Presentation Of Product Information Research Articles

The effects of external cues on cross-border e-commerce product sales: An application of the elaboration likelihood model.

In response to the soaring demand for imported goods among Chinese consumers, this study innovatively investigates the role of external cues on consumer behavior on cross-border e-commerce platforms, utilizing advanced data crawling techniques to extract data from Tmall Global. Guided by the Elaboration Likelihood Model, this research unveils key determinants affecting consumer purchasing decisions, contributing novel insights to e-commerce literature and methodologies. Our analysis discovers that increased picture comments significantly boost sales and that source credibility, product collections, and price discounts also play pivotal roles, especially for experiential products. We further explore a nuanced, inverted U-shaped relationship between product title length and sales, offering a foundational understanding of non-linear relationships in consumer behavior and presenting practical implications for enhancing marketing strategies. This study, while acknowledging limitations like data access constraints, provides strategic insights into optimizing product information presentation and broadens understanding of consumer decision-making processes, thus adding substantial value to ongoing e-commerce discourse.

Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing

Our study examines the impact of product information presentation on consumers’ purchase intention through information processing (i.e., utilitarian and hedonic browsing) in the context of digital content marketing. This study initially confirms that the combination of social-oriented text with concrete images as well as task-oriented text with abstract images yield higher congruence since verbal and visual product information presentation are under the same construable level. Given this, we have conducted an experiment with a 2 (product information presentation: social-oriented text with concrete image vs. task-oriented text with abstract image) × 2 (product type: search product vs. experience product) × 2 (gender: females vs. males) (N = 202) between-subjects design. The results reveal that social-oriented text with concrete images encourages consumers to generate more hedonic browsing, thereby, higher purchase intention. These effects are contingent on the product type and gender, where females exhibit a greater intention to buy experience products when product information is presented in social-oriented text with concrete imagery compared to task-oriented text with abstract images, which is mediated by hedonic browsing. Our findings offer insights to managers for optimizing product information presentation in the realm of digital content marketing.

E-COMMERCE SYSTEM FOR E-COMMERCE BUSINESS: A CASE STUDY

The paper includes a study of works on technology for constructing online stores, platforms, and applications, along with the methodology in which the evaluating process used for the effectiveness of ecommerce systems. The approach is to build a mathematical model of the online store. The researchers calculated the efficacy of the strategy for organization using the mathematical equipment. Another approach is based on the practical use of e-commerce platforms. The main purpose of this study is to uncover essential design aspects that have a significant impact on e-commerce application performance. This research proposes that investigates the links between specific design aspects, actual service, and e-commerce system end achievement. To test the theoretical paradigm, an empirical investigation was done. The study found that the information phase, out of all the transaction stages, had the greatest impact on the base productivity of e-commerce systems. Product-related information, depth and variety of the system structure, variety of product list view, consistency of product and background presentation, and variety of product information presentation were all found to be closely related to the perceived quality level among the innumerable design factors related to the information phase. The study's theoretical and practical consequences are discussed towards the end of this study.

The affect premium for brands: Brand‐first versus attribute‐first presentation of product information impacts willingness to pay

Despite considerable difference between brand and attribute information, the question of whether sequential presentation of brand and attribute information can impact product evaluation has yet to be addressed. We answer this question by identifying a novel affect-based mechanism for sequential presentation of brand and attribute information that is distinct from existing mechanisms that are predominantly cognitive. Based on the affective mental associations for a brand (vs. an attribute), we show that willingness to pay for a product is higher under brand-first (vs. attribute-first) presentation, a difference that we term the “affect premium” for brands. We present an affect-based explanation for this phenomenon by showing that it is observed only for strong brands, mediated by affect elicited by the brand, and observed only under promotion (vs. prevention) focus due to contingent reliance on affect. Further research could determine the information processing pathway involved and boundary conditions for the observed effect.

