Product Catalogs Research Articles

Developing digital platform to increase the sales of MSME in Kalakijo, Bantul, Yogyakarta

The tourism village of Kalakijo, Yogyakarta, promotes batik and traditional culinary ‘ingkung’ as its main branding strategy. To date, the marketing and promotion of Kalakijo are performed based on conventional strategies. The emergence of the pandemic in recent years further complicates the problems faced by micro, small, and medium enterprises (MSME) owners in Kalakijo. This program aimed to assist the development and application of digital marketing strategies to increase the reach of promotions and attract the interest of younger generations in batik and ingkung. Prior to program implementation, surveys and discussions with Kalakijo villagers and business owners were carried out. The programs were implemented in several steps, including strengthening brand identity, building websites, making product catalogs, and setting up e-commerce platforms. Evaluation and monitoring were also carried out regularly during the program implementation. Through this program, MSMEs in Kalakijo are able to become entity that are independent, adaptive, and competitive in the digital era.

Analisis Marketing Strategy Melalui Media Sosial pada Produk Premium Leather Bag

Marketing Strategy continues to experience development, especially in this digital era. The practice of managing an online store is called a marketing strategy through social media. In terms of the marketing function for fashion products, product samples are needed which are then referred to as product catalogs to support the sustainability of PT. Alra Makmur Cahaya Selaras, which is engaged in fashion products, especially premium leather bag products, carries out these marketing activities on social media applications, which for the past five years are still the applications with the most users, namely Instagram. In its management, PT. Alra Makmur Cahaya Selaras uses Instagram as a place to reach the premium leather bag market segment. The purpose of this study is to analyze marketing strategies through social media, especially on the Instagram application from PT. Alra Makmur Cahaya Selaras and how to manage it. This research was conducted by researchers within a period of three months to review the effect of the Instagram application on the marketing cycle of PT. Alra Makmur Cahaya Selaras as well as monitoring several features that may affect the marketing process. The research method used is descriptive qualitative which will then be detailed in the results and discussion section of the research, namely regarding appropriate and effective marketing strategies in managing Instagram social media owned by PT. Alra Makmur Cahaya Harmonious.

Robust optimization for integrating preventative maintenance with coal production under demand uncertainty

We consider a coal mine producing a catalog of products through multiple pieces of equipment with variable production rates over a multi-period horizon, where each product faces random demand in each period. Each piece of equipment requires Preventative Maintenance (PM) with a given duration. We study a joint PM and production problem that adaptively determines the PM starting time and the production rates for the equipment to minimize the expected total cost. We formulate a multi-period stochastic optimization model that is challenging to solve due to the complexity of adjustable binary decisions. This motivates us to propose a two-phase approach based on robust optimization to solve the problem. Phase 1 determines the binary PM decisions using a target-oriented robust optimization approach. Fixing the PM decisions, Phase 2 adaptively determines the production rates using a linear decision rule. Numerical experiments suggest that our approach outperforms some existing approaches that handle adjustable binary decisions, and performs very close to the expected value given perfect information for varying problem instances. A case study using real data from a major coal mine in China suggests that implementing our approach can potentially yield cost savings in the long run over the status quo policy.

The Crucial Importance of Air Valve Characterization to the Transient Response of Pipeline Systems

Air valves are often crucial components in an air management strategy for pressurized water conveyance systems. However, the reliability of characteristic curves of air valves found in product catalogs is quite variable. This paper evaluates the consistency of a selection of product curves to basic air flow principles. Several recurring issues are identified: catalogs that present identical curves for admission and expulsion (they are, in fact, quite distinct); admission curves that are inconsistent with the isentropic inflow model; inflow (admission) curves actually consistent with the shape of the isentropic outflow model; limited validity curves that encompass only part of the subsonic flow regimen; and unclear or unstated specifications regarding the conditions under which the characterization tests were performed or their results displayed. To examine the significance of these representational issues related to air valve capacity on system behaviour, this paper uses a case study involving the simulated transient response arising from a pump trip at the upstream end of a rising water line having a distinct high point fitted with an air valve. It is found that employing inaccurate air valve characteristics in a transient simulation may potentially result in appreciable or even dangerous simulation errors.

