The article deals with the global problem of plastic pollution of the environment.As a way to solve this problem, it is proposed to reduce the production of disposable plastictableware with a subsequent transition to the use of products that will be safe for theenvironment and human health. This transition involves the development of innovativeprojects to create biodegradable tableware, and materials, equipment and technologies forits manufacture. The implementation of such projects involves not only the creation ofproduct and technological innovations, but also the implementation of changes in the businessprocesses of enterprises. For the effective implementation of these processes, it is proposed touse the developed system of change management strategies, which is distinguished by adetailed elaboration of a set of organizational measures, including measures to motivatepersonnel in order to reduce resistance to the changes. The choice of a specific changemanagement strategy is determined by such criteria as the degree of their radicality, theperiod of execution and the allocated resources.