New Product Development Research Articles

Strategies of Local Fashion Brand to Build Prestige and Pride Through International Campaigns, Supporting SDG 8 with Innovation and Entrepreneurship

Objective: This study examines how an Indonesian local fashion brand, leverages international promotional strategies to build brand pride among local consumers. Specifically, the objectives are: (1) examine how an Indoet nesian local fashion brand, utilizes international promotional strategies and a multi-platform marketing ecosystem to build brand pride among local consumers, and (2) analyze the role of social media marketing in complementing offline promotions to enhance local consumer engagement. Theoretical Framework: Drawing on Digital Ecosystem Theory, this study explores the integration of digital and offline channels in Erigo’s marketing approach to foster prestige and exclusivity. Method: A qualitative approach was adopted, utilizing systematic non-participant observation of Erigo’s social media and e-commerce platforms from 2021 to 2024, focusing on international campaigns and engagement strategies. Results and Discussion: Findings indicate that Erigo effectively fosters perceptions of prestige and exclusivity among local consumers through strategic participation in global events, collaborations with influencers and celebrities, exclusive product launches, giveaways, limited-edition items, live shopping, and trend-jacking content. These strategies not only strengthen brand engagement but also support Sustainable Development Goal (SDG) 8 by promoting economic growth and local entrepreneurship. Research Implications: This research expands Digital Ecosystem Theory by demonstrating how local fashion brands can strategically integrate multi-channel promotional activities through a deep understanding of consumer culture and local engagement to build brand pride. Originality/Value: The study presents a novel model and offers actionable insights for local brands seeking to compete with international brands while maintaining local market relevance, ultimately strengthening their market position.

The Impact of Diversified Product Layout on Cultural and Creative Brand Building: Take the Operation of the Palace Museum Cultural and Creative Brands Online Stores as an Example

With the recovery of tourism industry and the support of national policies, China's cultural and creative industry has developed rapidly. Among them, the Palace Museum cultural and creative products has become a typical case because its great sales popularity, and its diversified product layout is also worth learning from other cultural and creative brands. Through case analysis and questionnaire survey, based on qualitative and quantitative data, this research makes a comprehensive analysis of the diversified product line, market performance and consumer feedback of the Palace Museum cultural and creative products. The study finds that the diversified product layout of the brand is mainly reflected in the three main aspects of diverse product types, creative product design and targeted product launch. This strategy has an important impact on the brand sales, influence, market competitiveness, and consumer loyalty. The results of this research make up for the research gap in the diversified product layout of cultural and creative brands, and provide a new perspective and program for the sustainable development of other cultural and creative brands in China. In the future, the Palace Museum needs to constantly pay attention to the changes in the consumer market and consumer demand, combine with digital technology, and continuously launch new creative products.

The Impact of Decentralized Finance on the Activities of Traditional Financial Intermediaries

Over the past decade, digitalization, which has become a key driver of innovation in the financial industry, has led to the development of new products and financial services. The services and opportunities provided in the field of decentralized finance have similar characteristics to traditional financial services. The lack of sufficient experience in the functioning of the decentralized finance sphere determines the relevance of the study of the content and problems of the development of this format of financial organization. The object of study is the relations arising in the process of providing financial services in traditional and decentralized finance. The subject of the study is the impact of decentralized finance on the activities of traditional financial intermediaries. The purpose of the study is to determine the aspects of the impact of decentralized finance on the activities of traditional financial intermediaries. The objectives are to study the theory of trust in relation to decentralized finance, identify problems of their development, assess the challenges and prospects for the impact of decentralized finance on the activities of traditional financial intermediaries. The authors use general scientific and special methods, including system, comparative analysis, generalization, scientific abstraction. The scientific novelty of the study lies in a comprehensive assessment of the impact of decentralized finance on the activities of traditional financial intermediaries through the prism of the capabilities of the decentralized finance system at the current stage of financial market development. The authors conducted a study of the theory of trust in relation to decentralized finance, and also proposed forms of ensuring trust in financial services provided in the traditional (TradFi) and decentralized financial systems (DeFi). To assess the challenges and prospects of decentralized finance and their impact on the activities of traditional financial intermediaries, a PEST analysis was conducted, identifying groups of political, economic, technological and socio-cultural factors of influence. It is concluded that the influence of the decentralized finance sphere on the activities of traditional financial intermediaries will expand due to the increase in the market capitalization of DeFi and the spread of systemic risks characteristic of TradFi. Focus on minimizing risks should facilitate the use of DeFi services by traditional financial intermediaries in the context of creating and developing innovative projects. The conducted research can be useful both for users of traditional and decentralized finance services and for regulatory and supervisory authorities.

