Product Purchase Decisions Research Articles

Pay online or pay on delivery? An ERP study of how payment methods affect online purchase decisions for search vs. experience products

The payment method is a key factor influencing online consumers’ purchase decisions. However, little is known about its underlying neural basis, which could help to reveal the mechanism by which payment methods affect online purchase decisions. Combined with the event-related potentials (ERPs), a neuroscience technique with the advantage of measuring implicit psychological variables to reveal the mechanism behind behaviors, this study uncovers consumers’ discrepant perception between pay-online and pay-on-delivery in different purchase contexts through an online purchase task. Behavioral results showed that purchase intention is higher for pay-online than pay-on-delivery, regardless of product type. At the brain level, we found consumers induce higher perceived risk (indicated in larger N2 amplitudes) and smaller negative emotion (mirrored by larger P3 amplitudes) for pay-online than pay-on-delivery, especially when shopping for search products. However, this effect disappeared when purchasing experience products. Moreover, the larger perceived risk for experience products than search products may lead consumers to ignore the difference between the two payment methods. This study helps online sellers optimize payment services for specific products.

Utilization of Social Media and Price Setting for MSME Product Purchase Decisions during the COVID-19 Pandemic in Stabat District

The impact of the COVID-19 pandemic has made price competition for MSME products Es Gak Beres and KZL Durian Kebabs affect consumer purchasing decisions in the Stabat Kwala Begumit District. Consumer purchasing decisions for an item are strongly influenced by the price, product, service, location of the company/store. Social media is an internet-based application service that allows consumers to share opinions, thoughts, views and experiences. Price is the money (plus some products) required to obtain some combination of products and services. Partially it can be concluded that there is a significant influence between Social Media on Purchase Decisions on Es Gak Beres and Kebab Durian MSME products in Binjai Kwala Begumit District during the Covid-19 Pandemic. Partially it can be concluded that there is no significant effect between price and purchasing decisions on Es Gak Beres and Kebab Durian MSME products in Stabat Kwala Begu-mit District during the Covid-19 Pandemic Period. Simultaneously, it can be concluded that there is an influence of Social Media and Price on the Purchase Decision of MSME Products Ice Gak Beres and Durian Kebabs in Stabat Kwala Begumit District during the Covid-19 Pandemic Period.

Product Packaging Design as The Basis of Product Purchase Decision

Market homogenization leads to fierce competition in the tea market. In recent years, with the rise of “green health” and the deep-rooted concept of “innovation”. Tea packaging design innovation has become a hot spot for research in the tea industry. The continuous upgrading of tea market demand has shown vigorous vitality and energy. The study aims to examine the research on the influence of Chinese tea packaging design on product purchasing decisions and analyze its importance and influencing factors. Further, strengthen the sustainable development of tea packaging design in Yanhu District, Shanxi Province, China. Theoretical analysis was conducted of tea cognitive attitudes, tea culture, tea packaging design, and purchase decision behavior. The final online questionnaire was distributed to 321 respondents in the Yanhu District. Empirical research results indicate that all three dimensions of tea packaging design factors positively influence, but the degree of influence varies. Tea products can be enhanced through packaging design to influence purchasing decisions. Ultimately, it can explore the packaging effect of tea products and add value to the connotation of tea products and meet the multi-level demand of consumers for tea products.

THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS FOR LEMANK BATOK IN TEBING TINGGI CITY

This study aims to analyze and examine the effect of product quality and brand image on purchasing decisions for lemang shells in the city of cliffs. The population in this study were all consumers of Lemang Batok Cliff City, totaling 96 people. The source of data in this study comes from primary data, namely the results of a questionnaire/questionnaire that is filled in directly by the respondent. Hypothesis testing using multiple regression analysis. The results of this study indicate that: (1.) The first hypothesis proposed states that the first hypothesis is accepted, meaning that the Product Quality variable (X1) has an effect on the Purchase Decision variable (Y). (2.) The second hypothesis proposed states that both are rejected, meaning that the Brand Image variable (X2) has no effect on the Purchase Decision variable (Y). (3. ) The third hypothesis proposed states that the variable Product Quality (X1) and Brand Image (X2) have an effect on the Purchasing Decision variable (Y). Keywords: Product Quality, Brand Image and Purchase Decision

