consumer evaluations of both typical and novel food products within the non-WEIRD context of Japanese consumers. Japan, with its relatively low diversity in terms of gender and cultural ethnicity compared with North American and European countries, offers a unique background for exploring diversity issues. Through three online studies, we examined the impact of team ethnic diversity (Studies 1 and 2) and team age/gender diversity (Study 3) on purchase intentions toward typical and novel products. Our findings reveal that in Japan, information about gender and age diversity positively influences the purchase intention of food products, regardless of the novelty of the product. Notably, no such effect was observed for racial diversity. These results suggest that the positive influence of gender and age, but not racial diversity, can be generalized to non-WEIRD Japanese samples, contributing valuable insights into understanding team diversity dynamics in consumers’ evaluations of purchase intentions.