САНДЫҚ МЕДИАДАҒЫ ХАБАРЛАМАЛАР: МӘТІНДЕРДІ ҚҰРАСТЫРУ ЖӘНЕ ТАЛДАУ ЕРЕКШЕЛІКТЕРІ

Abstract

Abidin Abubakir Nadirkhozhaevich Master of Social Sciences, teacher of the Department «Assembly of people of Kazakhstan», Sh.Yessenov Caspian state university of technology and engineering, Аktau, Kazakhstan MESSAGES IN DIGITAL MEDIA: FEATURES OF TEXT COMPILATION AND ANALYSIS Abstract. This article provides an overview of the forms of writing texts on communication between the communicator and the audience in the form of messages in digital media. The text of the media can be called the central element of the mass communication process, since the creation of a stable connection between all participants of communication is closely related to the text. Composing the text of the media as a source of message transmission is an act of managing the semantic aspect of communication. The purpose of the communicative impact exerted in the audience is to actualize and retain the object in the recipients' minds, to diversify knowledge about the communicative impact, and in some cases, for example, during the provision of electoral information, to improve the audience's opinion about the main subject, as well as informing about the real semantic benefit. The problem of research in the framework of this work is to explain the features of the compilation and analysis of texts of messages in digital media. To date, there are a number of publications on the issue of news compilation in digital media. However, the problem of news compilation in digital media and content analysis has not been sufficiently studied. Journalistic research prevails in this issue, and sociological analysis allows us to identify the essential features of these processes. The purpose of this study is to study the features of news compilation in digital media. In the research work, the concepts of «communication, text, messages» were considered as a sociological category, classical and modern approaches to understanding the essence and mechanisms of news construction were analyzed. The study of scientific literature revealing the research topic allows us to identify several working groups. Yu. Lotman from the point of view of semiotics considered this term only to denote its natural substance and considered the text as a set of symbols written on paper. The concept of «active audience», developing in the sociology of journalism, In the hermeneutical concept of Gadamer and the theory of «texts» P. Riker understands the actions of an active audience. Consideration of the concept of «discourse» in the analysis of information perception by the audience according to T. Van Dyck, G. Cook, D. Fiske. A comparative analysis of sociological studies aimed at constructing news in digital media was also carried out. The last part of this article presents the results reflecting the peculiarities of the study of the text content in modern science, which are of interest to the content of its text messages in various communication systems. Keywords: text, message, communication, digital media, audience, mass communications, active audience, mass media, communication, communicative influence, discourse, symbol, decoding, social reality, media messages.