Pengaruh Digital Marketing dan Influencer Terhadap Keputusan Pembelian Produk UMKM Kuliner Di Kota Tanggerang Di Masa COVID-19

The Covid-19 pandemic has a direct impact on various aspects of the community's economy, especially Micro, Small and Medium Enterprises (UMKM). Many UMKM have decreased turnover, however, including UMKM in the culinary sector. The pandemic condition has changed MSMEs to switch to digital technology and the use of the internet in their business. This study aims to determine the Effect of Digital Marketing and Influencers on Purchase Decisions for UMKM Culinary Products in Tangerang City during the Covid-19 Period. This research method uses quantitative research, data collection techniques using questionnaires related to digital marketing, influencers and purchasing decisions, where the sample in this study were the perpetrators of Culinary UMKM in Tangerang City with a total sample of 63. The technical analysis used was regression analysis. The results of the analysis show both partially and simultaneously that the digital marketing variable, influencer has a positive and significant effect on purchasing decisions.

PENGARUH E-SERVICE QUALITY DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA (Studi Pada Remaja Di Kota Surabaya)

Currently, local products are very developed and favored by teenagers, one of the product is cosmetic products. Cosmetic products are often used by Indonesian people, especially women in their daily life as their daily needs. There are various kinds of business people who sell cosmetic products, one of them is Emina who gives the advantages of the products offered. This study aims to determine the effect of E-Service Quality & Electronic Word Of Mouth on Emina Cosmetic Product Purchase Decisions in the Community of Surabaya City. This type of research is quantitative. The research population taken is people who live in Surabaya with the age of 12-25 years by taking samples using non-probability sampling methods, and getting a sample of 210 respondents. Data analysis is in the form of multiple linear regression analysis with the help of IBM SPSS version 22. The results of the study showed that the E-Service Quality (X1) & Electronic Word Of Mouth (X2) variables had an effect on the Purchase Decision (Y) variable either partially or simultaneously. The coefficient of determination shows that 2 independent variables contributed 54.9% and the remaining 45.1% was influenced by other variables.

Influence of brand image and prices on KFC product purchase decision

This study is to decide the impact of brand picture and cost on buying choices for KFC items (a contextual investigation at the KFC Prabumulih City branch). The populace in this study were all customers who bought KFC items at the Prabumulih part of KFC in 2022, and the example utilized in this study was 100 respondents utilizing the purposive examining strategy. The different direct relapse examination results show that brand picture significantly affects buying choices. Cost affects buying choices. KFC Indonesia ought normal to be all the more frequently engaged with get-togethers. Furthermore, it is trusted that KFC can offer more to the general climate by being engaged with typical food dispersion to individuals out of luck. Value, it is trusted that KFC Indonesia can add variations of the Goceng menu and menus at low costs. Since KFC's piece of the pie covers varying backgrounds in light of direct examination in the field, the typical KFC purchasers are school and undergrads. Adding more Goceng menus makes purchasers more keen on purchasing KFC menus contrasted with other comparable drive-through joints.

THE INFLUENCE OF SERVICE QUALITIES AND PROMOTION FOR CUSTOMER SATISFACTION AT PT. INDONESIA AIR & OCEAN LOGWIN

This study aims to determine how much influence the quality of service and promotion either partially or simultaneously on knowing the customers of PT. Logwin Air & Ocean Indonesia. The research method used is quantitative. The population in this study are respondents who still use the products/services provided by PT. Logwin Air & Ocean Indonesia. By using a sample of 85 respondents. Data collection techniques by means of observation, and questionnaires, and data analysis techniques are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, simple and multiple linear regression analysis, coefficient of determination analysis and hypothesis testing (ttest) and ( Ftest). The results of this study indicate the influence of Service Quality on customer satisfaction of PT. Logwin Air & Ocean Indonesia with partial test results (ttest) between Product Quality (X) and Purchase Decision (Y) shows the t value > t table 2,987 with a significance level of 0.000 where the value is smaller than 0.05. And there is the effect of promotion on customers at PT. Logwin Air & Ocean Indonesia with partial test results (t test) between Promotion (X2) and target (Y) shows t count > t table 8.474 with a significance level of 0.000 where the value is less than 0.05. results Based on the simultaneous test (F test) obtained the value of Farithmetic > Ftable. where the value is smaller than 0.05, which indicates that the quality of service and promotion simultaneously affect the customer satisfaction of PT. Logwin Air & Ocean Indonesia

