The article examines the problem of rational land use in Ukraine. It was established that, in comparison with European countries, the level of soil plowing in Ukraine is very high and does not meet the norms of rational land use. The author determined that the violation of scientifically based norms for the use of land resources leads to a significant decrease in soil fertility, as well as to significant destructive ecological consequences. It is characterized that the development of large agricultural holdings, which are focused on the cultivation of highly profitable agricultural crops, does not contribute to the development of competition in the agricultural sector, violates the norms of crop rotation in agriculture. The main tools that will contribute to the formation of optimal dimensions and the effective use of resource potential in the conditions of globalization have been determined, namely: the introduction of a system of planning and budgeting of production processes; alternation of cultures; the use of GPS-mapping of land with an indication of crop history, land quality and cultivation technology. The author proposed the main directions of rational use of land use, which are based on the development and implementation of national and regional programs for land protection and reproduction of soil fertility, the introduction of scientifically based crop rotations, and the formation and improvement of the regulatory and legal framework.