We examined whether proactive suppression can be applied on demand. A prompt cue indicated the to-be-ignored distractor color for each trial. Participants needed to use this cue to know which of two target shapes to respond to. To assess proactive suppression of the cued distractor color, we presented a probe letter recall task on a minority (25%) of the trials. A letter appeared inside each of the six shapes of the search array and participants recalled as many letters as they could. When the to-be-ignored color was fixed in Experiment 1, probe recall accuracy was lower for probe letters inside to-be-ignored-color distractors than target-color distractors, known as the probe suppression effect. However, when the prompted to-be-ignored color varied from trial to trial, the probe suppression effect disappeared, regardless of whether the prompt was a colored circle (Experiment 2) or a colored word (Experiment 3). Experiment 4 tested the search and destroy hypothesis by shortening the search display duration from 200 to 50 ms. No capture effect by the to-be-ignored color was evident, suggesting that participants did not first search for the to-be-ignored color, prior to suppressing it. We conclude that when rejection of a distractor color is required on demand, one cannot accomplish such suppression proactively but instead must deal with the distractor reactively, incurring a large cost in performance. (PsycInfo Database Record (c) 2024 APA, all rights reserved).