Prosocial Orientation Research Articles

Conflict and parochialism among combatants and civilians: Evidence from Ukraine

How does conflict affect prosocial and parochial preferences within a society? Our research considers the case of recent violence in Donbas, Ukraine where ethnic Russian separatists are battling the Ukrainian military. To evaluate social preferences, we utilize a non-costly dictator game with ethnic treatments among young ethnic Ukrainian male combatants and noncombatants in the eastern city of Kharkiv, which borders the Donbas region. At the onset of violence, we find no differences in how these men treat ethnic Russians in their local community compared to their own in-group. However, after a year of intense fighting with separatists in the nearby Donbas region, we find evidence of the erosion of fairness preferences and increased bias against ethnic Russians, especially among noncombatant civilians, underscoring how parochial responses to violence may extend beyond direct combat exposure mechanisms. Our results point to the short-term destabilizing effects of conflict on prosocial preferences with potential long-term consequences for entrenching parochial divisions.

The gift that keeps on giving: corporate giving and excessive risk-taking

Corporations have recently started incorporating employees’ prosocial preferences into their incentive schemes, including charitable donations (corporate giving). These donations are mainly discussed in conjunction with the external effects of a firm’s CSR strategy. However, this experiment examines the effect of donations on internal firm operations. Specifically, we investigate whether the presence and structure of corporate giving influences employees’ excessive risk-taking. Such prosocial activities may remediate misaligned incentives often cited as drivers for employees to take excessive risks. Contrary to widespread practice, our experimental evidence suggests that firms could constrain employees' excessive risk-taking by linking existing contributions to project rather than corporate performance, thus providing boundaries around an employee’s involvement in CSR initiatives. We identify project-level giving as an unexplored CSR benefit and infer that personal responsibility effectively changes an employee’s incentive package. Our findings suggest an inverted U-shape curve of effectiveness.

The Development of Prosociality: Evidence for a Negative Association between Age and Prosocial Value Orientation from a Representative Sample in Austria

While the ontogeny of prosociality during infancy, childhood, and adolescence has received substantial attention over the last decades, little is known about how prosocial preferences develop beyond emerging adulthood. Recent evidence suggests that the previously observed positive association between age and prosocial preferences is less robust than assumed. This study reports results on the association between social preferences, age, gender, and education from an Austrian representative sample (N = 777, aged 16–94 years) in which incentivized social value orientations (SVO) were measured along with various other sociodemographic characteristics. The analyses confirm that men are less prosocial than women, however, mainly during emerging adulthood (16–25 years). At the same time, the decline of prosociality is stronger among women leading to a convergence of prosociality between men and women as they age. Overall, we find that a prosocial value orientation is negatively correlated with people’s age. We suspect that the susceptibility of peoples’ social preferences to the preferences of others in their social environment is a critical factor unifying these different observations in the development of prosociality. We hypothesize that the opposite associations between age and SVO observed in two previous studies using unincentivized measures of social preferences are explained in parts by an age-related change in social desirability, measurement inaccuracy (continuous vs. categorical), and cross-cultural differences promoting competitive preferences among emerging adults in Japan. Moreover, we find that political orientations towards right-wing populists are consistently associated with less prosocial preferences, while education seems to be positively associated with prosociality. Overall, our study highlights the importance of conducting representative studies using incentivized measurements across cultures.

When does witnessing patient mistreatment hurt nurses' performance? Gauging the moderation roles of self-concern and other-orientation

