Idea Development Process Research Articles

Recognising and addressing unconscious bias and structural inequalities

This article examines the idea development process within the UK television industry and raises the question of who has power and agency within it. Recently, there has been much discussion within the television industry about the commercial and social imperative for greater diversity, inclusion and risk taking in programme making, in order to both represent and appeal to contemporary audiences. However, our research suggests that there is at the same time a sense of disempowerment, a feeling that television culture itself is inhibiting this change and that individuals can do little to influence it. Building on existing research in the creative industries, this case study draws on observations, interviews and surveys carried out within the context of a talent development scheme and wider consultation with television development professionals. We will discuss the reasons for these contradictory currents of feeling, including the ways in which unconscious bias may operate to perpetuate inequalities and exclusions. Our article proposes that recognising and addressing unconscious bias within the idea development process is an important element in the wider process of tackling structural inequality in the television industry through collective action and institutional change.

Method of Creating Generation Z’s Preferences in Choosing Streetwear Brands

The main fashion trend, namely streetwear, which is developing in various parts of the world, including Indonesia, is attracting a lot of attention, especially for generation Z. In local streetwear, there are problems found and cited through the Innovation Development Design worksheet (2022), namely: not being a creator so that fake products are mushrooming, interest in young people who buy outdoor streetwear products make the dollar rise, lack of concept development. The solution, through a case study of the preferences of generation Z, can be used as an idea in building the right preferences for targets and developing a Unique Selling Proposition (USP) for streetwear brands in the future. This study is intended to determine the preferences of generation Z to support streetwear brands in the idea development process. To get the maximum study results, in this study a descriptive method with a qualitative and quantitative approach was used. The results of these findings state three preferences from generation Z when choosing streetwear clothing, namely: streetwear clothing preferences based on quality and originality, streetwear clothing preferences based on experience in choosing, and using the latest streetwear clothing preferences on counterfeit products. Through all these preferences, in order to achieve the preferences of generation Z on making new streetwear, it is through design, namely the creation of concepts in designs and messages conveyed because they are teenagers. The output of this journal is expected to be an inspiration for new streetwear brands to create original and growing clothing concept designs.
 
 Keywords: Streetwear, Preference, Design, Concept

Exploratory and exploitative capability paths for innovation: A contingency framework for harnessing fuzziness in the front end

Based on the results of a multiple case study of seven manufacturing firms, a contingency framework for harnessing fuzziness in the front end of innovation is proposed by delineating two discrete capability paths through which new product ideas are developed into corroborated product definitions. The study illustrates that ideas characterized by high levels of fuzziness benefit from following an exploratory path, where the creative potential of fuzziness is embraced by deploying problem-formulation and problem-solving capabilities. In contrast, ideas at low levels of fuzziness benefit from following an exploitative path, where fuzziness is tolerated by drawing upon idea-refinement and process-management capabilities. When the fuzziness level of the idea and the set of capabilities to develop the idea are poorly aligned, the idea-development process is either inefficient or runs the risk of stalling. These findings have theoretical and practical implications for the front end of innovation and new product idea development.

The agile ethics process: An oxymoron or a new paradigm in education?

Project-based innovation and entrepreneurship curricula encourage learners to approach challenges in an agile, iterative way, allowing for flexibility to respond to new information throughout the research and idea development process. This approach often clashes with traditional ethical approval processes designed for a more predictable set of research methods. This account of practice explores the tensions thus arising and asks how the ethics review process might better support the development of future ethical, responsible innovators? Three key insights related to the importance of balance, language and shared understanding are introduced and presented as part of a pilot project.

The variation of the idea development process in apparel design: a multiple case study

ABSTRACT The purpose of this study was to analyse the early phase of apparel design process and how professional designers develop their kernel idea by sketching and how visual sources stimulate their ideation. Three designers were asked to design a piece of outerwear while thinking aloud in an experimental design session. The data (i.e. verbal and video protocols as well as material written and drawn by the participants) was analysed with qualitative content analysis and by constructing idea development diagrams. The results indicated variations in the (1) use of photographs as sources of inspiration, (2) emphasis on simplification and association in interpretation and adaptation of these sources, and (3) designers’ primary generators. Our findings on how expert designers utilise visual material for example to adapt visual details into their ideas or to envision a suitable fabric could be used to give illustrative examples for students of apparel design.

