Competitive Products Research Articles

The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?

Purpose Brands increasingly coappear in television programs while research in product placement has primarily focused on the placements of a single brand. Building on research related to product placement and cobranding, this study aims to systematically examine the roles of product competitiveness and brand competitiveness on the effectiveness of brand coappearance on television programs. Design/methodology/approach Extensive pretesting and four experimental studies were conducted. Real stimuli that had been digitally manipulated with fictitious brands were used in Study 1 (laboratory experiment involved student samples) and Study 2 (online experiment with a national sample) to examine the short- and long-term impacts of product competitiveness on brand coappearance. Real stimuli incorporated actual brands were used in Study 3 (involved advertisers’ key demographic) and Study 4 (alterative television program with a national sample) to examine the impacts of brand competitiveness and its interaction effect with product competitiveness. Findings The study found that coappearing with a product of high competitiveness significantly enhanced attitudes and purchase intention toward the coappearing products both in the short and long term. Product competitiveness further interacts with brand competitiveness to influence attitudes and purchase intention toward the coappearing brands suggesting a coopetition pattern for brand coappearances. The effect of brand coappearances did not vary substantially for low or high involvement products with or without character interaction. Research limitations/implications The study develops a useful framework for explaining and understanding the potential spillover effects in brand coappearances. It contributes to the existing literature on product placement and cobranding, while also paving the way for future research opportunities. Practical implications When introducing new brands, marketers are advised to consider coappearance deals with more competitive brands in highly competitive product categories. Conversely, coappearance deals with less competitive brands in less competitive product categories should be adopted to promote well-known brands. Advertisers may also consider product or brand exclusivity arrangements with broadcasters to enhance the effectiveness of the product placement. Originality/value Although brand coappearance in media content is likely to continue to proliferate, little is known about the phenomenon and its effects. To the best of the authors’ knowledge, this research is the first to systematically examine the perceptions toward brands coappeared in television programs.

Essential Oils, Chemical Compounds, and Their Effects on the Gut Microorganisms and Broiler Chicken Production: Review

The influence of essential oils (EOs) on gut microorganisms and broiler chicken production was evaluated through the systematic analysis of scientific reports. The present study was focused on the EO antimicrobial activity oriented toward broiler chicken production. There is a great biodiversity of plants, and various compounds with different biological activity have been isolated from them. The EO molecules extracted from plants have been employed recently in livestock feeding. Microbial resistance to antibiotics has led to their reduced use in animal production. To maintain competitive broiler chicken production with reduced antibiotic use, EOs have been explored. In broiler chickens, EOs are supplemented in the diet or drinking water to enhance weight gain and feed efficiency and reduce mortality. EOs are an alternative to antibiotics, and their research is dynamic in poultry production. The present review focused on the antimicrobial activity oriented to broiler chicken production. The search for information in databases used the terms “broiler chicken”, “essential oils” and combined them with the name of the plants. It was detected that the EO of Cinnamon bark or its compound cinnamaldehyde could reduce pathogenic bacteria in the digestive tract and improve intestinal morphology. Essential oils from Cymbopogon spp. and Origanum vulgare had an effect mainly against Gram-negative bacteria, such as Escherichia coli, Klebsiella pneumoniae, Pseudomonas aeruginosa, Salmonella spp., and others, and against some Gram-positive bacteria, such as Staphylococcus spp., or yeasts, such as Candida albicans. Essential oils of Cymbopogon citratus acted against Salmonella. Citrus japonica affected Bacillus subtilis, Escherichia coli, and Salmonella typhimurium. Origanum EO improved the antioxidant status and gut health of chickens, while EO of Eucalyptus with carvacrol, thymol, and Citrus lemon improved the productive performance of broiler chickens; also, Citrus spp. reduced the number of oocysts of Eimeria and showed activity against Listeria monocytogenes, Staphylococcus aureus, and Pseudomonas aeruginosa. It is concluded that EOs are a sustainable alternative to antibiotics in the production of broiler chickens. Future research includes the standardization of EO from different plants and active molecules, as well as the interaction with other feed additives and their impact on the health and production of broiler chickens. In addition, safety for consumers and the environment must be considered.