How voice retailers can predict customer mood and how they can use that information

In two studies we investigate how voice shopping may provide access to meaningful data on customer mood and how retailers may use such data. In Study 1 we explores the use of a machine learning approach to predict customer mood based on customer commands in the voice shopping process. We compare it to a heuristic approach to customer mood prediction based on situational correlates of mood that that a smart speaker can access (weather, music choice, day of week, and daylight). In Study 2 we explore how a voice retailer could use the potential capability to predict customer mood. Our results provide evidence that a customer’s good mood is associated with purchases of higher-priced premium brands. In addition, retailers can use mood prediction to adapt the presentation of product information to fit customer mood, thus helping customers optimize their decisions. In a sensitivity analysis, we examine what accuracy of mood prediction could enable retailers to use the explored effects.

The Availability and Quality of Food Labelling Components in the Canadian E-Grocery Retail Environment.

Background: Although packaged foods sold in retail stores must follow food labelling regulations, there are no e-grocery food labelling regulations to mandate and standardize the availability and presentation of product information. Therefore, the objective of the study was to evaluate the availability and quality of food labelling components in the Canadian e-grocery retail environment. Methods: A sample of fresh and pre-packaged products was identified on eight leading grocery retail websites in Canada, to assess the availability and quality of food labelling components. Results: Out of 555 product searches, all products were accompanied by product images with front-of-pack images more readily available (96.0%) than back-of-pack (12.4%) and other side panel images (3.1%). The following mandatory nutrition information was available for 61.1% of the products: nutrition facts table (68.8%), ingredient (73.9%), and allergen (53.8%) information. The majority of the nutrition information was available after scrolling down, clicking additionally on the description page, or viewing only as an image. Date markings were not available; packaging material information was available for 2.0% of the products. Conclusions: There was wide variability and inconsistencies in the presentation of food labelling components in the e-grocery retail environment, which can be barriers in enabling Canadians to make informed purchasing decisions.

Nudgen für die Rentenentscheidung im Vereinigten Königreich – Implikationen für die Privatisierung der Rentenpolitik

Zusammenfassung: In den letzten Jahrzehnten hat die Politik in Großbritannien durch verschiedene Reformen den Schwerpunkt der Altersvorsorge von der gesetzlichen Rente hin zu privater und betrieblicher Altersvorsorge verschoben. Im Gegenzug hat die Finanzkompetenz der Verbraucherinnen und Verbraucher sowie für Politiker und für Regulierungsbehörden an Relevanz gewonnen. Die experimentelle Überprüfung der Regulierung von Websiten, die Anlage- und Vorsorgeprodukte vergleichen sowie der Präsentation und Gestaltung von Produktinformationen durch Nudging entwickelt sich in Großbritannien gegenwärtig zu einem neuen Tätigkeitsfeld für Regulierungsbehörden. Wir haben für verschiedene britische Behörden experimentelle Studien zur individuellen Entscheidungsfindung von Verbraucherinnen und Verbrauchern auf dem Markt für Rentenprodukte durchgeführt. Wir nutzten für unsere Studien informationelle Nudges. Ein wesentliches Ergebnis, das wir aus diesen Studien gewinnen konnten, ist, dass personalisierte, auf individuelle demografische Faktoren zugeschnittene Nudges effektiv zum Vergleich von Rentenprodukten anregen. Eine deutliche Beeinflussung der Rentenentscheidung durch die individuelle Finanzkompetenz konnten wir aber nicht feststellen. Summary: Over the last decades, politics in the UK has shifted away its focus from government-managed pensions to privatized pension solutions and services. In turn, financial literacy has become a critical issue for consumers, politicians and regulation agencies. The precise experimental examination of website regulation used to compare investment and pension products, as well as the design and presentation of product information through nudging become new fields of activity for regulatory agencies. We have undertaken a number of experimental projects on consumer decision making on pension product markets for U.K. authorities. These experiments used informational nudges. A key finding that we have gained from these studies is that personalized nudges tailored to individual demographic factors effectively encourage comparison of pension products. However, we were not able to determine a clear influence on the pension decision by the individual financial literacy.