Adolescents as food designers: The value of co-creation for the development of healthy dairy products

Healthy eating habits may protect adolescents against disease development, ensure optimal physical and cognitive development, and may persist in adulthood. However, adolescents usually prefer sweetened dairy products and show a low consumption of vegetables, fruits, whole grains, and pulses. Co-creation offers an innovative and inclusive alternative for the development of new products. Adolescents’ involvement in the co-creation process may promote the development of healthy products that they can effectively choose. This study aimed to use the co-creation process through exploring, prototyping, refining, and validation stages for developing healthy dairy products with and for adolescents, aiming to obtain comprehensive insights into theiropinions, perceptions, preferences, and needs. Twenty-eight adolescents (14–18 years old) participated in three co-creation sections, while the other 65 (14–18 years old) participated only in the validation stage. The adolescents created a healthy dairy product using a set of ingredients in the first section (grouped into dairy base, fruits, vegetables, nuts and grains, and culinary ingredients). The adolescents could select the ingredients in the number and quantity they wanted for developing the product. There were only two rules: the dairy base was limited to one, and at least one ingredient of each group must be used. Four factors drove the ingredient selection (hedonic, sensory properties, health impact, and novelty). Afterward, they tasted their prototype and noted possible improvements. In the second section, they created a concept prototype (post) as a product communication strategy. They were requested to create a post similar to those shared on social media to promote their product and invite other adolescents to try it. Seven factors drove the post design (product name, poster visual design, promotional image, ingredients, sensory properties, health compounds and health claims, and marketing purposes). The third section validated the refined products (products with the improvements suggested during the tasting stage) and posts for acceptance and perceptions. The products were accepted by adolescents involved or not in the co-creation process despite using healthy and novel ingredients and sugar reduction. Furthermore, based on the posts, the products were perceived as healthy, nutritious, tasty, and with suitable texture. The concentration of vegetables, grains, and nuts was lower than the fruits, demonstrating that, although the adolescents accepted the products, they would not be the central ingredient. The adolescents participating in the co-creation sections were not biased towards higher acceptance scores or more positive perceptions of the posts than general adolescents. These results demonstrated the high potential to involve adolescents in product co-creation and provide helpful subsidies for its implementation. The healthy dairy products co-created in this study could comply with policy measures designed to reduce added sugar intake and increase the intake of fruits and vegetables. Public health policies may encourage schools to engage adolescents in cooking activities and meal planning, besides performing marketing restrictions and food reformulation strategies, mainly related to sugar reduction.

Characterization of Volatile Compounds in Mozzarella Cheeses Made from Bovine and Buffalo Milk by SPME-GC×GC-O-TOFMS, SPME-Arrow-GC-MS and GC-IMS.

High moisture Mozzarella cheese is particularly popular because of its freshness and milky flavor, however the difference in aroma compound composition between high moisture Mozzarella cheese made from bovine (BOC) and buffalo milk (BUC) remains unclear. Herein, the volatile compounds of 2 kinds of Mozzarella cheese were qualitatively and quantitatively analyzed by SPME-GC × GC-O-TOFMS, SPME-Arrow-GC-MS and GC-IMS for the first time. A total of 139 volatile compounds were identified (69 aroma active compounds were sniffed), of which 106 were identified in BOC and 96 in BUC. About 70.5% of these compounds can be identified by GC × GC-O-TOFMS, exceeding 2.6 times that of GC-IMS. Particularly, 2-methyltetrahydrofuran-3-one (nutty flavor, odor intensity in 3) and methoxy-phenyl-oxime (burnt flavor, 689.47 ± 48.32 μg/kg, odor intensity in 5) were identified as aroma active compounds in BOC for the first time. The sensory evaluation confirmed that 2-methyltetrahydrofuran-3-one is one of the factors responsible for the differences in nutty flavor observed between BOC and BUC. Compared with the 3 aroma extract techniques (SPME, SPME-Arrow and headspace), SPME-Arrow can increase the adsorption capacity of volatile compounds in samples, but required the high separation and high sensitivity detection equipment for more efficient identification of volatile compounds. The combination of the GC × GC-O-TOFMS, GC-MS, and GC-IMS had obtained a comprehensive aroma profile of Mozzarella cheese, which laid a theoretical foundation for the construction of aroma fingerprints of Mozzarella cheeses from different milk sources, and provided a basis for the development and application of new dairy products.

