Process Of Mass Communication Research Articles

Digital Media Audiences and Generations – Theories, Trends and Challenges

The digital age has brought several changes in the understanding of the former mass media and the way of distributing different media contents, but also in the ways of media audience involvement in mass communication processes. Due to the large amount of information and the channels through which it is disseminated and the increasingly fragmented media audiences, the influence of the media on contemporary democratic societies has changed significantly compared to the influence of the mass media in the 20th century. Differences in media representations of social reality, the dispersion of their authors, the number of publications and their reach, as well as the conditioned interpretations of media audiences, have led to the so-called post-truth media constructions of reality, also one of the key features of the 21st century. In this paper, the authors provide an overview of theories about media audiences and generations that have been developed within the communication sciences. They specifically focus on the contemporary trends that have affected the disappearance of the mass audience due to its intense fragmentation as a result of the technology change, and at the end of the paper, they highlight the social changes that arise as a result of the aforementioned processes.

Modeling the opinion dynamics of superstars in the film industry

One of the most challenging questions in the film industry is to rank superstars, which ultimately affects some performance indicators like movie success. In this work, we address this question by means of opinion dynamics models, where the evolution of opinions in a population is analyzed. We apply a model of this kind to study the evolution of opinions about a set of well-known movie superstars in a real-world population. Also, we use real-world data from a specialized cinema website to model mass communication processes (representing film releases and their related news and marketing campaigns), and to measure the performance of our model. Our results show that the proposed model is able to accurately represent this complex system, where the opinion dynamics of superstars are mostly driven by emotional mechanisms, and reveal that film releases and their corresponding marketing campaigns only have a short term effect on those opinions. To the best of our knowledge, this is the first work that applies opinion dynamics models to the study of opinions about superstars in the film industry.

Digitalization of the сultural sphere in Russia: stages and challenges

Digitalization is currently an objective reality that constantly changes the lives of both individuals and society as a whole. However, international forums, researches, and monographs on digitalization primarily focus on issues related to digitalization in the fields of security, technology, economy, and education, and to a much lesser extent – the field of culture. This is to a large extent due to the fact that the majority of society considers culture as a sector of secondary importance in societal development, rather than one of the main and equal spheres of vital activity of society. Based on the approach to managing the cultural sphere as a process of mass communication, the author has developed a theoretical and methodological construct – a model for managing the cultural sphere in the conditions of digitalization. Analysis of the digitalization process dynam ics of the cultural sphere in Russia and the author’s practical experience show that the main factors influencing the speed and quality of digital development today are digi tal divides that determine both technological aspects and aspects requiring evaluation and development the actors of social management competencies. The author introdu ces the concept of «digital frustration» into the research practice understood as a result of the second-level digital divide, which, together with physical, psychological, biological and social frustrations can lead society to a state of social anomie.

Komunikasi Penyiaran Pada Program Berita “Nusa Tenggara Barat Hari Ini”

Broadcast communication in the digital era, especially television media, has experienced very strict selection in the last few decades. Media corporations compete fiercely to captivate viewers with news coverage that provides insight and conveys information to the public. The West Nusa Tenggara TVRI News Program still exists to this day, although so far it has received little attention from the public. This research aims to identify the form, process and impact of broadcast communication on the news program "West Nusa Tenggara Today" broadcast by TVRI West Nusa Tenggara. Using a qualitative approach and data collection techniques using non-participant observation and using agenda setting theory to dissect each problem formulation. The research results show that the form of broadcast communication on the news program "West Nusa Tenggara Today" is carried out by verbal communication using language symbols. The communication process occurs when humans interact. The mass communication process is the delivery of messages from communicators to communicants using media as a tool to support the widespread dissemination of information. The impact of the news broadcast is to provide change, namely the knowledge gained. Viewers can obtain the latest information through well-communicated news broadcasts. The negative impact is that the broadcast that is broadcast can cause differences in perception regarding the meaning of the message, which will cause divisions.

