Private Vocational Colleges Research Articles

The Impact of Marketing Mix and Digital Integrated Marketing Communication on Improving Private Vocational Colleges Image in Chonburi Province

This research aims to explore the role of digital marketing communication and the marketing mix in creating and enhancing the image of private vocational colleges in Chonburi Province. The study focuses on four main objectives: (1) analyzing the demographics of students at these institutions, (2) examining the digital marketing strategies employed by the colleges, (3) investigating the application of the marketing mix, and (4) assessing the relationship between digital marketing communication and the marketing mix in enhancing the colleges' image. Using a mixed-methods approach, the research collected quantitative data from 388 students and qualitative insights from interviews with five college administrators. The findings reveal that the majority of students are male, enrolled in industrial programs, and generally have positive opinions about the digital marketing efforts and marketing mix employed by their institutions. College administrators recognize the significant impact of these strategies, particularly in areas such as curriculum development, service delivery, and public relations, which play a crucial role in strengthening the institution's image. This research highlights the importance of integrating digital marketing communication and the marketing mix to create a strong and memorable image for vocational colleges. By effectively meeting the needs and expectations of students, parents, and other stakeholders, these institutions can enhance their reputation and appeal.

Development of strategic participatory moral education management model in private vocational colleges

Addressing society’s current ethical dilemmas necessitates urgent reinforcement of moral standards. Transforming student behavior necessitates integrating legal and social measures through proactive youth cultivation within educational institutions. This study focuses on a participatory, strategic approach to managing ethics in private vocational colleges in Thailand. The researchers gathered data through structured, in-depth interviews and opinion surveys from a sample group of 400 individuals, which included directors and department heads of these colleges. The research identified two main dimensions and eleven factors essential for moral education management in private vocational colleges. The first dimension encompasses six critical factors: resource management, structural policies, educational services, personnel, financial management, and materials and equipment management. The second dimension includes five key factors: school strategies, administrative policies, teacher roles, student engagement, and community stakeholder involvement. Statistical analysis supports the causal relationship model, revealing a Chi-Square value of 33.492 and a P-value of 0.055. This comprehensive approach aims to foster sustainable moral development and cultivate desirable societal behaviors among students. It contributes to national stability and aligns with educational and vocational development plans, effectively addressing broader socio-economic challenges. The findings underscore the importance of strategic, ethical management in private vocational education institutions as a cornerstone for nurturing a morally responsible student body and supporting national development goals.

Research on the Problems and Countermeasures of Teacher Turnover in Selected Private Higher Vocational Colleges in Sichuan, China

Private colleges and universities are an indispensable part of China's higher education, cultivating a large number of high-quality professionals for the society. After years of development, the scale and education level of China's private colleges and universities have been developed by leaps and bounds, but the problem of teacher turnover is still an important factor restricting the development. In the course of the operation of private colleges and universities, how to effectively solve the problem of teacher turnover is a problem worth thinking about. This paper takes the teachers of private higher vocational colleges selected in Sichuan, China as the research object, adopts the literature research method, the case analysis method, the investigation research method and the interview method to study the existing problems and the solutions. Based on the relevant knowledge of human resource management theory, this paper analyzes the characteristics of teacher turnover in selected private vocational colleges in Sichuan on the basis of first-hand data. On the premise of real data as support, the paper analyzes the serious impact of teacher turnover on the selected private higher vocational colleges in Sichuan, so as to clarify the urgency of studying the problem of teacher turnover; Through questionnaire survey and interview, to understand the real thoughts of teachers, so as to find the root cause of teacher turnover, and provide a basis for the formulation of strategies below; Based on all the analysis results, the paper puts forward countermeasures to solve the loss of teachers, including improving the social security system, improving the social recognition, creating a better development space for teachers, improving the teacher recruitment system, establishing a scientific salary system to stabilize the ranks of teachers, establishing a fair and scientific performance appraisal system, improving the quality of teacher training, establishing an effective incentive mechanism, and creating harmonious labor relations. Reduce the teacher expectation gap.

The Development of Happy Organization Indicators of Private Vocational Colleges in The Northeast