Pengenalan Digital Marketing E-Katalog bagi UMKM Binaan Jakpreneur

The purpose of community service is to introduce e-catalog digital marketing to MSME players in DKI Jakarta Province. Jakpreneur-assisted MSME actors in DKI Jakarta Province are partners in this community service. The main problems faced by partners are the limited knowledge and skills of partners in utilizing digital marketing, partners do not have good quality product photos and partners do not have product catalogs. The solutions offered to partners are assistance in understanding the right digital marketing and making product catalogs including product data collection, product photos and product descriptions and understanding the benefits of updating product type information, photos and prices. The target to be achieved from this PKM implementation activity is the understanding of partners in the creation and use of digital marketing. Increase business through the use of advertising in digital marketing; facebook shop, facebook ads, instagram ads, google ads, e-brochures, and e-catalogs. With the digital marketing system, partners can do long-term marketing easily and quickly and can reach a wider market. The implementation of community service activities is carried out using the tutorial method, where partners get direct assistance in introducing the use and making of digital marketing. Partners are divided into several groups. This was followed by a question and answer discussion and evaluation and monitoring. Based on the results of the activity, partners were very enthusiastic as long as they followed the digital marketing e-catalog mentoring tutorial. Several questions were given by partners and partners following suggestions by utilizing the existing market place in addition to the use of social media in marketing their products.

PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA BERWAWASAN DIGITAL PADA UMKM ZAYYAN ART DESIGN PASCA COVID 19

The presence of MSME-scale businesses in Indonesia has improved the country's economy, especially during the economic crisis hit, one of which was during the COVID-19 pandemic. This pandemic has also changed the business flow of all business actors, including MSMEs. During the pandemic, all business people who initially only marketed their products conventionally began to take advantage of technological sophistication, especially on social media. The use of social media and technological sophistication is an alternative to develop the existing market potential while making it easier for business actors to find what consumers need. The use of technology is also applied to products produced by MSMEs, one of which is Zayyan Art Design, an MSME actor in the craft sector. One of Zayyan Art's obstacles to running their business is that they can’t use social media to market their products. The purpose of the activities that have been carried out is to help improve skills by increasing the capacity of human resources with a digital perspective. This increase is expected to help increase the number of sales of partner products so that partner problems can be slightly reduced especially in financial problems and an increase in partner income. The method that has been used in this activity is Asset Based Community Development (ABCD). This concept is one of the strategies in service activities whose main activity is community development in the form of training and assistance in using technology in marketing for Zayyan Art. The form of training that has been held is in the form of tutorials on making product marketing videos and making digital product catalogs. The results of the service activities that have been carried out are an increase in employee skills in using social media and expanding the market reach of Zayyan Art products.

SISTEM INFORMASI UMKM KAMPUNG GERABAH DESA PAGELARAN BERBASIS ANDROID

The development of information and communication technology marked by the internet has brought society into a new era. Information and communication technology can solve problems and reduce the burden on SMEs. On the other hand, based on data from the MSME organization of the Pottery Village, Pagelaran Village which consists of 25 pottery craftsmen and there are 24 pottery craftsmen who do not have a desktop or laptop computer, 22 of all craftsmen use mobile phones based on the Android operating system. For the method of data collection is done by means of interviews, literature studies and observation. Utilization of IT can be done by MSME actors to provide complete information about products, manufacturing locations, product descriptions, and features for ordering MSME products that can be used as a means to promote and introduce MSME centers in the Pagelaran Village. With the application of the MSME information system, Kampung Gerabah now has media for promotion and marketing of handicraft products and it is hoped that it can help improve the economy of the residents of the pottery village of Pagelaran Village. This application was successfully built using the Java programming language and PHP as an android application builder. The Codeigniter and Android Native frameworks are used to display product catalogs, craftsman information, customer information, so that it can make it easier for application users to get information. In this application, the Raja Ongkir API is used to calculate the cost of product delivery costs. As for the navigation features in this application using the Google Maps API. suggestions for further application development, namely in terms of presenting information to users and developing new features that can improve the application.

Rancang Bangun Sistem Rekomendasi Produk Sepatu pada Toko Online Menggunakan Metode User-Base Collaborative Filtering

When shopping at an online store, customers are always confused by the number of products displayed in the catalog. As a solution, customers see testimonials and other user ratings to ensure that the product to be purchased is in accordance with what is displayed in the product catalog. User-base collaborative filtering is a recommendation method that uses rating data from users to generate recommendations. To create a recommendation system using this method, there are three steps that must be taken, namely, first calculating the rating distance between users using the Euclidean distance equation, second calculating the similarity between active users and other users based on Euclidean distance calculations, and third calculating predictions. rating, which is to transfer the similarity value to the user rating value and then add up all the multiplication values. The final result of the prediction calculation is the five highest recommendation values which will then be processed by the system in such a way as to produce recommendations for shoes products that are displayed to active users as product recommendations. With this recommendation system, it is hoped that it will further increase consumer convenience when shopping at online stores