Electrocatalytic CO2 reduction to HCO2H by protic NHC-Ir complexes

In electrochemical CO2-conversion strategies, various transition metal-based molecular electrocatalysts are employed to reduce CO2 into products like CO and HCO2H, with H2 as a competitive side product. However, achieving selectivity towards HCO2H remains challenging, and suitable catalysts for the same are limited. Herein we report a normal and an abnormal protic-NHC-based Cp*Ir(III)-half sandwich complexes for catalytic CO2 electroreduction in an aqueous acetonitrile solvent. Both the catalysts predominantly produced HCO2H as the CO2-reduced product at an applied potential of –2.66 V vs Fc+/Fc with 5 % H2O as the proton source; however, the normal protic-NHC-bound complex achieved a Faradic efficiency (FE) of 86±4 %, while the complex with the abnormal protic-NHC ligand furnished FE up to 72±4 %. The protic proton of the protic NHC ligand in these complexes was proposed to participate in a proton relay process, facilitating generation of the crucial Ir–H intermediate, which reacts with CO2 to produce HCO2H through stabilization of the Ir–OCHO intermediate.

Consumer Purchase Decision and Brand Image Analysis Through Product Quality and Price: Study Case Frozen Pastry in Jakarta - Indonesia

The study investigates the effects of product quality and price on the purchasing decisions of Bonpatis Danish pastry sheets, with brand image acting as a mediator. Indonesia's food and beverage industry, mainly retail, is experiencing significant growth as modern retailers like Hypermart introduce competitive products. A quantitative approach was used, applying Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to data collected from 83 respondents, mainly Hypermart bakery employees in DKI Jakarta. Results indicate that product quality and price positively influence brand image and purchasing decisions. Specifically, product quality boosts brand image and directly affects purchase decisions, whereas price influences purchase decisions directly but not via brand image. The study emphasizes the role of product appearance and packaging in shaping brand perceptions and suggests improving these elements to attract more consumers. Due to a limited sample size, the study recommends future research to explore broader aspects like customer satisfaction and loyalty. Keywords: Danish pastry sheet, product quality, price, brand image, purchase decision.

Classical and Bayesian inference of Cpc$\mathcal {C}_{pc}$ for Wilson–Hilferty distribution under progressively first‐failure type‐II censoring samples

AbstractThis study uses two frequentist approaches and the Bayesian method of estimation using progressively first‐failure type‐II censored data to estimate process capability index (PCI), , for the Wilson–Hilferty (WH) distribution. A competitive maximum product of spacing (MPS) method for estimation of is proposed in the frequentist method as an alternative to conventional likelihood (LK)‐based estimation. We have also taken into account the PS function in the Bayesian setup as an alternative to the conventional LK function, and both LK and PS‐based Bayesian estimates are given for . Further, the Bayes estimates are evaluated by applying Tierney–Kadane (TK) approximation method and Markov chain Monte Carlo (MCMC) method with the help of both LK and PS functions and Jeffrey's prior. Additionally, the approximate confidence intervals based on the suggested frequentist techniques as well as the Bayes highest posterior density (HPD) credible intervals are built for the index . In addition, two bootstrap confidence intervals are obtained. In the simulation exercise, the performance of the Bayes and traditional estimates of is assessed in terms of their mean squared errors, and the average width and coverage probabilities of the CIs and HPD intervals are compared. An actual data set from the electronic industries is reanalyzed in order to show the efficacy of the proposed index and estimation methodology.

A joint Cournot equilibrium model for the hydrogen and electricity markets

Hydrogen production through renewable energy-powered electrolysis is pivotal for fostering a sustainable future hydrogen market. In the electricity sector, hydrogen production bears an additional demand that affects electricity price, and mathematical models are needed for the joint simulation, analysis, and planning of electricity and hydrogen sectors. This study develops a Cournot and a perfect competition model to analyze the links of the electricity and hydrogen sectors. In contrast to other solving methods approaches, the Cournot model is solved by convex reformulation techniques, substantially easing the resolution. The case studies, focusing on the Iberian Peninsula, demonstrate the region's potential for competitive hydrogen production, and the advantages of perfect competition to maximize the use of renewable energies, in contrast to Cournot's oligopoly, where the exercise of market power raises electricity prices. Sensitivity analyses highlight the importance of strategic decision-making in mitigating market inefficiencies, with valuable insights for stakeholders and policymakers.