Integrated Communication Model to Develop Tourism in Coastal Areas of Southeast Sulawesi

This study aims to provide an overview of tourism improvement through communication. The development of tourism in coastal areas requires integrated communication. Improving the image of the destination can be enhanced through effective integrated communication. Local governments can use integrated communication as a driving tool in tourism development. They were using a qualitative approach to describe and describe the core of the problem. Research informants are the government, private sector and the community as stakeholders. Observation, interview and documentation are collection techniques used by authors. The procedure in this study is to simplify the collected data, systematically present the oral data of the interview and recording results into written data, and process, interpret and analyse more comprehensively. Tourism communication is an activity of the government, society and tourism business owners to exchange information about the substance of tourism consisting of tourism marketing activities, delivery of destination image information, messages about accessibility and information on the availability of human resources and Institutional. The outline of the tourism communication model shows the importance of communication elements that frame the overall process of tourism communication channels. The persuasive communication process of mass communication, interpersonal communication and group communication on tourism marketing activities in coastal areas is an integral part of tourism communication

САНДЫҚ МЕДИАДАҒЫ ХАБАРЛАМАЛАР: МӘТІНДЕРДІ ҚҰРАСТЫРУ ЖӘНЕ ТАЛДАУ ЕРЕКШЕЛІКТЕРІ

Abidin Abubakir Nadirkhozhaevich Master of Social Sciences, teacher of the Department «Assembly of people of Kazakhstan», Sh.Yessenov Caspian state university of technology and engineering, Аktau, Kazakhstan MESSAGES IN DIGITAL MEDIA: FEATURES OF TEXT COMPILATION AND ANALYSIS Abstract. This article provides an overview of the forms of writing texts on communication between the communicator and the audience in the form of messages in digital media. The text of the media can be called the central element of the mass communication process, since the creation of a stable connection between all participants of communication is closely related to the text. Composing the text of the media as a source of message transmission is an act of managing the semantic aspect of communication. The purpose of the communicative impact exerted in the audience is to actualize and retain the object in the recipients' minds, to diversify knowledge about the communicative impact, and in some cases, for example, during the provision of electoral information, to improve the audience's opinion about the main subject, as well as informing about the real semantic benefit. The problem of research in the framework of this work is to explain the features of the compilation and analysis of texts of messages in digital media. To date, there are a number of publications on the issue of news compilation in digital media. However, the problem of news compilation in digital media and content analysis has not been sufficiently studied. Journalistic research prevails in this issue, and sociological analysis allows us to identify the essential features of these processes. The purpose of this study is to study the features of news compilation in digital media. In the research work, the concepts of «communication, text, messages» were considered as a sociological category, classical and modern approaches to understanding the essence and mechanisms of news construction were analyzed. The study of scientific literature revealing the research topic allows us to identify several working groups. Yu. Lotman from the point of view of semiotics considered this term only to denote its natural substance and considered the text as a set of symbols written on paper. The concept of «active audience», developing in the sociology of journalism, In the hermeneutical concept of Gadamer and the theory of «texts» P. Riker understands the actions of an active audience. Consideration of the concept of «discourse» in the analysis of information perception by the audience according to T. Van Dyck, G. Cook, D. Fiske. A comparative analysis of sociological studies aimed at constructing news in digital media was also carried out. The last part of this article presents the results reflecting the peculiarities of the study of the text content in modern science, which are of interest to the content of its text messages in various communication systems. Keywords: text, message, communication, digital media, audience, mass communications, active audience, mass media, communication, communicative influence, discourse, symbol, decoding, social reality, media messages.

A conceptual and theoretical framework for deep mediatisation

Among the processes related to network communication, the study presents the concept of deep mediatisation resulting from digitisation. In the theories related to traditional mass communication (printed press, radio, television), the nature of the process of mediation has been problematic since the 1980s, and some researchers have focused on researching the process of mediatisation instead of the media phenomenon. In this study, I explore the research traditions of mediatisation in terms of both media sociology and cultural theories. While the concept of mediatisation is used to describe traditional mass communication technologies and processes that operate in a classical, analogue way, deep mediatisation is the key word for network communication on a digital infrastructure. After highlighting the differences between traditional mediatisation and deep mediatisation, I present the theory of Couldry and Hepp, which underpins a new kind of social construction theory based on deep mediatisation in the social world.

Framing Food Security in the EU

Russia's invasion of Ukraine has drastically disrupted food chains, threatened global population well-being and raised the prospect of a collapse in agri-food-related realms across the world. Food security has once again become a major source of worry and a top priority on the European public agenda. The public sphere has experienced a revival of this notion and relevant actors are calibrating their communication strategy around this concept. Despite being recognized as having one of the most effective systems for ensuring the quantity and the quality of food, the European Union has started to communicate constantly on issues of food security. Pan-European press, such as Euractiv, has begun to devote particular attention to this subject. The objective of this paper is to identify European media patterns of the concept of food security and to classify useful interpretation grids that meet newsworthiness criteria, using framing theory, in order to observe how they functions in relation to communication purposes. It uses an exploratory approach with quantitative and qualitative methods for a fruitful understanding of the concept within broader notions of the mass communication process.