Photograph and model use within an online auction page for influencing buyer's bidding behavior

PurposeThis paper concentrates on the visual information within a product description block in an online auction page, which is the only place a seller can manipulate to influence bidders. The purpose of this paper is to examine the effects of photograph use, model use, and the physical attractiveness of the model on bidding behavior.Design/methodology/approachA mock online auction website was built to manipulate picture use, model use, and the physical attractiveness of the model. The experiment recruited volunteers and randomly assigned each participant into one of four treatments. After experiencing the stimulus for two minutes, the researchers asked participants to evaluate their bidding intention and write down the highest price they would bid.FindingsThe results show that using a photograph to introduce the product acquires a higher bidding intention and bidding amount than not using a photograph. In addition, a web page using physically attractive models in photographs acquires a higher bidding intention and bidding price than a web page using physically unattractive models in photographs.Originality/valueThis study is unique in discussing the effect of the visual content of the product description block on online bidding behavior. The results of this study provide suggestions and a product information presentation strategy for online auction sellers.

Reducing the Country-of-Origin Effects: The Presentation of Products Information Activates the Analytic Process

Previous research on country-of-origin effects has examined the composition of product-country images, and how consumers use country of origin as a cue for determining product quality. While considerable research in marketing has shown that country of origin has a great impact on product evaluations and sometimes it would bias consumer’ product beliefs, less work has focused on how products, especially for those coming from countries with a perceived lower quality, can counteract these effects. Our study addresses this issue and provides managers with a proactive, tangible way of reducing the COO effects. COO can be viewed as a stereotype, which consumers use as a shortcut when evaluating products. Theories about stereotype argue that humans tend to reason following two processing styles: heuristic system that is quick, intuitive and effortless and analytic process which is slow, analytical, and deliberate that occasionally corrects the output of automatic process. Researches suggest that automatic process results in stereotypic thoughts being more accessible in memory. Thus the activation of the analytic process is a possible means to reduce COO effects. Yet to date, how to activate the analytic process to counter the COO effects has been neglected in marketing. We propose that the specific kinds of presentation of products information, which may cause information disfluency, can activate the analytic process in order to reduce the COO effects through reducing the intuitive confidence. Note that not all kinds of presentation of product information can reduce the COO effects; even those which bring a large amount of information disfluency to consumers. As information disfluency increases, the cognitive loads, which hinder the activation of analytic process, also increase. To examine the hypotheses, three studies were designed. In study2 and 3, 2 (country of origin: high and low) × 2 (presentation of product information: easy and difficult) between - subject design were adopted. A total of 308 undergraduate students participated in the experiments. CRT test was used to test the activation of analytic process. Trough ANOVA analysis, the first study showed the activation of analytic process contributed in reducing COO. In study 2 and 3, the first and the second experiments suggested that certain presentation of products information reduced COO effects through activating the analytic process. In contrast to past studies, the third experiment suggested that not all kinds of presentation of products information had such reducing effect. Moreover, if the presentation was too complicated, it could not reduce the COO effects for the large amount of cognitive load. The results showed that COO effects can be reduced by the activation of analytic process. Further, our research showed how the presentation of product information can help reduce the COO effects. In addition, although prior research has suggested that there is positive connection between the information disfluency and the activation of analytic process, our research is the first to show that this positive connection dose not always exist. The activation of analytic process could be weakened when there is too much information disfluency.

웹(web)기반의 국내 의류쇼핑몰 관련 기존 연구 분석

This research categorizes and analyzes different online fashion store studies conducted over the past 10 years based on study type. The results are as follows. First, it was found that 116 studies out of 118 studies on online fashion stores conducted from 2000 to 2012 were based on PC web. Second, the studies on PC web-based fashion stores were reclassified into 9 different categories based on their topics: purchase behavior, word-of-mouth behavior, website, and product information presentation as well as products for sale, return behavior, customer service, system, present condition, marketing strategy, and promotions. However, mobile web-based studies were categorized into 2 categories of introduction of the fashion stores and purchase behavior. Third, we reclassified the studies chronologically to observe studies conducted at different times. In the early phase (in addition to studies on purchase behavior) studies on present condition, marketing strategy, and website constituted the majority of studies conducted because the field research was just starting to grow; however, studies conducted in the latter phase showed new patterns of study, such as word-of-mouth effect, and return behavior. Future studies conducted on competitive PC web-based fashion stores require a more specific classification of studies (according to their purpose) to develop an effective marketing strategy.