FORM INCEPTION TO EXECUTION: DEVELOPMENT OF ADOLESCENT IDEAS INTO CREATIVE SUCCESSFUL ENDEAVORS

The creative sense of new ideas is often not realized due to a dearth of thoughtful consideration of how to brand these ideas meaningful after their inception. What happens between idea generation and implementation—during what we call the idea development phase—has often been overlooked. To support idea creators in successfully materializing their “adolescent” ideas, we suggest a theory about diverse activities that idea creators can utilize to specify, further progress, or improve an idea in the phase of idea development process. Inspired by adolescence development learning, our model reveals the different physiological, psychological, and emotional developments that help to take ideas forward after they have been generated. The study contributes to the literature on creativity and innovation by more closely considering what happens to ideas in their development phase and by revealing how ideas can be improved so that the realistic and best one is selected for execution.

The Effect of Using Concept Mapping on Developing EFL Students' Writing Skills

Concept maps are tools for organizing and representing knowledge. They include concepts, usually enclosed in circles or boxes of some type, and relationships between concepts or propositions, indicated by a connecting line between two concepts. Words on the line specify the relationship between the two concepts. Concept maps measured students’ understanding of the complexity of concepts, and interrelationships. Researchers found that concept mapping helped students improve the performance on high cognitive level questions, increase the accuracy and complexity of the students’ knowledge, and have a more positive attitude toward learning science.This study aims to show the impact of using concept maps as a brainstorming to help students organize their own thinking (individual or group) and idea development process to improve their writing skills. It also reviews the traditional techniques used in teaching writing to EFL and identifies concept mapping techniques along with as an application procedure to enhance the writing skill. To achieve the aim of the study of verifying the effectiveness of the concept mapping strategy on the performance of the selected sample which is randomly chosen from the second year students of department of English at college of languages and human sciences / Garmian university,the adopted design which is Posttest Only Control Group Design is used. In this design ,only the experimental group receives the independent variable (concept mapping).After that ,the two groups(control and experimental) are tested and their scores are compared to ascertain the effect of the independent variable .The statistical analysis of the data was carried out by using SPSS. The results indicated that the learners, who have been taught through concept maps produced well-connected paragraph , enough supporting ideas, improved cohesion and coherence, content paragraph structure and enough length in writing. The results manifested that the hierarchical structure of the concept mapping techniques used in the pre-writing process enhanced the EFL learners’writing.

EMPOWERING CREATIVE EMPLOYEES: PHASE-SPECIFIC SUPPORT IN THE FRONT-END OF INNOVATION

Employees often do not speak about raw ideas, to avoid a loss of face. Therefore, they struggle to develop their ideas further and share them in the workplace. Since research on the unconscious processes of idea development in the front-end of innovation is scarce, we explore this phenomenon by identifying the most prevalent needs for ideation in literature. We evaluate these needs by surveying 122 employees of a German automotive company. Our results show an overall hierarchy of needs and four clusters of employees based on the indicated needs in different phases of their idea development process. Employees with many ideas have the most demands. Employees with fewer ideas demand more social interaction and access to information technology to gather information and evaluate ideas. We find that the demand for resources varies significantly throughout the idea development process. Therefore, organizations must address employees’ needs differently, depending on what phase of the idea development process their ideas are in, and the number of ideas submitted.

Gatekeeping within the simplicity regime: evaluative practices in television idea development

This article investigates the kinds of evaluative practices that are employed when gatekeepers in TV want to maximise creativity. By analysing the evaluative regimes used in TV idea development, the analysis points to how a simplicity regime is used in the observed idea development sessions, with ideas being judged constantly as to whether they are clear and simple enough. Using observations, interviews and briefs as data sources, the article concludes that the desire of gatekeeping editors to maximise creativity can place significant pressure on developers who find it difficult to live up to these desires. In addition, the findings suggest that these developers primarily develop ideas for their immediate gatekeeping editors and that the TV viewers are not considered as equally important in their idea development process.