PurposeResearch has found that the effects of directly experiencing mistreatment at work are consistently negative; however, results from studies examining employees' reactions to witnessing mistreatment are less consistent. This study focuses on nurses witnessing patient mistreatment in order to examine how third parties respond when witnessing patients mistreating co-workers. We argue that nurses high on other-orientation are less likely to experience emotion exhaustion in the face of witnessing patient mistreatment, whereas nurses high on self-concern are more likely to experience emotional exhaustion. We further argue that the indirect effect of witnessing patient mistreatment on job performance through emotional exhaustion is moderated by other-orientation and self-concern.Design/methodology/approachWe used data collected at two time points, with six months apart, from 287 nurses working in a hospital. The study tests the hypotheses by using multiple regression analyses.FindingsEmotional exhaustion mediated the relationships between witnessing patient mistreatment and two forms of job performance: patient care behaviors and counterproductive work behaviors. Furthermore, other-orientation moderated these indirect relationships such that the indirect relationships were weaker when other-orientation was high (vs. low). Self-concern did not moderate these relationships.Practical implicationsService and care-oriented businesses may protect their employees from the risk of burnout by promoting prosocial orientation among their patient and customer-facing employees.Originality/valueThis study contributes to the literature by demonstrating the detrimental effects of witnessing patient mistreatment on nurses' performance. It also extends the current understanding of why and when witnessing patient mistreatment is related to performance by demonstrating the joint effects of witnessing patient mistreatment and an individual difference construct, other-orientation on employees' performance.

Viral social media videos can raise pro-social behaviours when an epidemic arises

Access to information via social media is one of the biggest differentiators of public health crises today. During the early stages of the Covid-19 outbreak in January 2020, we conducted an experiment in Wuhan, China to assess the impact of viral social media content on pro-social and trust behaviours and preferences towards risk taking with known and unknown probabilities. Prior to the experiment, participants viewed one of two videos that had been widely and anonymously shared on Chinese social media: a central government leader visiting a local hospital and supermarket, or health care volunteers transiting to Wuhan. In a control condition, participants watched a Neutral video, unrelated to the crisis. Viewing one of the leadership or volunteer videos leads to higher levels of pro-sociality and lesser willingness to take risks in an ambiguous situation relative to the control condition. The leadership video, however, induces lower levels of trust. We provide evidence from two post-experiment surveys that the video’s impact on pro-sociality is modulated by influencing the viewer’s affective emotional state.

The Effects of Leaders' Prosocial Orientation on Employees' Organizational Citizenship Behavior - The Roles of Affective Commitment and Workplace Ostracism.

PurposeAccording to leadership trait theory, leaders’ personality traits are stable factors in organizational situations and exert significant effects on employees’ organizational behaviors. However, studies related to this topic are very limited. In this study, from the leadership trait perspective and based on social identity theory and social exchange theory, the influencing mechanisms of leaders’ prosocial tendencies on affiliation-oriented and challenge-oriented organizational citizenship behaviors are investigated. Specifically, leadership prosocial tendency, affective commitment and workplace ostracism are selected as the independent variable, mediating variable and moderating variable, respectively.MethodsThe data collection is conducted in two stages in which the leader–employee pairing method is adopted. Ultimately, 347 valid questionnaires are collected from 73 teams. Later, the hierarchical regression analysis and bootstrap methods are used to test the study’s hypotheses.ResultsLeadership prosocial tendencies have significant positive effects on affective commitment (β = 0.282, p < 0.001), affiliation-oriented (β = 0.648, p < 0.001) and challenge-oriented organizational citizenship behaviors (β = 0.521, p < 0.001). There is a significant positive effect of affective commitment on affiliation-oriented (β = 0.103, p < 0.05) and challenge-oriented organizational citizenship behaviors (β = 0.122, p < 0.05). At the same time, the influence of leadership prosocial tendencies on affiliation-oriented (β = 0.619, p < 0.001) and challenge-oriented organizational citizenship behaviors (β = 0.487, p < 0.001) remains significant. In other words, affective commitment partially mediates the relationships between leaders’ prosocial tendencies and affiliation-oriented, challenge-oriented organizational citizenship behaviors. Workplace ostracism plays a negative moderating role between leaders’ prosocial tendencies and affective commitment (β = −0.098, p < 0.05). Furthermore, workplace ostracism can also mediate the mediating role of affective commitment with 95% bias-corrected confidence intervals [−0.146, −0.017] and [−0.114, −0.003].ConclusionThe results show that leaders’ prosocial tendencies have significant positive effects on both affiliation-oriented and challenge-oriented organizational citizenship behaviors. Affective commitment partially mediates the relationships between leaders’ prosocial tendencies and affiliation-oriented and challenge-oriented organizational citizenship behaviors. Workplace ostracism significantly negatively moderates the relationship between leaders’ prosocial tendencies and affective commitment. Moreover, the study verifies that the mediating effect of workplace ostracism on affective commitment has a significant moderating effect.