AN INVESTIGATION USING THREE APPROACHES TO UNDERSTAND THE INFLUENCE OF EXTRINSIC PRODUCT CUES ON CONSUMER BEHAVIOR: AN EXAMPLE OF AUSTRALIAN WINES

ABSTRACTThe aim of this study was to demonstrate the value of and differences between three approaches to measuring extrinsic product attribute influences on consumer acceptance of Australian wines. The approaches included three complimentary tasks: conjoint assessment of wine product concepts (derived from a free sorting task), liking ratings for commercial wine labels and a real‐choice study where the same wine bottles were presented to the consumer to choose their preferred wine based on the label. Results from the conjoint assessment indicated that price and wine region were of greatest utility. Findings from the real choice task mirrored the rating of wine labels, indicating that respondents were consistent in their liking and choice behavior across the two tasks. The choice study facilitated the validation of the experimental findings and suggested that label liking is a strong predictor of choice behavior.PRACTICAL APPLICATIONSThe study provides methodological guidelines for studying consumer responses to extrinsic product attributes. The labeling study provides important information for wine marketers and label designers that could be used to optimize the presentation of product information to meet consumers' acceptance.

Information Search Patterns in E-Commerce Product Comparison Services

To facilitate product selection and purchase decisions on e-commerce Web sites, the presentation of product information is very important. In this research, the authors study how disposition styles influence users’ search patterns in product comparison services of e-commerce Web sites. The results show that people use relatively more feature paths and less product paths in vertical disposition style than horizontal disposition style. The findings also indicate that there are relatively more feature paths and less product paths in the first half than second half of the information search paths. This is consistent with Gensch’s two-stage choice model which suggests that people use attribute processing to derive a consideration set before they apply alternative processing to arrive at a final choice in product comparison services.

Quality-adjusted price comparison of non-homogeneous products across Internet retailers

This study compares prices offered by multiple Internet retailers. This task is challenging because e-tailers cannot present their entire assortments to each consumer. Therefore, the quality of the product assortments presented by different e-tailers to each consumer is not directly comparable on an item-by-item basis, resulting in non-homogeneous offerings across retailers. We further consider the interaction between retailers (product information presentation format) and consumers (product information search strategies), which makes price comparisons among the retailers even more non-homogeneous. To grapple with this quality-adjusted price comparison problem for non-homogeneous products, we use a stochastic-frontier hedonic-price regression model to find the “lowest” theoretical price for a product given its characteristics. We then assess the price efficiency of the product as the ratio between this lowest price and the offered market price. This framework allows for the comparison of retailers in their ability to offer the “best deals” even when their actual assortments are not directly comparable in quality. Moreover, this framework provides Internet retailers with a relative measure of price efficiency. This helps them understand when and where they offer competitive prices to consumers. We illustrate our approach empirically in a comparison of price efficiency among three major Internet travel agents on a sample of posted itineraries and airfares. Furthermore, we demonstrate that the price efficiency of an Internet travel agent depends on the format of its website and on consumers' search strategies.

Personality traits and effectiveness of presentation of product information in e-business systems

Consumer interaction with product information is one of the critical components in business-to-consumer (B2C) e-commerce environments. Online consumers' characteristics can be expected to play an important role when designing how product information is presented in such e-commerce environments. We suggest that online consumers' personality traits impact effectiveness of the presentation of product information on e-commerce sites and the extent to which the various e-commerce environments are effective. In this article, we propose and empirically validate relationships among online consumers' personality traits, product information presentation richness and on-line consumer behaviour in e-commerce environments. Results show that effectiveness of product information presentation varies by online consumers' psychological types, and that rich product information presentation significantly influences the online buying behaviour of intuitive types, and feeling types, rather than sensing and thinking types. Discussion of the results and their implications for theory and practice as well as limitations and future research directions are presented.

