In the context of the rapid development of e-commerce, industrial design, as a key link in product development, plays an essential role in enhancing product competitiveness and meeting consumer demands. This paper, titled “Industrial Design’s Role in E-commerce Product Development: A Study on Innovation Drive and Market Adaptability,” aims to delve into the role of industrial design in e-commerce product development, analyzing how it leverages innovative practices to boost product market competitiveness and consumer satisfaction. The paper begins by outlining the theoretical foundations of industrial design and the characteristics of e-commerce product development, followed by a literature review that organizes the value of industrial design in product development and its impact on market adaptability. Subsequently, the paper describes in detail the industrial design process and methodology, with particular emphasis on the application of design thinking and user-centered design in e-commerce product development. Through case studies, the paper demonstrates how Dongguan Shangshan E-commerce Co., Ltd. and Dongguan Youyi Trading Co., Ltd. have driven product innovation through industrial design. Finally, the paper highlights the role of industrial design in enhancing market adaptability and building brand value, offering practical recommendations for e-commerce enterprises. The research findings indicate that industrial design is not only about the design of product appearance and functionality but also serves as a bridge between the product and the market and consumers, which is essential for the success of e-commerce products.
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