Corporate Purpose and its Impact on an Organization’s Ability to Attract and Retain Talent

In this paper, we explore an important, yet less explored, characteristic of a socially responsible organization—an emphasis on corporate purpose beyond profit maximization. Drawing insights from literature on organizations’ involvement in corporate social initiatives (CSI), we argue that an organization’s commitment to its corporate purpose beyond profit maximization will positively impact its ability to attract and retain talent. More specifically, we argue that potential applicants would find a purpose-led employer more attractive than an employer without a purpose, because they expect greater utility in working for a purpose-led employer. However, after having worked for their employer, we argue that employees’ preference towards a purpose-led employer would not be universal but rather dependent on employees’ social value orientation. In particular, employees with high prosocial orientation would continue to show preference towards the purpose-led employer, while employees with low prosocial orientation would not. That is, while non-prosocial individuals expect to experience greater pride working for a purpose-led employer, they would in fact find it difficult to identify with the organization post-employment. We conduct three studies involving more than 1,500 participants and find evidence supporting our theory.

How Does a Country’s Institutional Environment Shape the Relationship between Firm Risk &amp; Innovation

In this study, I propose a theoretical link between risk and innovation. Using arguments grounded in prospect theory and agency theory, I propose a model that conceptualizes the firm level risk as an antecedent to innovation. I then anticipate that the institutional environment will influence the relationship between risk and innovation, so that greater firm level risk will negatively impact innovation. I further expect that certain institutional environment factors will moderate the negative relationship between risk and innovation such that the effect will be weaker in the context of strong pro-market orientation of the country vs. strong pro-social orientation. I test the proposed model in a sample of 1037 firms from countries in the EU and North America.

Organizational Purpose: Legitimacy Judgments and Preference for a Company

Organizational purpose is an overarching corporate goal that reaches beyond profit maximization which to be effective must be perceived as legitimate. In this paper, we test whether legitimacy judgments about a firm’s purpose increase preference for the firm. Drawing on legitimacy-as-judgment theory and prosocial orientation literature, we expected and found using two distinct experiments that perceived collective agreement on legitimacy and personal deviations from this agreement both contribute to a higher preference for a purposeful company, while only the latter component depends on prosociality. This result holds for the moral (but not the pragmatic) dimension of legitimacy. This paper contributes to research on organizational purpose and the literature on legitimacy as judgment and has critical relevance for practice.

Do Good Citizens Need Good Laws? Economics and the Expressive Function

Abstract We explore how adding prosocial preferences to the canonical precaution model of accidents changes either the efficient damages rule or the harm from accidents. For a utilitarian lawmaker, making the potential injurer sympathetic to the victim of harm has no effect on either outcome. On the other hand, making injurers averse to harming others reduces the harm from accidents but has no effect on efficient damages. For an atomistic lawmaker — one who excludes prosocial preferences from social welfare — cultivating a taste for either harm aversion or perfect sympathy can reduce efficient damages, though neither has any effect on the amount of harm from accidents. On the other hand, causing people to act as if they are averse to harm creation, such as out of habit or moral obligation, reduces both the efficient amount of damages and total harm. In general, encouraging either a distaste for, or moral commitment against, harm creation is useful while inculcating sympathy for victims of harm is not.