Pengaruh Literasi Keuangan Syariah terhadap Keputusan Nasabah dalam Memilih Cicilan Kendaraan Islami

This study aims to analyze the influence of Islamic financial literacy on customer decisions in choosing Islamic vehicle installments in Indonesia. Using a quantitative approach, a survey was conducted on several respondents in five major cities in Indonesia. The results showed that the level of Islamic financial literacy has a significant positive influence on customer preferences for choosing Islamic vehicle installments. Logistic regression analysis revealed that every one-point increase in the Islamic financial literacy score increases the odds of choosing Islamic vehicle installments by 4.9%. Demographic factors such as age, education, and income also have a significant influence. These findings highlight the importance of efforts to improve Islamic financial literacy as a strategy to encourage the adoption of Islamic financing products. Practical implications include the need for targeted education programs, improved product communication, and innovation in the development of competitive Islamic financing products.

Effects of Humidity on Mycelium-Based Leather.

Leather is a product that has been used for millennia. While it is a natural material, its production raises serious environmental and ethical concerns. To mitigate those, the engineering of sustainable biobased leather substitutes has become a trend over the past few years. Among the biobased materials, mycelium, the fungal "root" of a mushroom, is one of the promising alternatives to animal leather, as a material with tunable physicomechanical properties. Understanding the effect of humidity on mycelium-based leather material properties is essential to the production of durable, competitive, and sustainable leather products. To this end, we measured the water sorption isotherms on several samples of mycelium-based leather materials and investigated the effects of water sorption on their elastic properties. The ultrasonic pulse transmission method was used to measure the wave speed through the materials while measuring their sorption isotherms at different humidity levels. Additionally, the material's properties were mechanically tested by performing uniaxial tensile tests under ambient and immersed conditions. An overall reduction in elastic moduli was observed during both absorption and immersion. The changes in the measured longitudinal modulus during water sorption reveal changes in the elasticity of the test materials. The observed irreversible variation of the longitudinal modulus during the initial water sorption can be related to the material production process and the presence of various additives that affect the mechanical properties of the leather materials. Our results presented here should be of interest to material science experts developing a new generation of sustainable leather products.

Revolutionising the ready-made garments firms in Bangladesh: strategies for transformative change towards sustainable product innovation

ABSTRACT Ready-Made Garments (RMG) firms, particularly in developing economies such as Bangladesh, struggles to integrate sustainability into its operations and product innovation. Limited supportive policies and institutions exacerbate this challenge, hindering the industry's ability to produce high-standard and globally competitive sustainable products. Drawing on case studies of Bangladesh’s RMG firms, this qualitative paper aims to identify potential strategies and commitments to drive transformative change in the RMG firms towards sustainable product innovation. It addresses the main questions on the drivers of transformative change in sustainable product innovation, as well as firm leadership responses to sustainable development. Key findings from key informant interviews (KII) and focus group discussions (FGD) indicate drivers and strategies for transformative change towards sustainable product innovation in five dimensions: sustainability practices, market demands, firms’ commitments and initiatives, policy and regulatory framework, and technology and innovation. The findings of the paper highlights policy insights and leadership roles that contribute to a comprehensive understanding of the crucial factors and guidelines for initiating transformative changes in the RMG firms towards sustainable products. Also, a framework with insights from stakeholders is developed based on the findings to provide leadership guidance and recommendations for companies in the RMG sector and other related industries.

Immunomodulatory Hydrogel for Electrostatically Capturing Pro-inflammatory Factors and Chemically Scavenging Reactive Oxygen Species in Chronic Diabetic Wound Remodeling.