Optimization of Enterprise Innovation Performance in Selected Small and Medium Enterprises (Smes) in Guangdong Province, China: A Framework for Enhanced Growth

Innovation has become a key driver of growth for small and medium-sized enterprises in Guangdong, China. This paper analyses, through the lens of 410 SMEs, the drivers of innovation that have been assessed, namely R&D spending, new product or service launches, innovation cycle, and technological content using descriptive statistics, ANOVA, correlation, and regression analytical methods. These factors were assessed for their impact on market competitiveness, brand reputation, customer satisfaction, and profit growth.These suggest that R&D investment, novelty in offering, and technological content positively affect SME growth. The faster the innovation cycle, the better the performance. However, the type of enterprise and operational history has a minimal effect.The following study proposes a framework to enable SMEs to accelerate growth by increasing R&D, speeding up product launches, shortening the cycles of innovation, and improving technology. These strategies provide practical guidance for SMEs and are of use as a reference for similar firms.

Functional Bakery Products: Technological, Chemical and Nutritional Modification

Increasing consumer interest in the health benefits of various foods has driven the development of new food products and prompted modifications to the recipes and technologies used for the production of traditional items [...]

Assessment of dermal safety of petroleum ether extract from Acorus calamus L

Acorus calamus L (A. calamus), known for its aromatic leaves and rhizomes, is extensively used in traditional medicine to treat digestive issues, inflammation, pain, anxiety, and stress. The petroleum ether extract of A. calamus isolates specific bioactive compounds using petroleum ether, a nonpolar solvent effective in dissolving nonpolar plant compounds. This extract potentially offers antimicrobial, anti-inflammatory, and analgesic benefits. However, research on this extract is limited, necessitating further investigation to determine its safety, efficacy, and medical applications. This study aims to develop more efficient extraction methods for the petroleum ether extract, focusing on sesquiterpenes and isocalamendiol from A. calamus. Additionally, the study will evaluate the extract’s safety for topical use, providing insights into potential side effects and contraindications. This information is crucial for assessing the extract’s suitability for topical treatments and guiding the development of new therapies and products.

Striving for Excellence: Deconstruction of Total Quality Management Measuring Model for Croatian Furniture Industry

The significance of Total Quality Management (TQM) lies in its ability to enhance organizational efficiency, foster continuous improvement, and cultivate a culture of quality, ultimately leading to increased customer satisfaction and sustained success. Conducted within the context of the Croatian furniture industry, this research aims to analyze and understand TQM, identify key implementation factors, and formulate a tailored assessment model. The methodology involves a literature review, the integration of relevant TQM factors, and empirical research using a structured questionnaire distributed among a representative sample of Croatian furniture companies. The resulting model encompasses Supplier Quality Management, Engagement of People, Employee Education, Continuous Improvement, Process Management, Company Strategy, Introduction of New Products, Customer Orientation, and Leadership Involvement. Empirical validation demonstrates positive correlations and high reliability. Despite its industry- and country-specific focus, this research offers valuable insights for academics and managers, providing a foundational set of key TQM implementation factors that are applicable beyond the studied context. In addition, the furniture industry, relying on wood as its main raw material, significantly contributes to achieving the Sustainable Development Goals through sustainable manufacturing practices, with an emphasis on TQM in production.

Looking Beyond Conventional Advertising Platforms: Exploring Interactive Marketing for Menstrual Brands on Social Media