Background and Aims: The concept of a happiness organization is another idea aimed at promoting the quality of life in the workplace for individuals. It believes that fostering relationships within the organization leads to happiness. The feeling of being valued and having a sense of worth to the organization creates a sense of commitment, joy, love in work, and devotion to the organization. ready to dedicate physical and mental strength to contribute fullest potential of the organization. This research aims, to development of happy organization indicators and to test the goodness of fit of the structural relationship model of happy organization indicators of private vocational colleges in the Northeast with empirical data. Methodology: The research is divided into 2 phases. Phases 1 to development of happy organization indicators. The key informants group consisted of 9 experts, a sample group of 490 administrators and teachers. The research instrument is an interview form and a questionnaire. Statistics to analyze data by mean and standard deviation. Phase 2 to test the goodness of fit of the structural relationship model happy organization indicators of private vocational colleges in the Northeast with the empirical data, by second-order confirmatory factor analysis. Results: The indicators of the happy organization of private vocational colleges in the Northeast comprised 5 factors and 25 indicators, Happy people 5 indicators, Happy home 5 indicators, Organizational culture 5 indicators, Job satisfaction 5 indicators, and Happy Teamwork 5 indicators. 2. The goodness of fit of the structural relationship model of happy organization indicators of private vocational colleges in the Northeast. It was in good agreement with the empirical data, with Chi-Square = 3853.531, df = 270, P-Value = 0.000, CMIN/df. = 1.428, CFI = .962, GFI = 0.929 TLI = .958, AGFI= 0.915, RMSEA=0.033 RMR= 0.030, NFI= 0.886, IFI= 0.963. Every component had a statistically significant relationship at the 0.001 level. Conclusion: The consideration of workplace happiness is deemed a crucial factor in organizational management, particularly in the realm of human resource management. It has a significant impact on an individual level, fostering greater motivation and effectiveness in the workplace, and creating an atmosphere of happiness in the educational environment, administrators, teachers, and students collaboratively work together with full dedication and ability, resulting in improved operations and increased efficiency and effectiveness. Creating a positive image for the organization, and most importantly, the ultimate product of the educational institution: students who receive instruction from teachers working joyfully

Investigating the Impact of Transformational Leadership by Teachers on Student Creativity in Chinese Higher Vocational Colleges: A Theoretical Framework

This study investigates the integration of transformational leadership and teacher leadership and creativity in Chinese higher vocational education against the backdrop of the nation's ambitious industrial modernisation. Acknowledging the pivotal role of teacher leadership in educational quality, this study examines the potential of transformational leadership practices to enhance creative competencies among students identified by the World Economic Forum as a critical skill for 2025. Through a quantitative methodology, data were collected data from 1034 students across public and private vocational colleges in Jiangsu Province, employing the Multifactor Leadership Questionnaire (MLQ 5X) and the Personal-Environment Fit Creativity Scale (PEFSC) to gauge perceptions of teacher leadership behaviours and student creativity. Anchored by Bass and Riggio's Transformational Leadership Theory and Csikszentmihalyi's Systematic Theory of Creativity, this study constructs a dual theoretical lens to explore this dynamic. Anticipated outcomes include the formulation of a robust framework for teacher professional development aimed at refining teaching strategies and fostering an environment conducive to creative thinking. The implications of this study extend its utility beyond the Chinese context, offering a blueprint for integrating transformational leadership into educational practices globally, thereby enriching the discourse on the impact of leadership on student creativity.

Research on Existing Problems and Countermeasures in School-enterprise Cooperation in Private Higher Vocational Colleges

From the characteristics and significance of school-enterprise cooperation and the important way that school-enterprise cooperation is suitable for the transformation and development of private vocational colleges and universities, this paper expounds the necessity of implementing school-enterprise cooperation in Guangdong private vocational colleges and universities. From the four aspects of schools, students, enterprises and society, this paper analyzes the problems existing in the cooperation between enterprises of private vocational colleges and universities in Guangdong. Put forward four strategies of cooperation between enterprises of private vocational colleges and universities in Guangdong: reform of talent training model based on cooperation between schools and enterprises; To construct a reasonable and effective cooperative operation mechanism for schools and enterprises; Strengthen the school connotation construction, improve talent competitiveness; To create a good social environment for cooperation between schools and enterprises.

Research on the Dilemmas and Countermeasures of the Construction of Student Affairs Staff in Private Vocational Colleges

Research on the Dilemmas and Countermeasures of the Construction of Student Affairs Staff in Private Vocational Colleges

Factors affecting employee loyalty among teachers in private vocational colleges in Guangzhou, China

Factors affecting employee loyalty among teachers in private vocational colleges in Guangzhou, China

Research on the Construction of Teaching Staff in Private Vocational Colleges from the Perspective of Human Resource Management

Research on the Construction of Teaching Staff in Private Vocational Colleges from the Perspective of Human Resource Management

Based On The Value Chain Analysis Of China's Private Vocational Universities, Proposed For The Construction And Implementation Of The Business-Finance Integration Information Platform Framework

China's higher education has entered the stage of popularization, the competition tends to encourage, the use of information technology means to strengthen the integration of higher education business and finance, and play the role of finance to support business in a timely and effective way, is getting the attention of universities. In view of the situation of self-financing, lack of superior supervision in internal control, lack of information integration in various business systems and need to improve personnel digital literacy, private vocational colleges need to concentrate limited funds and resources on the key value drivers of the value chain, and build an information platform framework that integrates industry and finance. Suggestions on optimizing organizational structure, perfecting financial management system, strengthening communication between finance and business departments, and strengthening asset management and supervision are put forward to provide reference for the research on the path of Business-Finance Integration in China's private vocational universities.

