Abstract
The creative sense of new ideas is often not realized due to a dearth of thoughtful consideration of how to brand these ideas meaningful after their inception. What happens between idea generation and implementation—during what we call the idea development phase—has often been overlooked. To support idea creators in successfully materializing their “adolescent” ideas, we suggest a theory about diverse activities that idea creators can utilize to specify, further progress, or improve an idea in the phase of idea development process. Inspired by adolescence development learning, our model reveals the different physiological, psychological, and emotional developments that help to take ideas forward after they have been generated. The study contributes to the literature on creativity and innovation by more closely considering what happens to ideas in their development phase and by revealing how ideas can be improved so that the realistic and best one is selected for execution.
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