Issues of identity formation affect the essential foundations of human being in the world. The identification processes carried out by a person allow him/her to self-determine in society, to understand his/her own place in the structure of social relations and the purpose of his/her life. To date, science has no unambiguous understanding of the essence of identification. In this regard, this article is aimed at identifying the bases and factors of the processes of identification. In this study, the author mainly used a naturalistic approach to the understanding of the processes of identification, since it offers the basis for identification to consider the individual need of a person for self-determination. Based on the methods of comparative analysis, synthesis, generalization and abstraction, the basic concepts on the problem of identification were compared, the general and the specific in the points of view of various authors were identified, which contributed to a more thorough and detailed study of the phenomenon of identification. Identification is a process of interaction with the external, mainly social environment, during which a person identifies with objects and phenomena of the external world. The basis of identification, as shown by the study of most of the concepts available in science, is the human need for self-recognition. It is this need that initiates the process itself. However, in the course of identification, the sociocultural context plays a crucial role, in which a person recognizes oneself in others by searching for common foundations of being. In turn, selfidentification allows comparing the components of oneself with each other via thought communication. In unity, the processes of identification and self-identification form the identity of a person, both to oneself and to society. Identity initiates behavioral manifestations. In itself, it is unstable, since it is influenced by the external social environment. Identification can occur both for several reasons, and for many. Moreover, the sense of identity can be both actual, based on the analysis of the qualities of objects of the external world and their comparison with their own characteristics, and fictitious, formed as a result of inspiring the individual to be convinced of similarity. In the latter case, we are talking about manipulation. Identity is a prerequisite for the successful socialization of an individual, as it allows not only identifying identity with society, but also realizing its integrity and isolation from it. All this allows a person to function and develop harmoniously. The materials of the article are of practical value, since they can be used as a theoretical and methodological basis for the further development of the problem of personal identification in the framework of sociophilosophical or wider humanitarian research.
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