The advent of the digital era has transformed marketing practices and reshaped consumer behaviour. Social media is a type of communication media that allows interactive marketing and has gained popularity among marketers due to its advantages over traditional communication channels. Brands can utilize interactive marketing on social media to engage in marketing endeavours such as product launches, communicating with both existing & potential consumers, and expanding their business networks. Brands are doing interactive marketing on social media to captivate the consumer's interest and attention. Social media has sparked a movement of menstrual activism that aims to normalize and destigmatize menstruation, emphasizing that it is a natural bodily process that should not be hidden or avoided in discussions. While social media encourages open dialogue between menstrual brands & consumers, the stigma surrounding menstruation in many societies prevents people from freely discussing it. Hence, this paper aims to understand the key drivers of interactive marketing for menstrual brands on social media platforms, including factors such as interactive content, gratifications, interactive videos, personalized content, and social media influencers. Also, this paper analyzes the role of interactive marketing in consumer purchases of menstrual products and examines the consumer reactions towards the interactive marketing approaches adopted by menstrual brands on their social media channels. This study uses a quantitative approach and the data are collected through questionnaires from female social media users. The hypotheses of this study are analyzed using two-way ANOVA. The findings highlight the significance of interactive marketing on social media platforms for menstrual brands, shedding light on the factors that contribute to the success of interactive marketing approaches on social media channels. The results also show that interactive marketing methods on social media increase the sales of menstrual products among consumers. While numerous studies have explored the relationship between interactive marketing and social media, there is a noticeable gap in the existing literature when it comes to the specific intersection of interactive marketing on social media platforms and menstrual brands. In terms of managerial impact, this study emphasizes the potential for menstrual brands to employ interactive marketing strategies on social media platforms as a means to encourage increased consumer purchasing behaviour.

Penile enhancement: A comprehensive and current perspective

Abstract An increasing number of men with healthy and normal penises want to enlarge their penis. Therefore, this review evaluated the mental health status of men who complained of a small penis and examined the state of nonsurgical and surgical treatments for male patients seeking penile enlargement, along with a risk assessment for each. Various medical, tractional, injectable, and surgical modalities have been investigated for penile augmentation. However, the development of new products and surgical techniques, such as Penuma, and tissue engineering may yield fewer complications, good operative effects, shorter operative times, and high patient satisfaction, bringing hope to patients interested in penile enlargement.

Beefing IT up for your Investor? Engagement with Open Source Communities, Innovation and Startup Funding: Evidence from GitHub

We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform GitHub. In a matched sample of firms with and without GitHub activities, difference-in-differences models reveal a substantial increase in the likelihood of being funded after early-stage startups engage with open source communities on GitHub. This relationship is weaker for firms that employ GitHub for internal development only. Startups developing novel technologies tend to benefit more from engaging with open source communities, unlike those in highly competitive environments. This heterogeneity highlights a potential trade-off between engaging with open source communities and appropriability. To provide insight regarding mechanisms, we classify startups' technology use-cases on GitHub using machine learning and exploit data on product launches. Our results from these additional analyses support the notion that one important channel potentially driving our findings is the access to external knowledge for technology development provided by open source communities. Engaging with these communities may thereby aid startups in innovating and creating a (minimum) viable product.

PECULIARITIES OF THE DEVELOPMENT OF GASTRONOMIC TOURISM IN GEORGIA

The article examines the essence of gastronomic tourism and its structure, considers its various definitions developed by foreign and domestic scholars. Gastronomic tourism is one of the types of excursion and educational tourism that was formed at the end of the 20th century. This is a relatively new but extremely interesting direction of the tourism business, which is actively developing, allowing travellers to learn about the cuisine of different countries and ethnic groups. The research uses the methods of structural-logical and semantic analysis (to clarify the terminology and conceptual apparatus of gastronomic tourism); system analysis (to assess the current state and prerequisites for the development of GT in Georgia), statistical method (to assess the place of GT in the tourist industry of Georgia), graphic method (for visual presentation of statistical data). The formation and development of gastronomic tourism in the world, its importance for the formation of the image of the territory are analysed. It is determined that gastronomic tourism is an integral part of all tours, and gastronomy has the potential to increase the attractiveness of the tourist product and tourist destination in general. It is proved that creating a favourable image of a country through the prism of national cuisine is a successful marketing ploy that helps attract tourists. It is intended, on the one hand, for tourists seeking knowledge and experience of new cultures, and, on the other hand, it provides additional value to the brands of tourist destinations. The influence of international (the World Food Travel Association and others) and national gastronomic tourism organisations on its development is characterised. The place of gastronomic tourism in the tourism industry of Georgia and the prospects for its development are analysed. It is proved that the culinary and wine sectors of Georgia play an important role. Thus, the contribution of the "Food and beverage service activities" sector in recent years has been approximately 20% in the GDP structure of the tourism industry. The analysis of the Georgian tourism sector has shown that gastronomic tourism in Georgia has significant potential to contribute to the development of new quality tourism products and experience. For its part, the National Tourism Administration of Georgia is doing its utmost to promote gastronomic tourism both nationally and internationally.