ANALISIS DIGITAL MARKETING DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE

ABSTRACTThe purpose of this study was to determine Digital Marketing and Product Attributes to Purchase Decisions for Nike Shoe Products at Muhammadiyah University Students, Tangerang. This study uses a quantitative approach. The population of this study has a scale of about 1000-5000 people consisting of students and students of the Muhammadiyah University of Tangerang. The sampling method used in this study is the Accidental Sampling method. In this study, the samples to be taken were all students of the Muhammadiyah University of Tangerang, namely 100 students consisting of several classes. Analysis of the data in this study using SPSS version 25. The data testing technique used in this study was multiple linear regression. The results showed that there was a significant influence of Digital Marketing and Product Attributes on Nike Shoe Product Purchase Decisions at Muhammadiyah University Tangerang Students.Keywords: Purchase Decision, Digital Marketing and Product Attributes

Pengaruh Bauran Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen

This study aims to determine the significant effect of product quality, price, location, promotion, and service quality variables on purchasing decisions at Warung Lesehan AA Jember. This research method is descriptive quantitative. The data processing technique uses multiple linear analysis tools. The results of this study indicate that the calculated t value obtained in multiple linear regression with product quality variable (X1) with a t count of 2.179 and a significance level of 0.031. Price variable (X2) with t count of 3.186 and a significance level of 0.002. Location variable (X3) with t count of 2.045 and a significance level of 0.043. Promotion variable (X4) with t count of 4.203 and a significance level of 0.000. Service quality variable (X5) with t count of 3.396 and a significance level of 0.001. And product quality, price, location, promotion and service quality have a simultaneous effect with F count of 30,014 with a significance level of 0,000. Product quality, price, location, promotion, and service quality affect purchasing decisions at Warung Lesehan AA Jember.
 
 Keywords: Product Quality, Price, Location, Promotion, Service Quality, and Purchase Decision

Psychographic Factors of Millenial Consumers Influenced by MSMEs’ Traditional Food Product Purchase Decisions

The goal of this study was to see how psychographic elements from the millennial generation influenced MSMEs' purchasing decisions for traditional food products. Psychographic elements in this study were lifestyle, social class, consumer personality traits, and income. Knowing which of the four variables is the most influential is also important. The sample was taken using survey techniques, and the method employed in this study is descriptive. By purposefully selecting the sample requirements, the research location is Surakarta City. The 400-sample method of determining the sample. Residents of Surakarta aged 21 to 41 years are the sample criterion for the millennial generation. The data analysis approach, on the other hand, was SEM, which was examined with AMOS 22 software. The results of the SEM analysis suggest that the goodness of fit is generally good and may be deemed to meet the model fit, specifically CMIN/Df = 2.85; TLI= 0.97; CFI= 0.98; NFI= 0.97; IFI= 0.98; IFI= 0.98; RMSEA= 0.07; GFI = 0.95 AGFI 0.9. The model's estimation results show that lifestyle influences purchasing decisions (p= 0.00; cr= 5.463), social class influences purchasing decisions (p= 0.00; cr= 1.96) and consumer personality traits influence purchasing decisions (p= 0,00; cr= 13,019), and income influences purchasing decisions (p= 0,00; cr= 12,195). The results of earlier studies are typically supported by the relationship between the variables in this study's structural equation model. The consumer personality character variable has the biggest influence (p = 0.00; cr = 13, 019) on the decision to buy traditional food goods from MSMEs (p = 0.00; cr = 13, 019).

The Influence of Product Quality, Price, Brand Image and Service on Purchase Decisions for Dry Type Ready Mix Concrete

Infrastructure development is one of the government's priorities in order to accelerate economic growth. Concrete is one of the main materials needed. Not all projects will require and can be delivered ready mixed concrete by using the conventional method, therefore a dry-type ready-to-use concrete (instant concrete) is needed. This study aims to determine the effect of Product Quality, Price, Brand Image and Service on Purchasing Decisions of instant concrete products at PT. XYZ East Java. This is a quantitative research with descriptive type. The data used are primary data obtained through questionnaires and thenprocessed using the SPSS program. The total sample of the study was 34 respondents who were selected using a non propability sampling technique with purposive sampling type. Data analysis used multiple linear regression. The results showed that Product and Service Quality had a significant effect on Purchasing Decisions, while Price and Brand Image had no effect on Purchasing Decisions.

PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS MALIKUSSALEH

This study aims to determine the influence of brand ambassadors and brand image on the purchasing decision of Scarlett Whitening products on Malikussaleh University Business Administration students. This research was conducted at the Business Administration Study Program of Malikussaleh Lhokseumawe University. This study used primary data in the form of questionnaires that were distributed to students of the Business Administration Study Program at Malikussaleh University as many as 67 respondents. The data analysis methods used are instrument tests and classical assumption tests as well as multiple linear regression tests using the help of SPSS software version 26. The test results showed that the brand ambassador variable did not have a significant effect on scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students, while the brand image variable had a positive and significant effect on Scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students. Meanwhile, the simultaneous test results showed that the brand ambassador and brand image together influenced the purchasing decision of Scarlett Whitening products in Malikussaleh University Business Administration students.

The Role of Brand Image Mediate the Influence of Price Fairness on Purchase Decisions for Local Fashion Brand Products

This study aims to explain the role of brand image in mediating the effect of price fairness on purchasing decisions of Indonesia Local Fashion Brand named JOGER. This research was conducted in Denpasar with 120 respondents. Path analysis and Sobel test with SPSS for windows program are used. The results indicate that price fairness has positive and significant effect on purchasing decisions. Price fairness has positive and significant effect on brand image. Brand image has positive and significant influence on purchasing decisions. Price fairness has positive and significant effect on purchasing decisions on JOGER products with brand image mediation. This study provide evidence on the development of marketing management science and consumer behavior science, Consumer Behavior is a process that is closely related to the existence of a buying process, at that time consumers carry out activities such as searching, researching, and evaluating products and services in particular. regarding brand image, price fairness and purchasing decisions.

Beauty Influencer: Homophily Relationship, Product Quality Beauty Product And Purchasing Decision

Today, people are increasingly aware of the importance of beauty care and this has become a basic need of society, especially women. People's income is currently increasing, therefore they not only support secondary needs to support their appearance by buying clothes, shoes and bags, they also choose to buy skin care products so that their skin stays healthy and their physical appearance looks more beautiful. interesting. The population in this study were female users of Ms Glow products in Malang City, with a total sample of 100 respondents. The analytical tool used in this research is multiple linear regression analysis. The results showed that product quality and celebrity endorser had no effect on Ms Glow's product purchase decisions. Meanwhile, product reviews have a positive effect on purchasing decisions for Ms Glow's products. Consumers are more interested in seeing product reviews, because the product reviews here come from consumers who have used Ms Glow. Consumers are more confident when someone has used Ms Glow and it is safe on their face. Meanwhile, beauty products and beauty influencers are not important in choosing Ms Glow products.

Analisis Pengaruh Kualitas Produk dan Harga dalam Keputusan Pembelian Sepeda Motor Honda Scoopy di Kabupaten Cirebon

This study aims to determine whether (1) there is a positive relationship between product quality on purchasing decisions for Honda Scoopy motorcycles, (2) the effect of price on purchasing decisions for Honda Scoopy motorcycles and (3) the effect of product quality and price simultaneously on purchasing decisions of bicycles. Honda Scoopy in Cirebon district. The population in this study were residents of several sub-districts in Cirebon district who had Honda Scoopy automatic motorcycles. The sampling technique used the slovin formula with a total sample of 100 people with 20 people per sub-district. The data collection technique uses a Google Form questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results showed that: (1) there was a positive effect of product quality on purchasing decisions for Honda Scoopy motorcycles (t count 4,457; sig. 0.000 0.05; = 0.210) , (2) there was a positive influence on price on motorcycle purchasing decisions. Honda Scoopy ((t count 4.029; sig. 0.000 0.05; = 0.94), (3) ) there is a positive effect of product quality and price simultaneously on purchasing decisions for Honda Scoopy motorcycles (F count = 60.609; Sig. .000 0.05) .Keywords: product quality, price and purchase decision.

