Product Purchase Decisions Research Articles

Moderating Impact of Drive for Environmental Responsibility Between Cognition, Affection, and Conation and Green Products Purchase Decisions

Sustainable consumption is important to current environmental issues. This study examines how factors like cause-related marketing and brand attitude influence the decision to purchase green products. Moreover, how consumption of green products can be increased, with a focus on the role of individual environmental responsibility, in this research, brand attitude is studied as a multidimensional construct, including brand cognition, affection, and conation. These aspects of brand attitude have a positive and mediating impact on Green Product Purchase Decisions (GPPDs). The data was collected from the general population of Pakistan using a purposive sampling technique. Data was collected from 457 respondents through structured and self-administered questionnaires. The results of this study show that cause-related marketing positively influences consumers' decisions to purchase green products. Additionally, brand cognition, affection, and conation i.e. (thoughts, emotions, and intentions related to the brand) play a role in mediating this influence on green product purchase decisions.

The Influence of Viral Marketing on Tiktok Shop Live Streaming on Erigo Product Purchase Decisions

This study aimed to gather information from the literature regarding the role of social media in tobacco control among adolescents and young adults, both domestically and internationally. The study utilized a literature review from articles on Google Scholar and PubMed published between 2019 and 2023. Inclusion criteria encompassed open-access articles related to interventions using social media to control tobacco consumption among adolescents and young adults, excluding modeling studies. Intervention outcomes were assessed and extracted in narrative form. Fourteen articles met the inclusion criteria (11 original research articles and 3 articles with secondary data). Research designs in the original research articles included Randomized Control Trials (RCTs) and in-depth interviews. Studies utilizing WeChat and WhatsApp demonstrated favorable intervention outcomes in delivering tobacco control messages. Peer mentoring through Instagram was also considered easily accessible for adolescents. Other social media platforms facilitating global discussions, such as Twitter, can enhance public literacy on electronic cigarettes and facilitate the implementation of electronic cigarette policies. Social media interventions in tobacco control are more readily accepted by adolescents, easily accessible, cost-effective, and provide post-intervention social support. The presence of Key Opinion Leaders (KOLs) and message-writing techniques

The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City

This study aims to determine the influence of Brand Awareness, Content Marketing and Product Innovation on Purchase Decisions for Mixue Ice Cream Products in the West Circle of Bengkulu City for mixue consumers in the West Circle of Bengkulu City. This type of research is a quantitative descriptive type of research, the object of this research is Mixue Consumers in the West Circle of Bengkulu City. The sampling method is an accidental sampling technique. The number of respondents in this study was 100 respondents. The data collection method is using questionnaires. The data analysis technique uses Multiple Linear Regression Analysis Test and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that Brand Awareness has a positive and significant effect on Mixue product purchasing decisions. Content Marketing has a positive and significant influence on Mixue product purchasing decisions. Product Innovation has a positive and significant effect on Mixue product purchasing decisions. This is proven by fcount ≥ ftable (121,608 ≥ 2.70) with a significance of 0.000 ≤ 0.050. The coefficient of determination (R Square) is 0.755. This shows that the influence of the Brand Awareness (X1), Content Markting (X2) and Product Innovation (X3) variables on the Purchasing Decision Variable (Y) is 0.755 or 75.5% for west ring mixue consumers while 0.245 or 24.5% is determined by other factors which were not included in this study.

Pengaruh Personal Branding Raisa Andriana Terhadap Keputusan Pembelian Produk Raine Beauty

For a public figure, personal branding needs to be considered to build credibility and have self-value, one of which is Raisa Andriana who started her career as a singer to enter the business in the cosmetics industry. The personal branding he does can be an attraction to indirectly market Raine Beauty products. Based on the said, the purpose of this research is to find out Raisa Andriana's personal branding, the purchase decision on Instagram followers @officialrainebeauty and the influence of personal branding "Raisa Andriana" on the decision to buy Instagram followers @officialrainebeauty. The theory used is Personal Branding which includes the Roles, Standards, Style and Purchase Decision dimensions which include the Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post Purchase Behaviour dimensions. This research approach is quantitative with the explanatory survey method. Data collection technique with the distribution of questionnaires to 134 respondents Instagram followers @officialrainebeauty. This research uses probability sampling techniques for sampling with the random sampling method. Overall, the results of this study show that the influence of Raisa Andriana's Personal Branding on the product Purchase Decision, respondents responded in agreement (good) in the research questionnaire from all Y variable statements and the magnitude of the influence of Personal Branding Raisa Andriana has a strong and positive relationship with the product Purchase Decision of 0.779 with the percentage of Personal Branding Raisa Andriana affecting the Purchase Decision of Raine Beauty products by 60.7% while the remaining 39.3% are influenced by other factors.