How Does Management Control Affect New Product Development Performance? A Research Methodology with OLS and fsQCA

High-quality development has become one of the important goals pursued by Chinese enterprises at present, and innovation is an important channel to realize high-quality development. Effective collaboration stands out as a pivotal element for the success of new product development (NPD). There are a variety of control mechanisms applied to mitigate uncertainty and foster cooperation. Despite the importance of these controls, the interplay between formal and informal management controls in NPD has been underexplored in prior research. The goal of this study is to validate the relationship between formal and informal control in a new product development scenario, responding to the debate about whether there is a substitution effect or a complementary effect between the two. This study addresses this gap by initially employing ordinary least squares (OLS) regression analysis to examine the role of each management control. Subsequently, fuzzy set qualitative comparative analysis (fsQCA) is employed to identify strategies for achieving high NPD performance in Chinese manufacturing enterprises. The results from the OLS analysis demonstrate that all forms of management control, especially trust, are effective in the improvement of NPD performance, while the results from fsQCA confirm that there is a complementary effect between formal and informal control, suggesting that informal control cannot function well without formal control. This research illuminates the synergistic dynamics of management controls within an open innovation context and emphasizes the importance of integrating both formal and informal controls to optimize NPD performance.

How does CEO personality affect new product development performance? The partial mediating role of strategic schema change

Purpose This study aims to explore the direct impact of various personality traits of the CEO on new product development (NPD) performance, as well as the mediating role of strategic schema changes in the relation among these key variables. Design/methodology/approach The research focuses on Chinese science and technology enterprises. A total of 659 valid responses from CEOs and senior managers have been analyzed to test the hypotheses. Findings The results reveal that CEO’s conscientiousness and agreeableness negatively correlate with NPD performance and strategic schema changes. CEO traits such as extroversion, openness to experience and emotional stability are positively associated with both variables. Furthermore, the study confirms that strategic schema changes partially mediate the relation between CEO personality traits and NPD performance. Research limitations/implications This study focuses only on the relation between CEOs’ Big Five personality traits and NPD performance. However, other personality traits such as narcissism or dark personality traits may also influence NPD performance. Future research should explore the effect of a broader range of CEO personality traits on corporate performance. And, this paper primarily investigates the mediating role of strategic schema change between CEO personality and NPD performance, drawing on personality psychology and strategic cognition. However, other important theoretical perspectives, such as organizational resources and binary learning, may offer additional insights into the relation between CEO personality and NPD performance. Future research could delve deeper into these perspectives at multiple levels for a more comprehensive understanding. Originality/value The findings broaden the application of personality psychology within innovation management, offering valuable practical insights and new perspectives for technology enterprises seeking to enhance new product performance.

CHANGES IN THE IMPORT OF ORGANIC PRODUCTS TO THE EUROPEAN UNION BETWEEN 2018 AND 2023

Food produced through organic systems is becoming increasingly popular among consumers and farmers worldwide. Growing demand is the primary driver of the organic food market’s development, contributing to the introduction of new products. This article aims to analyze changes in the import of organic products to the European Union (EU) between 2018 and 2023. The study employs data analysis, legal regulation review, and literature examination. It focuses on key trends, regulations, and external factors affecting the organic products market. The analysis includes import directions and identifies the largest suppliers of organic products. The findings reveal an increase in organic product imports, supplier diversification, and shifts in import structure. Importing organic products into the EU ensures the diversity and availability of food meeting the highest quality standards, preferred by many consumers. This is crucial in the context of exploring methods to achieve sustainable development. The article provides insights for policymakers and market participants, highlighting challenges and opportunities for growth within the framework of sustainable agriculture.

Analysis and optimization of whine noise in the front-end gear train

This paper focuses on the gear whine noise problem of this engine, analyses it from two aspects of excitation source and transmission path, and puts forward the corresponding optimization method in combination with the actual product, which mainly includes the enhancement of the intrinsic frequency of the engine assembly, the optimization of the gear macro-parameters and the optimization of the gear micro-parameters. The optimization scheme achieves the objectives of minimizing transmission error and optimizing gear contact surface pressure and improves the NVH performance of the gear while considering the reliability of the gear system. Finally, the feasibility of the optimization scheme is verified by engine noise bench test. The study's results offer valuable insights for the design of diesel engine front-end gear systems, providing an effective approach to address existing product issues and to guide the development of new products.