Микроэкономические аспекты процесса массовых коммуникаций

In this article, we will analyze the modern process of mass communication in the microeconomic aspect in order to find out which theoretical and practical provisions most fully and deeply reflect Russian reality. This article deals with the theory of social systems by N. Luhmann, as well as an economic analysis of mass communications of the functional level in the conditions of the modern Russian media space.

Impact of Mass Media in Teaching and Learning English in Higher Secondary Schools in Bhutan

Abstract: The development of Mass Media in the first decade of twenty first century influenced the lives of Bhutanese in various fields such as mass communication, entertainment, and teaching-learning processes. The proficiency of English language is an indispensable tool for students in the academic journey, and thus, the creative teaching-learning process of English is necessary to adopt in the classroom. Hence, this study explored the Impact of Mass Media in Teaching and Learning English in Higher Secondary Schools in Bhutan. The researcher conducted a Mixed Method Survey comprising questionnaire and interview to collect data and information from one hundred thirty five, twelfth-grade students and six English teachers from three schools under Tashigang Dzongkhag. The study used Simple Random Sampling to select the target population, which involved individuals that represent unbiased population. The study used descriptive analysis to interpret and analyze the collected data with graphical representations. The study presented the implications of Mass Media in teaching and learning English to the young minds. Further, the study recommended the use of Mass Media with accessibility and awareness to enhance the teaching and learning process of English. Keywords: impact, quota-sampling, accessibility, learning strand, teaching aid,

«ХАОС» ТА «СКЛАДНІСТЬ» ЯК СИСТЕМАТИЧНІ ІНСТРУМЕНТИ ДЛЯ ВИВЧЕННЯ СУЧАСНОГО ІНФОРМАЦІЙНОГО ПРОСТОРУ

<div><p><strong><em>The purpose</em></strong><em> of the article is to update the application of such concepts as «chaos» and «complexity» for analyzing processes in the modern information space and to investigate the problems of chaos in the field of media messages, which is considered as a natural stage in the emancipation of consumers and media producers.</em></p></div><p><strong><em>Research methods</em></strong><em>. In the analysis of this topic, the </em><em>study </em><em>use the idea and hypothesis of the theory of nonlinearity in the study of mass communication processes</em><em>, as well as </em><em>postmodern and post structural chaology in the understanding of the modern infosphere.</em></p><p><strong><em>Results.</em></strong><em> We argue that the study of random and unpredictable processes in media can be configured using a methodological approach that uses «chaos» and «complexity» as systematic tools to explore the modern information space. The chaos in the media is also provoked by the shaping of the modern agenda, since the new communication paradigm offers more fragmented, concise, dramatic information, which in turn calls into question the sense of its significance. The article poses the following problems: how and why the selection system works, distortions in media messages, why no effective tool has yet been found to resist chaos in the media, and why it is impossible in principle to overcome chaotic processes both in the socio-cultural space and directly in the plane of media culture. The article examines chaos as an element of self-organization of media communication, as a result of which there is an impetus to new processes of development of the information space. We cannot deny the fact that chaos in the modern infosphere has gradually become an integral, </em><em>component </em><em>part of reality, since media culture has become a total force of modernity.</em></p><p><strong><em>Novelty</em></strong><em> of the article lies in the fact that the analysis of chaotic elements in a message makes it possible to understand the nature of chaos in media communication, its role in the formation of everyday practices and, in general, in mass communications. Since the manipulative and propaganda side of mass communication is increasingly becoming the norm and value of new media, and manipulation and propaganda are intensified by the very chaos of events and messages about them, then in the analysis of the modern information space, attention should be focused on understanding and managing these processes.</em></p><p><strong><em>The practical significance</em></strong><em> of the research results lies in the fact that they can be used in the process of analysing specific media messages in order to identify communicative noises or accidental </em><em>(</em><em>or</em><em> </em><em>intentional</em><em>)</em><em> connotations.</em></p><strong><em>Key words:</em></strong><em> post-non-classical paradigm, chaos, complexity, unpredictability, media, info space, entropy, post-truth.</em>

The Value of Javanese Philosophy in Society as a Form of Mass Communication in the Context of the Implementation Element of Covid 19 Handling and SDGs

The purpose of this study is to raise the values that exist in the main Javanese philosophy which is communicated by the masses in the roots of society as the capital of implementing Covid 19 and SDGs. This research is a qualitative research, the type of research uses a comprehensive analytical study and analytical normative approach. Channels of mass communication in instilling the values of Javanese philosophy into the roots of society through a variety of channels, one of which is able to attract the masses through puppet performances. The meaning behind the puppet show is a spectacle that serves as entertainment as well as being a picture and guide of life. Other channels which are a process of mass communication are also found in both written and unwritten teachings. Javanese philosophical values embedded in the roots of the community are valuable capital used in the implementation of covid 19 management and implementation of SDGs because these values are very appropriate and have long rooted in the practice of people's daily lives. Only a policy is needed to revive the values of Javanese philosophy so that it can be implemented as a covid handler 19 policy and SDGs implementation.