The Influence of Product Quality and Service Quality on Online Through Digital Marketing as Intervening Variables During the COVID-19 Pandemic

This study aims to identify and answer some of the problems that exist in the Marketplace related to Product Quality, Service Quality and Purchase Decisions through Digital Marketing. Based on the questionnaire that will be answered by the respondent, the researcher can find out the results that will be obtained and describe how the respondent spends.
 This research method uses quantitative, in order to facilitate research in generating the existing variables in accordance with using questionnaires distributed by researchers to respondents at PGRI Ronggolawe University, Sunan Bonang University, STIE Muhammadiyah Tuban and IIK Nahdlatul Ulama Tuban. The sampling technique in this study is probability sampling. The method used is simple random sampling.
 The results of this study indicate that, Product Quality has positive results and effects and has a direct significant result on the Purchase Decision variable. Service Quality has positive and significant results and influence on the Purchasing Decision variable. Product quality has positive and not significant direct results and influence on the purchasing decision variable through digital marketing as the intervening variable. and Service Quality has positive and not significant results and direct influence on the variable of Purchase Decision through Digital Marketing as the intervening variable.
 Keywords: Product Quality, Service Quality, Purchase Decision and Digital Marketing.

Research Paper on Fake Online Reviews Detection using Semi-supervised and Supervised learning

Abstract: Today's business and commerce are heavily influenced by online reviews. Most online product purchase decisions are based on customer reviews. As a result, opportunistic individuals or groups seek to shake product reviews in their favor. Fake online reviews have a significant impact on the efficiency of online consumers, merchants and e-commerce markets. Despite academic efforts to study fake reviews, there remains a need for research that can systematically analyze and summarize their causes and consequences. This task provides a semi-supervised and supervised text mining model for detecting fake web reviews and comparing their effectiveness to hotel review datasets. Keywords: Semi-Supervised. Supervised, Detection, Fake Review, Marketing

Co-Creation with Consumers for Packaging Design Validated through Implicit and Explicit Methods: Exploratory Effect of Visual and Textual Attributes

Packaging is no longer a mere structural element that only aims to preserve foods, but it is also a powerful marketing tool able to affect product perception, purchase decision and consumers’ food choices. Incorporating consumers’ voices into packaging design through co-creation could maximise its impact on the market. The main goal of this exploratory study was to test the usefulness of co-creation with consumers for packaging design. For that purpose, a survey with 200 Spanish participants was conducted to find out which of the presented visual and textual packaging attributes were the most appropriate. A validation study with 40 participants using implicit (eye tracker, galvanic skin response and automatic facial expression analysis) and explicit measurements was used to test the packaging co-created by consumers against some of its possible competitors in the market. The co-creation process with consumers allowed for the identification of the visual and textual attributes, among the available options, that best fit their preferences, whereas the validation process confirmed that the packaging design co-created by consumers was equally or even preferred over the competitors. The information gathered might help designers and marketers to guide the packaging design for fish products in the Spanish market.

Pengaruh Citra Merek, Harga, Kualitas Produk dan Celebrity Endorse terhadap Keputusan Pembelian Produk Ms Glow ( Studi pada Konsumen Ms. Glow Pandaan)

This study aims to examine and analyze the effect of brand image, product quality, price, and celebrity endorsements on purchasing decisions of Ms Glow products at Ms Glow Store Pandaan. The research methodology used is quantitative research with a survey method. The sampling technique used is simple random sampling with a total of 100 respondents. The data collection technique used a questionnaire which was processed using SPSS version 25. Data analysis used multiple linear regression. The results showed (1) there is a positive influence of brand image on purchasing decisions of Ms Glow products; (2) there is a positive effect of product quality on product purchasing decisions Ms. Glow; (3) there is a positive effect of price on the decision to purchase Ms Glow's products: (4) there is a positive effect of celebrity endorsement on the decision to buy Ms Glow's product. Brand image, product quality, price, and celebrity endorsement factors have an influence of 78.8% on Ms Glow's product purchase decisions, while the remaining 21.2% is influenced by other variables not included in this study. Keywords: brand image, product quality, price, celebrity endorsement, purchase decision.