Guidelines for Innovative Leadership Development of Private Vocational College Administrators in the Northeastern Region

Innovative leadership development can assist administrators of private vocational colleges in identifying and capitalizing on new opportunities within the educational administration network by fostering creative thinking and openness to new ideas. Such administrators can discover novel approaches to efficiently and effectively address the needs of students, faculty members, and stakeholders. Therefore, the research objectives are as follows: to examine the components and indicators of innovative leadership among administrators of private vocational colleges in the northeastern region, to assess the consistency of the innovative leadership measurement model, and to develop guidelines based on the study findings for implementation. To develop the innovative leadership of private vocational college administrators, a mixed-method research approach was employed, consisting of four phases. The collected data were analyzed using descriptive statistics and statistical packages for further reference. The results revealed that Innovative Leadership comprises five main components and fifteen indicators. These indicators were found to be appropriate based on the specified criteria. The developed measurement model for innovative leadership indicators demonstrated consistency with the empirical data, with statistically significant values (P-value = 0.73, RMSEA = 0.023, SRMR = 0.019, CFI = 1.00, TLI = 1.00). Furthermore, all main components exhibited factor loadings higher than the criterion of 0.70, while sub-components and indicators displayed factor loadings higher than the criterion of 0.30. Finally, the implementation of the guidelines yielded positive results, as they were deemed suitable, feasible, and highly beneficial across all aspects.

Writing Strategies and Writing Proficiency of Chinese Vocational College Students

This study intended to examine the level of writing strategies and writing proficiency of students at a vocational college in China. 308 students at a private vocational college in China were selected as respondents. Then, the relationship between writing strategies and writing proficiency was explored by SPSS. The findings indicated that the vocational college students applied the writing strategies at a low level. And they were at relatively low levels of writing proficiency. Also, there was no difference in writing strategies when grouped based on major or language proficiency. However, the proficient learners applied more cognitive strategies in writing. Besides, the science learners did better in terms of content and argumentation, and the proficient learners outperformed in structure and organization. Furthermore, a strong link was shown by the Pearson analysis between writing strategies and writing proficiency. An implication of the study was that students need to be encouraged to use various strategies to improve their writing.

A Study on the Current Situation and Influencing Factors of Non-suicidal Self-injury Behavior among Students in Private Vocational Colleges

A Study on the Current Situation and Influencing Factors of Non-suicidal Self-injury Behavior among Students in Private Vocational Colleges

Competent Model of Educational Institute Administrators in the 21st Century That Influences the Effectiveness of the Private Vocational College in Thailand

Competent Model of Educational Institute Administrators in the 21st Century That Influences the Effectiveness of the Private Vocational College in Thailand

Developing a Conceptual Framework of Instructional Model for Creating an Innovative Business Project: Applying the Sufficiency Economy Philosophy for Private Vocational Colleges in Bangkok, Thailand

Vocational students in business programs become the future of the global workforce; this field requires innovation, given its added value. Importantly, the balance among profit, people, and the planet is greatly needed. Adaptability to sudden changes, such as pandemics or economic crises, is essential. This research developed a conceptual framework of instructional model for creating innovative projects applying the sufficiency economy philosophy (SEP), which aims to balance prosperity, society, environment, and culture with risk management for private vocational colleges in Bangkok, Thailand. The conceptual framework of instructional model was created from a literature review and empirical studies. Empirical data was gathered by studying current business project instructions from stratified random samples given by 250 teachers. The findings showed that instruction of basic business management, entrepreneurship, risk management, business innovation, and social responsibility are separate instead of integrated and applied to real situations. Furthermore, student business innovation in projects is low, while the suggestions to apply the SEP to business project instruction are high. The conceptual framework of instructional model consisted of instructions and assessments, based on design thinking, SEP, constructivist learning theory, and project-based learning. These instructions and assessments led to student learning outcomes that include the knowledge, skills, and attributes necessary to develop socially responsible, risk-manageable, and innovative business projects. Evaluation of the conceptual framework of instructional model’s feasibility by five experts resulted in high or very high ratings of all items.