A Conceptual Framework for Safe-and-Sustainable-by-Design to Support Sustainable Business Model Innovation and New Product Development

In order to reach a sustainable future and meet the UN’s Sustainable Development Goals (UN SDGs), business model innovation (BMI) needs to explore theoretical and practical intersections of the traditional innovation management (IM) and new product development (NPD) processes with sustainability considerations. New environmental and health policy ambitions such as those presented in the European Green Deal and the EU Chemicals Strategy for Sustainability (CSS) challenge traditional IM theories on BMI and NPD processes. The Safe-and-Sustainable-by-Design (SSbD) concept is a central element of the CSS and demands a novel approach that integrates innovation with safety, sustainability and circularity of materials, products and processes without compromising their functionality or their technical and/or commercial viability. Importantly, adopting such a concept can prevent regrettable substitutions, future liability and brand image issues for companies. To achieve this, companies must design products with minimal environmental impact, adopt circular economy principles, and ensure social responsibility throughout the value chain, whilst economic viable. By doing so, companies contribute to economic, environmental, and social sustainability. In this perspective, a conceptual framework is proposed on how to achieve sustainable BMI and NPD by integrating traditional IM tools with SSbD using life cycle thinking principles considering external and internal drivers.

Ocena innowacyjności i otwartości na zmiany wśród pielęgniarek, położnych oraz ratowników medycznych

IntroductionInnovativeness, which is associated with the continuous improvement of the current healthcare system, the implementation of new ideas, the introduction of new products and equipment in the medical environment, and the change that causes the modification of existing habits and procedures, affect the development of the healthcare system and improve the quality of patient care.AimThe aim of the study was to assess the innovativeness and the openness to change of nurses, midwives and paramedics.Material and methodsThe research was conducted from November 2023 to April 2024. The total number of people participating in the survey 123 respondents. The following methods were the survey technique was used, and the method of estimation, using rating scales.Results and discussionThe study shows that nurses, midwives and paramedics have similar values of levels of innovativeness and openness to change. Openness to change is at a high level, while innovativeness, according to the adopted key, is described as above average. In the case of nurses, age, seniority, education and the position held have an impact on the level of openness to change.ConclusionsThe level of innovativeness in this group of respondents is significantly influenced by education and position. The level of openness to changes of midwives is influenced by age, education and position, while their innovativeness is influenced by the place of residence, education and position. Paramedics have a level of openness to change and innovativeness at an equal level regardless of the parameters taken into account, only the position they hold makes a difference in results.

Effects of fermented tea by Aspergillus cristatus on the characteristic aroma and non-volatile components of Jiang-flavor baijiu.

Fu Brick tea (FBT) extract has been demonstrated to lower blood lipids, protect liver, and prevent obesity. Despite these benefits, there are no products on the market that combine FBT with other foods or beverages. In this study, we developed a novel product by combining FBT with high-alcohol Jiang-flavor baijiu, resulting in FBT-baijiu. High-performance liquid chromatography-mass spectrometry (HPLC-MS) analysis revealed that FBT-baijiu contains health-promoting alkaloids, including eurocristatine (13.60 ± 0.13 mg/L), (-)-neoechinulin A (10.26 ± 0.09 mg/L), neoechinulin D (7.89 ± 0.05 mg/L), variecolorin G (6.94 ± 0.05 mg/L), and echinulin (25.46 ± 0.27 mg/L), which are known to be present in FBT. The aroma compounds of the FBT-baijiu and the base baijiu were analyzed using comprehensive gas chromatography-olfactometry-mass spectrometry (GC-O-MS) technology. The major volatile compounds of two baijiu samples were identified using relative odor activity values (r-OAVs) analysis. The FBT-baijiu showed a significant reduction in ester content, but a remarkable enhancement in aromatic properties. The findings show that combining FBT with baijiu not only offers functional components but also enhances the flavor profile. This study highlights the potential of utilizing FBT as a functional food ingredient or additive, paving the way for the development of new health-promoting products. © 2024 Society of Chemical Industry.