Diabetic wound exhibits the complex characteristics involving continuous oxidative stress and excessive expression of pro-inflammatory cytokines to cause a long-term inflammatory microenvironment. The repair healing of chronic diabetic wounding is tremendously hindered due to persistent inflammatory reaction. To address the aforementioned issues, here, a dual-functional hydrogel is designed, consisting of N1-(4-boronobenzyl)-N3-(4-boronophenyl)-N1, N1, N3, N3-tetramethylpropane-1, 3-diaminium (TSPBA) modified polyvinyl alcohol (PVA) and methacrylamide carboxymethyl chitosan (CMCSMA) can not only electrostatically adsorb proinflammatory cytokines of IL1-β and TNF-α, but can also chemically scavenge the excessive reactive oxygen species (ROS) in situ. Both in vitro and in vivo evaluations verify that the negatively charged and ROS-responsive hydrogel (NCRH) can effectively modulate the chronic inflammatory microenvironment of diabetic wounds and significantly enhance wound remodeling. More importantly, the well-designed NCRH shows a superior skin recovery in comparison with the commercial competitor product of wound dressing. Consequently, the current work highlights the need for new strategies to expedite the healing process of diabetic wounds and offers a wound dressingmaterial with immunomodulation.

Punk Children's Empowerment in Changing Life Culture and Increasing Income

This research aims to empower punk children’s program by Kampung Seni and Black Dog to change the culture of life and increase income. The reason for carrying out this research is to change society’s negative views toward punk children’s culture. This study uses a qualitative approach, with data collected through observation and direct interviews with five punk children in Kampung Seni and Black Dog studios. The result of this research is that the empowerment of punk children carried out by studio managers through education and skills programs can change the culture of lazy work into enthusiasm for work. Second, the empowerment carried out by the two studios resulted in punk children’s artistic creativity in the form of competitive products that could be traded. Third, punk children’s creative products can increase their income and, at the same time, change their social status. This research implies that the government of Sidoarjo Regency can motivate other groups to manage and empower punks or similar children who have yet to be authorized. Keywords: empowerment program, punk children, lifestyle, income

Effect of Temperature and Oxygen Concentration on Corrosion of J55 Steel in an O2/CO2 Environment

ABSTRACTThe corrosion product competition and transformation process of J55 under an O2/CO2 environment in the temperature range of 50–350°C and 0–1 MPa oxygen partial pressure range, respectively, were studied using electrochemical and surface analysis techniques as well as thermodynamic calculations to determine its corrosion rate change law and pitting corrosion phenomenon. This study demonstrates that the uniform corrosion rate of J55 with increasing temperature shows a trend of first increasing, then decreasing, and finally increasing. The transformation of its corrosion products, from FeCO3 into Fe3O4, is consistent with the altering corrosion rate law with increasing temperatures. J55 corrodes faster at 350°C as the O2 partial pressure increases. When the O2 partial pressure is low, the predominant kind of corrosion product that is obtained is FeCO3; when the O2 partial pressure exceeds 0.2 MPa, all corrosion products are transformed into iron oxides. As the oxygen partial pressure increases, J55's corrosion product film becomes increasingly less protective of the substrate, making the substance more vulnerable to corrosion reactions.

ANALISIS KELAYAKAN HARGA JUAL DALAM PERSAINGAN PASAR PRODUK SYNTHETIC THICKENER

This study aims to analyze the feasibility of the selling price of synthetic thickener products in tight market competition based on financial aspects of Net Present Value (NPV), Benefit Cost Ratio (BCR), and Profitability Index (PI) with three price levels from the price range requested by customers. The research was conducted using a qualitative research method with five stages, namely 1) defining the problem, 2) identifying each alternative, 3) analyzing the feasibility of the selling price with a three-level price scenario, 4) conducting a comparative analysis and 5) recommending the decision given. The results of the research with the NPV, PI and BCR methods are not feasible for price as well as level 1 and feasible for selling prices 2 and 3.