A SWOT Analysis of Application-Oriented Undergraduate Colleges Transfer into Vocational Education Universities—An Example from China

In the present ear, vocational education's availability and quality are crucial. Recently, Theoretically, and practically, it is necessary to develop a sustainable and distinctive talent training program as the youth are unemployed. Therefore, this article analyzes the strength, weaknesses, opportunities, and threats for undergraduate, vocational colleges to transfer into vocational educational universities. Based on the current educational policy, this study used a SWOT analysis approach to the situation of local private colleges in Inner Mongolia, China. Finally, this study proposes suggestions and recommendations based on the conclusion for local private vocational colleges and points out some advantages of vocational undergraduate education. Furthermore, this study reveals that it is much more beneficial and optimistic for private vocational colleges to carry out vocational education in the present era. Keywords: private university, vocational education, SWOT analysis, undergraduate DOI: 10.7176/JEP/13-6-01 Publication date: February 28 th 2022

Study of Job Satisfaction and Work Performance of Teacher Retention for Vocational Education in Sichuan of China

Education development in private higher vocational colleges had achieved remarkable results and became a significant force in promoting education and education in higher vocational colleges. However, due to subjective and objective reasons, the development of private vocational colleges would still not be optimistic. One of the main problems the development of education in private vocational colleges faced was the severe loss of teachers and the teachers’ team’s lack of stability and professionalism. For private vocational schools, teachers were the critical factor in their development. Job satisfaction and teachers’ work performance would be the main reason that influences the rate of teacher turnover.

Causes and Analysis of the High Turnover Rate of Counselors in Private Higher Vocational and Technical Colleges in China

Counselors in China Higher Vocational and Technical College are mainly responsible for educating and guiding students' behavior and moral standards, correcting some students' behavior and strengthening students' legal consciousness. Counselors are good teachers and helpful friends of students' quality education. The characteristics of counselors as important educators cannot be ignored. But in reality, the assessment, evaluation, promotion, salary adjustment and other aspects of higher vocational colleges still favor front-line teachers and researchers, while the counselors are ignored. This practice has damaged the professional confidence and enthusiasm of counselors, which is an important reason for the high dimission rate of counselors, which has aroused the attention of many educators. In this context, as early as 1999, there appeared a lot of academic papers on the analysis and research of the high dimission rate of counselors in private vocational colleges. The high turnover rate of counselors in private higher vocational and technical colleges in China has seriously affected the teaching quality of the schools, as well as the students' behavior and moral norms during the school period. The purpose of writing this article is to study how to solve the problem of high dimission rate of counselors in private vocational colleges through detailed data and systematic demonstration. At the same time, it is scientifically demonstrated that as the director of students' quality-oriented education, the counselor has the characteristics of the implementer of education. Using the method of big data analysis, we come to the conclusion that counselors are important implementers of students' quality-oriented education,and counselors also play an important role in cultivating students' good moral quality. This point of view is affirmed in the article, the counselor's position is irreplaceable.

Influencing Factors of Undergraduates' Entrepreneurship in Private Higher Vocational Colleges

With the gradual increase in the number of graduates from private vocational colleges throughout the country each year, my country has gradually entered the era of popularization of higher education. In order to alleviate the employment pressure of students, relevant experts and researchers called on all sectors of society to increase support for student entrepreneurship and encourage students to innovate and start their own businesses. This article aims to study the factors that influence undergraduates' entrepreneurship in private higher vocational colleges. This article explores through a combination of literature research method, questionnaire survey method and statistical analysis method. This article conducts statistical processing on the collected questionnaires and uses scientific software such as SPSS for statistical analysis. Summarize the relevant conclusions on the factors affecting college students' entrepreneurship. While putting forward specific suggestions and strategies, it also summarized the most effective entrepreneurial suggestions for college students in private higher vocational colleges. Experimental research shows that 30 people believe that the impact of related business activities on entrepreneurship is very low, accounting for 8.11% of all entrepreneurs. Many college student entrepreneurs believe that related business activities have not had a great impact on their entrepreneurship.

Factors Influencing Instruction Competencies as Perceived by Technical and Vocational Education and Training Students in Malaysia

The purpose of the study was to identify and describe factors influencing instruction competencies as perceived by Technical and Vocational Education and Training (TVET) students in Malaysia. The study described the students’ self-perceived level of knowledge and their perceived importance of instruction competencies for TVET courses conducted by a private vocational college in Kuala Lumpur and a public institution in Selangor. The study employed a mixed-method explanatory sequential study design. Data were gathered from a sample of 171 TVET students using the Instruction Competency Questionnaire (ICS). Descriptive statistics and Spearman correlation were used to analyses the data. This was followed by individual semi-structured interviews with 3 TVET students from the Selangor public institution. Feedback from the respondents of the ICS showed that 68.4% indicated that they had knowledge on scientific, interpretative, and critical paradigms. Significant correlations (p < .05) were reported (a) between perceived knowledge of experience in designing instruction and perceived knowledge of need for further education in instruction competence, and (b) between perceived importance of training on designing instruction and perceived importance of the need for further education in instruction competence. The study also showed that perceived importance of instruction competencies and perceived knowledge of instruction competencies were predictors for the need for further education on instruction competencies. The findings indicated that instruction competence was important for the overall quality of educational experience since it was shaped by expectations about the educational outcomes that students should manifest upon their graduation.