Love &amp; hate in the Downtown Eastside of Vancouver: features of an unusual drug scene

Purpose According to conventional research and political conceptions, illicit drug scenes are often characterised by cultures of crime, violence and deceit and customarily met by repressive law enforcement. However, a growing body of research demonstrates the very diverse nature of drug subcultures. This paper aims to explore this diversity and thereby investigates the psychosocial and socio-spatial features people selling and/or using drugs in the Downtown Eastside of Vancouver (DTES) attribute to the local drug scene. Design/methodology/approach Qualitative in-depth interviews were conducted with 23 persons with drug selling and/or using experiences in the DTES. Interviews were analysed and interpreted according to grounded theory. Findings Participants represent the social fabric of the DTES drug scene as comprising complexly interwoven facets and structures including frequent, brutal violence on the one hand and sincere, heart-rending compassion, care and even love on the other. Originality/value Police and social and health services can cooperate constructively with the overriding aim of individual and social harm reduction. Thereby, the existing social network and prosocial orientations of a drug scene can be used in effective approaches such as participatory policy strategies and peer-driven interventions.

An empirical analysis of the moderating effect of consumer skepticism between social value orientations and green advertising effectiveness

Purpose The purpose of this study is to add a reliable factor that can contribute theoretically and methodologically to explain prosocial and proself behaviors. The study also signifies that green advertising approaches enable the consumer to develop an intention for green purchases. The basic idea is to investigate consumer social orientations and align them with green advertising initiatives to elicit the desired response as green purchase to manifest environmentally conscious behavior. Design/methodology/approach The empirical analysis is based on data collection through questionnaires. Data is analyzed through structural equation modeling to assess the relationship of constructs. Findings The results of the study are empirically drawn through the measurement of relationships among consumer skepticism and the effectiveness of green advertising initiatives. Mediation of proself and prosocial orientation exists for public self-awareness but does not exist for benefit distance. Consumer skepticism moderates the relationship between prosocial orientation and green advertising effectiveness (GAE) but has no moderation between proself orientation and GAE. Originality/value The limitation of conventional prosocial theory does not explain the environmental behaviors driven by proself orientations. Hence, the addition of factors such as public awareness and social benefit distance coupled with signaling theory with foundations on theory of planned behavior and norm activation model to explain environmental conservation add an element of originality to the existing literature. Contribution to Impact The contribution of this study is the incorporation of social orientations as the antecedent for consumer behavior in an environmental context particularly as a response to green advertising initiatives to purchase green products. The use of theory of planned behavior in conjunction with the norm activation model and signaling theory adds to the literary bank.

Can Parents Manage Their Children’s Future Happiness?—: A Retrospective Inquiry

The article addresses a novel concept: Parental Happiness Management (PHM)—which refers to parents’ educational or decisions aimed to improve their children’s well-being in adulthood. We ran a survey among 1,110 adults and asked them to retrospectively assess four types of parental decisions: discipline, autonomy, pro-social preferences, and parental acceptance. The results confirm the association between retrospective assessments of PHM and adults’ subjective well-being as measured by global life evaluation, positive, and negative feelings, and a sense of meaning in life. We report a positive association between discipline and meaning in life, but also between discipline and negative feelings. Education for pro-social preferences was found to be positively associated with all components of subjective well-being. The child’s autonomy was found to be positively associated with global life evaluation. We view parents as managers, who allocate their limited parental resources so as to maximize their children’s well-being in adulthood.

Social preferences correlate with cortical thickness of the orbito-frontal cortex.