Features of internet marketing application in the promotion policy of metallurgical enterprises

The article identifies the place of Internet marketing in the system of metallurgical products promotion. It has been established that the promotion of goods and services on the Internet today is a very effective means of delivering advertising to the target audience, and in some cases even more effective than the press (both electronic and traditional). It is emphasized that the use of the Internet marketing principles contributes to a significant reduction in transaction costs, which are aimed at establishing and maintaining relationships between the company, its customers and suppliers. It is determined that the use of Internet marketing helps to obtain detailed information on the requests of each individual customer and stimulates the implementation of products and services that meet individual requirements. The key factors of the metallurgical industry informatization, which influence the intensity of Internet marketing tools introduction in the policy of metallurgical enterprises` products promotion are systematized. The algorithm of a typical electronic trading platform in the metallurgical sector is presented, which allows to combine on one resource information-analytical data on the situation on the world and domestic metal market, information on metal producers and traders, library of standards and certificates, product catalogs of different companies, etc. It is established that the use of electronic trading platform can significantly reduce the term of the transaction compared to traditional trading methods, ensure timely delivery and payment, the possibility of maximum choice among alternatives and simplify the procedure for ordering products. The importance of directing the vector of the metallurgical enterprise's promotion policy not to the "average" buyer, but to the specific needs of a certain customer, which will positively affect both the quality of cooperation and the level of income of the enterprise is defined. The importance of using Internet marketing in the formation of a positive brand of a metallurgical enterprise in today's highly competitive environment is emphasized. The tools of Internet marketing in the metallurgical market and the main tasks solved by their use are generalized.

Improvising micro transactions using IOTA tangle on smart refrigerator applications

The world moves towards the concept of automation. Day to Day more number of people uses the creation of new technology in effective manner. This paper helps to design a smart refrigerator using IOTA. The load sensor fixed under the tray of the refrigerator senses the load of the tray. If the load decreases the IP camera fixed to the refrigerator captures the image of the items in the tray and sends it to the user’s registered email. The catalogue of products will be available via a mobile app, through which he/she will be able to purchase the items required by viewing the image of the refrigerator sent. The transactions will be performed through IOTA network. When micro transactions are performed in Block chain, it takes more time to approve the process. By using IOTA tangle, the transactions will be carried out more fast and more secure. Thus, the payment process implemented using IOTA tangle is more secure and effective. Finally, the list of items ordered by the users will be sent to the nearby grocery store and will be delivered to the customer at their door step.

Will he buy a surprise? Gender differences in the purchase of surprise offerings

In the last few years, retailers have introduced numerous products that intentionally conceal some information from the consumer at the time of decision making. While prior research has identified contexts in which customers are attracted to such offerings in the aggregate, heterogeneity in customer proclivities is not well-understood. In the present paper, we examine the effect of gender on choice of surprise (vs. certain) offerings at the point of purchase. We propose and find that, on average, men are less likely to opt for a surprise offering compared to women. We examine multiple mechanisms that could explain this effect – emotionality, desire for exploration, and desire for control – and find the strongest support for the latter, demonstrating that it is men's stronger desire for control over the purchase outcome that drives their preference for certain (vs. surprise) offerings. Consequently, contexts or product categories that make it acceptable for men to let go of control attenuate the observed gender difference. We present data from a travel services firm, an online product catalog, and both field and lab studies, providing robust support for this theory across multiple product categories and participant populations. This work concludes with a discussion of the potential boundary effects of the observed gender difference, a managerial roadmap that delineates the ways in which marketers can offer surprise offerings more fruitfully to both men and women, and recommendations for future research.

Rainfall/runoff hydrological modeling using satellite precipitation information

Abstract The development of a rainfall/runoff hydrological model requires information regarding precipitation and different physical parameters. In Mexico, the availability of reliable and adequate meteorological information is currently troublesome. For instance, in some areas of the country, an adequate amount of information is available, but it is unreliable in quality; however, in other areas, few weather stations are established. An alternative to obtaining up-to-date satellite records is the CHRIPS database from the CLIMATESERV project, included in the SERVIR GLOBAL product catalog. The objective of this work is to present a comparative analysis and results of the rainfall/runoff process simulation performed through the HEC-HMS program while considering the Rio-Conchos basin as the study area. For the generation of the precipitation time series, the ERIC III and CHIRPS databases were used. The CLIMATESERV statistical assessments of the model showed a good performance with respect to on-site information.

