Usanova L. A., Suprun H. H. Digital identity as areflection of information society. – Article.The article investigates issues of digital identityas a response to challenges of the contemporaryinformation society. The analysis of individualizationand self-presentation processes of an individual on theinternet is conducted. With the spread of the role ofinternet identity as a modern phenomenon, personalsocial presentation becomes an important condition ofonline and offline life. The article highlights specificaspects and methods of digital image creation throughinterpersonal communicative activity. «Slacktivism»and «post-truth» phenomena of the digital environmentare analyzed. Slacktivism is a common product ofdigital field development and it is a way of reactingto societal tendencies due to the wish of building selfesteemas an individual that responds to challenges andtrends of the present time. The phenomenon of posttruthis considered as information (a statement) withmultifaceted interpretation possibilities without claimingobjectivity. The consequence of that is manipulation andmisinformation in the information field. It is pointedout that verified and objective facts combine or evengive way to messages that are aimed directly at theemotional reaction of both individuals and broad socialgroups as a whole. The article also emphasizes that atthe beginning of its development, the Internet servedmostly as an information and educational platform, butwith the spread and availability of digital technologies itwas transformed into a social and communicative space.Emphasis is placed on the fact that the phenomenon ofdigital identity is carried out through interpersonalcommunication and self-representation in the digitalenvironment. Individualization of personality becomesdynamic in line with new variables that may ariseboth in the information field and within interpersonalcommunication. Social networks are the platforms thatgive users the opportunity for personal realization andgenerate a deceptive sense of involvement in significantprocesses on a mass scale.