The relevance of this topic is that communication policy is one of the most important and difficult stages in the marketing process. There is a need to characterize this policy and explore its main aspects of formation, for the proper organization of production. Significant role is given to the study of communication policy objectives, which are: building a successful reputation, offering new products and services, maintaining the popularity of products that have long been on the market, informing consumers, developing effective marketing strategies and providing customer feedback; informing on the algorithm of formation of this policy, analysis of each of its stages and their significance in general for the enterprise. The main types of means of communication are highlighted and characterized, such as: advertising, ie a form of impersonal product promotion; public relations or public relations, which are necessary to create a favorable image of the enterprise; sales promotion, ie product promotion through short-term use of incentives to encourage consumers to buy a particular product; personal selling is a type of promotion that involves, directly, personal contact of the seller with potential buyers in order to buy goods, as well as establishing relationships with customers; direct marketing is the offering of products through the use of mail, telephone, e-mail on the Internet. We concluded that the marketing policy of communications serves all components of marketing activities, namely: work with the product, pricing policy and distribution channels of these products. The success of the enterprise depends on the correctly organized marketing strategy, mainly it concerns those communications which, directly, form mutual relations between manufacturers and potential buyers. Creating such a strong relationship will not only provide regular customers, but also help the company to adjust its actions for better production of a particular type of product, which is in great demand in the market, but at the same time, the content of communications should not be accidental, but only specific goals and truthful information.