Systematic metabolic engineering of Yarrowia lipolytica for efficient production of phytohormone abscisic acid

Abscisic acid (ABA) is an important phytohormone with diverse applications. It currently relies on the fermentation of Botrytis cinerea, which suffers from limited availability of genetic engineering tools. Here, Yarrowia lipolytica was engineered to enable de novo biosynthesis of ABA. To overcome the rate-limiting P450 enzymes, systematic engineering strategies were implemented. Firstly, the dissolved oxygen was increased to boost the activity of P450 enzymes. Secondly, the expansion of endoplasmic reticulum was implemented to improve the functional expression of P450 enzymes. Lastly, rate-limiting enzymes were assembled to facilitate substrate trafficking. Moreover, ABA production was further improved by strengthening the mevalonate pathway. Finally, the engineered strain produced 1221.45 mg/L of ABA in a 5-L bioreactor. The study provides effective approaches for alleviating rate-limiting P450 enzymes to enhance ABA production and achieve competitive industrial-level ABA production in Y. lipolytica.

Assessment of the Polygeneration Approach in Wastewater Treatment Plants for Enhanced Energy Efficiency and Green Hydrogen/Ammonia Production

Wastewater treatment plants (WWTPs) offer opportunities to optimize resource utilization and enhance energy efficiency. This study provides a comprehensive analysis of using the polygeneration approach in WWTPs to reduce grid energy dependence, optimize energy distribution, and utilize surplus energy for hydrogen (H2) and ammonia (NH3) production. Several models were employed, including photovoltaic (PV) technology, parabolic trough collectors (PTCs), steam methane reforming, and polymer electrolyte membranes, to assess the feasibility of this approach. Three scenarios were evaluated: Scenario 1 (Baseline) represents the current operations, Scenario 2 maximizes the Net Present Value (NPV), and Scenario 3 minimizes NH3 production costs. Real data from As-Samra WWTP in Jordan was used to accurately assess the feasibility of each scenario. The results show that Scenario 2 offers the highest profitability and efficiency, with a NPV of 87.48 million USD and an annual NH3 production of 15,417 tons, reducing both grid dependency and biogas fuel consumption. Both Scenarios 2 and 3 demonstrate the ability to meet thermal demands efficiently while generating significant revenue from NH3 production. Scenario 3, in particular, achieves competitive H2 and NH3 production costs. Environmentally, Scenario 2 significantly reduces annual greenhouse gas emissions by 12.66 kilotons of CO2eq, with near-zero carbon intensity for thermal energy due to solar reliance. In conclusion, the polygeneration approach offers a promising pathway for WWTPs to achieve greater sustainability, economic gains, and reduced environmental impact, providing valuable insights for decision-makers.

Leybold presents innovative vacuum portfolio at ANUGA FoodTec

At the leading trade fair Anuga FoodTec in Cologne, Leybold presents its vacuum technologies for the food processing and packaging industry from. The efficient solutions of the vacuum supplier are used worldwide. In a wide variety of applications, the pumps, systems and measuring devices of this long-established company make a significant contribution to sustainable and competitive products and processes in the food and beverage industry.

Особенности торговой политики Китая: текущее состояние и направления развития

This article analyzes the current state, main instruments, and directions of development of China's trade policy in the context of the confrontation between the two global economic leaders, China and the USA. Understanding the meaning that China embeds in the concept of "trade policy" will enable Russia to perceive the logic of China's decisions and effectively build cooperation with China in the economic sphere and the related ones. The aim of this study is to identify the peculiarities of China's trade policy. To achieve this, the article examines the main indicators and instruments of China's trade policy, considers the current viewpoints of Chinese economists on trade policy, and analyzes activities concerning its implementation. Particular attention is given to the methods China uses to increase its influence in the global economy. The findings demonstrate that through its trade policy, China aims not only to enhance its economic power but also to shape new global rules and standards, reflecting its aspiration for leadership in international economic relations. China’s tariff system and the enforcement of non-tariff measures effectively protect its domestic market from foreign competition and encourage investments in the development of competitive high-technology production on the global market. The article shows that in China, the concept of "trade policy" encompasses a broader set of tools and measures than the commonly accepted tariff and non-tariff measures. Within its trade policy framework, China addresses a range of tasks, from the internationalization of the national currency to uniting developing countries and gaining priority in setting technical standards for goods and services. It is shown that China has been working in this direction for several decades, specifically since the early 2000s.

