Surface plasmons and excitons have been widely studied experimentally and theoretically for various material systems. However, a number of aspects require further deeper study and understanding, among which the connection of these quasi-particles occupies an important place. New physical effects arise when plasmons and excitons in nanostructures begin to be localized at certain small distances, as a result, we can talk about their coupling. Complex systems containing the excitation of plasmons and excitons, as well as their coupling, show interesting optical properties that they cannot exhibit individually. In this type of system, the plasmon enhances the coupling between the system and the external field, and the exciton controls certain spectral properties, which opens up new possibilities for tuning their optical response. The transferred energy between plasmons and excitons becomes an important factor affecting their interaction when the resonance frequency of the localized plasmon is very close to the molecular energy transition frequency. Two types of coupling can occur depending on the ratio between the strength of the coupling and the energy losses of individual components in the system, namely strong and weak. In addition to the mutual coupling between the plasmon and the exciton, their different linewidths and ability to couple to an external field provide a variety of means to tune the optical properties of hybrid systems. Thus, it enables precise control of light at the nanometer scale, opening up possibilities for new electronics and photonics applications. In this review, we highlight the features of weak and strong modes of plasmon-exciton coupling, modern trends, and perspectives in the study of hetero-systems semiconductor–metal, metal–2D material, semiconductor–molecule, etc. Semiconductor-metal hybrid nanostructures open up exciting opportunities for the study of quantum phenomena, optical processes, and multiparticle interactions and confidently lead to application in new photonics devices.
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