KUALITAS PRODUK DAN KEPUTUSAN PEMBELIAN: PERAN BIAYA PEMASARAN SEBAGAI PEMODERASI

The aim of this study is to test and analyze the effect of product quality on purchase decision which is moderated by marketing costs. The sample for this study uses food and staple retailing listed on the Indonesia Stock Exchange for the 2019-2022 period, while the analysis year used to test the hypothesis is the 2020-2022 period. This study uses a panel data regression approach with the help of eviews version 13. The results of this study find that product quality has a positive and significant effect on purchase decision, while marketing costs can not strengthen the effect of product quality on purchase decision. This study contributes to future studies because it fills the void of previous studies which have not used secondary data approaches to measure product quality and purchase decisions

Pengaruh Viral Marketing Mixue Terhadap Keputusan Pembelian

Social media is social media, where users can easily participate freely, share, and create several things such as blogs, social networks, forums, and also virtual worlds and social networks are the most commonly used form of social media. by people around the world. The purpose of this research is to determine Viral Marketing, Purchase Decisions for Mixue products among @mixueindonesia Instagram Followers, and to determine the Influence of Viral Marketing on Purchase Decisions among @mixueindonesia Instagram Followers. The theory used is that Instagram content includes videos, advertisements, and content and Purchase Decisions include awareness, interest, evaluation, trial, and adoption. The approach in this research is quantitative with a survey method. The data collection technique was carried out by distributing questionnaires given to 73 respondents on @mixueindonesia Instagram followers. Sampling used the Slovin technique. The questionnaire collection method used was simple random sampling. The results of this research show that the influence of Viral Marketing as a whole, respondents responded well (agree), as well as the influence of Viral Marketing Mixue on Purchasing Decisions. Overall, respondents responded well (agree) to all the Y variable statements in the research questionnaire. The results of calculations from this research data showed that The t-count value is greater than 8.357, which is greater than the t-table value of 1.666. Because the t-count is greater than the t-table, H0 is rejected and H1 is accepted. And the magnitude of the influence of Viral Marketing @mixueindonesia has a moderate or moderate influence of 0.496 on purchasing decisions with a percentage of 49.6%, while the remaining 50.4% is influenced by other factors outside the research.

Influence of Thrifting Products Purchasing Behavior: Cases of young adults in Indonesia

This study investigates the purchasing behavior of young adults in Indonesia, focusing on thrift products. Key factors influencing their decisions include value for money, electronic word of mouth (e-WOM), and environmental concerns. The research aims to contribute to consumer behavior knowledge in Indonesia, offering practical recommendations for businesses targeting this demographic. The study, conducted quantitatively through online surveys with respondents aged 18-30, establishes a relationship between value for money, e-WOM, and purchase decisions for thrift products. However, it finds no significant correlation with environmental concerns, emphasizing the need for nuanced marketing strategies to address sustainability issues in this market segment.

The Impact of Environmental Indicators on Consumer Purchase Decisions for Food Products

This research paper analyzes consumer expectations and priorities concerning environmental indicators within the food industry. The study’s overall objective was to understand the importance of various environmental indicators on consumer purchasing decisions. A survey was conducted in Poland, utilizing a representative sample to measure participants’ opinions. Respondents were asked to assess the importance of various environmental indicators in influencing their purchasing choices. The findings underscore a high demand among Polish consumers for environmental responsibility from companies operating in the food sector. Key indicators include the effectiveness of environmental management systems, pro-environmental investments, the promotion of environmental awareness, waste management, water conservation, and attention to supply chain and wastewater issues. This study provides a comprehensive understanding of consumer preferences, offering guidance for industry stakeholders and policymakers seeking to enhance sustainability practices and align their efforts with consumer expectations in the dynamic landscape of the food sector.