Humans differ in their preferences for personal rewards, fairness and others’ welfare. Such social preferences predict trust, public goods provision and mutual gains bargaining and have been linked to neural activity in regions involved in reward computation, cognitive control and perspective-taking. Although shaped by culture, social preferences are relatively stable across time, raising the question whether differences in brain anatomy predict social preferences and their key components—concern for personal outcomes and concern for others’ outcomes. Here, we examine this possibility by linking social preferences measured with incentivized economic games to 74 cortical parcels in 194 healthy humans. Neither concerns for personal outcomes nor concerns for the outcomes of others in isolation were related to anatomical differences. However, fitting earlier findings, social preferences positively scaled with cortical thickness in the left olfactory sulcus, a structure in the orbital frontal cortex previously shown to be involved in value-based decision-making. Consistent with work showing that heavier usage corresponds to larger brain volume, findings suggest that pro-social preferences relate to cortical thickness in the left olfactory sulcus because of heavier reliance on the orbital frontal cortex during social decision-making.

Prosocial Orientation of Russians During the COVID-19 Pandemic: Caring for Others and Yourself.

To mitigate the potentially devastating effects of the COVID-19 pandemic, it is vital to identify psychosocial and moral resources. The care, preservation, protection, and well-being of social communities are attributes of prosocial behavior that can be such a resource. The purpose of the study is to identify the features of prosocial orientation of Russian youth during the COVID-19 pandemic, as well as to identify strategies for prosocial behavior during the COVID-19 pandemic. The sample consisted of 447 people. The study was conducted in May 2020 in the form of an online survey of subjects using Google Forms (“Moral Foundations Questionnaire method” and “Portrait Values Questionnaire”). The research made it possible to establish that Russians were dominated by norms of care, fairness, purity; values of benevolence-universalism, security, and self-direction. During the COVID-19 pandemic, the prosocial orientation of Russians may manifest itself in the following behavioral strategies: proactive prosocial strategy of “caring for others” (true altruism, expressed in forms of volunteering, helping a stranger, and charity despite the risk of contracting a coronavirus infection); egoistic strategy of prosocial behavior “self-care through caring for others” (volunteering based on self-development; helping a stranger to improve your own psychological well-being); conventional prosocial strategy “self-care” (self-isolation and preventive behavior). In the long run, it is necessary to identify personal and environmental resources that allowed people to effectively implement a prosocial self-isolation strategy during the COVID-19 pandemic, as well as various forms of volunteerism.

Work as replenishment or responsibility? Moderating effects of occupational calling on the within-person relationship between COVID-19 news consumption and work engagement.

As the result of the novel coronavirus (COVID-19), individuals have been inundated with constant negative news related to the pandemic. However, limited research examines how such news consumption impacts employees' work lives, including their ability to remain engaged with their work. Integrating conservation of resources theory and insights from the media psychology literature with research on occupational calling, we propose that weekly COVID-related news consumption heightens employees' anxiety levels, thereby frustrating their ability to remain engaged with work and that this process is differentially moderated by different facets of occupational calling. Specifically, we postulate that those who are called to their work primarily because it gives them personal meaning and purpose (i.e., higher in purposeful work) will remain more engaged with work in the face of the anxiety that arises from consuming COVID-related news, as their work may facilitate resource replenishment for these individuals. Conversely, we postulate that those who are drawn to their work primarily because it allows them to help others (i.e., higher in prosocial orientation) will experience the opposite effect, such that their inability to help others during the pandemic will strengthen the negative effect of anxiety on work engagement. Results from an 8-week weekly diary study with a sample of 281 Canadian employees during the pandemic provided support for our hypotheses. Implications are discussed for maintaining employee work engagement during the pandemic era, and beyond. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

The impact of social entrepreneurial personality on Social entrepreneurial intention among university graduates in Yemen: A conceptual Framework

The need for social entrepreneurship today is highly emphasized as a fast and efficient tool to address the complex socio-economic and humanitarian crises that today's world is plagued more than ever in history. Nevertheless, there has been few research on the underlying factors, individuals' intention to create a new social enterprise, especially in at least developing countries like Yemen. Therefore, this study aims to fulfill this gap by proposing a conceptual framework on how social entrepreneurial intention can be among university graduates. It seeks particularly to examine the combined effect of classical entrepreneurial orientation and prosocial orientation as elements of social entrepreneurial personality on social entrepreneurial intention. This framework could be useful for universities and other stakeholders to produce graduates with holistic social entrepreneurship traits that guide them to choose social entrepreneurship as a viable career path. Pursuing a career in businesses with social aim graduates will have high potential in transforming from job seekers to opportunity generators, thereby bridging the existing gab in social needs.