О значимости криминологического мониторинга в средствах массовой информации

This article discusses the importance of the media, which play various socio-political roles, one or another of which, depending on a certain number of typical socio-political situations, is of particular public importance. Due to the emergence and large-scale development of the information system and technologies, mankind has acquired a new mode of existence - the information one, which has become an increasingly significant and inalienable phenomenon of the surrounding world, the possibilities of informational impacts on the person have increased many times, presenting increasing adaptive requirements for him and society as a whole. The modern world is characterized by the rapid development of information technology. Therefore, more and more attention is paid to the problems of mass communication processes. Currently, information flows have received a powerful impetus to growth due to the continuous increase in the number of databases, personal computers, human resources involved in the field of communication and mass communication technologies. The activities of the media not only can, but actually have a profound effect on the individual, as part of society and on society as a whole, including the negative. Regarding the issue of the importance of criminological monitoring and its coverage in the media, this issue is practically not considered and not mentioned in the media, with the exception of some aspects of anti-corruption criminological monitoring.

METHODOLOGICAL BASIS OF THE MULTI-AGENT APPROACH APPLICATION TO THE FORMATION, EXPERT LABELING AND CLASSIFICATION OF THE CORPUS OF NEWS TEXTS

The development of automated information systems for evaluating electronic media is becoming increasingly important due to the exponential increase in the volume of information in the world. Since mass communication is a complex interactive process that involves the active interaction of various agents participating in the process, a qualitative assessment of the news space involves the use of a multi-agent approach to take into account the opinions and respect the parity of all stakeholders in the mass communication process. Based on the results of the survey, thematic news areas of interest to certain categories of society were identified.Thematic areas that the population of the Republic of Kazakhstan considered socially significant, thematic areas were identified that have 4 types of media impact on sustainable personal development. The article describes the methodological aspects of the implementation of a multi-agent approach to working with the corpus of news texts in the development of information technologies and systems to stimulate sustainable development of the individual.

KOMUNIKASI MASSA DAN DEMOKRASI DALAM ARUS SISTEM POLITIK

The process of mass communication is a reality experienced by society so that it will follow the ideology and political system adopted in the country where it lives. Every country has an ideology that is adhered to as values and principles that serve as guidelines in achieving national ideals. The ideology of a country ultimately determines the political system that is practiced in the life of the nation and state. People who live in a country must be guided by the ideology set. The state ideology becomes the values that are practiced and shared together in daily life, including in the process of mass communication. In the current political mass communication system it should have the potential to become the fourth power and pillar of democracy in a country's political system. Namely the mass media that play an important role as the fourth estate. The process of mass communication takes place in the flow of the country's political system, seen from the perspective of the Four Theories of the Pres and Three Models of Media and Politics, democracy can develop according to the theory of libertarian theory and social responsibility in the four theories of the press, as well as liberal and corporate democracy in the three models of media and politics. Which is the important role of the mass media as the fourth estate can be realized. Whereas in a country that adheres to a media and political system according to authoritarian theory, the soviet communist theory and the pluralist pluralist model are not possible. Although the process of mass communication can play its role as the fourth estate in the realm of democracy, but there are serious challenges that must be faced, namely media conglomeration.

Omni-channel: The future of olive oil marketing in Spain

Spain is not only the world's leading olive-producer, but also the global largest export country of olive oil with a total $163 million in 2016. The global growth in olive oil consumption affords an opportunity for Spanish olive oil industry. Omni-channel seamlessly integrates all channels to maximise consumer's service, which can be a key driver for the establishment of new olive oil distribution pattern. Thus, we propose one omni-channel model for olive oil companies to explore the global olive oil market. The proposal omni-channel model is based on Spanish olive oil companies, which account for more than 95% local market share. It also analyses the current retailing channels of olive oil in Spain, and particularly emerging experience social media, mass communication, showroom, vending machines, crowd shipping, C&C, and backward processes. Olive oil firms can set up and improve their own distribution system based on the omni-channel model proposed in this paper.