The Effect of Marketing Mix and Health Consciousness on Purchase Decisions of Sanitary Products

The COVID-19 pandemic has raised public awareness of the link between health and sanitation, which has resulted in a rise in the demand for sanitation supplies like hand sanitizer and hand soap. Consumer behavior towards sanitary products has changed. The long-term impact of the pandemic on the effect of the marketing mix and health consciousness on consumer decisions to buy sanitary products in Indonesia still needs to be analyzed. The purpose of this study is to look at the effect of the marketing mix (product, price, place, and promotion) and health consciousness on sanitary product purchases. Measurement of these variables was carried out using relevant indicators with a Likert scale of 1-5. The data were analyzed using Lisrel 8.80 software, which included a structural equation model (SEM). Data collection was carried out through questionnaires (online surveys) by applying purposive sampling techniques. The research sample consisted of 250 respondents with characteristics as all Indonesian people aged at least 12 years old, had purchased sanitary products in Indonesia. Based on analysis using the SEM Lisrel 8.80 method, it was discovered that purchasing decisions are significantly positively affected by the marketing mix. Marketing mix has a significant effect but a weakening effect on health consciousness. Health consciousness has a positive and significant effect on purchasing decisions. Health consciousness has been shown to mediate the effect of the marketing mix on purchasing decisions, but it is weakened. Thus, it is possible to conclude that the marketing mix and health consciousness are essential factors in enhancing sanitary product purchasing decisions.

Behaviour change: The impact of consumer trust on product purchase decision making

<p>Business is an interesting thing among young people today, where business programs continue to be promoted and become the main thing so that economic stability continues like a rolling wheel. The purpose of this study was to determine the impact of consumer behaviour on product trust through social media on purchasing decisions with respondents being social media users. Social media, an expansive digital landscape fostering communication and interaction, emerges not merely as a conduit for social engagement but significantly as a hub for the strategic promotion and marketing of products, amplifying consumer interest and engagement. The method used in this research is a quantitative method with a direct survey and a questionnaire, the research sample is 120 community respondents who actively buy products through social media. The profound revelations gleaned from this study unveiled a pivotal correlation: the palpable influence wielded by-product trust cultivated through social media channels on the decisions to purchase. Notably, the findings underscore the compelling and direct positive impact wielded by-product trust engendered via social media interactions on shaping and actualizing consumer purchasing behaviors.</p>

Can Purchasing Decisions be mediated by Brand Awareness?

This study aims to examine how Social Media Marketing, Brand Ambassadors, and Promotions influence the Purchasing Decisions of Menantea products, as well as the mediating role of Brand Awareness in connecting these independent variables and Purchasing Decisions of Menantea products. Employing a survey method with purposive sampling, data was gathered from consumers of Menantea products who had purchased the product at least once. Structural Equation Modeling (SEM) via SmartPLS 4 software was utilized for data anlaysis. The findings indicate that promotions directly significant effect on Menantea Product Purchase Decisions, while Social Media Marketing and Brand Ambassadors do not affect on Menantea Product Purchase Decisions. Furthermore, Brand Awareness has a significant direct effect on Menantea Product Purchasing Decisions and acts as a mediator, social media marketing through brand awareness has no influence on purchasing decisions, while brand ambassadors and promotions through brand awareness have an indirect influence on purchasing decisions for Menantea products. This study aims to provide valuable insights into developing marketing strategies for Menantea products and similar products.

Influence of Online Shopping Sites on Buying Behavior of Youth

The goal of the study is to determine how consumers feel about the apps like Flip-kart, Amazon, Mynthra, Snapdealetc .The internet evolved become a more essential and potent instrument for every person’s need and way of life. The study’s goal is to examine current customer product preferences, buying patterns, and purchase decisions made using various online shopping apps, such as Flip-kart, Amazon and Snapdeal etc. The majority of respondents are happy with the high rankings for ease of finding products, practicality, and deals or discounted costs. According to the research, online decision-support tools have the power to fundamentally alter how customers look for product information and decide what to buy.