Let’s Bid: A Web Application for Online Auctions

Abstract: Auctions are processes where selling and buying of products takes place by offering them for a bid and the buyer with the highest bid price buys the product or the seller with lowest ask price sells the product. Due to the emergence of e-commerce , the world has become a universal marketplace which grants every individual the right to become a seller and buyer of products irrespective of geographical barriers. In this project, we aim to create a web application for online auction system where every product is offered for bidding and the interested buyers can bid on them and buy them at fair prices. We have used the ReactJS library for developing the frontend and Django for the backend development. Initially, we have created an e-commerce web application prototype with all the typical features in it like user and admin system, login / authentication system, catalogue of products, shopping cart, payment page,etc. We have introduced bidding functionality after development of the base e-commerce system. The purpose of this project is to create a simulated environment for research in this domain to test the different fraud detection algorithms for shill bidding , bid shielding, etc. Keywords: Auctions, Unified Modeling Language, React JS library, Django framework, web application

The effects of a dividing line in a product assortment on perceived quantity, willingness to buy, and choice satisfaction

AbstractMany retailers use seemingly innocuous dividing lines to separate product alternatives on their websites or product catalogs. Although previous research on advertising design has focused on the impact of dividing lines on symbolic meanings or perceived categorization, the present research argues that, beyond symbolic or categorical functions, a dividing line can influence consumers' perceived quantity of the product alternatives displayed. Across 10 studies (including an eye‐tracking study and three additional studies reported in the Supporting Information Appendix), our results show that consumers perceive a smaller number of products displayed on a page when these products are separated by a dividing line compared to when they are not. This effect occurs because the dividing line separates the products into top versus bottom (or left vs. right) segments, such that participants' visual attention is largely drawn to the top (or the left) where their eyes first fixate. Consequently, participants tend to estimate the total number of items based on the subset they pay attention to. In addition, the effect is attenuated when participants' attention is directly drawn to the segment they have previously neglected and can hold regardless of line orientation. Finally, it can have several marketing outcomes, such as higher willingness to buy and lower post‐choice satisfaction.

Sosialisasi Peluang Home Business dalam Ekonomi Digital

This socialization activity aims to provide insight into opportunities to develop knowledge of trends and insights that are equal for small industries, as well as educate participants to obtain information to be able to join relevant associations/communities in every expert activity on social media. The implementation method follows a gradual process consisting of stages of information exchange, question and answer, discussion, and demonstration. The enthusiasm of the participants who followed with a percentage of 94%, and the results that have been achieved in the activities carried out are; 1) Participants are familiar with the knowledge and opportunities of home industry, 2) Participants are able to master the use of the Canva application to create product catalogs and implement it on various online sales media platforms, 3) Participants are able to take advantage of relevant associations/communities in every expert activity in the media social media to obtain relevant information, and 4) Participants are also able to master the knowledge gained as additional skills and create effective product promotion opportunities for home industries.

Augmented Reality Users: The Effect of Perceived Ease of Use, Perceived Usefulness, and Customer Experience on Repurchase Intention


 
 
 
 E-commerce comes from presenting product catalogs through two-dimensional static images that create limitations for users. Augmented reality features on smartphones have changed online consumer shopping activities. This allows consumers to try various cosmetic product variants virtually anywhere and anytime. Augmented reality is a new technology that provides convenience and experience for customers online to buy cosmetics online and try products without having to remove makeup. This study aims to examine the effect of independent variables on a dependent variable, with mediating variables. The population of this study is users of the virtual product trial feature who have purchased cosmetic products online aged 17–50 years in Indonesia, with a sample of 200 respondents. This research used path analysis, with the results showing that perceived ease of use affects trust, customer experience affects customer satisfaction, perceived usefulness, and customer satisfaction affects repurchase intention. However, trust does not affect repurchase intention. Based on these results, it is recommended that companies that provide product trial features adopt augmented mobile reality to pay attention to the convenience and benefits and improve the quality of the shopping experience.
 
