The article examines the specifics of political cognition as a structural element of political communication. The main task of the study is to identify, in the conditions of an ideational turn, the characteristics of the Shanghai Cooperation Organization political and media axis, modeled in scientific and media publications and conditioned by different logic and political cognitions of the authors. The mediatization of modern political discourse makes it possible to consider ideology as a potential opportunity that creates grounds for organizing the institutional present through the symbolism recontextualization of the institutional past. The Argentine sociologist, anthropologist and semiotic, Professor of Communication Sciences at the University of San Andres, Elisio Verona’s position is recognized as a priority in understanding ideology. Critical linguistics is considered to be the most productive in terms of representing and describing the multiplicity of interaction between participants in political communication, balancing communication of political cognitions. In the conceptual modeling process, elements of political analysis are used, based on the appeal to ideas as causal variables. The research is carried out taking into account the importance of causal-constitutive logics, while causal logic is recognized as the priority logic of communication, with an orientation towards the idea as a focal point. The authors consider the idea of cooperation, which models the SCO’s institutional functions, through cognitive presentations in scientific and media sources, and ground its interpretation on the terminological and conceptual apparatus of Russian constructivism.