Influence Of Celebrity Endorsers, Content Marketing, And Product Quality On Purchasing Decisions For Skintific Products (Study On Skintific Product Users In Semarang City)

This study intends to analyze how Celebrity Endorsers, Content Marketing, and Product Quality influence the purchase decision of Skintific products. This type of research uses quantitative questionnaire data. The respondents of this study were private campus students in Semarang City who had purchased Skintific products. Purposive sampling was used for the sampling process in this study, which amounted to 100 respondents. The sample in this study was done with the formula Malhotra (2006). The number of indicators multiplied by 5 or variables multiplied by 5, there are 100 respondents who can be used to adjust the sample size in this study. The research analysis procedure uses Multiple Linear Regression Analysis, Validity Test, Reliability Test, and Hypothesis Test. This study found that Celebrity Endorser does not have a significant effect on customer decisions to buy Skintific products, Content Marketing has a significant and beneficial influence on customer decisions to buy Skintific products while Product Quality has a positive effect on Skintific product purchase decisions. Companies can leverage this research as a primary source of information to improve profitable business operations and increase market share.

The Influence of Product Quality, Brand Image, and Lifestyle on The Purchase Decision of Yamaha NMAX Motorcycles at Yamaha Mega Utama Motor Depok Dealers

The study investigates the influence of product quality, brand image, and lifestyle on the purchase decision of Yamaha Nmax motorcycles using primary data collected from a sample of one hundred users. Employing multiple linear regression and the SPSS program for analysis, the findings reveal positive effects between product quality (X1) and purchase decision (0.157), brand image (X2) and purchase decision (0.174), and lifestyle (X3) and purchase decision (0.609). The simultaneous impact of these variables is significant, with lifestyle demonstrating the most substantial effect (0.000). While these results offer valuable insights for Yamaha, future research could explore additional factors, and it's essential to consider potential limitations, such as respondent biases. The findings underscore the importance of enhancing product quality to positively influence purchase decisions and suggest avenues for further research and strategic development.

Pengaruh Citra Merek, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Sepatu Adidas Di PASI (Persatuan Atletik Seluruh Indonesia) Kabupaten Bangka

This research aims to research, test and assess the influence of the independent variables Brand Image, Product Quality and Price Perception on the dependent variable Purchase Decision for Adidas PASI athlete shoe products in Bangka Regency. The sample in this study was 107 athletes. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and purposive sampling techniques. then the data results were processed using the SPSS 23 data processing application. The results of this research prove that Brand Image and Price Perception have a positive and significant effect on the Purchase Decision for Adidas shoe products partially. Meanwhile, product quality has no partial effect on the decision to purchase Adidas shoes. However, this research proves that brand image, product quality and price perception have a positive and significant influence on decisions to purchase Adidas shoe products simultaneously.

A Study on the VR Interface Design for Children Products and its Influence Towards China’s Consumerism

The present study intended to evaluate the impact of the virtual reality store interface, which comprised of two dimensions, virtual spatial cues (VR) and interactivity (INT), on Chinese customers’ purchase decisions which included the preference for product hedonic attributes (HD) and purchase intention (PIP). Secondly, the mediating role of perceived product design which encompassed aesthetics (PRAS), functionality (PFUN), and symbolism (SYMM), was investigated. A quantitative approach was implemented, combined with a survey-based strategy for data collection. The criteria for respondents included parents having children who are VR game users, and the age range of the children was between 10 to 16 years. A sample of 312 respondents was analysed with the use of statistical software. The researcher employed the prominent methodology of structural equation modelling to evaluate the proposedhypotheses. The findings demonstrated that INT positively and significantly impacts HD, whereas INT and PIN were found to have an insignificant association. VR was found to impact HD and PIN positively and significantly among virtual Chinese consumers. In terms of the mediation analysis, PRAS significantly mediated the association between INT and PIN and VR and PIN, whereas the negative mediation of PRAS in the association between INT and HD and VR and HD was not validated. Regarding the mediation effect of SYMM, it was revealed that SYMM played a significant mediating role in the four proposed associations. Lastly, the mediation effect of PFUN was found to be significant in the association between INT and HD and VR and HD, whereas PFUN was an insignificant mediator in the association between INT and PIN and VR and PIN. The study offers substantial and valuable insights into virtual consumer perception regarding product design and purchase decisions for theoretical and practical applications.