 
 

IMPROVING THE WEBSITE AS THE MAIN TOOL OF E-BUSINESS

The article defines the essence of e-business, identifies the main forms of trade transactions via the Internet. It is noted that e-business is directly related to information and communication technologies, focused on achieving a specific goal of the business entity, through information technology, and is a specific system. The main types and characteristics of websites as the main tool of e-business are identified: business card site, company website with product catalog, online stores, news search portals, information portals, web-sites of goods accounting, accounting. The main opportunities for using the website to run a business, which allows the company to create and deploy information resources of the organization, accelerate user access to information at any time, conduct advertising campaigns, integrate information resources with resources of suppliers, business partners and global information resources. We analyzed U.S. statistics that prove the value of a website, and say that 85% of people in the world conduct online research on a product or service before reviewing or buying it, and trust online reviews as well as personal recommendations, when As a result, businesses can lose 22% to 70% of potential customers, when placing negative articles on the first pages of search, and before deciding to work with the client, more than half of Americans searched for information on Google. Based on statistics, the most effective methods of improving the website were identified: measuring the effectiveness of the company’s website, improving visibility through search engine optimization, investing in search marketing, improving digital strategy, creating an online plan and personalization.

RANCANGAN APLIKASI DISTRIBUSI MAKANAN RINGAN DENGAN PENDEKATAN CUSTOMER RELATIONSHIP MANAGEMENT DAN METODE RAD

Sky Putra Pancasurya is a company engaged in the sale of secondary needs, the company markets products that have been obtained through a marketing team. Because in the distribution of its products still using a conventional system found several problems that often occur, one of which is misinformation of goods between customers and companies, therefore an application is expected to make it easier for customers to buy the products they need, and certainly make it easier for companies to transact with its customers. Making this application begins by analyzing existing systems in the company. Then UML is made as a system modeling tool. Rapid Application Development (RAD) as the method and Customer Relationship Management (CRM) for its approach, for Payment gateway using Midtrans. Continued by making an interface design and creating the program. This application was created using the PHP programming language, MySQL as a database, Laravel Framework as a framework and Visual Studio Code as the text editor. This application has two main functions, namely for buyers who can view the product catalog and buy products and admin to manage users, products and transactions.

Virtual screening of small natural compounds against NS1 protein of DENV, YFV and ZIKV

Diseases caused by viruses of the genus Flavivirus are among the main diseases that affect the world and they are a serious public health problem. Three of them stand out: Dengue, Yellow fever and Zika viruses. The non-structural protein 1 (NS1), encoded by this viral genus, in its dimeric form, plays important roles in the pathogenesis and RNA replication of these viruses. Therefore, the identification of chemicals with the potential to inhibit the formation of the NS1 protein dimer of DENV, YFV and ZIKV would enable them to act as a multi-target drug. For this, we selected conformations of the NS1 protein monomer with similar β-roll domain structure among the three virus species from conformations obtained from molecular dynamics simulations performed in GROMACS in 5 replicates of 150 ns for each species. After selecting the protein structures, a virtual screening of compounds from the natural products catalog of the ZINC database was performed using AutoDock Vina. The 100 best compounds were classified according efficiency criteria. Two compounds were observed in common to the species, with energy scores ranging from −9.2 kcal/mol to −10.1 kcal/mol. The results obtained here demonstrate the high similarity of NS1 proteins in the Flavivirus genus and high affinity for the same compounds; thus justifying the potential of these small molecules act in multitarget therapy. Communicated by Ramaswamy H. Sarma

Implementation of species distribution models in Google Earth Engine

AbstractAimGoogle Earth Engine (GEE) is a free Web‐based spatial analysis platform that requires only a web browser and an Internet connection to programmatically access and analyse data from its multi‐petabyte catalog of regularly updated satellite imagery (e.g. MODIS, Landsat, Sentinel) and other geospatial datasets. The high computing capacity of GEE can make computationally demanding analyses more accessible to researchers and practitioners, especially those with limited access to advanced computational resources. Here, we present a workflow in GEE to fit species distribution models, offering direct access to a multi‐petabyte catalog of raster products to obtain estimates of habitat suitability.InnovationWe implemented a workflow for species distribution modelling in GEE that includes importing species occurrence data into the GEE platform, selecting and preparing predictor variables, and performing model fitting with spatial or temporal split‐block cross‐validation techniques. We present three case studies that demonstrate: (i) a baseline SDM workflow that produces informative model predictions, (ii) a workflow that accounts for temporal variability in predictor variables to study changes in habitat suitability over time and (iii) a complex and computationally demanding analysis incorporating thousands of satellite images for modelling habitat suitability at high spatial resolution.Main ConclusionsOur SDM workflow allows users to benefit from the high speed and performance of GEE without the need for significant computing infrastructure. This workflow may be especially beneficial to researchers in countries where computing power is limited, as SDMs frequently require the download, storage and processing of large raster datasets. We also discuss key limitations of implementing SDMs in GEE, such as user memory limits and the lack of high‐level functions. We include a step‐by‐step guide for the general model workflow and for each of the case studies presented to facilitate its implementation.