Was Banfield right? New insights from a nationwide laboratory experiment.

Since the pioneering study by Banfield, the North‐South gap in Italian social capital has been considered by international scholars as an example of how cultural diversity within a country can generate different developmental outcomes. Most studies, however, suffer from limited external validity and measurement error. This paper exploits a new and representative online lab‐experiment to assess social‐capital patterns in Italy. Unlike previous experiments, we do not inform participants about the geographic origins of their counterparts. This feature allows us to assess the North‐South gap in universal, as opposed to parochial, behavior. Results suggest that Southerners and Northerners do not systematically differ in generalized prosocial preferences. Only trustworthiness is higher among. Northerners, while they are statistically similar to Southerners in many other economic preferences such as cooperation, trust, expected trustworthiness, altruism, and risk tolerance. We also show that the gap in trustworthiness stems from the lower reciprocity of Southerners in response to large transfers, and it is characterized by the intergenerational transmission of norms. Possible policy implications are discussed.

Autonomic arousal tracks outcome salience not valence in monkeys making social decisions.

The evolutionary and neural underpinnings of human prosociality are still being identified. A growing body of evidence suggests that some species find the sight of another individual receiving a reward reinforcing, called vicarious reinforcement, and that this capacity is supported by a network of brain areas including the anterior cingulate cortex (ACC) and the amygdala. At the same time, analyses of autonomic arousal have been increasingly used to contextualize and guide neural research, especially for studies of reward processing. Here, we characterized the autonomic pupil response of eight monkeys across two laboratories in two different versions of a vicarious reinforcement paradigm. Monkeys were cued as to whether an upcoming reward would be delivered to them, another monkey, or nobody and could accept or decline the offer. As expected, all monkeys in both laboratories showed a marked preference for juice to the self, together with a reliable prosocial preference for juice to a social partner compared to juice to nobody. However, contrary to our expectations, we found that pupils were widest in anticipation of juice to the self, moderately sized in anticipation of juice to nobody, and narrowest in anticipation of juice to a social partner. This effect was seen across both laboratories and regardless of specific task parameters. The seemingly paradoxical pupil effect can be explained by a model in which pupil size tracks outcome salience, prosocial tendencies track outcome valence, and the relation between salience and valence is U-shaped. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

Cooperation and cognition gaps for salinity: A field experiment of information provision in urban and rural areas of Bangladesh

Salinity along with climate change has devastating effects on people's life, and thus, adaptation and mitigation strategies are needed to cope with its risks. Literature establishes an existence of cooperation and cognition gaps due to informational and residential differences that make the strategies' implementation difficult. While little is known about how such gaps can be reduced, therefore, we examine the effect of information provision on people's cooperation and cognition for reducing salinity problems in urban and rural areas. It is hypothesized that information provision about salinity through some lecture is effective at reducing cooperation and cognition gaps among people. We conduct a field experiment, collecting data on donations, prosociality, cognitive and sociodemographic factors of 900 subjects from one urban and two rural areas in Bangladesh. A climate donation game is instituted to measure cooperation among people where they are asked to donate to salinity risk reduction with or without the information provision. The analysis shows that people who have prosocial orientation and perception of human-induced climate change donate more than do those who do not, and urban people tend to donate less than do rural people. However, urban people are identified to increase their donations by receiving the information provision much more than do rural people. These results can be interpreted that urban people become more cooperative in response to the lecture than do rural people, and cooperation gaps become smaller due to a change in cognition via information provision. Overall, the results demonstrate that informational and education programs for salinity and climate change shall be effective and prioritized especially in urban areas to enhance cooperation for sustainable development goals through affecting people's cognition.