The Influence of Online Customer Reviews and Online Customer Ratings on Product Purchase Decisions on The Tokopedia Marketplace

The purpose of this study is to find out the influence of online customer reviews and online customer ratings on purchasing decisions. The target of this study is Indonesian people who have shopped using Tokopedia. The method to be used in this study is a survey method by distributing questionnaires online as a data collection tool. The sample to be used in this study is 100 respondents randomly selected from Indonesian people who have shopped at Tokopedia. The collected data will be analyzed using linear regression methods to test the hypotheses that have been formulated.

The Effect of Green Marketing on Product Purchasing Decisions with E-Wom as a Mediating Variable

Marketing communications in this modern era has experienced very significant developments. The increasingly advanced development of the times demands that everything must change in such a way, keeping up with current developments in the field of marketing communications. The aim of this research is to analyze the influence of Green Marketing on Garnier product purchasing decisions in Surakarta with E-Wom as an intervening variable. This type of research is quantitative research. The population of this research is Garnier product users in Surakarta. This research uses primary data. So the minimum sample that researchers can take is 100 respondents. Sampling technique in this research. using purposive sampling. This research uses SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). The results of this research are that Green Marketing has a positive and significant influence on Purchasing Decisions. Green Marketing has a positive and significant influence on E-WOM. E-WOM has a positive and significant influence on purchasing decisions. E-WOM can mediate the relationship between Green Marketing and Purchasing Decisions.

The Influence of Product Quality on Purchase Decision Through Brand Image: A Case Study On 3second Fashion

Purpose: A deep understanding of the factors influencing purchasing helps companies become more responsive, effective, and successful in marketing their products or services. This study aims to assess the impact of product quality on purchasing decisions involving the brand image factor in 3-second Fashion Surabaya.
 Design/methodology/approach: The research method employed a quantitative approach with the participation of 100 respondents. Structural equation model analysis was used as the analytical technique.
 Findings: The study results indicate that product quality influences the purchasing decisions for 3-second Fashion products. In other words, the better the product quality, the higher the consumer's decision to make a purchase. The research findings also show that brand image has an impact on purchasing decisions for 3-second Fashion products. In other words, the better the brand image, the higher the consumer's decision to make a purchase. This study also reveals that brand image serves as an intervening variable that mediates the relationship between product quality and purchasing decisions for 3-second Fashion Surabaya products.
 Research limitations/implications: This research focuses on the influence of product quality and brand image on purchasing decisions without considering other variables that may play a role in the purchasing process.
 Practical implications: Understanding the influence of product quality on purchasing decisions through the brand image in 3second Fashion Surabaya has several practical implications that can aid decision-making at the managerial and marketing levels. Practitioners and business managers can take specific steps to enhance the performance and competitiveness of the company.
 Originality/value: This research provides a new and original contribution, particularly regarding the relationship between product quality, brand image, and purchase decisions in the field of fashion retail.
 Paper type: Research paper

The Effect of Augmented Reality Acceptance on E-Commerce on Cosmetic Purchase Decisions Using Combination TPB and TAM

The fact that the sales of cosmetic products in Indonesia are increasing causes competition between brands to be unavoidable. One of the strategies the company prepared is to expand its marketing reach with e-commerce. But when selling cosmetic products by online new problem arises, scilicet the absence of a tester causes a lack of information about the product and how the technology is accepted. A lack of understanding about the product will affect consumer buying interest. Shopee answers this problem by providing a markerless augmented reality-based beauty cam feature. Based on this description, this study will analyze the effect of acceptance of the use of augmented reality on product purchase decisions using a combination of the Technology Acceptance Model and Theory of Planned Behavior. Data in his study was collected by distributing online questionnaires to Shopee users who have used this feature. The results of this study indicate that behavioral control variables do not affect a person's behavioral intention to use the beauty cam feature or the intention to buy cosmetic products. In addition to these correlations, all proposed correlations have a significant effect. The results of this study can stimulate future research and become a consideration for feature developers and business owners in other fields.