Omni-channel: the future of olive oil marketing in Spain

Spain is not only the world's leading olive-producer, but also the global largest export country of olive oil with a total $163 million in 2016. The global growth in olive oil consumption affords an opportunity for Spanish olive oil industry. Omni-channel seamlessly integrates all channels to maximise consumer's service, which can be a key driver for the establishment of new olive oil distribution pattern. Thus, we propose one omni-channel model for olive oil companies to explore the global olive oil market. The proposal omni-channel model is based on Spanish olive oil companies, which account for more than 95% local market share. It also analyses the current retailing channels of olive oil in Spain, and particularly emerging experience social media, mass communication, showroom, vending machines, crowd shipping, C&C, and backward processes. Olive oil firms can set up and improve their own distribution system based on the omni-channel model proposed in this paper.

Representations of social reality: communicative aspects of their construction under the information singularity conditions

The article analyzes the role of modern mass communication in the construction of social reality representations. Based on the phenomenological and postmodern approaches to social analysis, the authors draw a conclusion about the determining and specific influence of the mass media on the individual in the context of the information society. The modern socio-informational exchange is greatly complicated by the information redundancy factor and the impossibility to fully process the entire volume of information. Excess of information puts a person in a situation of choice: he needs to choose certain channels. Then the chosen ones become the main media providers of social reality representations. Consequently, those representations in many respects are influenced by the content broadcasted through the selected channels. Theoretical and empirical data show that this plays a special role in the structure of individuals’ everyday informational practices and affects the level of trust to information sources and the processes of self-identification and socialization in the current social reality. The authors draw a general conclusion that people’s representations of social reality are, to a large extent, of an image nature. In many ways, this process also depends on the media concept of the selected channels. It is constructed and promoted by the communication efforts of the modern mass media. The authors emphasize the simulated and controllable nature of this process. The article presents data which may be useful in further sociological analysis of the modern mass communication process, in interpretation of its institutional characteristics, in determining their role in the construction of social reality representations.

Television from Digital Generation’s Perspective: Concerning the Problem of Media Consumption

The paper focuses on the problem of new digital generation’s participation in the media consumption process and first of all in television watching under conditions when the contemporary television audience transforms due to the emergence of mobile digital technologies. The digital generation is the most vivid segment of the society in terms of diverse interests and active media consumption; it possesses new selection opportunities and influences the elder generation. This article aims to define the digital generation’s role in contemporary media processes; identify its current functions and current attitude to traditional media, particularly television, as well as Russian telecontent. Methods of researching the media audience also change. The main object of mediametry measurements is now the process, not the result of media consumption. In practice, however, the audience is still viewed as a homogenous mass, not a dynamic system. That is why “mass” calculations cannot be used to judge specific audience needs. It is important not simply to measure views but also to study the audience, taking into account the content and formats of media texts consumed by it within the telecommunication process. The research applies the expert survey method within homogenous groups of young people and focuses on qualitative properties of media consumption, specifically its motivation structure and audience needs. Results of three expert surveys conducted among 17–27 years old journalism students of the Ural Federal University at various times are presented. The motives of telecontent consumption are defined. The paper reveals that the new digital generation relies on the telecontent posted on various online platforms. The youth have a critical attitude towards broadcast television not only because of competition from the new media but also due to low quality of professional media products. Additionally, representatives of the young media audience participate in mass communication processes not only as consumers but also as creators of their own video content.

The Subject-Object Field of the Russian Media Studies: the Metatheoretic Approach

The article considers the specifics of the modern studies of the media and mass communications. It describes the possibility and the necessity of metatheoretic research in this field similarly to the studies in social sciences. The authors stress the need for analytical research aimed at conceptualizing the existing approaches to the media studies. The paper presents the methods and the results of the analysis of the dissertations in 10.01.10 — Journalism which belong to the period from 2012 to 2016. This period was chosen as a relevant one taking into account the necessity of studying the real state of the modern media research projects with a possibility of identifying certain dynamics of the researchers’ interest in the context of digitization, extension of communication space and transformation of sociocultural practices. The communication process scheme was taken as a basis of the empirical analysis. It includes a communicator, a channel of communication, its content, audience and communication effect and is completed by contextual factors of interaction. Taking into account the obtained empirical data, the study demonstrates the misbalance of the scholars’ attention to different elements of the communication process and the stress on separate elements of the mass communication process. It also points out the lack of studies dedicated to the modern media audience. The authors trace certain disproportion of the scientific knowledge structure about the media sphere, the lack of generalizations and also emphasize the difficulties in the description of the subject-object field of the media studies caused by inconstancy and changeability of the media landscape. The authors suppose that the typological specifics of dissertation works on journalism and mass communications could be seen as a factor of a general media theory construction.