Fog computing provides new ideas for solving big data problems in the Internet of Things (IoT) era. With fog, we can save much time on long-distance transmission, thereby increasing the efficiency of network service. However, to transform fog computing from a technology to a service, we first need to properly handle the trading relationship between users and service provider in fog. In this paper, we design an efficiency-aware dynamic service pricing strategy to optimize the payoffs of both users and provider in fog computing. In the modeling, we design a Stackelberg competition-based model while regarding provider as the market leader, and each individual user as a follower. Users in this model care about how to obtain the most cost-effective services. And provider pays attention to taking full advantage of the geo-distributed characteristic in setting prices with multiple customers. In the performance evaluation part, we carry out experiments using real-world datasets to simulate this continuous negotiation process between supply and demand in fog pricing. The results show that our strategy can solve the dual-objective optimization problem while establishing a stable trading relationship between the two sides.
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