Reengineering IS Research and Its Intellectual Infrastructure for the Electronic Economy

With the increasing cost-effectiveness of communication technologies, online shopping has emerged as one of the most important areas of electronic commerce. A major problem facing online shopping service providers is the heterogeneity of user profile. Unlike organizational systems that have a well-defined universe of users and system boundary, these shopping services are designed for public users with very different cognitive and demographic profiles. The major challenge lies in designing friendly and effective user interfaces for online shoppers. Previous studies on online shopping suggest that a good user interface with an appropriate mode of information presentation is the key to system acceptance. In this article, we report on an empirical study that looks at product information presentation modes in an actual broadband supermarket shopping environment. Four prototypes with different combinations of text and picture displays were developed and evaluated in an experimental setting. The findings suggest that there is a close relation between product familiarity and shopping effectiveness. When the system is used to purchase familiar product items, pictures are better than text in terms of both efficiency and effectiveness. However, when users are not familiar with the product items, the advantages of pictures over text diminish. Implications of the findings and future research areas are discussed.

Using the WWW to supply the molecular biology lab.

The World Wide Web is changing the face of business today and will continue to reshape it in the coming years. Nonvalue-added processes are being eliminated as organizations reengineer their internal ways of doing business in a continual effort to reduce costs and remain competitive. Current electronic market followers claim that gateways, or portals, of information will be the wave of the future. This does not mean that individual suppliers' websites will become extinct. It means that content will continue to change and adapt so that sites will continue to be more useful. If gateways do turn out to be the user's choice for product information presentation in the future, expect more consolidated sites devoted to specific product categories, such as chemicals, molecular biology supplies, and the like.

Building database-driven electronic catalogs

This paper describes issues and solutions related to the creation of a product information database in the enterprise, and using this database as a foundation for deploying an electronic catalog. Today, product information is typically managed in document composition systems and communicated on paper. In the new wired world, these processes are undertaking fundamental changes to cope with the time to market pressure and the need for accurate, complete, and structured presentation of product information. Electronic catalogs are the answer.

Product information presentation, user behaviour, and safety : McCarthy, R.L.,et al In: Proceedings of the Human Factors Society 28th Annual Meeting ‘New Frontiers for Science and Technology’, San Antonio, Texas, 22–26 October 1984, Edited by M.J. Alluisi, S. De Groot and E.A. Alluisi. The Human Factors Society, Santa Monica, California, 1984, Vol 1, pp 81–85

Product information presentation, user behaviour, and safety : McCarthy, R.L.,et al In: Proceedings of the Human Factors Society 28th Annual Meeting ‘New Frontiers for Science and Technology’, San Antonio, Texas, 22–26 October 1984, Edited by M.J. Alluisi, S. De Groot and E.A. Alluisi. The Human Factors Society, Santa Monica, California, 1984, Vol 1, pp 81–85

Product Information Presentation, User Behavior, and Safety

A review of approximately 400 published articles, in addition to the authors' own research in the area of on-product warning label design and effectiveness, is summarized. Findings are examined for implications in the design and use of on-product warning labels for improved product safety through modification of user behavior. No scientific evidence was found to support the contention that on-product warning labels measurably increase the safety of any product. There was evidence that on-product warnings have no measurable impact on user behavior and product safety.

The Impact of Enriching Case and Statistical Information on Consumer Judgments

The results of this experiment suggest that expectancy judgments can be influenced differently by product-information presentation in case-history or summarized form. Enriching information with detail or priming the subjects did not produce the expected hypothesized effects, and an intriguing inconsistency between the subjects' recalled facts and judgments was observed.