Abstract
This study investigates self-presentation strategies among online dating participants,exploring how participants manage their online presentation of self in order to accom-plish the goal of finding a romantic partner. Thirty-four individuals active on a largeonline dating site participated in telephone interviews about their online dating experi-ences and perceptions. Qualitative data analysis suggests that participants attended tosmall cues online, mediated the tension between impression management pressures andthe desire to present an authentic sense of self through tactics such as creating a profilethat reflected their ‘‘ideal self,’’ and attempted to establish the veracity of their identityclaims. This study provides empirical support for Social Information Processing theoryin a naturalistic context while offering insight into the complicated way in which ‘‘hon-esty’’ is enacted online.doi:10.1111/j.1083-6101.2006.00020.x
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