Crowdsourcing intelligent design

Design intelligence, namely, artificial intelligence to solve creative problems and produce creative ideas, has improved rapidly with the new generation artificial intelligence. However, existing methods are more skillful in learning from data and have limitations in creating original ideas different from the training data. Crowdsourcing offers a promising method to produce creative designs by combining human inspiration and machines’ computational ability. We propose a crowdsourcing intelligent design method called ‘flexible crowdsourcing design’. Design ideas produced through crowdsourcing design can be unreliable and inconsistent because they rely solely on selection among participants’ submissions of ideas. In contrast, the flexible crowdsourcing design method employs a cultivation procedure that integrates the ideas from crowd participants and cultivates these ideas to improve design quality at the same time. We introduce a series of studies to show how flexible crowdsourcing design can produce original design ideas consistently. Specifically, we will describe the typical procedure of flexible crowdsourcing design, the refined crowdsourcing tasks, the factors that affect the idea development process, the method for calculating idea development potential, and two applications of the flexible crowdsourcing design method. Finally, it summarizes the design capabilities enabled by crowdsourcing intelligent design. This method enhances the performance of crowdsourcing design and supports the development of design intelligence.

Using artifacts in brainstorming sessions to secure participation and decouple sequentiality

This article discusses ‘brainstorm’ interaction in a multimodal perspective. It shows how an innovation workshop facilitator is ‘doing facilitation’ by not only organizing group activities and managing turn-taking, but also drawing each group member out to participate actively and contribute to the group process. Institutional goals are transformed to individual conversational participation. Participants are helped to express their thoughts and engage in a social process of clarifying, developing and refining ideas. In the process the facilitator is socializing the participants into a particular participation framework, letting them collaborate in shaping a local community of practice. The facilitator is separating phases of activities to afford decoupling actions, creating specific local sequential environments for participants to produce particular kinds of talk, thus engaging a group of participants in a social process of collaborative idea development. The article will show how multimodal orientation to a range of semiotic resources (whiteboard, colored cards, speed markers, re-usable adhesive putty, body posture, gestures, gazes, pauses and talk) is used to manage topical talk, elicit talk from a particular person, manage speaker transition, secure progression and shifts, perform shift in participant identity and elicit talk performing particular social actions, explanations and accounts. A process is shaped in which collaboratively produced underspecified ideas are turned into ‘noticings’ in order to create slots for them to be explained and accounted for so that individual cognitive processes are made available for treatment in a social process of idea development, and selection of ideas is prioritized over discussion/rejection.

Modelling the inter-subjective level of innovation

Disruptive innovation, by its very nature, is a social activity among a large diversity of collaborating actors. However, literature addressing social processes in innovation is scarce, especially on the micro-level of interactions between the innovating actors involved, the inter-subjective level. This paper focuses on closing this gap by investigating the social dimension of innovation. It first examines the literature looking for social processes described in some detail. It goes on to present two empirical studies that each investigated a different co-creational setting. One aimed to identify the basic social process between actors from NPD and manufacturing, whereas the other investigated the interaction process of idea development in a consultancy firm. The literature and the two studies helped conceptualise a framework of aspects representing the inter-subjective dimension of innovation. The paper concludes with ideas for future research which use the framework for more fundamental theorising on the phenomenon of (disruptive) innovating.

Mold, mould, mole‐d: the three m's of career development

The author explores a creative idea development process wherein one begins by applying the image of “breaking the mold” to career development and then extending the process further by considering other related images. In this article, the related images include synonyms for mold such as mould and mole‐d (the mole is a small burrowing animal with limited vision). Together, these images reflect current career development issues, such as the need for flexibility, health, and vision (sight and insight). These concepts have both practical and theoretical relevance for employment counselors.