Milk and dairy products market: creation of dairy clusters

In modern conditions, public health as a strategic resource is one of the most important indicators that determine the level and quality of life, and is ensured by saturating the market with high-quality food products with high consumer properties. The authors have studied the current state of production of milk and its processed products, which are in the second place in demand after bakery products. In each region of the republic there are processing enterprises of the dairy industry, but not all producers supply goods of high quality. Purpose - development of practical recommendations to provide the domestic market with high-grade and competitive dairy products on the basis of formation and development of dairy clusters. Methods - the system approach was used to determine the value chain from raw materials to finished products, statistical and comparative analysis - to study the dynamics, state, potential opportunities of the dairy subcomplex, economic entities, generalization method - to summarize the results of the study. Results - the main problems existing in the dairy industry of Kazakhstan are revealed: insufficiency of milk for food products, underutilization of production capacities, lack of large farms producing conditioned raw materials in the required volumes, high import dependence, purchase prices for raw milk. Conclusions - the authors recommend the formation of territorial dairy cluster structures. The implementation of this direction will allow to meet the needs not only of the domestic market, but also to achieve a high export potential of the dairy industry, to solve the issues of supply of necessary equipment, fodder for livestock, to increase the competitive advantages of dairy products, the level of utilization of the existing production potential, as well as to expand the raw material base. Of particular importance is the study of promising areas of the dairy industry, since milk and dairy products are necessarily present in the food basket of every family.

Kazakhstani village: the need for radical transformation

Purpose - the tendencies of development of rural areas of Kazakhstan are shown. Methods - economic analysis, statistical methods were used in analyzing the data on the number of rural population in dynamics, graphical - for structuring the information and its visual presentation. Results - the article outlines the current trends and prospects of rural settlements (RS) of the republic, considers demographic processes, economic factors, migration flows. Special attention is paid to the state support initiatives aimed at improving the living standards of rural residents. The authors highlight the stages of building up the resources of rural areas of the country in the context of the implementation of state programs, each of which has specific goals and objectives aimed at improving the lives of rural residents, reducing their outflow from rural to urban areas caused by limited employment opportunities, low standard of living, insufficient access to quality services: education, health care. It is noted that in 20 regions of Kazakhstan adapted and implemented the program "One Village - One Product" (OVOP), focused on the production of the most promising products with high market potential, the creation of sustainable value chains of agricultural products for agricultural enterprises and farmers, promoting saturation of the domestic market with high-quality competitive food products. Conclusions - solving the problems of strengthening rural areas is in direct dependence on the effective policy of the state in the sphere of agro-industrial complex. Currently, emphasis is placed on the future of the Kazakhstani village, its modern infrastructure. Organizational, managerial and economic approaches, digitalization in agriculture allows to accelerate the pace of integrated socio-economic development of RS, increase the income of the rural population, stabilize the demographic situation and increase the investment attractiveness of territories.

Molecular markers and their importance for pig production and breeding: an overview

The DNA polymorphisms are changes in the sequence of nucleotide bases that result in genetic differences among two or more individuals. These polymorphisms have been used as molecular markers and contribute to studies in swine related to genetic diversity, pedigree analysis, selection, and discovery of genomic regions controlling economically important traits. Among the molecular markers, Single Nucleotide Polymorphisms (SNPs) and Copy Number Variations (CNVs) have been most studied in pigs mainly due to their greater abundance in the genome, ease of detection and possibility of automation. The knowledge and application of information from molecular marker shave contribute to a more efficient and competitive pig production. Furthermore, in pig breeding programs, the molecular markers are especially important to allow higher efficiency in selection for traits with low heritability, difficult or expensive to measure, sex-limited, and that express later in the animal’s life, resulting in a higher prediction accuracy for these traits. Considering the relevance of DNA molecular markers for the development of pig production and the advances in research in this area, we aimed to present an overview of the main research results related to the discovery, contribution and implementation of molecular markers in pig breeding and production. This review contextualizes and summarizes important results and recent findings in order to update the reader and stimulate future research based on the identification and relevance of molecular markers applied to pig production.